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Brief Introduction AD Europe

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Introduction AD Europe

Why AD Europe?

Case Studies

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What is AD Europe?

AD Europe is the internationally leading Global Online Marketing Network with more than 200 popular partner portals and national market leaders on all five continents

“Star Alliance” of premium local websites – the leading destinations on the web

With just one single local partner to contact you can reach more than 610 million unique users, which means actual potential customers and not just abstract page impressions!

In Europe alone, its coverage reaches almost 70% of all internet users. In concrete terms, this is 230 million Europeans in 31 countries, which makes AD Europe the absolute No. 1 in Europe for you and your advertising goals - far ahead of MSN and Yahoo.

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Our European partners

Largest online publisher

1st ISP and portal

1st ISP and market leader

2nd largest portal

2nd largest portal

Country Partner Market position

Portugal Turkey Greece Ireland SwedenNorway Denmark

RussiaFinland

Czech

CroatiaSlowakia Slovenia

Hungary

Ukraine

BulgariaBosnia Latvia EstoniaLithuania

And major players in

1st ISP and 2nd largest portal

Largest online sales marketer and 2nd largest portal

4th portal

6th ISP and 6th largest portal

3rd ISP and portal

Market positionPartnerCountry

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Highest reach in Europe

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AD Europe Global, your partner to advertise outside Europe

South Africa

USA

Costa RicaDominican

RepublicEcuador

El SalvadorGuatemala

MéxicoNicaragua

PanamáPuerto Rico

ArgentinaBoliviaBrazilChileColombiaParaguayPerúUruguayVenezuela

5 continents - 60 countries - 26 languages - 610 million users

Australia

India

South KoreaJapanChina

Canada

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Mobile Advertising with AD Europe Reach over 33 million mobile users worldwide

We offer premium mobile portals in 15 countries

Austria 4.3 million ad impressions

Belgium 4.7 million ad impressions

China 310 million ad impressions

Denmark 12 million ad impressions

Finland 1 million ad impressions

France 90 million ad impressions

Germany 44.5 million ad impressions

Netherlands 58.8 million ad impressions

Norway 16.3 million ad impressions

Poland 5.5 million ad impressions

Russia 40 million ad impressions

Spain 10 million ad impressions

Sweden 38.8 million ad impressions

Switzerland 2 million ad impressions

UK 195 million ad impressions

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Introduction AD Europe

Why AD Europe?

Case Studies

A Member of

Strong reach on special interestsM

ovie

ch

an

nel*

0,50,20,13

3,23,05,3

0,43NA1,3

0,81NA0,95

0,7NANA

7,7Total

0,23

1,18

0,94

NA

NA

* Monthly unique users. Sources: DE: AGOF internet facts 2008-III, UK: comScore 09/08, FR, ES, IT: Nielsen Netview 09/2008, NA = Not Available

3,2 5,6 2,4

Moto

r ch

an

nel*

0,441,00NA

0,480,682.4

0,660,762,9

0,140,250,9

0,190,13NA

Total

0,46

0,68

3,1

0,1

NA

6,2 2,8 1,9 4,3

1,50,260,1

0,760,821,2

1,20,92,3

0,70,40,7

1,130,33NA

Total

0,45

0,63

2,3

NA

NASp

ort

ch

an

nel*

4,3 2,7 5,3 3,4

0,440,46NA

0,210,212,3

0,610,045,46

0,290,080,5

0,290,09NA

Total

0,51

0,43

0,33

NA

NATra

vel

ch

an

nel*

8,3 0,9 1,8 1,3

More reach with behavioural targeting

example for Germany

site sectionshow interest in*Sport 1.2 million UU 4.5 million UUMotor 2.4 million UU 3.9 million UUTravel 2.3 million UU 5.8 million UU

* through Run of Sites campaign targeted on specific behavioural interest

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Guarantee of premium sites

The majority of our partners are local ISP’s or email specialists committed to providing quality contents and services

Other partners are top media brands on/off-line with added value contentsThis ensures advertisers qualitative environments and full transparency on sites their ads are running on

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Local know how & customers knowledge

Europe is diverse and complex:– 31+ different cultural backgrounds and

languages– different attitudes, needs and communication

styles

AD Europe can handle bespoke research to measure your campaign brand effectiveness on different countries:– Pre/post methodology– Items measured: uplift in brand

awarness/recognition, changes in claimed behaviour (recommendation, intent to purchase/trial, etc.)

AD Europe partners are strongly connected to their national market and have local research at hand to help you make the best decision

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Easy buying

“One face to the customer” – Client has one point of contact with a local sales representative

48 hours response time commitment

…resulting in higher cost efficiency and ease of campaign management process for the client!

Together with our foreign counterparts we will put together the best proposal, taking into account both your needs and local conditions

Agency/ClientBrief Request

FeedbackProposallocal partner

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Out of the box formats

Covering all worldwide IAB standard formats and greatly performing individual online solutions such as

Customised header

Microsite

Push down

« Movie Trailer »

format RoadblockBuster

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Multi-platform advertising products

banner

text link

video advertorial

11 countries - 11 million unique users - 157 million ad impressions

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AD Europe USPsUS Portals

Int. Premium

Networks Local

Players

Country Coverage

Easy Buying

Global Reach

Content Integration Capabilities

Int. Blind

Networks

Multi-Platform Advertising Products

Special Interest Reach

Homogenous Formats

Premium Sites

Local Know How

User Knowledge & Profiling

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Conclusion: What AD Europe can offer to advertisers?

