A major International platform

bringing the world of sport together

Ministry of Youth Development and Sports Communication on this subject 3rd & 4th Floors Blue Coral Mall should be addressed to Cnr. Bridge Street and William Peter Boulevard, The Permanent Secretary Castries, Saint Lucia, West Indies and the following Number quoted: Fax (758) 468 5401 Tel: (758) 458 1856

18 March 2013

SAINT LUCIA SET TO HOST MAJOR INTERNATIONAL SPORT CONFERENCE

“An annual Caribbean forum for change, which fosters input directly from youth, policy makers, sports tourism stakeholders, sportsmen and women, educators and corporate interests”

The Ministry of Youth Development and Sport in Saint Lucia, is pleased to be able to partner with the Sacred Sports Foundation and George Mason University as Saint Lucia plays host to the first annual Sport in Black & White Conference and Youth Forum. The event which is designated the 3rd Sport and the Global South International Conference will take place over five days between June 10th-14th , 2013 at the Beausejour Indoor Arena in Gros Islet.

The conference will bring together a diverse range of actors in regional sport and sports leaders from the Caribbean, Europe, Africa, Asia and the United States to collectively focus on tackling youth and sport related challenges, our region’s sporting heritage, its social and sporting development. This event will provide an incredible opportunity to promote sport as a foundation for many positive changes.

The Caribbean is the perfect venue to host this prestigious event where some of the most recognized faces in sport hail from. Saint Lucia in particular presents an excellent venue and in addition to its sporting heroes it is also the home of Nobel Laureates Sir Arthur Lewis and Derek Walcott, two of the world’s most prominent figures in Economics and Literature.

We are confident that the conference will become a significant event in our regions sporting calendar and I truly hope you will be a part of it by joining us in Saint Lucia.

It will be our honor to welcome you and your delegation.

Sincerely

Fortuna Belrose Permanent Secretary (Ag)

.

I am proud to say as the Sacred Sports Foundation Chairman, the organisation founded by my late brother Keith Alexander, that he had the character to enact change. His struggles as a player and coach to both be successful and retain his own identity, helped build a fiercely intelligent character, with great wit and tremendous humility and determination. His success as one of the first black football professional managers in the English game is a testament to his spirit and ability to rise above even the most shocking cultural and racial challenges. Keith was passionate about the potential for sport and physical activity in the Caribbean and actively worked to ensure that the power of sport is utilised positively. That is why we hope to be an active catalyst for change. It is my distinct pleasure to announce that during June 10th-14th 2013, Saint Lucia will play host to a major new initiative, the Sport in Black & White Conference and Youth Forum. Designated as the 3rd Sport and the Global South International Conference, the event will bring together leaders in the fields of sport and youth development to tackle and debate a range of pressing issues for the first time in the Caribbean at the Beausejour Indoor Arena in Saint Lucia. The Conference will identify priorities with respect to key approaches to sport as a development and performance tool, focusing on social inclusion, diversity and health and well being. It will provide critical guidance on a wide range of topics from discrimination, what sports can offer as an export opportunity-a nexus between sport & international economics, the prevention of injury, fitness and nutrition, elite performance, the protection of youth and the power of sport and physical activity as a social and positive developmental tool for change. We will also look at citizen security issues and youth leadership training using sport and physical activity. Presented by specialists in the field, the Conference will bring together sporting and physical activity interests from all over the world for the sustainability and development of a network to help foster co-operation. This conference will provide a review of action items already underway, monitor current developments and drive innovation in the planning of future priorities. Set in a politically neutral environment, this is a unique opportunity. Influential decision-makers, high profile opinion leaders, international organisations, clubs, associations, NGO’s and the private sector , plus academics and top level athletes and educators will all gather solely to talk sport and physical activity for development. After the Conference our youth soccer tournament, scholarship college showcase and coaching certification courses will start. Open exclusively to Caribbean youth from all Islands, we invite you to send your teams, coaches and best players to participate where top agents, officials, scouts & talent evaluators will gather. Come and join us at Sport in Black & White Conference and Youth Forum, where we will work together on changing those practices that have disempowered participants in the most socially life affirming activity there is SPORT! In an effort to make the conference as accessible as possible, reduced airfare and accommodation packages have been negotiated in readiness for your arrival. More details attached. We look forward to welcoming you and your delegation.

