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Clean shington

Center

nd Economic Development

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A Guide to Conducting a

Buy-Recycled Campaign

FINAL REPORT

Prepared for

The Clean Washington Center,

a division of the Department of Community, Trade & Economic Development

2001 Sixth Avenue, Suite 2700

Seattle, Washington 98121

October 18, 1993

Prepared by

Scott Thomas

Local Government Program Manager

Clean Washington Center

This recycledpaper is recyclable

Copyright a1996 by Clean Washington Center

Report No. PM-93-1

Table of Contents

Introduction ......................................................................................... 1

Organization ........................................................................................ 3 Schedule ............................................................................................. 4 Methods .............................................................................................. 4 Record Keeping ..................................................................................... 6

Project Components ................................................................................ 7 Sample Products Kit ...................................................................... 7 General Educational Materials ........................................................... 8 Product Guide .............................................................................. 8 Buy-Recycled Policy ...................................................................... 9 Office Pack Give-Away .................................................................. 9 In-person Technical AssistancelSales Calls. ......................................... 10 Product Seminar or Mini Trade Show ................................................ 10 Auto Demo Day ......................................................................... 11 Building Product Focus ................................................................. 12 Cooperative Purchasing Agreements ................................................. 12 Cooperative Advertising Agreements ................................................. 13

Conclusion ........................................................................................ 13 Exhibits ............................................................................................ 15

Goals of a Buy-recycled Campaign .............................................................. 3

Analysis .............................................................................................. 7

93MDMXW

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A Guide to Conducting a Buy-recycled Campaign

In the 199oS, recycling can be a method for separating waste into more organized piles, or it can play a vital role in developing a new industry and increasing manufacturing jobs. To close the recycling loop, and have collected recyclable materials manufactured into new products, local governments, trade associations and not-for-profit organizations can conduct educational campaigns to increase demand for recycled content products. Additional benefits to conducting a buy-recycled campaign and improving markets for recycled materials include: supporting recycling collection programs, creating jobs, reducing dependence on imported raw materials, preserving natural resources, reducing pollution, conserving energy and landfill space and providing a boost to the local economy.

This guide presents the basis for planning, implementing and evaluating a buy-recycled campaign. It is based on the experience of five buy-recycled campaigns funded by the Clean Washington Center in 1992 and 1993. The information in this guide is intended to share insights gained from the previous projects, provide a foundation for planning and organizing a campaign, illustrate the range and diversity of projects from previous campaigns and stimulate ideas on what can be included as part of a buy-recycled educational effort. Examples provided here should be only a beginning. The guide is not intended to define, or in any way set limits on what can be included in a buy- recycled campaign.

Special thanks are due to each of the campaign coordinators and their sponsoring organizations. Without their leadership and innovation this guide would not have been possible.

A buy-recycled campaign raises awareness among local business people and residents of the importance to buy recycled products and provides these people with the information they need to change their purchasing habits. The effectiveness of the

campaign can be measured by three elements: increased awareness and understanding by the target audience of the need to buy recycled products, increased range or volume of recycled products purchased, and an increase in the number of businesses and &dents that buy recycled products. Well defined goals for each of the above elements will help demonstrate the effectiveness of the campaign's efforts.

A campaign will benefit from good organization and support from various sectors of the community including businesses, government agencies, the leadership of the sponsoring organization, and staff. A steering committee comprised of key individuals from t h w groups will be a true asset, as it will provide strategic guidance, advocacy and helpful volunteer labor. Support from within your organization is important because you will need leadership, funding, in-kind assistance and staff time.

Campaign staff must be able to dedicate a significant portion of their time to this project. There are many components to a buy-recycled campaign and success will depend on the time and energy staff devotes to it. Changing p p l e ' s behavior involves more than one or two events. It requires a long term commitmew and a consistent focused message. Individual projects of the campaign can take anywhere from two to ten weeks to plan and implement, not including follow-up. While results can be seen after even just one event, a campaign of a year or more will generate broader, longer- lasting results.

Educational messages can fall into three categories: general education, client focus, and product focus. General education messages can act as the prelude to the targeted approaches by increasing the awareness of the importance and need to buy recycled products. A client focused message targets members of a specific group and provides them with a range of services tailored to their needs. A product focussed message takes certain products or product categories and markets them to a variety of audiences. All three types of messages are useful.

Understanding the impact of the campaign through good records and analysis helps staff demonstrate its effectiveness to policy makers. As each goal is established, you should consider how to measure progress toward achieving that goal. By analyzing the effectiveness of each project as you proceed, you can make adjustments and improvements in future components of the campaign.

There are an infinite number of projects that you can include as part of your buy- recycled campaign. Several ideas that have been used in Washington are listed in this guide. These ideas serve as a starting point to the range of possibilities, and you can benefit from lessons learned by other campaigns. The emphasis, however, should be to capitalize on the unique aspects of your community or organization. Success lies in identifying where the best opportunities are and pursuing those with vigor.

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Goals of a Buy-recycled Campaign

Measurable goals are an integral part of a well designed buy-recycled campaign. They help you evaluate what methods are working and provide evidence to policymakers that the campaign is a good use of re-sources -- that you are making a difference. The list below includes several specific measurable goals that can help you gauge the success of the campaign. You can add others as well. The longevity of a campaign is important here. Most efforts will not show immediate results. Plan to evaluate the results over as long as possible.

Example Goals for a Buy Recycled Campaign increase the amount of recycled products purchased by certain target groups le.0. government procurement officers or private sector vehicle fleet managers1 increase the purchase of certain products le.0. copy paper or motor oil1 adoption of recycled product procurement policies by target groups 1e.g. all cities in the county, or members of a trade associ8tionJ community wide awareness of the benefits of buying recycled lsupport collection programs, create jobs, improve local economy1 implementation of joint purchasing agreements among governments or businesses provide technical assistance to target audience and vendors of target products

Organization

It takes teamwork to implement a buy-recycled campaign. A steering committee representing key target groups in the target organization or community may be one of the best tools you have. Such a committee is a valuable source of advice, advocacy, and volunteer labor. The committee should include members of your target audiences including trade association members, not-for-profit organization members, county and city policymakers, Solid Waste Advisory Committee (SWAC) members, the local business community, public and private sector purchasing agents, etc. The group can provide crucial advice on how to develop your work plan to best help your clients purchase recycled content products. The members can advocate for buying recycled products in their own organizations, and they can speak with credibility to their peers in other organizations. At times when you need additional resources for a phone call campaign or an envelope stuffing party, the steering committee may help you -- or provide staff who can. Important aspects of making a steering committee work effectively for you include meeting regularly (perhaps once every month or two months) and choosing people who can, and are willing to, influence others.

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Though this is obvious, it bears repeating. It is vital to have the support of policymakers in the implementing agency. When visiting clients you must be able to hold up your organization and its staff or members as models of how buying recycled products can be done. Your organization should have a written policy and be purchasing recycled content products before the Campaign begins. If you do not have the support of policymakers you will be continually frustrated in your attempts to pmte buying recycled products to others. A broad base of support by key organizations in your community or association adds legitimacy, opens doors, and provides a vast source of references.

Staff for the project should be dedicated to, or have a major portion of their time dedicated to, implementing the buy-recycled campaign. Changing people's awareness and behavior takes a concentrated on-going effort. The buy-recycled staff should have the ability to recognize organizational needs, make recommendations, and be persuasive about the need to buy recycled products.

Schedule

The longer you have to conduct the campaign the better. It takes a lot of time to educate and change people's behavior. It's really an ongoing endeavor. Though measurable progress can be made within months, a project of a year or more will generate broader and longer-lasting results. As with any new idea, it takes time for people to catch on.

