A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner •...
Transcript of A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner •...
![Page 1: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/1.jpg)
![Page 2: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/2.jpg)
A Little About Us • Web Development & Online Marketing Agency
• Inbound Marketing Certified
• Google Certified Partner
• Specialties include: o Custom Web Design/Development including Content Management
Systems
o Search Engine Optimization
o Search Engine Marketing
o Online Marketing & Advertising
o Social Media Marketing
o Blog development & consulting
![Page 4: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/4.jpg)
Tweet Questions with #fb4biz
![Page 5: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/5.jpg)
Why Facebook for Marketing &
Advertising?
![Page 6: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/6.jpg)
Everyone is Here • 845 Million Active
MONTHLY Users
• 100 BILLION Personal Connections
• 71% of All U.S. Internet
Users have ACTIVE
Accounts
• 57% Female / 43% Male
Photo Credit: eddiehosa http://www.flickr.com/photos/84123084@N00/
![Page 7: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/7.jpg)
And They Stick Around • Average time spent per
visit: 20 Minutes
• 2.7 BILLION LIKES Every DAY
• 250 Million Photos
Uploaded DAILY
![Page 8: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/8.jpg)
The Big Change: Facebook
Timeline for Pages
![Page 9: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/9.jpg)
Homepage Layout
![Page 10: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/10.jpg)
Landing Tabs (Apps)
![Page 11: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/11.jpg)
The New Wall
![Page 12: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/12.jpg)
Custom Tab & Profile Design
![Page 13: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/13.jpg)
Effectively Using Photos & Videos
• Incorporating your brand and conversion strategies
into the Cover Image, Landing Tab buttons, Landing
Tabs, Profile Thumbnail, and Wall posts.
• Enhanced visibility for photos & videos in new layout
![Page 14: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/14.jpg)
Working with Complementary
Pages & Leveraging Fans
![Page 15: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/15.jpg)
Business Tags in Posts
![Page 16: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/16.jpg)
Fans Working FOR You • Encouraging content shares
• Encouraging fan submissions of photos, survey
responses, videos, questions/answers
The Math:
• The average Facebook user has 120 friends
• If your page has 500 fans, and just 1% (5) of them
share a post, it can potentially reach 600 new users.
• If 10% of them share a post, it can potentially reach
6,000 new users.
![Page 17: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/17.jpg)
Facebook Advertising
![Page 18: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/18.jpg)
Facebook PPC Advertising
![Page 19: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/19.jpg)
Concert Series: Facebook PPC
Advertising
![Page 20: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/20.jpg)
Example: Engaged, 18+
![Page 21: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/21.jpg)
Example: Parents of Teens
![Page 22: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/22.jpg)
Example: NH Hockey Fans
![Page 23: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/23.jpg)
Facebook Insights
Reporting
![Page 24: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/24.jpg)
Likes & Potential Reach
![Page 25: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/25.jpg)
Demographics,
Locations
&
Like Sources
![Page 26: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/26.jpg)
Content Views
&
Referral Sources
![Page 27: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/27.jpg)
Check-In’s - Location
![Page 28: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/28.jpg)
Advanced Uses & Applications
![Page 29: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/29.jpg)
Calls to Action & Landing Tabs
Clicks through to
Facebook Coupon, Twitter, Pinterest
![Page 30: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/30.jpg)
Using Contest, Offers, and Incentives to Drive
New ‘Likes’
![Page 31: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/31.jpg)
Fan-Only Content: Printable Coupons
![Page 32: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/32.jpg)
Hotel Marketing on Facebook
![Page 33: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/33.jpg)
Fan Interactions with Page
Distrikt Hotel NYC – Fans are asked to share their photos of NY during their stay
![Page 34: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/34.jpg)
Sharing Fun Content – Kids & Animals are key!
Beacon Hotel, Miami –
telling a story of a bird they
saved; personable &
incorporates a great
image!
329 Likes, 37 comments, 2
shares
![Page 35: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/35.jpg)
Timely & Responsive Communication
Estes Park, CO – sharing photos of great weather to calm concerns of wildfires in area
![Page 36: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/36.jpg)
Fans-Only Promotions & Contests (fan-gates)
![Page 37: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/37.jpg)
Tourism Destinations
BECOME the go-to source
of information for your
region!
Cross-promote with other
tourism destinations.
![Page 38: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/38.jpg)
Ideas for Business Hotels • Share photos of conferences, workshops and trade
shows with fans, and tag attendees (esp. business
pages)
• Provide a Twitter #hashtag for conference
attendees to communicate with each other & hotel
staff during their stay. Promote via signage & in
conference materials.
• Offer incentives for check-ins – ie: free coffee, early
dinner seating, etc.
![Page 39: A Little About Us€¦ · • Inbound Marketing Certified • Google Certified Partner • Specialties include: o Custom Web Design/Development including Content Management Systems](https://reader035.fdocuments.net/reader035/viewer/2022071014/5fcc7bf380a4d91a87584220/html5/thumbnails/39.jpg)
Let’s Keep in Touch!
www.grapevinemktg.com
Facebook.com/grapevinemktg
Twitter.com/grapevinemktg
Email: [email protected]