A GUIDE FOR CLUBS

GETINVOLVED

www.theredcard.org

SHOW RACISM THE RED CARD

“I am hugely grateful for theongoing support we have fromfootball clubs across the UK.Football is a powerful tool forbringing about positive socialchange and the use ofprofessional footballers asanti-racist role models has amassive impact on our youngpeople.”

GED GREBBYChief Executive, Show Racism the Red Card

“Working for Show Racism theRed Card is a great opportunityto take my experiences intothe classroom and use footballas a way of tackling racism insociety. I’ve been with thecampaign for a lot of yearsand have seen it go fromstrength to strength.”

GARY BENNETTHead Coach, Show Racism the Red Card

CONTENTSOverview of the Campaign 3

Anti-Racist National Competition 4

Club Events for Young People 5-6

Show Bigotry the Red Card 6

Fortnight of Action 7

Poster Images 8

GET INVOLVED - A GUIDE FOR CLUBSABOUT THIS BOOKLET

This guide is designed to help football clubs andfootball in the community groups work more closelywith our campaign. We aim to highlight the key areasof our work and demonstrate ways in which you canbecome more involved.

With your help we will be able to reach more youngpeople and spread our anti-racism message even further.

We look forward to working with you.

MAJOR SPONSORS:

“As a patron of Show Racism the Red Card, I am proud to be associated with theinitiatives they carry out across the UK. I strongly urge football clubs and myfellow professionals to support the campaign whenever and however possible.”

CLARKE CARLISLEPFA Chairman

GET INVOLVED - A GUIDE FOR CLUBS

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EDUCATIONAL RESOURCESThe campaign produces a range of educationalresources exploring many forms of racism. The films allfeature top footballers sharing their experiences ofracism and offering advice on how to deal with andcombat racism, whenever it occurs.

ANTI-RACIST SCHOOL COMPETITIONShow Racism the Red Card’s Anti-Racist SchoolCompetition has been running for over a decade - itencourages young people across the UK to exploreaspects of racism and produce artwork with ananti-racist theme. The Award Ceremony is always thehighlight of Show Racism the Red Card’s calendar!

POSTERSWe produce over half a million posters per season offootball teams and other professional sports clubs acrossthe UK. They are extremely popular with young people.The visual impact of players holding our red cards is anexcellent endorsement of our campaign and helps topublicly demonstrate the club’s anti-racist stance.

EVENTS AT FOOTBALL CLUBSOur staff team works across the UK in partnership withfootball clubs to host educational events for local youngpeople. The events feature fun and interactiveworkshops and a screening of our Show Racism the RedCard DVD. Current professional footballers from the hostclubs attend the events and answer young people’squestions about racism. These events have a long lastingpositive impact on young people.

FORTNIGHT OF ACTIONThe Fortnight of Action takes place each October and isorganised by Show Racism the Red Card teams inScotland and Wales. This provides a timely focal point forall those who are committed to challenging racism anddiscrimination. The high profile anti-racism actions thattake place over this fortnight act as a catalyst for ongoingactions throughout the year.

ABOUT USShow Racism the Red Card is an educational charity. We aim to combat racism through harnessing the highprofile status of professional footballers and other role models.

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PART OF A LETTER FROMFOUZIA ISSAKA,NEW CHAPTER SCHOOL.

WINNER OF AN ENGLAND

MASCOT PACKAGE, 2010.

ANTI-RACIST SCHOOLCOMPETITION

PROMOTE THE COMPETITIONThe competition is open to young people of all ages andabilities. We welcome entries from youth and community-basedgroups as well as schools. Your club’s community departmentor study support centre can actively promote the competition topartner schools and youth groups, as well as engaging with thecompetition directly. Please contact us to find out more.

TOP: OVERALL WINNER 2010: OAKGROVE SCHOOL Inspired by Nelson MandelaABOVE: SECOND PRIZE 2010: CORY HIGGINS, CARLTON CENTRAL JUNIOR SCHOOL

Show Racism the Red Card’s Anti-RacistCompetition has been running for over a decade –we encourage young people across the UK toexplore aspects of racism and produce entrieswith an anti-racist theme.