Individual projects often take several months to plan and implement. For instance, the lead time for the Auto Demo Day described later in this guide is at least eight weeks with at least one person spending approximately 90% of their time on the project, Remember to set aside time for follow-up with your clients. Very often, your reminder phone call, personal visit, or added assistance, is the action that causes purchasers to switch to recycled products. Don't underestimate the importance of follow-up. Rough time frames are provided with many of the project descriptions below.

Methods

There is a need to use both general education and targeted marketing approaches. There are two kinds of targets, client groups or products. General education complements targeted approaches, although targeted approaches are likely to net more short-term measurable results.

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A general education approach involves educating the general public about the concept and importance of buying recycled products, without targeting specific materials or clients. Use general buy-recycled messages that appeal to everyone. Usually, you'll begin with this approach and proceed with the targeted approaches, so that your clients are exposed to the buy-recycled message first. General messages should continue throughout the campaign with the greatest emphasis occurring in the beginning and closing stages of your efforts. General education methods you may wish to use include displays at community events, street banners, billboards, radio and print advertising, and special events.

A client focused message targets a specific audience. An entire full time staff person may be able to work with 80 to 120 individual clients in one year's time. Group events and market segment approaches significantly boost the numbers of clients you can reach. This approach is useful for a fairly homogeneous group, such as government purchasing managers, so that you can prepare marketing materials and hold workshops that are customized to their specific needs. The group might include purchasing managers from schools, ports, cities and counties. You can educate them all about their responsibilities under the state's 1991 procurement legislation (SSSB 5143) help them draft or improve their agency's procurement policy, then provide them with technical assistance on purchasing recycled products.

Examples of Potential Clients

large private employers small private employers

members of your trade association

businesses that use large quantities of a particular product type all public and quasi-public agencies: ports, utilities, transit agencies, schools, counties, cities, etc. businesses with strong public profiles, either good profiles or those with profiles need to be improved potential retailers of recycled content products

1

A product focused message targets specific products or product categories and works with a range of target audiences who might be interested in purchasing that product. You may find it useful when promoting a broadly used product, such as copy paper. With this approach, you can bring together a diverse group of people who share a '

common interest in learning more about a particular product. For instance, you can hold a seminar on copy paper and invite purchasers and users of copy paper from all of your target groups. The seminar can include presentations from paper producers and

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distributors and copy machine representatives, addressing such issues as specifications, availability and machinery warranties.

compost

paper products plastics

I glass (aggregate for construction or remanufacture) I

automotive products (tires, oil. antifreeze1

Record Keeping

Good records are necessary to demonstrate the efficacy of the buy-recycled campaign to policymakers. A key factor in good record keeping is knowing what you need before you start. Your well defined, measurable goals are a good beginning. For each goal, you will need to list how you will measure any change in behavior. For example, if your goal is to increase the recycled product purchases of a certain target group, measure what they are purchasing before you start your campaign. If your goal is to increase the purchase of a certain product, identify all who use, or could use, that product, and measure their behavior at the outset. For instance, your goal may be to increase purchases of plastic sign blanks. Your target group could include city and county road departments, the transit agency, utility companies, and construction companies. After identifying all the businesses and agencies in these groups, and the key contact in each, determine the number of recycled plastic signs purchased over the previous year -- thereby creating your base line. Throughout the campaign, and as you reach closure, you'll have to be in touch with these individuals to determine any changes in their purchasing behavior. The better you define your target group and target products, the easier it will be to measure and demonstrate your success or leam from problems. By developing your measurement system before the project starts, you can fill it in throughout the year. Trying to perform all the measurements after you've been asked for data by policymakers or when you are writing your final report is too difficult. Do yourself a favor and keep records as you go along.

Do yourself a favor and keep records as you go along.

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Granted, record keeping is a significant time-consuming challenge and few project staff enjoy this part of a campaign. You'll discover, however, that the resulting information is extraordinarily useful in determining which methods work and which don't. In fact, this information is not only useful for you as you fine-tune your own project, it is also

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valuable to others who want to follow your lead and implement their own campaigns. Your conscientious efforts can help others make efficient use of their resources -- a goal we can all appreciate.

Analysis

With your good records you can analyze why some methods worked and some didn't. Ultimately, your analysis is what tells you whether or not your project has succeeded in changing people's behavior and adds to the knowledge base of how to conduct a buy- recycled campaign. Continuing the example above, your data may indicate that 20 of the 25 organizations on your list have purchased plastic sign blanks. What is unique about the five that didn't purchase signs? After some analysis, you may discover that you didn't talk to both the senior manager and the purchaser of the signs. Perhaps management is convinced it's the right thing to do but word hasn't filtered down in the organization yet. Doing this little bit of analysis and including it in the project files can help you increase sales with this target audience, with other groups you will work with, and will help others in the state avoid the same problem in their campaigns. This guide is an example of the benefit of good campaign record keeping and analysis. The conscientious efforts of the previous campaign coordinators made this guide possible.

Measuring Progress setagoal

Project Components

Identify your target group identify key contacts establish a base line stay in touch to determine

To achieve the many goals of a buy-recycled campaign, you'll find it useful to have a diversified strategy and flexibility to adapt to change. As mentioned in the section on methods, this way you can target key client groups or focus on particular products. It will be useful to do some projects before others. Before you dive in, you should take time to prepare some campaign resources, familiarize yourself with the products you will be advocating, and understand the issues you will be facing. The first few projects listed below can be implemented at the beginning of the campaign to act as building blocks for later efforts. The list below includes projects that have been used in other campaigns. Of course, there will also be unique projects that fit your community's or organization's particular needs.

Sample Products Kit A sample products kit is a collection of recycled content products that you can show or preferably give to clients. It will help you demonstrate the range and quality of recycled content products. The samples can be obtained as you conduct research for your products guide. After you have gathered all the samples available from local

any changes in their purchasing behavior.

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suppliers you can expand your collection by sending a letter to vendors in the CWC guide. Follow up with your clients with phone calls and explain to them that you are an extension of their marketing efforts. Vendors are often willing to provide samples since you are promoting their products, even if only indirectly. Keep good track of what your products are, the recycled amount, where. you got them, and how other people can get them. Labels on each product make this easy. Do this as the products come in because if you procrastinate the process is more difficult. The kits can be organized around the needs of a target audience, such as vehicle fleet managers, or around a specific product category such as office papers.

Geneml Educational Materials It is a g o d idea to build up awareness of the buy-recycled concept through a general education campaign before, or simultaneously with, the implementation of the targeted approaches. Each target audience will be more receptive to the targeted message if they are already familiar and comfortable with the general buy-recycled message. A general campaign is limited only by your imagination. General education messages in Washington have included window paintings, a billboard, a street banner, coloring placemat, radio and newspaper advertisements. Please see Exhibit 1.

Product Guide A product guide is an essential tool for your campaign. It will help you illustrate the range of products available and will serve as a resource for your clients in locating where to purchase products. You can rely on existing guides, like the Clean Washington Center product guides or the national Recycled Products Guide (RPG). Or, you can develop one that lists products that are available by location in your community. If you develop your own guide, plan on publishing a second version shortly after the first: new vendors and products will come out of the woodwork once they have Seen the first guide and learned of its marketing benefits. Look at other product guides (Exhibit 2) to save time developing yours. As you research local availability, you are likely to discover that many retailers already carry recycled content products without knowing it. By developing your product list through site visits rather than a mail survey, you will discover more products and may have an opportunity to "sell" vendors on the virtues of stocking recycled content products. Developing a "case statement" (Exhibit 3) in advance of your site visits will help you get your point across. Annual or semi-annual updates to your guide will be useful until buying recycled products is commonplace. When visiting retailers, keep in mind the need for product samples you can use in the future for site visits, displays, and the office pack project described later in this guide. Gather information for both retail and volume purchases, different clients will have different needs. Also, know how you will distribute the product guide before you gather the information. It takes approximately 2 months to develop and produce your first product guide.