Yours Sincerely,

Delroy Alexander, Chairman -Sacred Sports Foundation Inc

Delroy Alexander Chairman, Sacred Sports Foundation Inc.

Gros Islet, St. Lucia Mobile :758-519 8190

Office Tele :758-450-0673 Email :delroy@sacredsportsinc.com

Website:sacredsportsinc.com/conference

Youth Forum & Soccer Tournament June 12th -19th

College Showcase June 14th -18th

Coaching Certification Courses June 14th-22nd

Sport in Black & White Conference June 10th -14th

DISCRIMINATION Panel/Workshops

WOMEN ON THE BALL Panel/Workshops

GOVERNANCE Panel/Workshops CORRUPTION

Panel/Workshops

MINISTRY OF COMMERCE: THE BUSINESS OF SPORTS

& SPORTS TOURISM Panels/Workshops

UNDP A NEW APPROACH TO YOUTH

CIC Outline, CYTT, Youth Arts in the Community. Citizen Security, Youth

in Action planning.

CARIBBEAN SPORTS DEVELOPMENT AGENCY

(Formerly TTASPE)

YOUTH LEADERSHIP PROGRAM

Panel/Workshops

CONFERENCE

YOUTH FORUM & TOURNAMENT

SCHOLARSHIP SESSION Workshops

TRIALS SHOWCASE

SHOWCASE

Participants Arrive Briefing

TRIALS SHOWCASE

TRIALS SHOWCASE

ASSESSMENTS

ASSESSMENTS

Participants Depart

SHOWCASE

COACHING & REFEREE CERTIFICATION COURSES Soccer & Rugby

SLFA – PFA – LMA – SLRFU - RFU

COACHING COURSES

BEST OF THE BEST YOUTH SOCCER TOURNAMENT MALE & FEMALE U16 & U17 TEAMS FROM CARIBBEAN - USA – EUROPE

Beausejour, Gros Islet, Saab, Dennery, Soufriere/Vieux Fort

SPECIAL TOPIC COURSE Soccer Coaches

SLFA – NSCAA - BSCC

YOUTH TAKE ON YOUTH POLICY DEBATE

YOUTH POLICY ACTION

Plenary Session

Ministry of Youth Development & Sport

Ministry of Commerce, Business Development,

Investment and Consumer Affairs

Ministry of External Affairs,

International Trade and Civil Aviation

The time will come when, with elation

you will greet yourself arriving at your own door, in your own mirror

and each will smile at the other's welcome

Sir Derek Walcott

Saint Lucian poet, playwright, writer and visual artist

Awarded the Nobel Prize for Literature in 1992

SAINT LUCIA is a st r ik ingly beaut iful Island, the largest and most developed of t he Windward

Islands, with charming, English and French Creole-speak ing islanders ( pop 172,570) . The

Island is approx imately 238 sq. miles ( 616 sq. km) , 27 miles long, 14 miles wide with a

largely mountainous topography.

Saint Lucia' s landscape is a combinat ion of high mountains, lush rainforests, low lying lands and

classic white sand beaches, but also many pret t y, steep-sided, hidden coves. Forests dominate

t he mountains, while jasmine, scarlet chenille and wild orchids provide splashes of colour to the

lush green slopes. The volcanic origin of t he island provides visitors with an opportunit y to visit

a " drive-in volcano" and take a dip in the reputedly therapeut ic Sulphur Springs.

From First class hotels and suites to luxury bout ique resort s and villas to small quaint B& B’s.

Saint Lucia offers top qualit y services, great cuisine and spa facilit ies, all at prices to suit any

budget -let t ing you t ruly unwind after a day at t he conference !

The climate on Island is t ropical with temperatures ranging from 70 - 90 Fahrenheit .

AIRPORTS :There are two ( 2) airport s on the Island: Hewanorra Internat ional Airport at Vieux

Fort ( UVF) is located 40 miles south of Cast ries and George F. L. Charles Airport ( SLU) which

adorns a pleasant coast line on the outsk irt s Cast r ies.

welcome

I AM PROUD to say as the Sacred Sports Foundation chairman, the organisation founded by my

late brother Keith Alexander, that he had the character to enact change. His struggles as a player to

both be successful and retain his own identity, helped build a fiercely intelligent character, with great

wit and tremendous humility and determination. His success as one of the first black UK professional

managers in the English game is a testament to his spirit and ability to rise above even the most

shocking cultural and racial discrimination.

