A NEW MODEL OF MOBILETRAFFIC MONETIZATION

WHAT IS THE MOBILE APPLICATIONS MARKET?

5.5 millionapplications

$4 billionconsumer spendingsper year

2 milliondevelopers

DevelopersUsers

Application stores Advertisers network

Application usersthose who install and use applications

Application developersthose who develop applications and get rewards from application stores

Application storesplatforms where all applications are aggregated

Advertisers networkthose who attract users to install applications

THIS MARKET COMPRISES THE FOLLOWING PARTIES:

FLOW OF FUNDS (FOF)

It is 5.5 million applications and 2 million developers. At the end of 2017 an aggregative index of the consumer spendings exceeded 100 million dollars in each of more than 40 countries.

MARKET OPPORTUNITIES AND PROBLEMS

CPI MODEL

Cons of this model:— KPI

— Traffic payment holds

The attraction of new users to installation is performed according to the following model - advertisers place ads of the developers on their thematic platforms, while developers pay per application installation. Advertisers in their turn get the monetary reward assigned by the developer. This model is called CPI "cost per install".

While using this interaction model developers are limited to the type of application monetization - payment per installation only. This isunprofitable for most of the applications using the monthly subscription or In-app purchase monetization model.

Advertisers In their turn are limited to the budget of installation, KPI and untargeted traffic holds. Also, they can’t choose apps matching their thematic platforms well.

Developers Advertisers network

ADSAdvertisement

CPIINSTALLATION

FEE

Users

NEW MONETIZATION MODELMob.Partners service - is an affiliate advertisers network, where advertisers and application owners (those who have tools to attract largenumbers of users interested in apps installation) act as partners.

Mob.Partners offers a more flexible interaction model for developers and partners, which includes not only the standard CPI model, but also a complete revenue share model comprising both In-app purchases and app subscriptions.

The innovation of the approach is that developers share a percentage from profit, rather than pay for eachinstallation.

Partners are free to choose their traffic specific applications, what improves traffic integrity and increases thechances of purchases or subscriptions by users.

A MORE FLEXIBLE MODELOF MOBILE TRAFFICMONETIZATION:

In-App purchases monetization

Classical payment per installation model

App subscriptions monetization

Developers

REVENUESHARE

RSpercentage fromsales sums

CPI

INSTALLATIONFEEfixed fee

HYBRID MODEL

CPI+RS

payment perinstallation pluspercentage fromsales sums

OUR BENEFITSIn this new interaction model the Mob.Partners will act as an agent, charging fee for each interaction between partners and developers.

Mob.Partners offers unique tools for correct count of installations, In-app purchases and

subscriptions for each party. Now partners and developers choose the most profitable

interaction model at own discretion.

DevelopersApplication stores

Application stores

YOUR APPLICATIONS

COOPERATIONWITH OTHERDEVELOPERS

Mob.Partners is a unique mobile traffic

monetization model which allows to see

the mobile application market from

another perspective.

Personal account

Website

Website version for mobiledevices

https://mob.partners