What A Fan Expects...By

Trevor Fisher

Better To GiveWhat do you have to offer?

Business is about providing a required product or service people are willing to pay for.

It is not about what you can get.

Riches and the mega star lifestyle are a result of what you give.

Not the other way around

ProductAlways remember you are the main product!

All others (CD’s, Downloads, performances etc.) are audio & visual reproductions of your image and/or

performance!

A fan expects...

Someone Special

Someone slightly out of the ordinary

Someone of elevated talent

Whether musically or otherwise

Someone with a mission

An example

A fan expects...

To Matter

A fan wants to feel special

Even though they are one of many

No matter how unrealistic they want to be recognised

No matter how general

They must not feel used or inferior A fan expects...

Passion

• A strong and barely controlable emotion

Passion is a rare and desired commodity

To display passion implies the object of passion is valuable

You MUST have passion for what you do

A fan expects....

Emotional Connection

Music is used as an emotional support & empowerment

Fans want to know you have experienced similar emotions

Share similar desires or aspirations

A fan expects...

A Relationship

Through emotional connection a relationship is desired

A relationship is two way

They expect to be mentioned, valued and respected

They expect not to be used!

Sometimes unreasonable, you cannot fulfil all expectations

A fan expects....

An ExperienceA fan expects...

Fans require a memorable experience to validate their belief in you

Their experience could be a performancea personal appearance, interview, chance meeting

What ever the experience of you it must be memorable

A Leader

Have something to say

Even if it is just to say

“I want to make the world smile”

They want someone to follow

To have a fan is to have a responsibility

A fan expects...

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http://trevorfisher.com