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Buy-recycled Policy Helping each business and agency you come into contact with develop and implement a buy-recycled policy is another good project activity. The policy is useful because it can act as a catalyst for action, giving managers and staff guidelines about what kind of purchasing is encouraged and providing a tool to help them measure their progress. A crucial first step is making sure your own organization has implemented a comprehensive buy-recycled policy, as it is important to lead by example. hepare a sample statement (Exhibit 4) that explains why such a policy is important and illustrates the parts of an effective policy. It will be easier to have the policy implemented if the client has first been educated by the general campaign and understands the concept and importance of buying recycled products. Have the product guide ready before you proceed so businesses and agencies will have the resources to follow through on their new policy. Provide the businesses with case studies or examples of other successful recycled product purchases. To facilitate your own follow-up quantification and documentation, provide a simple tracking sheet to each business or agency, listing the goals of the businesses' policy on the tracking sheet. Leave a copy with the business and keep one for your records. Be sure to work with both upper management and staff.

Office Pack Giveaway This is an opportunity for you to expose a large portion of your target audience to a variety of recycled content office products by giving away a pack of samples. With samples in hand, clients can see for themselves how well the products perform and leam of their local availability. To do an Office Pack Giveaway you need to obtain samples of recycled content products, assemble them into the packs, advertise their availability, orchestrate the give-away day with office product retailers, and follow up with on-site visits and technical assistance to the lucky recipients of your packs. It is also a great way to identify businesses and agencies that are willing to try recycled content products. When visiting these clients, you are not making cold calls, you are simply following up on something they are interested in. When planning your workload for this event, make sure you leave adequate time to follow-up with your new clients. It can take an hour or so to reach each business at a convenient time, hence 40 targeted businesses means approximately 40 hours of follow- up calls. When you are researching the availability of recycled items for your product guide, you can also determine who is willing to donate product samples for the Office Pack Giveaway. Be sure to use letters to clarify vendor commitments about supplying

Kay Slaps to Implement an OMca Pack Givaaway

obtain samples of recycled content products, assemble them into the packs. advertise their availability, orchestrate the give-away day with office product retailers, and follow up with on-site visits and technical assistance to the recipients of the packs.

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samples and keep good records and reminders of your commitments and those of vendors. Please see Exhibit 5.

In-Person Technical As&nce/Sales Caus After you have begun implementing your general education program, created the fist edition of your product guide, produced a sample buy-recycled policy statement, and put together your sample products kit, it's time to go into the field and provide in- person technical assistance. Think of yourself, and market yourself to the businesses you approach, as an extension of their company or agency staff, the person that can research products, ensure all the appropriate p p l e get the information they need, etc. In-person assistance is important because your personal visits influence your clients. When working directly with businesses or agencies bring materials that support your assertions: sample differential on some copy products, sample policies, product guides paper, recommend that the and other resources. Be ready to respond to concems -- I guarantee double-sided copying, hence they'll have many. For example, when ushg approximately 30% less questioned about the price differential on paper, which allows them to recommend that the spend 5% - 10% more per business switch to double-sided copying, ream of paper witlrout hence using approximately 30% increasing their total budget. less paper, which allows them to spend 5% - 10% more per ream of paper without increasing their total budget. It is also practical to mix recycled and virgin content purchases to offset any price differential; some purchasing is better than none. You may find it useful to remind purchasers that price and availability will improve with increased demand and that your community or organization needs that business's leadership to help make it happen. You will invariably need to work with different levels of people to influence purchasing decisions, including managers, purchasers, and general staff. Managers will often more readily accept the concept and benefits of buying recycled but implementing the policy presents a greater challenge. In planning your workload, expect to conduct a reasonable number of business calls per month. Each client will likely require two to five calls. Remember, you need to leave plenty of time for follow-up and detailed technical assistance to achieve the conversion to buy a recycled content product.

To compensete for the pr/ce

business switch to their issues and

some copy paper,

Product Seminor or Mini Tmde Show A product seminar is an event at which you can present technical information on certain products to a target audience. It provides you with the opportunity to present appropriately-detailed and technical information in a small group setting with lots of opportunity for interaction between the presenters and clients. You can pick a particular product such as office papers and present the information to a range of target audiences such as government, businesses, and printing companies. Or, you can pick a certain audience, such as vehicle fleet managers and present information on a variety of

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products such as retread tires, re-refmed oil, and redistilled antifreeze. Choose a product or audience that improves the market for materials that are difficult to recycle. The success of a product seminar depends upon appropriate speakers, a meeting place and room set-up that are appropriate to the audience, and good marketing of why your intended audience should attend. It takes about one-third of your time for approximately six weeks to plan and implement a seminar. Think big. A well planned seminar will attract a large audience and will have a tremendous impact. Please see Exhibit 6.

Auto &ma lhzy This is an example of a product seminar that focuses on a certain target audience, public and private vehicle fleet managers, and covers a range of products interesting to them: retread tires, re-refined oil and redistilled antifreeze. This is an opportunity for fleet managers and mechanics to meet in a non-threatening place and see the variety of environmentally-friendly products available to them. They can ask questions of the product manufacturers and retailers about quality, availability, price, and other concems. The event is best held in an auto shop or similar garage-type facility so that the products presented and the audience "feel at home. "

A,, Auto D~~ D~~ ,),ovjd.s an ideal opportunity to demonsfrate the effectiveness of YOU^ btty+~ycled campaign.

Getting skeptical fleet managers and mechanics to attend is the hardest part of this event, particularly attracting private Sector participants. You must carefully research your mailing list, identifying the specific person in each business or agency that you must target. Carefully market the Demo Day to clarify the benefit to your audience. While it may seem obvious to you, your audience will need to be sold on the idea of taking time from their busy day to attend. What is the benefit for a busy shop manager to take profitable time to come to your event? A mailed flyer (Exhibit 7), a reminder fax, and a phone call to the target audience have worked well to generate a high response rate.

Again, record keeping is critical for this event. As a result of these events, participants have changed their purchasing habits, so this is an ideal opportunity to demonstrate to your policymakers the effectiveness of your buy-recycled campaign. Ask the vendors, as a condition of their participation in the event, to keep track of any new sales that result directly or indirectly from the event. Check with them after one month and after six months. Again, be sure to plan adequate time to follow up with on-site visits and personal technical assistance to encourage the actual switch to recycled content products. It takes approximately eight weeks to plan and implement this event with a sole person spending about 90% of their time on the project. With multiple staff involved, each person's time commitment is decreased.

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Building Product Focus This is another targeted marketing approach. It is aimed at architects, engineers, designers, builders, building code officials, and others in the building trade. The goal is to incorporate recycled content products into local building projects. The event can be expanded to include recycling demolition waste, energy efficiency and related issues. This activity can bring together the appropriate influential parties in your community or organization and provide a forum so that they can have an impact. A key element to existing efforts has been to have a local steering committee dedicated to influencing local construction projects. The committee should be diverse and include members of the target audience listed above. To kick-off the long term project you may want to hold a seminar (Exhibit 8) . The seminar can be interactive where attendees help redesign a project. The demonstration project can be drawn from a real effort to construct or rehabilitate a building in your community. This exercise provides a chance for attendees to practice their new skills and network. To broaden your base of knowledge, some good groups to network with include: the Pacific Northwest Eco- builders Guild, Smart House projects, Center for Resourceful Building Technology, Palermini & Associates, Sustainable Building Collaborative, American Institute of Architects, Stafford Architects, McDonalds' "McRecycle" and the Clean Washington Center. Some good resource materials include: CWC Recycled Products Directory, Directory of Recycled Content Building Materials, and the Guide to Resource Efficient Building Elements (GREBE). Please see Exhibit 9. Increasing demand for recycled content building products obviously is an ongoing issue and requires more than a one time event to have a measurable impact. Depending on the extent of the event, the initial networking seminar takes between five and ten weeks to plan and implement.