Highest reach in Europe with 230 million online users: ¾ of all European onliners

In depth country coverage with strong position in each country: 14 European partners are No.1 local players

Easy booking and campaign management process with 1 single point of contact in your country

Individually customised mediaplanning including out of the box formats, special integrations and multi-platform advertising products (mobile, IP TV)Local consulting and know how to respect local habits

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They trust us

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Introduction AD Europe

Why AD Europe?

Case Studies

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HSM3 movie release: branding campaign

Campaign objective:Raise awareness for the High School Musical 3 release, among:

– Girls aged 7 – 12– Teenagers– Parents with children aged 5 - 18

AD Europe’s solution:– Branding formats to catch users’ attention

(customized background, takeover, pushdown…)– Instant reach through HP placements– Movie affinity with entertainment section/targeted placements

Key figures:– Period: 17/10 to 07/11/2008– Countries: UK, FR, DE, ES, IT– 98 000 visits generated

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TurEspaña: branding campaign

Campaign objective:Target various European travelers to come to Spain on their summer holidays.3 communication axis:

– Sunny Beaches– Nautical Destinations– Historic and Cultural Cities

Key figures:– Period: April – July 2008– 14.000.000 ad impressions delivered– Countries:

• Germany• Ireland• Belgium• Netherlands• France

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Turespana: branding campaign

France - Orange.fr Formats: MPU and MPU+

layerPlacement: HP & Travel

SectionAd impressions: +

2.500.000CTR: 0.30%

Netherlands - Ilse Media Network

Formats: Small Banner and LayerPlacement: Feminine sitesAd impressions: + 300.000CTR: 0.42%

Belgium - Skynet.beFormats: SkyscraperPlacement: Travel SectionAd impressions: +

1.500.000CTR: 0.20%

Germany - Web.de & GMX.deFormat: MaxiAdPlacement: Logout PagesImpressions: 8.000.000CTR: 0.80%

Ireland - The Independent.ieFormats: Layer and ExpandPlacement: HP, Travel SectionImpressions: + 2.000.000CTR: 0.30%

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Continental: sponsorship campaign

Voila.fr GMX.deMail.ru

Campaign objective:Promote Continental as the Official Sponsor of the UEFA EURO 2008

AD Europe’s solution:– Integrated Competition for EURO 2008 tickets– Campaign running in 5 European countries for 1 year

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IP TV integrations

• Teaser and trailer• Exclusive interviews

with film director and crew

• TV interactive quiz available through the TV menu

• Interactive game

Arthur movie release: 3 screen campaign (France)

Dedicated web microsite

• Teaser, trailer, synopsis• Exclusive video contents• Exclusive interviews with film

director and crew• Exclusive « making of »• Video-messaging service

between film director and Orange’s users

• Street marketing outside of 30 large cinema centers in Paris and around France

Dedicated WAP microsite

• Editorial contents• Videos• Ringtones • Music Download • Java game

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Contact us

Eric UrdahlHead of International Businesseric.urdahl@united-internet-media.de

United Internet Media AGErnst-Frey-Straße 1076135 KarlsruheGermany

Tel.: +49 (0)721-91374-1765Fax: +49 (0)721-91374-2751

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Appendix : sources

Eu

rop

e

Austria ÖWA plus 2008-II Lithuania Gemius Audience 10/2008

Belgium MetriWeb Ranking CIM 09/2007 Netherlands STIR 09/2008

Bulgaria Gemius Audience 10/2008 Norway TNS Metrix 10/2008

Czech Republic Netmonitor 10/2008 Poland PBI Gemius 08/2008

Croatia Gemius Audience 01/2008 Portugal NetPanel Marktest 10/2008

Denmark Gemius 08/2008 Romania SATI 09/2008

Estonia Gemius Audience 10/2008 Russia TNS Liveinternet 09/2008

Finland TNS Gallup 10/2008 Slovakia AIM Monitor 09/2008

France Nielsen Netview 09/2008 Slovenia MOSS 04/2008

Germany AGOF internet facts 2010-I Spain Nielsen Netview 09/2008

Greece Internal data 2008 Sweden KIA-Index 10/2008

Hungary Web Audit 09/2008 Switzerland Nielsen Netview 10/2008

Ireland Net Behaviour Report 2008 Turkey Internal data 2008

Italy Nielsen Netview 10/2008 Ukraine Gemius Audience 09/2008

Latvia Gemius Audience 10/2008 United Kingdom comScore 09/2008

Rest o

f w

orld

Australia Nielsen NetView 10/2008 Japan Nielsen NetRatings 08/2008

Brazil Nielsen NetView 09/2008 South Korea Koreanclick 10/2008

China CR Nielsen 09/2008 South Africa Nielsen OPA 09/2008

India comScore 08/2008