A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to...
Transcript of A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to...
![Page 1: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/1.jpg)
AAMULMUL –– TTHEHE TTASTEASTE OFOF IINDIANDIA
Submited by – Ayushi tyagi
Divya tyagiDivya tyagi
Avinash rana
Ayush jain
A-PDF OFFICE TO PDF DEMO: Purchase from www.A-PDF.com to remove the watermark
![Page 2: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/2.jpg)
AAAABBREVIATIONBBREVIATIONBBREVIATIONBBREVIATION////FULLFULLFULLFULL FORMFORMFORMFORM
� AMUL
� A – ANAND
� M – MILK
� U – UNION
L – LIMITED� L – LIMITED
Hence,
(ANAND MILK UNION
LIMITED)
![Page 3: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/3.jpg)
POINTS TO BE COVERED IN THIS TOPIC
Company profile,mission & vision
marketing mix
Competition & market share,Objectives
![Page 4: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/4.jpg)
AAAAMULMULMULMUL….….….….
� Type – co-operative
� Founded in – 1946
� Headquarters – Anand ,India
� Industry – dairy
Key people � Key people - Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF)
� Products - milk and related product
� Revenue - $ 1 billion
� Employee – 2.41 million milk producer
� Slogan – The Taste Of India..
![Page 5: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/5.jpg)
COMPANYCOMPANYCOMPANYCOMPANY PROFILEPROFILEPROFILEPROFILE…………
� Amul Ice Cream was launched on 10th March,
1996 in Gujarat.
� In 1997, Amul ice creams entered Mumbai
followed by Chennai in 1998 and Kolkata and followed by Chennai in 1998 and Kolkata and
Delhi in 2002. Nationally it was rolled out across
the country in 1999.
� In January 2007, Amul introduced SUGAR
FREE & ProLife Probiotic Wellness Ice Cream,
which was a first in India.
![Page 6: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/6.jpg)
VISION AND MISSION OF VISION AND MISSION OF VISION AND MISSION OF VISION AND MISSION OF
AMULAMULAMULAMUL
Vision……..
Amul‟s vision is to provide more and more satisfaction to the farmers, employees and distributersthe farmers, employees and distributers
Mission……
� We at GCMMF (Gujarat Co-operative milk Marketing Federation) endeavor to satisfy the tasteand nutritional requirements of the customers of the world, through excellence in marketing byour committed team. Through co-operative networking, we are committed to offering quality products that provide best value for money.”
![Page 7: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/7.jpg)
![Page 8: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/8.jpg)
DDDDIVERSEIVERSEIVERSEIVERSE PPPPRODUCTRODUCTRODUCTRODUCT MMMMIXIXIXIX
� Amul Butter,
� Milk Powder,
� Ghee,
� Amulspray,
Cheese, � Cheese,
� Chocolates,
� Shrikhand,
� Ice cream,
� Nutramul,
� Milk and Amulya
8
![Page 9: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/9.jpg)
MMMMARKETARKETARKETARKET SHARESHARESHARESHARE
� AMUL Ice cream is among the Asia’a top 10 Ice
cream brands.
� In a short span of 6 years, Amul Ice Cream has
become No.1 Ice Cream brand in the country. become No.1 Ice Cream brand in the country.
Amul ice cream is now the only national brand
and other Ice Cream brands are regional.
� Our position in the market: Amul No.1 brand in
India: Amul has achieved a market share of
38% (4.5 times larger than nearest competitor).
![Page 10: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/10.jpg)
![Page 11: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/11.jpg)
CCCCOMPETITIONOMPETITIONOMPETITIONOMPETITION
Kwality Wall’s Vadilal
Mother Dairy Cream Bell
![Page 12: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/12.jpg)
THE 4 P’S OFMARKETING
![Page 13: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/13.jpg)
PPPPRODUCTRODUCTRODUCTRODUCT … … … …
� Description -- Utterly delicious ice cream made
from fresh milk available in a wide range of
flavours and packs.
Product Features Product Features –� Best Ingredients: Fresh milk, superior fruits & nuts.
� No Differentiation in Quality Standards of Consumer &
Catering/ Institutional Packs
� Prolife & SUGAR FREE Probiotic:
� Made from Fresh Milk (Real Milk, Real Ice cream)
![Page 14: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/14.jpg)
MMMMMMMMIXIXIXIXIXIXIXIX… P… P… P… P… P… P… P… PRODUCTRODUCTRODUCTRODUCTRODUCTRODUCTRODUCTRODUCT FORFORFORFORFORFORFORFOR EVERYEVERYEVERYEVERYEVERYEVERYEVERYEVERY ONEONEONEONEONEONEONEONE
� Amul never forgot its “primary customer”
- Amul collects 447,000 ltrs of milk from 2.12 million farmers (many illiterate)
� Product for youth� Product for youth
- Amul launched Chocolate milk under brand
name of ‘Amul Kool Koko’ targeting the youth
� Product for diabetic people
- India’s First Pro-Biotic Wellness Ice cream &
Sugar Free Delights For Diabetics
www.pptmart.com
![Page 15: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/15.jpg)
MMMMMMMMIXIXIXIXIXIXIXIX… P… P… P… P… P… P… P… PRODUCTRODUCTRODUCTRODUCTRODUCTRODUCTRODUCTRODUCT FORFORFORFORFORFORFORFOR EVERYEVERYEVERYEVERYEVERYEVERYEVERYEVERY ONEONEONEONEONEONEONEONE
� Product for the health conscious
- Amul Launched “low fat, low cholesterol
bread spreads”
� Product for the price � Product for the price sensitive India
- Low Priced Amul Ice Creams and affordable ‘sagar’ whitener
� Product for the urban class- Amul launched emmental,
gouda and pizza mozzarella cheese
www.pptmart.com
![Page 16: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/16.jpg)
PRICE…
� Penetration pricing
� value pricing
Vanilla 100gm ice cream – Rs.20� Vanilla 100gm ice cream – Rs.20
� Competitor: Mother Diary, vadilal , cream bell.
� Low-cost price strategy core philosophy of
providing ice cream at a basic, affordable price to
appeal the common masses
![Page 17: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/17.jpg)
PLACE: A GLOBAL DISTRIBUTOR…
� GCMMF is India's largest exporter of Dairy
Products
� APEDA Award
� Excellence in Dairy Product Exports for the last 9
years
![Page 18: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/18.jpg)
PPPPROMOTIONROMOTIONROMOTIONROMOTION…………
� ADVERTISING
� fresh and innovative".
� The clean, emotion-based ads.
� Amul ads -creative, apt for the current situation.
� The Amul ads are one of the longest running ads based
on same theme
� vying for the Guinness records
� 1% of its turnover on promotions.
![Page 19: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/19.jpg)
OOOOBJECTIVESBJECTIVESBJECTIVESBJECTIVES
� To capture the large share of the market.
� To provide max. customer satisfaction.
� Continue product modification and improvement
effort to increase customer beefit and reduce cost.
To meet the highest international standards of � To meet the highest international standards of
quality.
� To expand production capacity.
![Page 20: A-PDF OFFICE TO PDF DEMO: Purchase from · PDF fileA-PDF OFFICE TO PDF DEMO: Purchase from to remove the watermark. ... Low-cost price strategy core philosophy of ... To expand production](https://reader034.fdocuments.net/reader034/viewer/2022042708/5a9e08447f8b9adb388d5fc3/html5/thumbnails/20.jpg)
THANK YOU…THANK YOU…THANK YOU…THANK YOU…☺☺☺☺