A DIGITAL MARKETINGMASTERCLASS FOR LAW FIRMS9, 10, 16 AND 18 OCTOBERTHE SEMINAR WILL QUALIFY FOR 5 HOURS (SRA ACCREDITED) CPD

Bonuses

worth

up to £598.98

Do you feel overwhelmed by all the options

available in today’s world of digital marketing?

Unsure what your social media strategy should

be? This one day seminar is presented by

David Gilroy, Sales and Marketing Director at

one of the UK’s leading providers of website

and internet marketing solutions for law firms.

Conscious Solutions provides services to over

300 law firms and over the past 8 years has

grown in vast experience to know what works

and what does not.

This one day seminar is ideal for marketing

professionals, as well as fee earners who

could develop their careers through greater

exposure to the options available with digital

marketing.

Speaker

David Gilroy BSc, MBA, Sales & Marketing Director, Conscious Solutions

David has many years of sales and marketing experience, both in Europe and America. He regularly writes on marketing issues for Delia Venables, LegalHub and Legal Marketing Magazine. A prolific social media user, he is an acknowledged and popular presenter at legal marketing events & conferences. He has personally worked with over 200 law firms on all aspects of their digital marketing strategy.

Only

£67 + VAT!

ManchesterTuesday 9thOctober 2012Village Cheadle

BirminghamWednesday 10thOctober 2012Village Solihull

LondonTuesday 16thOctober 2012The Rembrandt

BristolThursday 18thOctober 2012Engineers House

Come and meet me,

Underdog!

Tea and coffee served from 9am

9:45 - 10:45: Website Best Practice in 2012 - What's gone, what's coming?• Why staff profiles are so important• The importance of up-to-date website content• Podcasting and online video• Online document assembly/self-service• Why spend money on a content management system• An Introduction to Pay Per Click adverts and email newsletters

10:45 - 11:30: Search Engine Optimisation – Effective Strategies• Google algorithm - what are the recent changes/impact?• Keyword research - how to do it• National v geographic keywords• On page optimisation - the three key things to do• Inbound links - some myths exploded

11:30 - 11:45: Morning Break

11:45 - 12:30: Social Media – How can it fit into Your Marketing Plan? • The dos and the don'ts and how to get your staff to engage• LinkedIn – how to use it and get the best from any time spent• Twitter – what is a tweet anyway and why should a professional service firm bother?• Facebook – what are the risks and rewards?• Blogging – is there any point? If so, what is it? What do I say and where do I say it?• YouTube – surely not? I work in a professional service firm not an advertising agency!• Social media advertising – what are the options for Facebook & LinkedIn?

12:30 - 1:30: Lunch Break

1:30 - 2:15: Email Newsletters to help Cross Sell Services - "Hello, I'm still here!!"• Why email newsletters are the most cost effective prospect/client communication strategy• What makes a good newsletter• The importance of "clean" email lists• The frequency of email newsletters• How to deal with complaints• The cost effectiveness of email v print newsletters

2:15 - 3: Website Visitor Analytics - Understanding how your website is performing• How to setup Google Analytics and what are the key metrics you should be tracking• What is "average" for a professional service firm's website in terms of statistics• How to set up "Goals"• Tracking how people find your website• Using Visitor Tracking, Lead Scoring and Visitor Alerting to improve client relationships

3 - 3:15: Afternoon Break

3:15 - 4: Online Video• What makes a good online video?• Types of videos• Video & SEO

4 - 4:15: Wrap Up

The seminar will qualify for 5 hours (SRA accredited) CPD.

All attendees will also receive the following bonuses :• A free copy of 38 Common Mistakes Law Firms Still Make With Their

Website (£15.99 value)• A free copy of 44 Secrets for Law Firms to Make More Fees via LinkedIn

(£15.99 value)• A free search engine ranking report for up to 20 keywords (£170 value)• Online access to six LinkedIn training videos - 1 hour's training (up to

£397 value)

Only

£67 + VAT!

Conscious Solutions Royal London Buildings 42-46 Baldwin StreetBristolBS1 1PN

e: sales@conscious.co.ukw: www.conscious.co.uktw: @conscioussol t: 0117 325 0200 f: 0117 981 1297

How to BookEither post to us or fill out our form online at www.conscious.co.uk/digitalmasterclass

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