A #HashtagsOverTheAir (#HOTA) Primer
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RethinkWiFi.co m What made us to rethink? 1. WiFi Everywhere 2. Hashtag Marketing 3. Multiple SSID 4. New Medium 06/12/2022 Copyright 2013~14 [email protected] Commercial in Confidence Page: 1
description
There is more to Wi-Fi than you really know: HashSpot.com drives a technological innovation to turn normal WiFi hotspots into radio stations for #hashtag broadcasting, operable either by independent hosts or syndicated networks. Minimally used SSIDs are turned into great marketing assets via our ecosystem. Cross-media contents will be aggregated under hashtags and broadcast within an intimate WiFi coverage area and accessible via our Android App. Our hashtags-over-the-air ecosystem also features a marketplace where surplus wireless channels can be listed for leasing and generate rental income for hotspot owners. (Download latest App at: hash.ly/App )
Transcript of A #HashtagsOverTheAir (#HOTA) Primer
RethinkWiFi.comWhat made us to rethink?
1. WiFi Everywhere2. Hashtag Marketing3. Multiple SSID4. New Medium
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* popular on Social Media* gaining traction on TV* seen on physical products* dipping into sports events
2. Hashtag Marketing
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2. More Hashtag Marketing
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3. Multiple SSID
* 8+ SSIDs in a single WiFi hotspot* broadcasting 24/7* reaching out to all devices* SSID broadcasting becomes a new medium
8X ?
32X ?16X ?
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4. New Medium Small Idea, Big Changes
@#
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Download Android Apphttp://hash.ly/App
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Hashtags over the Air (#HOTA)SSIDs are turned into hyperlinks and broadcasted in the proximity
Dots in our ecosystem
1. Redirect platform at hash.ly• Big Data check-in points
2. Marketplace at hashspot.com• PPC/PPA Monetization
3. Wireless AP at physical locations
4. ReThinkWiFi.com• Working Concept portal
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There is more to WiFi than we used to know
Case Study and Comparison HashSpot.com AirBnB.com Fon.com
Stage In lifecycle BootStrapping VC supported, going international
VC supported, reinventing itself
monetization Spare SSID for CPC advert Spare Room for B&B Bandwidth for connectivityWiFi Access Point Hardware
Necessary Open Source, Third Party, OEM
Necessary as an Amenity/Service NecessaryProprietory
Bandwidth requirement
When bandwidth supply is abundant, no burden on us to provide
Absolutely necessary The more is supplied, the more is needed in order to compete
Revenue Model Pay-Per-Click Pay-Per-Day Pay-Per-UseCapex Very minimum Per SSID Sizable Per Room Per APOpex Very minimum Per SSID Sizable Per Room Per APBusiness Nature B2C C2C People to People C2CRegulations WiFi usage is unlicensed and
minimally regulatedZooning, fire and safety codes Reselling unused bandwidth
is in gray area and may be challenged by ISPs
Revenue type Location BaseClick Stream
Location BaseOccupancy
Location BaseConnectivity
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