Coopemtive Purchasing Agreements Two or more entities can join forces and cooperate in the purchase of goods or services. This can open opportunities for businesses or agencies to purchase products that aren't otherwise within reach due to price or availability. By making joint purchases, the per unit price will often decrease or products might be brought into the area that weren't previously available. To implement joint purchasing agreements, you need to identify parties that have the potential to cooperate, such as school districts. First, survey these parties to determine if they would be willing to cooperate, and if so, the volume of their purchases needs to be determined (Exhibit 10). One challenging aspect of this project is to create a document that allows many entities to legally purchase from the same bid. Another genuine challenge is persuading purchasing managers and users of the product that recycled content products meet their quality specifications. The time frame also presents some unique challenges. For instance, school districts make purchasing decisions in February for the following school year. You will need to get them involved well before February to influence their next buying cycle. There i s a similar problem with local govemments which often contract for bulk purchases for one year or longer. Sometimes an organization will agree to the idea of cooperative purchasing, then balk at having to change their delivery, ordering or storage system. These are details that can be worked out.

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Coopemtive Advertising Agreements Retailers often cooperate in advertising certain products. You may make your buy recycled campaign more attractive to local retailers by suggesting they decrease the unit cost of advertising by jointly purchasing ad space. Cooperative advertising allows some products to be advertised that otherwise would not get highlighted. It also allows retailers who don't normally have an advertising budget to pool resources and increase their exposure. Please see Exhibit 11. For instance, all of the independently owned oil chdge garages might place a common ad stating that they each offer environmentally friendly oil changes. They can continue to compete on other factors such as location, speed and quality of service.

The implementing agency can also purchase advertising and list all the retail outlets for certain recycled products. Hearing a competitors name in free radio advertising is often enough for a store to diversify its product line to include recycled products and be included in future advertising opportunities. Cooperative advertising is good cost effective general education that should start early and continue through the life of the buy-recycled campaign. To achieve bulk discounts, the implementing agency can purchase a years' worth of radio spots and newspaper ads.

Conclusion

A buy-recycled campaign can provide a boost to both recycling collection programs and the local economy. By clearly identifying goals and with a record keeping system, program staff can illustrate the effectiveness of the campaign to policymakers and others in the community. With support from organization or community leaders, the project can continue to provide benefits.

The campaign will work best with a strong organization, including a steering committee and staff with time dedicated to the project. The work plan should leave adequate time for each project, including follow-up technical assistance. It's often that little bit of extra effort that tums "maybe's" into "yes's''. In addition to educating the public in a general way, it is also useful to focus on specific products and specific audiences.

Record keeping is one of the most valuable but uncompleted aspects of a campaign. Good records are critical to demonstrate the value of your project. With good data you can understand why certain educational methods worked or didn't work and make improvements to the campaign as you go along. Data and analysis also provide you with the information you need to gain and hold the support of community leaders, and provide a useful model for other organizations or communities to follow.

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The projects you can include in your campaign are limitless. Only a few have been detailed in this guide. Campaign case studies, detailed project descriptions, educational materials and other supporting information is available from the Clean Washington Center. You can build on these projects and create others that take into consideration the unique needs and opportunities in your community, trade association or not-for- profit organization.

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Exhibit 1

Exhibit 2

BilLboard on Canyon Road in Ellensburg

Window Painting

Misc. Adverstising

One local business promotes the recycled products they sell by donating gift boxes like this one to local chamber auctions.

Concept "Enablers"

Small sheets of information which pertain to the recycle/buy recycled concept are placed in public and private businesses in high frequency locations such as on the top of xerographic machines, on cash registers, at check out counters, etc. This one on the front face of this check out counter explains the resource savings which occur when you choose recycled products.

Product indentification at point of purchase locations:

A suggestion from a local retail store during a Buy Recycled Survey ...

"RECYCLED" product indicators at Neva's Central Office Supply. Promps not only identify product, buy they allow for direct product quality compairison due to Neva's product placement next to a similar virgin product.

Although it is time consuming, we have had more product recognition by labeling each product instead of the general product area.

the Guardian Ad Litem, pro- gram. She lives in Cle Elum.

Windermere Real Estate is a full-service residential real estate firm with 97 offices and more than 2,600 sales associates serving Washington.

$$$ Cle Elum family physician,

John C. Anderson, M.D., was recently appointed to the Com- mittee on Chapter Affairs of the American Academy of Family Physicians (AAFP).

The AAFP is the national medical or anization repre-

medical students. Family physicians are the

medical specialists who provide continuing, comprehensive health care services for indi- viduals and their entire fami- lies. They are residency-trained to treat up to 90 Rercent of all patient visits.

#1 Ra Rodriquez recently

He most recentlv worked for

senting fami $ y physicians and

'oine iI Les Schwah in Ellens- burg.

Zm run# SS- ind anticipation loan lays. sr we prepare your

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Many agencies/businesses/offices throughout Kittitas County are

on the cutting edge of a statewide effort to

buy recycled products.

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informed and up to date.

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City o f Olynpia

ir- - Local Recycled Products - <

COPY P A P E R Central Office Equipment Central Office Store Creative Concepts Jerrol's Record Printing Tribune

COLORED COPY PAPER Central Office Store Jerrol's Record Printing Tribune

COMPUTER PAPER Central Office Equipment Central Office Store Jerrol's Tribune University Store

WRITING PADS Central Office Equipment Central Office Store Creative Concepts Jerrol's Tribune University Store

BUSINESS F O R M S Central Office Store

B O X E S Creative Concepts Jerrol's Tribune University Store

ADDING MACHINE ROLLS Central Office Equipment Central Office Store Jerrol's

T O I L E T & FACIAL T ISSUElTOWELS Albertson's Better Life Safeway (Ellensburg) Safeway (Cle E l m )

h?& P A P E R Jerrol's

C A R P E T Standard Paint

ENVELOPES Central Office Equipment Central Office Store Creative Concepts Jerrol's University Store

MAILING LABLES Jerrol's

CLASP E N V E L O P E S Central Office Equipment Central Office Store Jerrol's

DESK P A D S Central Office Equipment Central Office Store Jerrol's University Store

U FOLDERS Central Office Equipment Creative Concepts Jerrol's Record Printing

. Universay Store

POST-IT N O T E S Central Office Equipment Central Office Store Jerrol's University Store

REPORT COVERS Jerrol's University Store

PAPER/PLASTIC BAGS Albertson's Better Life Coast to Coast (Cle Elum) Safeway (Ellensburg) Safeway (Cle E l m ) Sprouse Reitz

SClSSORSlRULERS Central Office Equipment Creative Concepts Jerrol's University Store

COMPOST Central Nursery

< PENCILS Central Office Equipment \

Creative ConcepL Jerrol's Many Visions University Store

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$ BUYAPIECE OFTHE FUTURE

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5 BUY RECYCLED 4

A Kittitas County Buy Recycled Project - E h View Industries 505 North Pine Street 925-6688

RITTITAS COUNTY SOLID WASTE INFORMATION GUIDE This inforna t ion i s provided a s a resource guide t o s o l i d v a s t e a c t i v i t i e s and recyc l ing o p p o r t u n i t i e s within K i t t i t a s County.

WRSPER STATIORS

ELLEASBORC AKEA I n d u s t r i a l Wav ~, (Next t o city shop1 925-9524'

CLE ELUH AREA Rosgln RoadlRwy. 901 (Between Cle Elum/Roslyn) 674-2517

T r a n s f e r s t a t i o n s c o l l e c t no tor o i l , auto b a t t e r i e s and a n t i f r e e z e f o r r e r l c l i n g ; c a l l f o r recyc l ing opt ions on o t h e r mater ia l s .

