A Glimpse on Hul

8/2/2019 A Glimpse on Hul

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By-

Kedareswar Panda

Faculty, MBA

CITE, Bhubaneswar


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INTRODUCTION EXECUTIVE SUMMARY OBJECTIVE OF THE RESEARCH

COMPANY GOALS MISSION ORGANIZATIONAL STRUCTURE RESEARCH PROBLEM

MAJOR COMPETITORS METHODOLOGY FOR RESEARCH PROBLEM CONCLUSION BIBILOGRAPHY


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European company unilever

Lever Brothers

Trust Research Advisory


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Rural sector

Consumption habits

Presence of the rivals of HUL


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Market leader

Convenience products


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Golden super star trading house

Hindustan unilever research centre


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Ambitious progress , shakti

Swasthya chetna

Nutrition hygiene & personal care


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CHAIRMAN

CEO & MD

FINANCE & IT DIRECTOR EXECUTIVE DIRECTOR

DIRECTORS


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ANNUAL RESULTS OF HUL

(RS. CRORE)

Mar11 Mar10 Mar09 Dec08 Deco7

sales 19,735.20 17,725.33 20,601.56 16,660.38 13,717.75Operating

profit

5,517.44 2,749.97 3,040.19 2,443.87 1,885,70

interest 0.24 6.98 25.32 -162.18 25.50Grossprofit

2,951.01 2,891.10 3,220.42 2,606.05 2,322.88

EPS(RS) 10.68 10.09 11.45 9.64 8.83


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Large number of players

Continuous changes

Relevance


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METHODOLOGY FOR RESEARCH

PROBLEM External & internal analysis

Situational analysis

Sampling technique


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THE NEW HINDUSTAN LEVER-

FOCUSED ON FMCG FMCG

Main engines Growth


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CONTRIBUTION OF FMCG TO

MARKET
http://capitalmind.in/wp-content/uploads/2011/09/IndiaSectorComparison2011.png


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BUILDING BLOCKS OF A STRONG

FOODS BUSINESS Enormous growth potential

Fragmented and lacked scale

Vanaspati Product mix & cost reduction

Relevant innovation.


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PORTFOLIO OF STRONG BRAND

UN differentiated & lacking scale

Consumer appeal and price segments

Six brands


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HUL SHARE HOLDING PATTERN

UNILEVER

INDIVIDUAL

DOMESTIC FILLS

FILLS


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WINNING THE CUSTOMERS

Strong brand

Distribution channels

Continuous replenishment


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BETTER VALUE low priced competition

The value of the consumer

launched several low unit


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FINANCIAL OVERVIEW

SOAPS

EXPORTS

BEVERAGES

PERSONAL PRODUCT

OTHERS


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OUR PEOPLE & ORGANISATION

Eight profit centers

Simpler and leaner organization

Fewer levels & greater empowerment


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CONCLUSION

FMCG sector

New HUL

Increase usage & upgrade consumers


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BIBLIOGRAPHY

BOOKS

Kothari, C.R, 2010 Research methodology

Kotler,Philip,2009,marketing management


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WEBSITES

www.hll.com

www.fmcg.com

www.economictimes.com

www.marketwatch.com


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For [email protected] Cell-9861155454
mailto:[email protected]:[email protected]


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A Glimpse on Hul

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