Keith was passionate about the potential for sport in the region and actively worked to ensure that

the power of sport was utilised positively. That is why we hope to be an active catalyst for change.

Sport in Black & White Conference and Youth Forum scheduled to take place in Saint Lucia from

June 9th-23rd will focus on actively looking for and implementing game changing ideas.

At a micro level the Foundation will continue to positively change the lives of those we work with,

providing opportunities for people from all around the world. At a Macro level, we hope to influence

and force our sporting family to actively debate and change those practices that have disempowered

participants in the most socially life affirming activity there is SPORT!

Chairman-Delroy Alexander

THE CARIBBEAN is the perfect venue to host the Sport in Black & White Conference and Youth

Forum where some of the most recognised faces in sport hail from.

Sport in Black & White is designed to bring key decision makers together with local, regional and

international experts to help tackle pressing issues. The conference will provide detailed

strategic advice and guidance on key issues relating to sport, its impact on social development

and the business opportunities that can transform performance.

Presented by specialists in the field, the conference will bring together sporting interests from all

over the world for the sustainability and development of a network to help foster co-operation. In

the process, it will help sustain sporting exports and enhance the management skill of executives

and officials in the Caribbean.

conference aims

THE SPORT IN BLACK & WHITE

CONFERNCE and YOUTH FORUM

will bring together leaders in the fields

of sport and youth development to

tackle and debate a range of pressing

issues for the first time in the

Caribbean. The conference aim is to

create an annual Caribbean forum for

change, which fosters input directly

from youth, policy makers, sports

tourism stakeholders, sports men and

women, educators and corporate

interests.

Along the way, delegates,

participants, exhibitors and buyers will

develop a stronger understanding of

the need to work together and the

unique challenges being faced in the

Caribbean.

The gathering, held between June 9th-23rd 2013 will focus on

opportunities in five areas:

POWER PLAY Leaders in youth sport and development tackling key issues from

Governance to female participation to ethics and research

SCHOLARSHIP TALENT SHOWCASE-

COACHING COURSES -, TOURNAMENTS International coaches will conduct coaching certification course, as

well as mentor and talent spot youth from around the Caribbean

YOUTH EMPOWERMENT An international youth exchange, which sees teams of youth enjoy

sport and debate critical issues of interest

Caribbean export/ invest Caribbean The opportunity to develop export/inward investment opportunities for

the Caribbean’s professional services, tourism and sports businesses.

THE BUSINESS OF SPORT Sport in Black & White will be a powerful forum drawing high level

business people, exhibitors and buyers, International brands and

sportsmen and women from all around the world. It will aid in the

development of a thriving sports development and sports tourism

business.

conference strategy

THE SPORT IN BLACK AND WHITE CONFERENCE is the only international youth sport conference

in the Caribbean designed to bring together key players in the sports and development worlds in a bid

to influence and impact the business of sport positively in the Caribbean.

This is a unique opportunity for key decision makers to meet some of the best and brightest sports

people in the region in a simple, easy to access format.

If you are a policy maker, this conference will provide a unique insight into the thinking of key

constituencies, from youth and brand managers to sports trendsetters. If you’re a brand manager, the

conference allows you to showcase your offering to critical constituencies all at once. If you’re a player

or youth, this conference will give you a platform for your views to be aired. And it will offer practical

opportunities to advance in youth sports through scholarships and trial opportunities.

Long overdue, Sport in Black & White Conference is the response to the need for a more structured

Caribbean showcase of youth sports. Few forums can claim to be the first of their kind in the region,

sport in Black & White is proud to be a catalyst for change and development in a region that is often

forgotten.

“Changing the gender Order” that’s what we are talking

about if we are to focus on growing female sport”.

Experience & enjoy

SAINT LUCIA: is a strikingly beautiful Island, the largest and most developed of the Windward

Islands, with charming, English and French Creole-speaking Islanders (pop 172,570). The climate

is tropical with temperatures ranging from 70 – 90 fahrenheit. The Islands landscape is a

combination of high mountains, lush rainforests, low lying lands and classic white sand beaches,

but also many pretty, steep-sided, hidden coves.