GMBAGE COLLECTIOII ( c o u n t p i d e l

Waste I l a a a g a e n t of Ellensborg, Inc. 607 A. Rai l road El lensburg 9 2 5 - 9 6 8 a EECICLIRG OPWBTURITIES

Dud's Auto P a r t s and Salvage. ....... 962-3837 213 S. Water, Ellensburg

Accepts: Aluminum cans , fe r rous and non- f e r r o u s s c r a p metals , junk c a r s and a u t o p a r t s .

E l lensburg Recycling Service.......962-9149 500 N. Rai l road , Ellensburg

Accepts: Aluminum cans , r e f i l l a b l e beer b o t t l e s , g l a s s , t inned cans, corrugated cardboard, newspaper, non-ferrous scrap i e t a l s . Commercial cardboard pick-up route a v a i l a b l e .

Bliviev I n d u s t r i e s ................. 925-6124 Elmview load , Ellensburg

Accepts: Computer paper, white and colored ledger paper , newspaper. Call for a d d i t i o n a l information.

Rodeo C i t y Recycling and Salvage ... 925-1076 320 N. t a i l r o a d , El lensburg

Accepts: Aluminum cans , ferrous and non- f e r r o u s scrap metals .

Capi tol Ave. K e q c l i n g ............. Ro phone Canyon Rd., Ellensburg

Accepts: Ferrous and non-ferrous scrap metals

Cle Elm netals.. ................. ,6744624 Accepts: aluminum c ~ n s , newspaper, corrugated cardboard, f e r r o u s and non- f e r r o u s scrap meta ls

KITTITAS COUhTl SOLID WASTE PROGBAHS AAD EUUCATIORAL OPPORTUAITIES

- Publ ic presenta t ions and t o u r s a v a i l a b l e upon request r e l a t i n g t o waste reduct ion, recyc l ing and

- Assis tance and information f o r o f f i c e s and businesses r e l a t e d to waste reduct ion, recyc l ing and

- Becgcled product and procuresent informationlassis tance a v a i l a b l e through countywide 'Buy Rerjcled '

- Haster coBpcster volunteer program providing educat ional a s s i s t a n c e for backyard coinposting - Backyard conpcst ing Demonstration s i t e (planned f o r Fal l '921 - Centra l ized c o l l e c t i o n program f o r yardlgarden wastes (planned f o r Fa l l '921 - Continuing household hazardous waste c o l l e c t i o n events planned fo r 1993 - c a l l 962-7515 f o r s p e c i f i c d e t a i l s - Barard f r e e home volunteer program providing educat ional a s s i s t a n c e f o r household hazardous waste i s s u e s - Used motor o i l , a n t i f r e e z e and au to b a t t e r 1 c o l l e c t i o n provided a t county t r a n s f e r s t a t i o n s

CALL: mA S COUm! SOLID WASTE PROGEM S a t 962-7515 f o r more i n f o n a t i o n on s o l i d v a s t e programs

. household hazardous waste i ssues

moderate risk waste

canpaign - c a l l 925-6688 f o r addi t iona l information

Prided on Recycled P a p

Exhibit 3

WHY BUY RECYCLED?

THIRDARROW THE IYI PROIECT

~

A B u y R e c y c l e d C a m p a l g n

A. RECYCLING: A SUCCESS STORY

In Whatcom and Skagit Counties, we divert over 68,000 tons per year from our waste. stream by recycling. This means savings in waste processing, reduced landfill and incineration costs and associated liabilities. Recycling also provides wiser use of natural resources and virgin materials.

The Question: Where does all thar recycled material go?

B. COSTS OF HANDLING 0 UR GARBAGE

We pay $240-$320 per ton to collect and process our garbage. We also pay for health and environmental regulations, and air, ground, water and pollution control programs, cleanup, and more. Studies now prove that communities that recycle have reduced their disposal costs and volume by 15 to 30%.

Your business pays for garbage pickup service; by recycling, you can reduce that cost. You also pay through state and local taxes and surcharges for waste disposal-related programs. By recycling and buying recycled, we can avoid unnecessary growth of tax funded programs that deal with our waste.

The Question: How much more would it cost if we didn T recycle?

C. A PRIVATE SECTOR MARKET OPPORTUNI TY

As you read this, entrepreneurs are busy examining ways to convert more of our waste products into viable products in our economy. Many companies have already begun this important work and bring us a variety of products.

In waste reduction and recycling, we have perhaps the best chance of any environmental business concern to solve problems in the private sector, with matket-driven economies. This can occur before another wave of regulations forces our compliance. By recycling and buying recycled products, we can exercise our preferences for a cleaner environment and a more cost-effective solution to waste disposal problems.

The Challenge: Ifyou’re not buying recycled, you’re not recycling.

Over -

D. B 4 V T

Because we have established the best recycling participation rates for any state in the country, we now must continue our leadership in solving a problem: Many recycled product markets are in or near glut conditions. New manufacturing ventures haven't been able to bring recycled products to market quickly enough to solve some serious oversupply problems. Others are waiting by the sidelies to see if we, as consumers, are serious enough about buying recycled products. So, as economies of scale have kept certain players out of the market and have made only a beginning of products available, we have in our communities created alternate waste collection systems which continue to feed the problem.

The Question: Just how much can you and yow buying habits make n dyerence?

E. E R EM IN E

No matter how much recyclable material our companies and communities may be collecting, if we are not also buying recycled products, we are not recychg. We must overcome and put in perspective our own concerns and misperceptions about quality, price, and availability of recycled products. We must, in the private sector, make conscious choices to seek out recycled products, let our intentions and actions be known, and encourage others to buy recycled. There are thousands of recycled products ready and waiting for you to use. Consumer demand will fuel the expansion of recycled markets.

The Question: What's in ir for me?

F. THEADVANTAGESOF B UYI N R E G CYCL ED

A positive public relations profile A respectable, motivational employee relations program A competitive edge - be the first, the most committed in your field for your use of recycled products Demonstrated leadership in your industry and your community Progressive customer service opportunities Avoided disposal costs Avoided taxation and regulation - a chance to solve problems ourselves first New product applications, creating new technologies Opportunities for new, cost-effective operations A ton of recycled paper saves 17 pulp trees, 4100 kwh electricity, 7000 gallons of water, 60 Ibs. of air pollutants, 3 cu. yds. landfill, and $240-$320 collection and disposal costs

'To succeed in business, be daring. be Wsr, be different. - - Marchani -It's the right thing to do. - - Brimfey

Exhibit 4

# THE THIRDARROW PROFCT E& 1

A B u y R e c y c l e d C a m p a i g n

A Guide To Buying Recycled

POliCy, @ol’i-sil, n. a settled mmse of action adopted and followed.

uying recycled makes sense. Buying recycled B on a long term basis will solve waste disposal problems and create economic opportunities. The ultimate goal in recycling and buying recycled is to reduce waste. You can focus your buying decisions toward waste reduction and recycled products and see some positive results.

Your Buy Recycled program should be a comprehen- sive and collectiveeffort Likeany new program, there are challenges. Recycled products must meet your needs for performance, availability and price. For long term, effective change, there are other consider- ations as well. Othen in your organization must be

and their impacts.

will be determined b

In order for this to happen, your decision to buy recycled must be in some form of a policy. What type of policy will work best 7 It depends on your commit- ment.

Your policy can take many forms. Don’t limit yourself to thinking of policy as a formal document speckled with “whereas”and ‘therefore.” Yourpolicy can be a managementdirective, a memo, a report, a brochure, a series of letters, an announcement, or a simple checklist, depending on the audience. What is impor- tant is that your buy recycled policy represents your clear, planned decision to change the way your organization obtains and uses its resources. When you committhis to writing, you’ll help make important changes carefully within and outside your organiza- tion so others can follow your lead.

