A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage, with Daina Middleton
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Transcript of A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage, with Daina Middleton
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@33voices
intelligent insights to advance your business and life
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The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
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Daina MiddletonPassionate about participant marketing,
speaker/author and global CEO Daina Middle-ton has earned the trust and respect of clients and partners around the globe from Fortune 500 companies to entrepreneurs. As Global Chief Executive Officer at Performics, Daina
leads a team of tenured digital pioneers work-ing with proprietary technology and a new
marketing philosophy to deliver outstanding results for organizations around the world. In the past year alone, digital strategies led by
Performics have driven more than $1B in retail sales & generated more than 100M actions for
brand & lead gen marketers.
@DainaMiddleton
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Stream interview Watch videoWatch videoNo.1
Your customer doesn’t’ want you to refer to her
as a customer.Today, she’s a participant – treat her accordingly.
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Stream interview Watch videoWatch videoNo.2
Embrace the spirit of continual experimentation and involve your community in the process.
that’s where your insights lie.
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Stream interview Watch videoWatch videoNo.3
Keep these three things in mind as you invite people to participate:
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Stream interview Watch videoWatch videoNo.3
Keep these three things in mind as you invite people to participate:
contribute to their competence
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Stream interview Watch videoWatch videoNo.3
Keep these three things in mind as you invite people to participate:
give them a meaningful voice
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Stream interview Watch videoWatch videoNo.3
Keep these three things in mind as you invite people to participate:
connect them with others
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Stream interview Watch videoWatch videoNo.4
Your participant is looking for clear acknowledgment & access.
make it easy for them.
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Stream interview Watch videoWatch videoNo.5
Gen Y is all about the value exchange.
Give them something worthy,and they’ll contribute a disproportionate
amount of value to you.
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Stream interview Watch videoWatch videoNo.6
Focus on helping your audience become smarter;
it’s the glue that keeps them coming back.
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Stream interview Watch videoWatch videoNo.7
Ignore mobile at your peril;
it’s no longer just a medium.
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Stream interview Watch videoWatch videoNo.8
Measure any marketing initiative up front by asking,
“what actions do I want people to take?”
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Stream interview Watch videoWatch videoNo.9
When you nurture a work environment that rewards testing and learning,
you’ll never stop innovating.
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Stream interview Watch videoWatch videoNo.10
Ditch your push campaigns,
they don’t work.marketing today is all about PULL.
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Stream interview Watch videoWatch videoNo.10
Ditch your push campaigns,
they don’t work.marketing today is all about PULL.
33voicesDaina Middleton - Shifting To Pull Strategies
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Really reflect...
Are you honestly interested in what people have to say?
Really reflect...