A generation disrupted 2019 Deloitte Global Millennial Survey · 2020-05-09 · A generation...
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A generation disrupted 2019 Deloitte Global Millennial Survey Views of the economy, social/political environment, and business are at all-time lows: Believe economy will improve in the next year Believe social/political environment will improve in the next year Believe business has a positive impact on society 76% 45% 36% 45% 61% 33% 26% 55% 22% 2017 2018 2019 2017 2018 2019 2017 2018 2019 These younger generations lack trust in traditional institutions ... 26% 24% 27% 30% 45% 41% 45% 49% Have 0% trust in traditional media Have 0% trust in business leaders Have 0% trust in political leaders Have 0% trust in religious leaders Millennials Gen Zs ... are concerned about the world around them ... are skeptical about their online safety Top 3 personal millennial concerns 29% Climate change/protecting the environment/ natural disasters 22% Income inequality/ distribution of wealth 21% Unemployment Top 3 personal Gen Z concerns 29% Climate change/protecting the environment/ natural disasters 19% Unemployment 19% Terrorism Fear being the victim of online fraud Fear identity theft Are concerned about how organizations share their personal data with one another ... and have a complicated relationship with social media. In business, disruption can promote innovation, growth, and agility. But unbridled disruption and societal discord has created a “generation disrupted.” In this year’s survey, millennials and Generation Zs are expressing uneasiness and pessimism about their careers, their lives, and society. 79% 76% 78% 75% 78% 72% Agree that they’d be physically healthier if they reduced time spent on social media 63% 64% Agree that they’d be happier if they reduced time spent on social media 59% 60% Agree that, on balance, social media does more harm than good 54% 55% Agree that they would like to completely stop using social media 38% 41% Their priorities have evolved—or at least been delayed— by financial or other constraints. Percent indicating they have the following ambitions: 57% 57% See/travel the world 49% 52% Buy homes of their own 52% 56% Earn a high salary/be wealthy 46% 47% Make positive impacts on community/society 39% 45% Have children/start families Millennials’ values affect their consumer relationships ... Percent who would adjust their relationships with business: 38% Its ethical behavior Has products/services that positively or negatively impact the environment/society The behavior or comments of a single company leader The amount of personal data it requests from you Its position on political matters 42% 36% 21% 19% 17% 37% 29% 31% 28% Stop/lessen Start/deepen ... and their relationships with employers. Millennials Gen Zs Percent who would look to leave employers that didn't prioritize these issues, and how soon: Up to 2 years Over 5 years Providing a motivating and stimulating working environment Having a positive impact on local communities Offering flexible working practices (i.e., hours and location) Supporting healthy work/life balance for its people Diversity and inclusion Supporting people’s development through training, mentors, etc. 59% 74% 54% 56% 56% 63% 55% 73% 71% 75% 71% See A generation disrupted for more information on the 2019 survey. www.deloitte.com/millennialsurvey About Deloitte Insights Deloitte Insights publishes original articles, reports and periodicals that provide insights for businesses, the public sector and NGOs. Our goal is to draw upon research and experience from throughout our professional services organization, and that of coauthors in academia and business, to advance the conversation on a broad spectrum of topics of interest to executives and government leaders. Deloitte Insights is an imprint of Deloitte Development LLC. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms are legally separate and independent entities. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more. Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax and related services. Our network of member firms in more than 150 countries and territories serves four out of five Fortune Global 500® companies. Learn how Deloitte’s approximately 286,000 people make an impact that matters at www.deloitte.com. Copyright © 2019. For information, contact Deloitte Touche Tohmatsu Limited.
Transcript of A generation disrupted 2019 Deloitte Global Millennial Survey · 2020-05-09 · A generation...
A generation disrupted2019 Deloitte Global
Millennial Survey
Views of the economy, social/political environment, and business are at all-time lows:
Believe economy will improve in the next year
Believe social/political environment will improve in the next year
Believe business has a positive impact on society
76%
45%36%
45%
61%
33%26%
55%
22%
2017
2018
2019
2017
2018
2019 2017
2018
2019
These younger generations lack trust in traditional institutions ...
26% 24% 27%30%
45%41%
45% 49%
Have 0% trust in traditional media
Have 0% trust in business leaders
Have 0% trust in political leaders
Have 0% trust in religious leaders
Millennials Gen Zs
... are concerned about the world around them ... are skeptical about their online safety
Top 3 personal millennial concerns
29%Climate change/protecting
the environment/natural disasters
22%Income inequality/
distribution of wealth
21%Unemployment
Top 3 personal Gen Z concerns
29%Climate change/protecting
the environment/natural disasters
19%Unemployment
19%Terrorism
Fear being thevictim of online fraud
Fear identity theft
Are concerned about how organizations
share their personal data with one another
... and have a complicated relationship with social media.
In business, disruption can promote innovation, growth, and agility. But unbridled disruption and societal discord has created a “generation disrupted.”
In this year’s survey, millennials and Generation Zs are expressing uneasiness and pessimism about their careers, their lives, and society.
79%76%
78%75%
78%72%
Agree that they’d be physically healthier if they reduced time spent on social media
63%64%
Agree that they’d be happier if they reduced time spent on social media
59%60%
Agree that, on balance, social media does more harm than good
54%55%
Agree that they would like to completely stop using social media
38%41%
Their priorities have evolved—or at least been delayed—by financial or other constraints.
Percent indicating they have the following ambitions:
57% 57%See/travel the world
49% 52%Buy homes of their own
52% 56%Earn a high salary/be wealthy
46% 47%Make positive impacts on community/society
39% 45%Have children/start families
Millennials’ values affect their consumer relationships ...
Percent who would adjust their relationships with business:
38%
Its ethical behavior
Has products/services that positively or negatively impact the environment/society
The behavior or comments of a single company leader
The amount of personal data it requests from you
Its position on political matters
42%
36%
21%
19%
17%
37%
29%
31%
28%
Stop/lessen Start/deepen
... and their relationships with employers.
Millennials Gen Zs
Percent who would look to leave employers that didn't prioritize these issues, and how soon:
Up to 2 years Over 5 years
Providing a motivating and stimulating working environment
Having a positive impact on local communities
Offering flexible working practices (i.e., hours and location)
Supporting healthy work/life balance for its people
Diversity and inclusion
Supporting people’s development through training, mentors, etc.
59% 74%54%
56%
56%
63%
55%
73%
71%
75%
71%
See A generation disrupted for more information on the 2019 survey.www.deloitte.com/millennialsurvey
About Deloitte InsightsDeloitte Insights publishes original articles, reports and periodicals that provide insights for businesses, the public sector and NGOs. Our goal is to draw upon research and experience from throughout our professional services organization, and that of coauthors in academia and business, to advance the conversation on a broad spectrum of topics of interest to executives and government leaders.Deloitte Insights is an imprint of Deloitte Development LLC.
About DeloitteDeloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms are legally separate and independent entities. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more.
Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax and related services. Our network of member firms in more than 150 countries and territories serves four out of five Fortune Global 500® companies. Learn how Deloitte’s approximately 286,000 people make an impact that matters at www.deloitte.com.
Copyright © 2019. For information, contact Deloitte Touche Tohmatsu Limited.
