A DMO/CVB Sales Professional Education Session
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Transcript of A DMO/CVB Sales Professional Education Session
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A DMO/CVB Sales Professional Education Session
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“Our reputations do not come from how we talk about ourselves.
Our reputations come from how others talk about us.” ---Simon Sinek
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WHAT IS YOUR PAIN POINT?
Planners don’t associate -top of mind-
CVBs with FIND
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What Planners Have to Say About CVBs/DMOs
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Planners are RAVING FANS…or fall into one of 3 buckets
unaware
otherwiseengaged
unawaredissatisfied
or misperception
otherwiseengaged
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But we already know this...
Our Choice
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The MISSION at hand…
• Solidify our DMO Sales Force with common language • Communicate our promise and value with complete transparency • Educate planners on our distinct value
THE BEST RESOURCE TO HELP FIND THE RIGHT FIT FOR ANY SIZE MEETING
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The END Game….• Planners who are unaware of our services, are now eager to connect
with us!
• Planners who hold on to long-ingrained misperceptions about the way DMOs work are willing to “disconnect and reboot,” and rethink the way they look at the value DMOs provide!
• We are trusted partners for the ever growing number of 3rd party planners in the market place.
• We work in a DMO industry full of pride and synergy, where we collaborate to connect and educate planners about how we make their jobs easier, and even offer referrals to each other!
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What about lead
distribution?
Are you really my advocate, or do you have a membership
bias?Don’t you just
handle city-wides?
Free…what’s the catch?
How do you share credit
with my other
partners?
SPEAK UP…I CAN’T HEAR YOU!!!
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Our Promise and Value To Planners
– Comprehensive View of the Destination– Local Expertise– Extensive In-Market Relationships– FREE to YOU!
We are the best first point of contact to help planners FIND the right fit
for any size meeting.
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Comprehensive View of the Destination
• Help educate planners on the value of their meeting in the destination
• Give real expert advice on best options
• Ensure planners don’t miss a thing and can take advantage of all the destination has to offer!
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Local Expertise
• Know what only the locals know
• I invest my time being fully educated on the destination, so planners don’t have to
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Extensive In-Market Relationships
• Years spent building relationships in the local community
• Planners-one to many-can leverage this great base of knowledge, connectivity and buying power
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We’re not FREE, but FREE to Planners
• Help planners understand what complimentary really means
• Educate planners on how the services in the destination are funded
• The ultimate no brainer!
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We need YOU to do 2 things
1. Tackle TRUST with Transparency-address the elephant in the living room! Up front-make no assumptions-no surprises
2. Be able to clearly and consistently articulate the CVB Promise and Unique Value
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Take Action Now…
• Sign up to be an INSIDER at www.empowermint.com/insider – stay informed, – commit to action, – be involved
• Educate and encourage other DMO Sales professionals about our mission and to become insiders
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“Our reputations do not come from how we talk about ourselves.
Our reputations come from how others talk about us.” ---Simon Sinek