A Digital Holiday - tnsglobal.comworldwide.tns-global.com/GroupMarketing/eNewsLetter/na... · 2015....
Transcript of A Digital Holiday - tnsglobal.comworldwide.tns-global.com/GroupMarketing/eNewsLetter/na... · 2015....
A Digital Holiday
Electronics are hot this holiday!
How & where are millennials buying?
Smartwatch or Fitness band?Mobile devices
It’s a Mobile Holiday!
A Digital Holiday
© TNS 2015
1 out of 3 shoppers will give/get electronics this holiday season and plan to spend more this year doing it. Tech gifts most likely to be given this season are tablets, video game consoles and smartphones
Apple is making the smartwatch category hot this season, but
more Fitbits are going under the tree
Every other shopper named a mobile device as what’s hottest this year:
Phon
e
Millennials won’t forget to buy a gift for themselves this holiday season
Millennials are twice as likely to make their electronic purchases on smartphones
Millennials subscribe to more services, but are making the move toward cord cutting
Fun fact! For every 5 holiday sweater you give, at least 1 person will thank you for it
Millennials are more likely to use alternative forms of payment such as mobile pay and PayPal compared to their elders
Xbox One & PS4 are neck and neck
www.target.com
Amazon & Target can count on pulling in more millennials for electronics shopping Holiday gift
givers equally consider Playstation and Xbox to be hot gifts
Smartphone TabletWearable technology
Where do people shop?
Online
In-store
In-store purchasing is still the preferred way to buy electronics
However among newer products, the online and in-store gap closes
20
40
60
Smar
tpho
ne
Smar
t TV
Video
Game
cons
ole
Lapt
op
Table
t
Smar
twat
ch
Fitbit
Apple Watch
Microsoft Band
44%
25%
10%
145
Net�ix
ME
XboxPS4
53%
Fun fact! Fruitcake improves with age
35 - 54
55+
18 - 34
40
50
60
70
80
Cable co.
Tablet
Video game
console
Based on a survey of 500 US consumers who will give/get electronic gifts this year. Survey �elded November 11-13Contact Bertina Bus ([email protected]) for more information on this study. Visit www.tnsglobal.com to learn more about us