ACCOMMODATIONS : From first class hotels and suites to luxury boutique resorts and villas to

small quaint B&B’s. Saint Lucia offers top quality services, great cuisine and spa facilities, all at

prices to suit any budget-letting you truly unwind after a day at the conference !

CONFERENCE VENUE: The Sport in Black & White Conference will take place at the Beausejour

Stadium ,one of the Caribbean's premier sporting venues offering state of the art facilities large

enough to host major international events all under one roof including : World Class Multi Sport

Activities, Music Festivals, Meetings, Incentives , Conference, Events and Weddings.

CARIBBEAN PAVILLION : Islands from around the Caribbean will exhibit in the Caribbean Pavilion

at Beausejour Stadium, designed to encourage sport linkages as well as promote authentic,

indigenous goods and services to influential people from around the globe.

YOUTH IN ACTION WEEK – COMMUNITY FOCUSED : The youth forum will encompass youth

policy debates, coaching certification courses, trials and team tournaments and will take place in

communities across Saint Lucia-close to schools, sport fields & multi-purpose courts.

Who should attend

Athletics

Basketball

Boxing

Cricket

GOLF

Cycling

Netball

Rugby FOOTBALL/Soccer

Swimming

Tennis

Volleyball

And more.

Governing bodies

Leaders in Sport

Decision makers

Coaches Players Athletes Educators Administrators Clubs Associations

Agents

MEDIA

Sponsors

FANS

Students

EXHIBITORS/BUYERS AREA

Anyone interested in

the business of sport

Should attend

NETWORKING OPPORTUNITIES

CARIBBEAN EXPORT PAVILLION

Conference format

A major part of the event delivery of the Sport in Black & White Conference is the location/venue

at which the conference will be held.

The event programme throughout the first week is extensive and compact in terms of the timings

between meetings, seminars, exhibitions and networking opportunities, and therefore the

conference will be held in one venue, which is easily accessible and will allow for an ‘inclusive’

approach aimed at bringing local, regional and international businesses together all under one roof.

Speakers Panels

Workshops

interactive experiences

Short Lectures

Participation-oriented exercises and feedback

Caribbean export pavillion

Caribbean showcase

Antigua & Barbuda,

Bahamas

Barbados

Belize

Cuba

Dominica

Dominican Republic

Grenada

Guyana

Haiti

Jamaica

St. Kitts and Nevis

St. Lucia St. Vincent & the Grenadines

Suriname Trinidad & Tobago

Showcasing the Caribbean's potential for Investment, expansion and diversified growth

possible TOPICS

PROMOTING THE CARIBBEAN SPORT INDUSTRY

Possible Speakers –

Ernest Hilaire, former CEO of WICB and creator of CLT20 regional sports tournament.

Julio Mariz, Traffic Sports Management, leading Miami-based management company that has promoted

Caribbean events worldwide.

Bernard Stewart's Overview. Current. Vice President General Manager ESPN Caribbean and Maritime

Media at Disney and ESPN Media Networks;

AGENTS FOR CHANGE

Carly Barnes – leading attorney and agent, she is one of the most powerful women in sport working with top

professional football players, horse riders and F1 drivers

Pini Zihavi – one of the most powerful football agents in the world, he hands clients such as Rio Ferdinand

and is the guy Roman Ambrahmovic turned to when he wanted to rebuild Chelsea

PLAYING THE GAME – The Role of Sports Men and women in promoting the Caribbean

Brian Lara – former West Indies Cricket Captain

Daley Thompson – former Olympic Decathlon champion

Jason Roberts – Current Reading FC player

CHANGING THE PLAYING FIELD FOR REGIONAL SPORTS

David Thomson - Group Events Director

The man who helped rebuild Wembley Stadium and change the nature of events at the stadium. Ashley

Donlan, former owner of Bastion Stadiums LLP in Australia. The head of Empire Stadiums, the market

leader in stadium marketing in the UK currently has 13 football and rugby clubs reaping the financial

benefits of his skills.

The business of sport

SPORT is already big business in the Caribbean, with iconic athletes such as Usain Bolt and Brian

Lara leading the way. Governments and companies have woken up to the huge potential of sport as

a business and are looking to tap every avenue. The transformative power of sport can have an

increasingly important economic impact for the region, as everything from sports tourism to event

production and facilities management becomes serious business for the region.