The following is intended to be an open guide to help you develop your Buy Recycled Policy and put it to work.

I RatlOMlO: This is the reason behind your intent to buy recycled. kwill set the tone for your program. Can your rationale be associated to your corporate mis-

s sion statement? Will other offices need to be involved?

D(AMPLES AND GUIDEUNES - See if one ofthese statements works for your organ'mtion.

A.

B.

C.

II

" I ] feels that it must play a role in solving environmental problems. Our ability to sustain our goals in the local market economy depend on our ability to act as responsible stew- ards of the resources we use ..." "As ourorganization sbives to reduce and recycle its waste, it is important that we also take extra efforts to buy recycled products and dose the tpcyding loop." "To assist in developing markets and uses for recycled products, we intend to purchase re- cyded productswhere these purchases are prac- tical and economically feasible."

Goals: What are you out to accomplish, and howwill you tell if you did it ? Will you measure your buy racyded program by dollar volume, types of items pur- chased, reports of new products used ? Will you indude a select number of products or want to consider as many materials as possible?

EXAMPLES AND GUIDEUNES Pick A, B, or C or write you own goals.

A. ' I ] will consider the purchase of products with recycled content as a matter of preference over virgin content products, as long as the performance and pricing of those products are within specified guidelines (described below). Staff are encouraged to research any applica- tions for recycled products and bring product

suggestions to purchasing staff attention. Purchasing staff will also report product applications for recyded products to the appropriate personnel. A summary of recycled product uses and future applica- tions will be compiled each year by pur- chasing staff." "1 ]establishes the following goals for recycled product procurement as a percentage of the total annual dollar value of the supply item. Applications for products not specified in this list will be included in a general category and con- sidered for specific reporting in the follow- ing year."

Offce paper Printed paper Letter pads, message pads Automotive (lubricants, antifreeze, tires) Construction materials Plastics

" [ 1 will prepare an annual reportto its managementof thetypes and quantities of recycled products used. It is hoped that 10% of our office paper and paper-made supplies can be procured in recyded content products, and that this goal can be increased annually."

Who I t Involved: Considerpurchas- ing staff, management, public relationdmarket- ing, operations, research staff, vehicle mainte- nance. design, construction, etc. The most SUG

cessful programs utilize a team of people to incorporate recycled purchases into their organi- zations. One person usually can'tdoitalone. You may want to consider including key suppliers or outside contractors to work with your team. Any policy is only as good as its implementation, and the team approach can reach the widest number of people.

Iv Common Deflnltlons: You may want to include state or EPA definitions of "Post- Consumer Content", "Recyded Materials", orother terms. There is no need to create your own definition, nor to be too restrictive. What is important is to maximize use of post-consumer recycled contentproducts and to ensurethat your purchases help recycling markets.

v Prlce preference: If some recycled products cost more, how much more are you willing to spend? Per budget item, or per pur- chase? Can other cost-savings (e.g., saved disposal costs from recycling) be used to cover increments in product acquisition? A c c " o n range for price preference is 1&15%.

OTHER CONSIDERATIONS:

A. A price preference in your recycled policy willset standardsforyourstaff and suppli- ers to follow. You may decide not to 'publish price preferences in individual bid documents.

B. Rememberthat your underlying goal is to buy as much recycled product as pos- sible. In the event that prices for recycled products exceed your price preference guidelines, you should consider mixed purchases of virgin and recycled goods. You may also want to use reported sav- ingsonotherrecycled purchasestojustify parbcularpricedifferences. (Forexample, by switching to less expensive recycled letter pads, you saved enough to pay for more expensive envelopes.

C. Yet another way to address the price difference issue is to select high use commoditiesand simplyinsiston recycled product in those cases (see Goal state- ment, above). Pricing research done ahead of time will help you identify which products could be selected. Remember,

. . . .

> . .,

. < . . . .

as recycled markets change, so will price differ- ence. This approach is commonly used for print- ing projects, stationery, etc.

VI Testlng & demonstratlon: New recycled products are coming to market every day. How will your organization find out about them? Your Buy Recycled policy should encouragetesting, demonstrationand sourc- ing for new products.

OTHER CONSIDERATIONS.

A. Remember that performance is the key factor to consider. .Product specifications should be re- viewed and perhaps reworded in terms of perfor- mance, not raw material composition.

B. If a particular recycled product fails to meet your performance needs, don't write off all recycled products. Another brand of the same item many work fine, or you may have to wait for technologi- cal improvementS.to *.~, . occur. . A5 a staff manage-

k mentfunction:$ourpolicyshould allowstaff amply oppdriunity to $nd the.nght recycled product for you.

C. Reporting result of yourtesting or demonstrations is important. Your experiences are of real value to yoursuppliers. youremployees, your customer, your directors your associates, especially in these early years of recycle product marketing.

D. New applications and breakthroughs are needed if we are going to solve our solid waste problems. Take ariskandletothersnowyoursuccesses and faiiures.

c , ,

'.

VI1 Prlority Items: In determiningwhichitems to ._

select for priority considerations, the following questions may be useful.

-

A. What are some high-usage items that are readily available with recycled content? Printing papers, copy paper, other office products, re-refined lubri- cants, packaging, and some construction prod-

ucts are items which you can easily switch your purchases.

B. Where can your purchases make the biggest difference? Does yourorganization generate an aboveaverage amount of some kinds of waste? Can you compete better by utilizing a certain commodity? Will the marketing im- pact of your recycled product purchases re- quire attention to select items?

.

Implonnntatlon: A range of activi- ties should be considered. Usethe following checklist as a guide and see what steps work best for you.

- Policy is shared with staff suppliers customers trade associates directors - marketing and public relations

* others

- Recycled Product specialist, department or task force is named

- Priority Items identified.

Ix Reirtod: Other environmental aspects of products you use may be includedin your policy, such as packaging, life-cycle costs, durability, reusability, recyclability, transportation, non-toxicity, junk mail, energy usage, bulk purchases, etc. Be sure your policy truly addresses waste reduction.

x Suppller notfee: On an okgoing basis, suppliers should be requested to provide information onwhatthey aredoing toimprovetherecydedcontent of their product By giving steady advance notice of your intent to buy recycled, you give vital information to marketing programs which can, in tum, stimulate the supply of recycled products. Consider placing a placard in your lobby, mailing a letter to your vendors, oradding a standard message to your bid documents. Even in cases where recycled products may not be currently andor practically available, you should still let your suppliers know of your long term intentions to buy recycled.

XI Revlow of Polky: Plan for a review and revisions of your policy after enough time has passed to letitwork. Youcanimprove yourpolicyand continue to boost morale and participation by recognizing and rewarding individuals and suppliers for innovations.

- Bid specifications are reviewed and revised.

I I - Demonstration projects planned

- Reporting system is established for management

.: staff constituent public (customers) suppliers

THE

PROIECT

For more information or assistance with your Buy Recycled Campaign, please call Fred Miller at The Third Arrow Project at 671-2365.

- Annual review, recognition and evaluation. Printed both sides on recycledpaper.

Exhibit 5

FILL OUT AND REDEEM THE TICKET BELOW FOR A FREE RECYCLED PRODUCT OFFICE PACK!

Recycled product office packs will contain:

copy paper fax paper file folders lined paper pads tissue and towels self-stick notes envelopes pencils adding machine rolls trash can liners and much more!

Tickets can be redeemed at one of the following local office supply outlets!