DONATE A PRIZEThe Awards Ceremony is the highlight of the ShowRacism the Red Card Calendar—celebrating theachievements of young people across the countryand their commitment to anti-racism.

We hope you will be able to provide us with aprize from your club. For example: Signed football/shirt; Match tickets; Mascot package; ‘Meet theplayers’ session.

Winning entrants are invited to Award Ceremonies inprestigious venues such as Wembley, the Millennium andHampden Park Stadiums. The winners are awarded prizespresented by current and former professional footballers,with prizes donated by football clubs and other organisations.

The Awards Ceremony is a high profile event that willgenerate fantastic publicity for the work of our Campaign.Your generosity in supporting the Competition will behighlighted and is likely to generate great presscoverage for you locally.

Below is an extract from a thank you letter,written by a prize winner. Street Leaguekindly donated an England Mascot packageto Show Racism the Red Card for ourcompetition in 2010.

“This is one of the best days in my life!”Fouzia Issaka, New Chapter School

We would like to express our thanks to themany football clubs and organisations acrossthe UK who support the competition throughdonating prizes - your generosity isappreciated.

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CLUB EVENTSShow Racism the Red Card has a great workingrelationship with many football clubs across the UK –this is central to the success of our campaign. Wework with over 70 clubs per season to hosteducational events for young people.

The events are each delivered to around 120 young peoplefrom local primary schools. They feature an educationalworkshop by the Show Racism the Red Card team, followed bya screening of our DVD. Clubs secure the attendance of firstteam players, who are introduced to the audience membersand form a Question and Answer panel. The highlight of theevent is always the opportunity for the young people to asktheir questions about racism to their footballing heroes.

We are encouraging clubs to work with us in hosting fullday events. These feature additional workshops/groundtours which can be delivered by the host club -complementing and developing existing programmes ofcommunity work at the club.

EXAMPLE HALF DAY EVENT:Wolverhampton Wanderers FC

SRtRC worked with the Wolves Community Trustto host a two hour educational event at theMolineux Stadium on 25th January 2011. Theyoung people took part in a ground tour,followed by fun educational activities, exploringwhat racism is and how it affects people.

Following a Show Racism the Red Card DVDscreening, the young people were introduced toan exceptional panel of special guests: firstteam players Karl Henry, Marcus Hahnemann,Sylvan Ebanks-Blake and Kevin Doyle; formerWolves goalkeeper Matt Murray; and ex-NUFCplayer Olivier Bernard, now a coach for SRtRC.The young people asked questions aboutracism, which were answered brilliantly by thepanellists. Congratulations to the winner of the'best question' award who received a ShowRacism the Red Card goody bag and a signedWolves shirt! All of the young people left theevent with a Wolverhampton Wanderers poster,signed by the panellists.

ABOVE: SYLVAN EBANKS-BLAKE, MATT MURRAY,MARCUS HAHNEMANN & KARL HENRY SIGNING WOLVESPOSTERS AT THE EVENT

GET INVOLVED - A GUIDE FOR CLUBS

EXAMPLE FULL DAY EVENT:Dagenham and Redbridge FC

Some football clubs opt to run all day events inpartnership with Show Racism the Red Card. We held afull-day event at Dagenham and Redbridge on 20thJanuary 2011. The event featured three workshops in themorning, including a ground tour.

The afternoon session saw Steve Thompson, ChiefExecutive; John Still, Manager; and two first team players– Solomon Taiwo and John Akinde – forming a Q&A paneland speaking to the young people about racism.

“I felt that the format of this whole day event was the bestI have experienced… The children were buzzing withenthusiasm to contribute to every part of the day. I thinkthat this was in nosmall part due to theprofessionalism andsuperb skills of yourteam to facilitate thechallenging subjectand material.”Redbridge Councilrepresentative

HOST AN EVENTShow Racism the Red Card is keen to work with youto host an educational event.

Half Day event: Please provide a room with thecapacity for around 120 young people to attend. Thesuccess of the event depends on the attendance offirst team players from your club. We will work withyou to run the event on a date that suits your players’schedules.