SPORTS TOURISM is a burgeoning sector of the sports business world tailor made for the

Caribbean. How do we maximize our returns ? .

Steve Watson, business development director at Winning Tours, incorporating Sporting

Destinations, has identified opportunities that will contribute positively to both the economies and

communities of The Caribbean. “Part of Travel Places, our parent company, work with organisations

from F1 motor racing teams to the British Paralympic squad who use us to get them to the

competition, tournaments, events and back again”.

Andy Berry, head of TOURAID will speak on the ability to use sports to bring social change to the

region.

Chris Houghton, Norwich City manager – The highest placed black manager in UK football will

speak on what professional teams want when they are looking for pre-season tours.

Grant Horan – head of Global Games will look at diversifying the sports tourism experience and

appealing to the younger clientele.

Caribbean Sports Tourism – Tour Operator representatives and the like will speak on what

regional tourist boards can do to capitalise on what they already have.

Sport business

Sport tourism

Caribbean export

Invest Caribbean

SUCCESS BREEDS SUCCESS : The rationale behind Sport in Black & White is also to build

export/inward investment opportunities for the Caribbean’s professional services and tourism and

sports businesses.

Caribbean export pavillion is all about fostering environments for the successful advancement of

trade and investment within the region specifically focusing on four core areas :

Investment

Management and product development

Market expansion

Export diversification

The Caribbean export pavilion will provide exhibitors and buyers alike an opportunity to showcase

the essence of the Caribbean Brand, its authenticity and uniqueness .

Sport in Black & White aims to widen the market appeal for regional products and services while

facilitating International businesses interested in doing business in an untapped and rapidly

emerging market.

Caribbean PAVILLION

Invest Caribbean

PRIMED FOR SUCCESS :

Discover new business and investment prospects

Learn about emerging market trends in the Caribbean

Hear success stories

Learn about current business developments and new approaches

Increase International/regional exports

Improve profitability & long term sustainability

Sport in Black & White aims to create an annual Caribbean forum, which fosters input directly from

youth, policy makers, sports tourism stakeholders, sports men and women, educators and

corporate interests.

Invest Caribbean is designed to encourage sport linkages as well as promote authentic, indigenous

goods and services to influential people from around the globe. Participants will meet and discover

new opportunities and partnerships. Along the way, they will develop a stronger understanding of

the need to work together .

This is a unique opportunity for key decision makers to meet some of the best and brightest sports

people in the region in a simple, easy to access format.

package PRICES

Conference Delegate Packages Per Person: Package includes :

•Registration

•Access to conference workshops and lectures

•Lunch daily

•Awards Event –Wed, June 12th

3 & 5 Day Package Prices: 3 day package USD $ 390.00

5 day package USD $ 500.00

Day Pass: Package includes :

•Registration

•Access to conference workshops and lectures

•Lunch daily

1 day Package Prices-Adults: 1 day package USD $ 150.00

Packages available for: •Exhibitors

•Buyers

•Scholarship Trail Attendance

•Tournament Participation

•Coaching Certification Courses

Flight & Accommodations : We are negotiating special deals with

our airline and hotel partners.

Email Nova for more details: conference@sacredsportsinc.com

DELEGATE PACKAGES

THE ORGANISERS

Sacred Sports Foundation is the realisation of a lifelong dream to build a sustainable future for

ourselves and our families, while giving back to local communities. The Foundation is a legally

registered not for profit charity – economically, politically independent non denominational

organisation based in Saint Lucia, West Indies.

We are one of the few sports-based charities in the Caribbean that works to increase opportunity

and social inclusion for Caribbean youth primarily between the ages of 6-23. We also act as a

bridge between sports tourism promotion and youth development. The nexus between the two is of

critical importance especially in terms of confronting some of the challenges faced by our youth.

We are a relatively young, innovative, driven organisation, determined to help change the fortunes

of our most disadvantaged youth. And we are proud of our inclusive approach, strong community

links and market leading implementation and management skills. That’s why the EU funded us in

2009 to produce a national sports coaching development programme for the Government of Saint

Lucia.

As well as having partnered with Caribbean Governments, stakeholders and social agencies, the

Foundation has also signed a three year agreement with Football Against Racism in Europe (FARE)

and secured important grants from DIGICEL, UNESCO and the Australian Government among

others. We also act as a bridge between sports tourism promotion and youth development.

Who we are