A European Technology Platform for Sustainable Chemistry

Innovating for a Better Future

Future Lead Market in Europe

Smart Energy Efficient Homes

Prof. Dr. Rüdiger Iden

BASF AktiengesellschaftBrussels, 6th December 2006

Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft 2

The Smart Energy Home Concept

Energy / ResourcesEnergy / Resources

• Thermal insulation

• Fuel cells/ batteries

• Efficient domestic appliances

• Phase changing materials

• Efficient lighting

• Photovoltaics

• Water and waste management

• Awareness enhancing technologies

• Domotics

• Smart materials

• Remote shopping

• Security

SmartnessSmartness

• Self cleaning surfaces

• Remote diagnostics - monitoring

• Sound insulation

• Sustainable consumer products

• Personalized nutrition

Health / comfortHealth / comfort

• Air quality

Lead Market Smart Energy Efficient Home

Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft 3

What’s new in the SEHIntegration vs. fragmentation

Energy / resources

Health/ comfort

Smartness

In summary the Smart Energy Home will provide

• Partner platform to facilitate testing and scaling up

• Demonstration platform to showcasing the importance of chemistry and material development for a sustainable future in Europe

• Direct feedback from end users ‘living innovations’

• Implementing results of leading FP projects in real life solutions for consumers

With the right support considerable

market uptake could be achieved within 3 to 5

years rather than 10 to 15 years

Much more than another prototype of the ‘house of the future’:

Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft 4

The Smart Energy Home ConceptTriple C Concept

Develop a wide range of MaterialsAppliancesEquipment and integrated technologies

to create next generation efficiencies in areas such as energy use and

consumer convenience without extra CO2 emissions

Consumer driven resource Conservation enabled by Chemistry

The potential of technologies for the creation of world class markets

Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft 5

4 Product categories for lead markets

• Highly efficient next generation construction materials

• Ultra efficient next generation appliances (in the widest sense) that have been validated for the required consumer acceptance by actual in home use

• Service, know-how and licensing opportunities from integrating new power generation technologies within a house in a manner that is acceptable from a social, appearance, consumer use and economic perspective

• Modular home building technologies applicable to both individual homes, but also to larger scale construction opportunities such as social housing and public buildings

Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft 6

Bottlenecks <-> Opportunityof a Smart Energy Home

Europe is among the best in terms of energy efficiency and sustainable products but this

strength needs to be fostered by speeding up the market uptake

• A vertical network will provide the critical mass for future innovations in materials development and implementation into products.

• A horizontal network with partners along the value chain is also essential. Bringing together raw-material providers, construction companies, craftsmen, architects and real estate companies to shorten time to market.

• No demonstration and testing unit exists for an integral approach (energy efficiency, health, eco-efficiency, safety and convenience).

• Technical and non-technical barriers like economic, commercial, cultural, regulatory and business practice

• Different building codes and standards in Europe make it difficult for manufacturers to supply a “single market”.

• Instruments are needed to foster the implementation of products & systems that are eco efficient on a long-term basis, like SME support, public promotion and a European wide energy pass etc.

Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft 7

Building the Lead MarketSmart Energy Efficient Home

Harmonization of regulations, accelerate market development,

Public promotion, increase awareness and SME support …

• stimulate research and market

• speeding up market uptake

• strengthen European competitiveness

(Research & Industry)

• implementation of new eco-efficient

production methods and facilitate next

generation high value-added products

Brussels, 6 December 2006, Rüdiger Iden, BASF Aktiengesellschaft 8

Smart Energy Home and E2B Concept

TP SusChem & European Construction TP

Two platforms have independently developed concepts for smart energy efficient buildings and homes and are joining efforts.

Those concepts are the Smart Energy Home presented by SusChem and the E2B Concept by ECTP.