Full Day event: Working with us for a full day provides afar more in-depth event, with young people benefitingfrom greater understanding of the issues. We are ableto work in partnership with your CommunityDepartments who can provide additional workshopsand/or ground tours for the young people.

Please contact us to discuss arranging an event atyour club.

SHOW BIGOTRY THE RED CARDShow Bigotry the Red Card is a new campaigninitiative aiming to combat sectarian attitudes andbehaviour in Scotland. We recognise the urgent andgrowing need to combat sectarian attitudes andseek to address this both within football and thewider society.

In all areas of our work, we harness the high profile ofprofessional footballers as positive role models for youngpeople. This new branch of our campaign follows thismodel, working with footballers and celebrities to presenta strong anti-sectarian message.

Our “Rivals not Enemies” DVD features Scottish footballpersonalities speaking about the issue, with many morecontributions from a variety of football supporters acrossthe generations and of different social and culturalbackgrounds. The resource encourages fans acrossScotland to support their team and celebrate their identityin a positive manner. We hope to empower people to helpspread the anti-sectarian message.

Show Racism the Red Card runs educational events foryoung people at football stadia across the country.

Our campaign team is able to incorporate anti-sectarianeducation into these events. Workshop activitiesencourage discussion and promote positive solutions toissues of sectarianism and religious intolerance. We arecalling out to all supporters, clubs and institutions in thecountry to stand up against sectarianism for a safe andequal Scotland.

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The Football Association ofWales has been at the forefrontof our success in Wales—theirsignificant contribution hasenabled the campaign toestablish very good links withfootball clubs in Wales.

"The work of Show Racism theRed Card in Wales has been afantastic success story in recentyears. The Welsh arm of theCharity started from humblebeginnings but has developed intoa really influential body. Theirwork in Wales with the WelshPremier League clubs as well asCardiff, Swansea, Wrexham andNewport should not beunderestimated. Anyone who hasattended a SRTRC event can onlybe impressed by the CampaignWorkers’ enthusiasm, expertiseand their ability to deliver the rightmessage."

Andrew Howard, Head ofCompetitions at the FootballAssociation of Wales

WELSH NATIONAL TEAM EVENTOur links with the FAWhave seen close workingrelationships with themen’s and women’sinternational squads: in2011, we held our firstever event withinternational players.

Show Racism the RedCard worked with theWelsh national team tohost an all day event attheir training base in the Vale of Glamorgan, prior to their crucial gameagainst England. Young people from Evenlode Primary School, whichincluded prizewinners from our 2010 school competition , had theopportunity to watch the players train in the morning session. The afternoonfeatured an anti-racism educational workshop followed by a Question andAnswer session.

Welsh players Craig Bellamy, Chris Gunter and Boaz Myhill attended theafternoon session and took questions from the young people, speakingabout their experiences of racism while playing for club and country. Thepanel spoke excellently, giving some fantastic messages and advice to theyoung people attending.

The young person who asked the best question of the afternoon won a pairof Cardiff City tickets. We would like to thank the FAW and the players forsupporting this tremendous event and hope to build on its success incoming seasons.

RIVALS NOT ENEMIESThe SRtRC team deliverseducational events across thecountry and are keen to workwith you to deliver a full-dayevent at your club. We canstrengthen our anti-racismmessage by running workshopson anti-sectarianism.

Rivals Not Enemies is an accessible resource thatdelivers a clear and positive message. Pleasecontact our Scottish team to find out more aboutworking with us: together we can Show Bigotry theRed Card.

SHOW RACISM THE RED CARD

GET INVOLVED - A GUIDE FOR CLUBS

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FORTNIGHT OF ACTIONShow Racism the Red Card’s annual Fortnight ofAction takes place in October across Scotlandand Wales. This period of concerted action encourages participationfrom all sections of our communities, to celebratediversity and tackle racism. The 2010 Fortnight of Actionbuilt on the success of previous years, with over 500 anti-racism actions. All 42 Scottish professional clubs and 20clubs in the Welsh Premier League and Football Leagueparticipated. In addition, the SWPL and SWFL, BAMEorganisations, community groups, junior and youthfootball teams, football fans, schools and young peoplenationwide participated, with community initiativesgrowing in terms of diversity and reach. Each October,we hope to build on the success of previous years andonce again expand the number and quality of anti-racistprojects taking place during the Fortnight. These actionsact as a catalyst for further anti-racist initiatives.

