Multimedia Meets Radio ’10Netherlands Institute for Sound and Vision, Hilversum NL : 18-19 March 2010

Session 5b: Apps and WidgetsFriday 19th March 0930-1300

A new way to consume radio contents…

Olivier DaubeManager, Digital Benchmark and Innovation Radio France

MMR 10

0

50

100

150

200

250

300

350

S2 2008 S2 2009

Mobiles

Smartphones

One out of five mobile subscribers has a mobile subscription (such as Edge or 3G).

(source : Gartner, August 2009)

Trend of the mobile sales worldwide (million unit)

New behaviours in the mobile world…

MMR 10

MMR 10

0 10 20 30 40

Equipment penetration rate insmartphone

User rate (the last month)

User rate (the last 7 days)

Oct 2008/June 2009

Oct 2007/June 2008

Oct 2006/June 2007

10/04/23

Digital Radio listening on mobile phones

continues to increase…

-1/3 of the 13+ own a smartphone and according to Mediametrie report (2008-2009)-11% of those smartphone owners listened to the radio through their mobiles during the previous month & 6.9% during the last 7 days.

20% of the 13+ have already listened

to a radio program through

a mobile

Source : France Médiamétrie – 13+

%

MMR 10

• August 2009 : Radio France launched 8 mobile applications (one by channel +portal) for iPhones, Ipod touch & Windows mobile (+PC/Mac desktop).

• March 2010 : launch of the Androïd version & Blackberry (RIM)

• By the end of June 2010, launch of the Nokia App (Symbian),

Key figures Applications

March 2010 : 1.2 million apps downloaded

Between 3000 & 4000 apps dowloaded each day

One of « The Five Best App 2009» according to both Apple and users

MMR 10

• Access to the live feed, to more than 300 podcasts, the news and data (guests names, record sleeves, biography, tnews topics...)

• France Bleu (41 local stations) with a location-based feature.

• Radio France is the unique media in Europe to supply users/listeners with this kind of geolocation functionality for applications. A mobile’s signal may be picked up by three or more cell towers, enabling the Global Positioning System (GPS)–GSM/Wifi feature-based “triangulation” to work on.

Key features Applications

MMR 10

Streaming live & podcast

MMR 10

News update & Time Wire

MMR 10

Always the same digitaluser experience

Android Apps Available on the

applications MarketPlace since

last friday

BlackBerry Apps will be launched by the end of

June

MMR 10

What for ?

• Target : 2 million downloads by the end of the year

• Several updates planned in 2010 with new functionnalities

• Development on new platform like Samsung bada and potential adaptation to new environments like i-Pad or connected TV’s.

• Launching apps was useful to structure the company in term of data

information crop and helpful to improve our enhanced radio strategy.

• Enables Radio France to develop widgets on other kinds of plateforms like facebook or windows media center.

What next ?

• Radio broadcasters do not control anymore digital contents on widgets vs terrestrial broadcast. What about quality flow ?

• Potential Costs boost if Digital Radio listening on mobile phones continues to increase… Who should pay ? both users & radio broadcasters ?

• If no 4G (LTE) (and Will technical changes compensate for mobile broadband saturation risks ?) in the next coming years, real network saturation risk.

Issues that arise…