A facebook page
-
Upload
matt-hames -
Category
Technology
-
view
703 -
download
4
Transcript of A facebook page
![Page 1: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/1.jpg)
@mhames
FACEBOOK PAGES@mhames
![Page 2: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/2.jpg)
@mhames
![Page 3: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/3.jpg)
@mhames
![Page 4: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/4.jpg)
@mhames
![Page 5: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/5.jpg)
@mhames
![Page 6: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/6.jpg)
@mhames
copywriter
![Page 7: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/7.jpg)
@mhames
![Page 8: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/8.jpg)
@mhames
![Page 9: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/9.jpg)
@mhames
![Page 10: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/10.jpg)
@mhames
![Page 11: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/11.jpg)
@mhames
![Page 12: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/12.jpg)
@mhames
![Page 13: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/13.jpg)
@mhames
• “I want to start a Facebook page.” • Someone at your School.
![Page 14: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/14.jpg)
@mhames
Tactic Strategy
![Page 15: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/15.jpg)
@mhames
Colgate.edu/colgatereads
![Page 16: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/16.jpg)
@mhames
![Page 17: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/17.jpg)
@mhames
• The student path.
![Page 18: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/18.jpg)
@mhames
![Page 19: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/19.jpg)
@mhames
as a high schoolstudent
![Page 20: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/20.jpg)
@mhames
as a Collegestudent
![Page 21: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/21.jpg)
@mhames
as an alum
![Page 22: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/22.jpg)
@mhames
Social media numbers• From July 1, 2011 to July 1, 2012: • 100K blog visits• 197k YouTube views• 3,234 FourSquare check-ins to 76 venues (est)• 6139 followers on Twitter on 7/1/12• 690 in a Google+ circle• 94 followers on Pinterest
![Page 23: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/23.jpg)
@mhames
• 1,337 likes and comments on Facebook
![Page 24: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/24.jpg)
@mhames
• Things are changing though
![Page 25: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/25.jpg)
@mhames
![Page 26: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/26.jpg)
@mhames
• 13 ways to make Facebook work.
![Page 27: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/27.jpg)
@mhames
#1One page.
![Page 28: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/28.jpg)
@mhames
#2Overload
![Page 29: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/29.jpg)
@mhames
#3Algorithms
![Page 30: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/30.jpg)
@mhames
#3Algorithms
![Page 31: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/31.jpg)
@mhames
![Page 32: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/32.jpg)
@mhames
• Don’t have crappy copy.
![Page 33: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/33.jpg)
@mhames
#4 - photography
![Page 34: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/34.jpg)
@mhames
This happened
![Page 35: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/35.jpg)
@mhames
#5Reach
![Page 36: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/36.jpg)
@mhames#6
![Page 37: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/37.jpg)
@mhames
#7
![Page 38: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/38.jpg)
@mhames
#8 - Marketing
![Page 39: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/39.jpg)
@mhames
#9 - the good times are over
![Page 40: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/40.jpg)
@mhames
#10
![Page 41: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/41.jpg)
@mhames
#11 - transitions
![Page 42: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/42.jpg)
@mhames
#12 – ads. They won’t.
![Page 43: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/43.jpg)
@mhames
#13
• Facebook is a bad Content Management System.
![Page 44: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/44.jpg)
@mhames
You want to start a Facebook page? • Zero fans. • A bad quality score. • I wish we could have talked 5 years ago. • We’re trying to break silos, not enhance them. • What part of the process are you? • Getting engagement isn’t easy. • We have access to a better photographer. • Better ways to manage content.
![Page 45: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/45.jpg)
@mhames
• So, you’re asked: “Can we start a Facebook page?”
• You’ll now say…
![Page 46: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/46.jpg)
@mhamesI want your flippin’ content
![Page 47: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/47.jpg)
@mhames
![Page 48: A facebook page](https://reader036.fdocuments.net/reader036/viewer/2022062306/58ee393b1a28abd3178b46bd/html5/thumbnails/48.jpg)
@mhames
• We have stories to tell. There are better places to tell them.
• Thank you.