Coast Office Equipment - 324 4th Ave. E Ehrlich’s Office Products - 120 Olympia Ave. U-S Stationers - 509 S. Capitol Way U-S Stationers - 400 Cooper Pt. Road Crain’s Office Supply - 1006 4th Ave. E. Griswold’s Office Supply - 308 4th Ave. E. Bigelow’s Office Supply - 505 Capitol Way S. Empire Office Equipment - 1020 College St. S.E.

1 February 25,1993 h m 10 am to 5 pm & e y s I

I

1

1

WIN PRIZES! Your ticket automatically enters your business in a day-end drawing for some great prizes including:

“Stress-Break” 10 minute in-chair massage for everyone in your office (limit: 10 people)

your business vehicle using quality re-refined motor oil

office to lunch!

Free professional oil change for

$50 Gift Certificate to take your

MORE recycled office products!

reducing dependence on imports

conserving resources and landfill space

saving energy and reducing pollution

This project is supported by The City of Olympia The Clean Washington Center Warhington State Recycling Association * Olympia Downtown Association Washington State Dept. of Ecology

BUY BACK AMERICA BUY RECYCLED

Name

comprmy Address Phone

Your coupon mil go into a drawing /or your oflce to receive prizes. The BUY BACK A M E R I a BUY RECYCLED staff will also hUow up with you in a few weeks to see what you think of the recycled products you received and to provide any additional i d o m t i o n and assistance you may want about BUYING RECYCLED!

Exhibit 6

BLIV a Piece of (he Future

UY ecycled

Seminar Recycled

Paper Toweling Napkins

Toilet Tissue Industrial Wipers

Facial Tissue ... and more!

October 22 Next Thursday

10:00-11:30am

First Interstate Bank

Ellensburg Corner of Fifth and Main Street

Please, do not pork in the bank's parking lot.

I Elghlh Street

~ ~ ~~

For additional information: Lorinda J. Anderson Grant Coodinator

Elmview 925-6688

Kittitas County has received a grant to

increase the awareness and usage of

recycled products.

As part of these efforts, a continuning series of mini-seminars will be held to provide your business, agency,

office with :

Up-to-Date Information on new recycled products

on the market

Displays of products currently

available from participating vendors

Samples of the seminar products

for you to test in your business, agency, office

Exhibitors:

Ft. Howard James River Unisource

Page 8 The Daily Record, Ellensb

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RECYCLE PRODUCTS - Katie Barrett, left, of Fit- terer's furniture store in Ellensburg, talks to Boise Cascade sales representative Debbie Carlson about the range of products the firm offers that are made out of recycled material. Carlson was one of several local and out-of-town businesses displaying their wares at the Kittitas County Courthouse during the Tuesday recycle product information day, sponsored by the local Buy Recycle program coordinated by Elmview and Lorinda Anderson. (Record photo by Mike Johnston)

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Exhibit 7

Shop Demo Day Recycled

Automotive Maintenance Products

Wednesday, January 27, 1993 8:OO AM to 1O:OO AM

Skagit County Maintenance Shop 201 East Avon, Burlington, WA

See how recycled products can work in your shop! Get hands-on demonstrations of re-refined oil, recycled antifreeze, retread tires, fuel, solvent and oil recycling, and more. There will be samples for skeptics, demonstrations for doubters and, for the ultimate NlMTY (Not in My Truck Yard), a $250 door prize.

Thanks to oEr :Kxhh5itors!

Absorption Corp. Antifreeze Environ. Service Petroclean ARC0 Lyondell Scientific Development, Inc. Clean Care Corp. Les Schwab Tire Tech Tread Lilyblad Petroleum Wilson Motors-Mercedes Benz

Mohawk Oil Co. Ltd

Snohomish County Public Works

BONUS! Seminar:

Environmentally Friendly Methods in the Shop At 1O:OO AM, learn about Hazardous Waste Management in the shop. Bring all your questions!

%-*,d 4$€?dM&/7h 7W?4WP+

(206,) 671-2365

mird Arrow Project 3229 North Shore Rd. Bellingham, WA 98226

Another way you can help our environment. ..

ATTENTION.. AUTOMOTNE MANAGER

You have received this invitation and notice because you manage automotive service for a number of vehicles (or you know someone who does).

The Solid Waste Divisions of Skagit and Whatcom Counties and the Clean Washington Center have organized an event for you and your staff. It is a day fer to investigate recycled automotive products, and to leam new approaches.

The event is worth your time, so please plan on coming.

There will be no hard sales pitches, no long meetings-just lots of information about products like re-refined oil, recycled antifreeze, retread tires, etc. in a "mini-trade show" format for you to see at your own pace. It would take weeks of work to assemble this much information on your own.

You've got plenty of govemment and corporate environmental regulators hounding you for what you have to do. This time, we'll talk about ways you can voluntarily help toward a cleaner environment. After all, we're all a part of this problem. On January 27, you can find out how you can be a part of the solution.

And, just like the $250 door prize from exhibitors, you've got to be there to win.

Please make room on your schedule now, and plan to bring your staff and associates with you. For more information, call me at 671-1265. Thanks.

Sincerely,

Fred Miller Project Manager

SHOP DEMO DAY For Recycled Automotive

- Products. .

See how recycled products can work in your shop or company vehicles!

Demonstrations and displays will cover: Re-refined motor oils

Re-refined hydraulic oils Re-distilled anti-freeze

AND MUCH MORE!

8:OO a.m. to 1O:OO a.m.

CITY OF OLYMPIA PUBLIC WORKS MAINTENANCE CENTER

1401 Eastside St. Olympia, WA

kA'ITENDANCE IS FREE4

WIN DOOR PRIZES! $50 Gift certificates to local restaurants and sporting goods stores, tickets to sporting events, and more!

PLUS: At 1000 a" we will hold information sessions on 'shop business practices' including information on hazardow waste management. c u m t regulations, and more. All Interested parties are Invited to attend. I

:or more information call Jay Freeborne 206/352-8737 x Lisa Fernandes 206/753-8509 rhis project 1s supported by the City of Olympia and the Clean Washington Center.

SHOP DEMO DAY ORGANLZAHON SCHEDULE

WEEK 1 - MARCH 1-5 Create announcement Ryer Contact exhibltws by phone Mail lns~tim/reglstmt/on form to exhibitors Create mding list d attendees Obtain Operation Woter Works mailing list Send lint wave of announcement flyers to attendees Write aMck for SBE Fleet lrwe Contact Dick Pea" re: em-race car

WEEK 2 - MARCH 8- 12 F~IIOW-UP phone WIIS to Rrst Miling list Follow-up calk to exhibltors/remind them of $deadline/promote event Send 2nd wave d announcement flyers to attendees mange camera-ready blank name tags mange doorpriras Determlne how much shop space/remind Fleet mgr Finalke VIP for personal oll change (Hulbert & Get oil donated for VIP oil change Decide on Displays (Why Re-relined is better, Testimonials, etc.) Contact Jane Weaver/other radio stations RE: interviews on re-relined Find table/cloth rental source & RESERVE Get RECYCLED AUTOMOnM PRODUCTS guide insert to printer

WEEK3 - MARCH 15-19

)

Follow-up calls to 2nd mailing list Anange name tag printlng/holders

0 Anange someone to photograph and/or video Make a box for door prke tickets to go in Pht up signs with BBA logo (exhibitor tables, directional, etc) Conf/nn Dave Stitzel speech during oil change Talk to Kyle 8 TCTV coverage Create Display materials

Talk to Kyle Walter about TCN coverage Confirm exhlbitors/continue Inviting attendees Pick up Banner kom TCI cable on Limited Lane, Westside Determine how to hang banner downstairs Conlinn Dick Pearson's rde (7)

MONDAY submit text to 'plan your day' section of Olymplan to Prepare Press Release for WEDNESDAY MAILING TO FULL PRESS LIST Receive registration checks from exhlbitors/send confinnatkw Anange coffee/snacks wilh Bayvlew Market Finalize Dlsplay Materials

Reminder calk to VIP dl changers and press outlets Create tkkets wHh exhibltor logos Purchase oil Rite6 for vtp dl changes

WEEK OF mE SHOP DEMO DAY

QUMOS ~owpw forAl'* Reclslon Tune?)

