A crowdsourced, networked, shared, mobile thing
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Transcript of A crowdsourced, networked, shared, mobile thing
A crowdsourced
networked shared
mobile thing
Merete SanderhoffProject researcher
[email protected]@MSanderhoff
www.slideshare.net/MereteSanderhoff
3 principles
1. All Public Domain content is freely shareable and reusable under Creative Commons
2. We use an existing digital platform
3. Target users take part in developing and creating the experience
http://www.museums-mobile.org/survey-2011/
http://www.museums-mobile.org/survey-2011/
Paving the wayfor sharing content
http://www.smk.dk/en/explore-the-art/art-stories/stories/vis/artists-wives/
Synergies between
collections
Joining efforts to solve
common challenges
http://www.dkmuseer.dk/tidligerearrangementer/1186.html
http://www.dkmuseer.dk/tidligerearrangementer/1186.html
Setting a national
agenda
http://www.googleartproject.com/collection/statens-museum-for-kunst/
http://www.googleartproject.com/collection/statens-museum-for-kunst/
Taking leadership
http://creativecommons.org/licenses/by/3.0/
http://www.smk.dk/en/explore-the-art/the-royal-collections/free-download-of-art-works/
http://www.flickr.com/photos/51443772@N06/sets/72157629482773770/
http://pinterest.com/statensmuseum/pins/
Getting practical
http://www.oncotype.dk/
• Artworks have individual #
• Comments are <140c
• All users are equal
• Contributors have names and faces
• Comments lead to richer content
Inspire usersto look closer
at the artworks
User experience
• Inviting users to
interact and contribute
• Expecting majority
of passive users
• Designing the UX
to prompt
a deeper look
Testing the concept
Paper prototyping
A simple way of collecting
user feedback
Follow up survey
UX discussion
What we learned
• Concept works
• Good comments are key
• Users want to contribute…
• …but will they take it up?
To sum up
What’s next?
• Design and development of shared platform (beta)
• Beta user testing at contributing museums
• Launch, tests, adjustments
• Secure take-up!
New partners?The park museums
in Copenhagen
• A small crowdsourcing experiment
• Just 3 minutes…
• You are the crowd
How do wesecure
take-up?
Input from the crowd• Define target users and research what their needs are, and tailor the experience to those
(@NancyProctor)
• Talk to the educators at the participating museums to learn what kind of tools the museum visitors actually need during a visit
• Invite users to be ambassadors for the project – ask them to formulate to their friends what this mobile experience gives
• Print or project the comments that most users found valuable next to the artworks in galleries
• What is it that rewards people most in tweeting and how can you support that? (@sannahirvonen)
• Be inspired by FourSquare to develop a gamification layer with rewards to active users
• Collaborate with schools and get the kids engaged – they will spread it to their families and friends
• Consider if take-up in quantitative measures is really the central issue – maybe dedicated users will leave if the concept is broadened to much to meet larger audiences (@5easypieces)
• Learn from the Atlanta app ARTCLIX that has a similar interaction design http://itunes.apple.com/us/app/artclix/id455839525?mt=8 (Albert Sierra)
Thank you all for super valuable input!
Wanna join?
Merete SanderhoffProject researcher
[email protected]@MSanderhoff
www.slideshare.net/MereteSanderhoff