A New Adventure in Digital Marketing 2014-2015

Season 2014: The Foundation of Inbound Marketing A NEW ADVENTRUE IN DIGITAL MARKETING

Being an Digital Marketer is Hard!

:/> BANYAPON {NUI} POONSAWASD :/> EMAIL: [email protected] :/> EMAIL: [email protected]

PROFILE

WEBSITE: WWW.DAYDEV.COM

LINE ID: DAYDEV

No Cookie Run and Others

Search Engine Optimization On- Page Optimization Off- Page Optimization Keywords Analytics

Facebook Marketing Open Graph and Graph API Content Marketing

Inbound Marketing Website Consumer Inside

QUEST

Google World

The #1 Digital Marketing Platform generate more traffics, leads, engages and sales

Credit Image: Hubspot

Google World

Search Engine Optimization On- Page Optimization Off- Page Optimization Keywords Analytics

Google World

STARTER PLAN

How to search engine optimize (SEO) a page on your website On Page and Off Page SEO

•  Understand how website optimization works

•  Choose a website page to optimize

•  Choose primary target keywords for each page

Google World Google World

ON PAGE OPTIMIZATION

Who are you optimizing your site for? Optimize for both website visitors & search engines •  focus on buyer personas to get the right

website visitors •  75% of users never scroll past the first page

of search results

Google World


1. Optimize the page title 2. Optimize the page URL 3. Optimize the meta

description 4. Optimize heading tags 5. Optimize page content

5.8%

9.3%

22.1%

30.8%

32.1%

MidEast + Africa

LaCn America

North America

Asia Pacific

Europe

Global Share of Searches

Source: comScore

What a piece of junk!

Google World

Title

URL Friendly

Meta DescripCon

SEO TITLE: 70 CHARACTERS

SEO DESCRIPTION: 156 CHARACTERS

SEO KEYWORDS: NOT OVER 5 WORDS

Awe….

Google World

SAMPLE WITH WORDPRESS TOOLS The light saber is not your weapon of trade.

Google World

Humanoid and Robot Views www.alangance.com

HUMAN VIEW ROBOT VIEW

Use the Force, Luke!

Hey! Luke, May Be the Force with You.

Luke!, I’m your Father.

Case Study!

Google World


•  1-‐5 Months On Page Edit some HTML Structure of Website

•  Edit Content and Header Tags •  Target Conversion Process

Google World

OFF PAGE OPTIMIZATION

•  This process a^er 5th month. •  Genrate traffics by Link Building. •  Social signal support. •  Brand Monitoring Keywords and

Trends with Google Tools.

Google World OFF PAGE OPTIMIZATION

Google World


•  Use Google Web Master Tools •  Research Keywords. •  Keywords Research. •  Manage Site Link.

Exteen is Gay! This Process Call Demote URL

Google World

OFF PAGE OPTIMIZATION Beware Technical because Google Algorithm

We’re Robot We found a Keywords farm on this site, Mark it SPAM!!!!!

This beauCful Website!

Google World

OFF PAGE OPTIMIZATION Beware Technical because Google Algorithm

Google World


One, just only one.

Google World

OPTIMIZATION WITH YOUR KEYWORDS

Organic Search Paid Search

Google World

Organic Search

Try to do, spend a Cmes, and use the force.

Good for Long Term.

Read and Learn every Technical.

Google World

Paid Search

Rank up by money, pay for everything. Money is a God.

Good for Short Term. Campaign, Sales PromoCon.

This is a big hole in the (Thai’s Agency) world.

Google World

Good for Long Term.

Google World

Paid for PromoCon.

Google World

Paid Search VS. Organic Search

Google World TYPE OF GOOGLE RESULT

Google World

KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS

Google World

KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS { Extract from Website URL}

Google World

KEYWORDS SEARCH VOLUME?

Google World

KEYWORDS SEARCH VOLUME?

อันนี ้“ไม่ท้อง” นะโยม

มันคือ “สิ่งเร้า” สินะ

นึกถึง “อีดัดผม” และ ��ซันนี่ ยูโฟว์

Google World

ปัญหาครอบครัวสินะ

คนไทยต้องการจะ “ลบ” เสมอ

Don’t Stop Believing.

สิ่งที ่คนไทย “ปวด” เสมอมา

Google World

อันแรกเรียก “แปลก” �� อันหลังเรียก “ซวย”

18+ นะจ๊ะ... แหมะ

คนเรามันก็ “เผลอ” กันได้

Google World

ไปไหนต่อด?ี

สเปคใคร สเปคมันนะโยม

คนไทย กินยา อะไรมากที่สุด?

ไอ ว๊อน ทู ฟาย อะ เดฟฟินิชัน!

KEYWORDS ANALYTICS AND KEYWORDS BUYING WITH GOOGLE ADWORDS

Google World

Google World

Google World

เมืองพุทธ

Google World

Facebook World

Facebook Marketing Open Graph and Graph API Content Marketing

Facebook World

Facebook World

This is Sample!

Facebook World

Facebook World

พื้นที ่โฆษณา นะจ๊ะ

Facebook World

Facebook World

Internet users spend 4x more time on Facebook than Google.

FACT OF SOCIAL MEDIA FACEBOOK & ETC.

Social media is more than just a trend.

When it comes to inbound success, social media is not optional.

Facebook World

FACT OF SOCIAL MEDIA FACEBOOK & ETC.

The half-life of a social media link is 3 HOURS

Inbound Marketing World

Inbound Marketing Website Consumer Inside


Attract •  Optimizing Your Website •  The Fundamentals of Blogging •  Amplifying Your Content with Social Media

Convert •  Creating Content with a Purpose •  The Anatomy of a Landing Page •  Perfecting the Conversion Process

Close •  Sending the Right Email to the Right Lead •  The Power of Smarketing

Delight •  Cultivating Happy Customers


Content is more than TEXT

A New Adventure in Digital Marketing 2014-2015

Mobile

Transcript of A New Adventure in Digital Marketing 2014-2015