WEEK 4 - MARCH 22 - 26

WEEK 5 - MARCH 3 1 -APRIL 2

Follow-up press releare/call John Dodge ai Olympian -

-

lTEMS TO HAVE ON HAND: dgn-k, sheet. ten lip pew lKRne Wfi outomolfve product

MONDAY & TUESDAY reminder phone calk to entire moilhg lisN TUESDAY AFTERNOON Set-up tables/cloths, directional dgns, etc

Thank you letters, create data base, etc FOLLOW-UP WEEU 1

Exhibit 8

variety of technologies and building 7 products are available that achieve an

efficient use of wood fiber, recycled

waste and other resources. Through A changes in design. project manage-

ment and jobsite practices. you can help to greatly

reduce the environmental and economic costs

associated with construction.

This seminar is given by builders for builders, archi-

tects and designers. From a basis of fineen years of

experience in designing and building homes, our

presenter, Steve Loken I ...................................... y&,j@@&$ (.: ....

insightful instruction ti-@ ~ ..,... . .

Building Materials:

f building materials ych cmt analysis

in building material

cus on technologies and design

..... magazines. the opportunities lo research these toplcs are endless. Steve's focus and hands-on approach

will prevent wasting time in blind alleys, help you weigh the cost and design factors of these materials, and provide the most practical methods to learn how to incorporate resource efficiency into your busine

I

-1

' R E G I S T R A T I O N I I I I I I I I I

Steve Loken, Presenter Founder and President, Center for Resourceful Building Technology

...... - Owner and Contractor, Southwall Builder;, .............. .... :.% Missoula. MT

........

years experience on resource

ionally known speaker for conferences; , utility companies, architects and

........... ..s "' ............... :.x.:k:i. .:.: .........

......I..

To vanmuver. 6.C ..... ......

.....

Name

Title

Organization

Address

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Phone I I I

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Registration Fee - $25.00 Endosed I

1. Make Check Payable l o BlAWC - Recycle

2. Mail this form lo: BlAWC 1305 Meador Suite 8-5 Eellingham. WA 98226

Registration is on a first-come first-serve basis

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Exhibit 9

Exhibit 9

Directory of Re’cycled Content Building Materials

Other Sources of Information

Affinity Design Contact: B.J. Harris 2305 Keamey #220 Portland, OR 97210 (503) 228-5457

American Institute of Architects Committee on the Environment “Environmental Resource Guide” Contact: Doug Greenwood (202) 626-7463 To order call 1-(800) 365-ARCH

American Recycling Market “Official Recycled Products Guide” P.O. Box 577 Ogdensburg. NY 13669 (800) 267-0707

Sustainable Building Collaborative Contact: Debbie Palermini 815 SE Clatsop Portland, OR 97202 ((503) 234-6931

Washington State Dept. of Ecology Waste Reduction, Recycling, Litter Control “Recycling Catalogue for Consuuction/lk”lition Debris” Mail Stop PV-11 Olympia, WA 98504-871 1 1-(800) RECYCLE

Stafford Architects 2025 8th Avenue Seattle, WA 98121 (206) 682-4042

Center for Resourceful Building Technology “Guide to Resource Efficient Building Elements” Kirkland, WA 98033

McDonalds‘ “McRecycle“ 1 0 2 2 0 NE Points Drive, Suite 300

P.O. Box 3413 Missoula, h4T 59806 (406) 549-7678

Clean Washington Center “Recycled Product Directory” 2001 Sixth Ave, Suite 2700 Seattle. WA 98121 (206) 464-7040

Learned Integrated Habits “Pacific Northwest EcoBuilding Network Directory” P.O. Box 6465 Kent, WA 98064 (206) 850-7456

Metropolitan Service District “Index of Recycled Products” Zoo0 SW First Ave Portland, OR 97201 (503) 221-1646

( 8 0 0 ) 220-3809

Exhibit 10

Elmview Industries Lorinda Anderson, Grant Coordinator P.O. Box 66 Ellensburg, Wa (509) 925-6688

Date: January 7, 1993 Time: Location:

Project:

10:30 (meeting approx. 1 hour) Cle Elum High School Teacher's Lounge (upstairs)

To explore the viability of cooperatively purchasing recycled products amongst school.districts in Kittitas County. ,

Participants:

Conner, Debbie EYC Supervisor Hall, Pat Ellensburg School District Henchcliff, Barb Central StoreslCWU Hill, Irene Easton School District Holmes, Nancy Cle Elum School District Mclrvin, Pat Kittitas School District O'Gorman, Alice Thorp School District Ramsdell, Bill County Solid Waste Educator Varichak, Karen Purchasing AgentCWU

Expected Outcome:

A "request for bid" reflecting the compilation of product orders from each school district in Kittitas County. L A Kittitas County Buy Recycled Project

-

Funded By The Clean Washington Center

School District Date Contact Name Telephone #

Onit Pr ice

Please complete this chart prior to our meeting. It will help to establish a baseline of detailed information which will assist in monitoring purchasing progress and facilitate pricekervice "comparison shopping" between vendors.

Ant ic ipa t ed Ueed I Product Descr ipt ion UOlt

Sold

l a a i p l e :

Paper,xeror ElSrll 201 [It CS

Paper, Xerox 8.1x11 201 i t

Paper, Xerox 8 . 1 ~ 1 4 101 [It

Paper, DP 201 8.1x11 ,3BD,llt

Paper, 651 cover Color

calor

add i t iona l Colors ????

envelope,

envelope,

fo lde r , aan i l a , ltr,l/l COY

f o l d e r , a n i l a , Ig1,llS CUT

9 . 5 ~ 1 1 blank continuous paper

IllI8xll Gnenbar paper

kecycled Onit V i rg in P r i ce

34 3.01 25

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, a

IO1 cs

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Please identify any service/delivery desires which should be taken into consideration as we design the request for bid. Be specific about such things as yearly recaps, number of site deliveries you will require, number of delivery times per year, etc.

Exhibit 11

Student Radio Advertising

Students from Morgan Middle School in Ellensburg and Cle Elum High School produced radio advertisments targeted for their age groups on KQBE, a local radio station. The project coordinator arranged an "Environment and You" class discussion between local students and radio station advertising agent.

THE COOPERATIVE MARKETING

COUNCIL on

KXLE Radio

"Buy apiece of the future ..., Buy Recycled!"

Prepared For: Lorinda Anderson Cooperative Marketing Council

Prepared by: Rich Carr KXLE Radio

I 131 1 Vantage Highway Ellensburg Washington 98926 (509) 925-1488

i , . . . .

. . .:.: . . . .

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Drawing March 4,1993

CWU StudentslStaff

question. .F hen dro it in the box located at

Here is your chance to win 2 FREE supermother's and

fries from THE TAV.. Solve the ictogram above and answer the

THE TAe 117 W. 4th.

NAME 'HE PICTOGRAM

'HE ANSWER PHONE# Contact Lorinda Andenon, Buy q d e d Grant Coordinator at 9256688

Drawing held Feb. 11th cwu Students/Staff See entry box for more details Win a FREE LARGE PIZZA from FRAZZLVI'S PIZZA PLACE. Correctly record the above statement on th tines provided. Then drop it in the box located a t F R A Z Z N ' S PIZZA PLACE amss hmcampus THEANSWER

(IntheP)aza

NAME PHONE#

* * need c lues? Contact: Lorinda Anderson, Buy Recycled Grant Coordinator at 925-6688

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