A Cross-Promotion Marketing Layer Cake for Scenic Byways

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    14-Feb-2017
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Transcript of A Cross-Promotion Marketing Layer Cake for Scenic Byways

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Byway Marketing Layer CakeCross-Promotion For Your Byway

Sheila ScarboroughTourism CurrentsBlue Ridge Parkway Highest Elevation (photo courtesy Kim Rielly)

@SheilaS@TourismCurrents#Byways16

What We'll Talk About Why you care about the other guy's social media 5 ways to cross-promote Idea exchange and Q&A@SheilaS@TourismCurrents#Byways16

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Everyone's Social Media Matters to Your Byway@SheilaS@TourismCurrents#Byways16

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Go, Team!

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Build strength.

Partner by partner, town by town, then....

Byway & beyond!@SheilaS@TourismCurrents#Byways16

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Think Regional, State, & National

@SheilaS@TourismCurrents#Byways16

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Mississippi Example: Region to TownSoutheast Tourism Society, Delta Regional Authority, Americana Music Triangle

Visit Mississippi state tourism organization

Mississippi Delta Tourism Association

Bridging the Blues music events

Tunica near MS Great River Road

@SheilaS@TourismCurrents#Byways16

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Brand USA Board of Directors Meeting March 31, 2016

Brand USA Board of Directors Meeting March 31, 2016

Give People More Than One Reason to Visit

@SheilaS@TourismCurrents#Byways16

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Combine Online & Offline for Stronger Community Mindset

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Learn From Each Other, Make Each Other Better

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(for your partners.)

Its the CVBs [or Byways] responsibility to get people to the destination; its your responsibility to get people through your door.

Leslie McLellanTough Love, Inc.@SheilaS@TourismCurrents#Byways16

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Sanders Bumpy Cake from Michigan (courtesy libsciterp on Flickr CC)5 Ways to Build a

Social Media Marketing

Layer Cake

For Your Byway

1) Share & highlight each other

(pass the karma)@SheilaS@TourismCurrents#Byways16

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2) Always Try to Tag & Link

(it's like waving)@SheilaS@TourismCurrents#Byways16

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3) Set Up a Byway Facebook Interest List@SheilaS@TourismCurrents#Byways16

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2 Ways to Group Things in FacebookFrom your personal accountOn News Feed left sidebar - InterestsAdd Interests then Create ListAdd people & Pages of interestName the List, decide if Public, Friends, or PrivateFrom your brand PageGo to Insights on your PageAdd Pages to WatchTheir latest posts pop up in a box@SheilaS@TourismCurrents#Byways16

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4) Set Up a Byway Twitter List@SheilaS@TourismCurrents#Byways16

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Setting Up a Twitter ListWhile logged into your account....Look upper right to your small photo next to blue Tweet boxMouse over, see Profile and SettingsSee dropdown options, select ListsRight side, Create a listName, describe, decide Public or PrivateStart adding people and businesses/organizationsRemember to use it!@SheilaS@TourismCurrents#Byways16

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5) Use Hashtags

#scenicbyway#VisitTheUSA@SheilaS@TourismCurrents#Byways16

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Hashtags in One Place - Tagboard

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5 Ways to Build Your Cake1) Share & highlight each other

2) Always try to tag & link

3) Set up a Byway Facebook List

4) Set up a Byway Twitter List

5) Use appropriate hashtags@SheilaS@TourismCurrents#Byways16

Chocolate Peanut Butter layer cake (courtesy Edwin Bachetti on Flickr CC)

Always think....

What do I know, & who else on the Byway needs to know it, too?@SheilaS@TourismCurrents#Byways16

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Thank you!

Sheila ScarboroughTourism Currents

@SheilaS@TourismCurrents

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