We have seen a marked decrease in the number of racistincidents at football stadia. However, racist anddiscriminatory incidents and excluding practices remain aproblem in both professional and grassroots football. Wehave a long way to go before the game is fully inclusive.

The SRtRC Fortnight of Action provides a timely focalpoint for all those who are committed to challengingracism and discrimination.

SRtRC is a partner of the Football Against Racism inEurope (FARE) network. The SRtRC Fortnight of Action tiesin to the annual FARE Week of Action against racism anddiscrimination, taking place Europe-wide. In 2010 morethan 800 groups in 40 countries took part and as football’s

drive against racism continues to gain momentum weexpect the Action Week to continue to grow. With yoursupport we aim to maintain our standing at the forefrontof European anti-racism campaigns.

WEEKEND OF ACTIONThe greatest impact during the fortnight is the‘Weekend of Action’. Thank you to all whoparticipate in this.

The anti-racism actions we encourage clubs tomake include:

• Players wearing anti-racist t-shirts duringtraining sessions and during warm-ups onmatch days

• Prior to kick off, players and match officials holdup anti-racist cards during which tannoyannouncements are made, encouraging fansto behave in an appropriate manner

• Anti-racist articles on club websites and matchday programmes

The extensive media coverage the campaignreceives during the fortnight ensures our anti-racist message is seen by a large number of thepopulation and reinforces the message thatracism is not tolerated within football or society.These actions encourage and inspire grass-rootsprojects in their anti-racism activities in localcommunities.

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RED CARD PHOTO SHOOTParticipating in our poster campaign is afantastic way for the club to demonstrate aclear anti-racist stance to supporters and thewider community. We will contact you beforethe start of each season and provide you witheverything you need to take a “Show Racismthe Red Card” photograph at your team photoshoot, with the players holding our red cards.

All posters will be available to download aswallpapers from our website.

SHOW RACISM THE RED CARDPO Box 141, Whitley Bay, Tyne & Wear NE26 3YHTel: 0191 257 8519. Fax: 0191 257 8541Email: info@theredcard.org

SHOW RACISM THE RED CARD SCOTLANDSuite 311, Pentagon Centre,Washington Street, The Broomielaw,Glasgow G3 8AZ. Tel: 0141 222 2058Email: info@theredcardscotland.org

SHOW RACISM THE RED CARD WALES65 Penarth Road, Cardiff CF10 5DLTel: 02920 340 422 / 07989 191788Email: wales@theredcard.org

www.facebook.com/theredcardWhy not add our page to your club’s favourites?

www.youtube.com/showracismtheredcardCheck out trailers for our resources and footage from recent events

http://twitter.com/srtrc_englandFollow us!

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POSTERSEach season Show Racism the Red Card produces over 500,000posters. We print posters for all Premier League clubs, as wellas sponsored clubs across all divisions. For the 2010-2011season, we received images from 100 clubs in Scotland,England and Wales. Thank you to all who have taken part inthis action! We encourage partnership councils to sponsoryour team poster – this enables the image to be printed. If weare able to secure sponsorship, your club will receive copiesof the posters for your own use – free of charge. The posterimages are extremely popular with young people (and adults!).

“The sustained strength and dedication of the Show Racism the Red Card team never fails to impress me. Theircontinually innovative ideas and their priority in encouraging children to play an active role in their many events aroundthe country - using football as a vehicle - enables them to successfully promote their anti-racism and equality campaign.Anybody who co-operates with Ged Grebby and his team, many of whom are from the world of professional football, willnot fail to be impressed by the quality and effectiveness of their messages and presentations.”

Gordon Taylor OBE, PFA Chief Executive