A Conversation With Frank T. Callahan€¦ · Das Tor Vol. 38, No. 11 American Graduate School of...

Das TorVol. 38, No. 11 American Graduate School of International Management Glendalc Arizona April 16,1992

A Conversation With Frank T. Callahan

By Alex Mocega,Marketing Director-

Kellogg's in Russia teamInterAd, Fall 1991Recently, I had the plea

sure of interviewing Professor Frank J Callahan. A friend of the late Professor Sumner Wyman, he joined the World Business Department in Feb ruary to take over the InterAd program. He has over 30 years experience in marketing and advertising. Among the many achievements in his career are the launch of the first Duncan Mines cake mix, the first fabric softener, Sta-flo, the first Whishbone salad dressing, and the first PurinaDogChow. He also introduced Wheat Chex, Rice Chex and Corn Chex while working for Ralston Purina. He currently runs his own marketing con sulting business in Scottsdale. The following is an excerpt of our lengthy conversation.

DT: What was your first successful product launch?

FJC: After working with Bozell I went to work with a little farmers co-op in Omaha, Nebraska. They had figured out they couldn't sell fifty pound bags of flour anymore and wanted to find something else. In those days, women did not like to be accused of

making a boxed cake, because it was too easy. [With a boxed cake] all you had to do was add water. So we took the egg out of the formula and asked them to put in a fresh egg and water. That became our for mula. Thislet the women par ticipate by putting in a fresh ingredient. Then we named it Duncan Hines. Duncan Mines was a salesman who traveled around the country, made a list of good hotels and restau rants in each state, and sold the list under the heading Duncan Hines Recommends. We bought the rights to the name and took the Duncan Hines take-mix t»the market. It was my first success and I didn't do it alone.

DT: Did you ever face the possibility of losing your job because your agency lost an account?

FJC: Oh, yes. I had been working on the first fabric soft ener, which was called Sta- Flo, when I was invited to go to work at Young & Rubicam. I went to work on a lawn and garden fertilizer, but the ac count didn't look like it was going any place. I thought I was going to lose my job be cause I had to recommend that we resign the business. In stead, they told me that they

NSIDE

Campus Life

Marketing

Page 2

Page 4

Meet You At The ? Page 5

Sports

Commentary

Ciassifieds

Page 9

1

Page 12

were in trouble on another account and asked if I wanted to take a shot at it. I got to keep my job.

DT: Is that how it works in the advertising business save the account, save your job, lose the account, lose your job?

FJC: It isn't quite that harsh, no. That's a little ex treme. Even in tough times they don't very much do that anymore. I noticed last week in Ad Week there was a bit of a blood bath in the West coast agencies, but that happens. The truth of the matter is you learn to have confidence in yourself and you say somo-how I'm going to do it, some how I'm going to make it work. It just takes all of your inner strength,

DT: What advice do you have for students interested in the advertising field?

FJC: If anyone is truly interested in the advertising field,then theyshould do any thing in advertising that any body would pay them to do.

DT: Are you aware of students' concerns over low pay and high turnover rate in advertising?

FJC: That's the business. But it's not all low pay. It just takes a long time to get there.

DT: What attracted you to teaching?

FJC: I have not con sciously pursued it, but I've always been a teacher. It's funny, I've had an awful lot of people come to me recently and say "but you've always been a teacher."

DT: How did you first become familiar with InterAd?

FJC: I first came to InterAd as a judge in 1980 or 1981.

DT: What were your im press ions of InterAd as a judge?

FJC: The first presenta tion I ever saw, I was stunned. I remember a media director who delivered her complete media plan from memory, didn't use a note. I knew that no media director and no agency in America could do that. It was terrific

DT: Have you noticed any change in InterAd presen tations throughout all these years?

FJC: Yes.Ithinktheyare more sophisticated than they used to be.

DT: Does that also apply to the students' understand ing of the marketing issues?

FJC: Oh. yes. You see. you can't separatethetwo, you cannot arrive at good advertis ing unless it is based on good marketing. Advertising is not sitting around thinking up nifty ideas. Good advertising is based on understanding the people you are trying to sell

say about it. What I do think, though, is that [InterAd] is the only course that I know of in the whole country where you get any kind of feel of what it's like in the real world.

DT: Have corporate sponsors expressed satisfac tion with InterAd?

FJC: Well, the clients I have talked to are satisfied. I have had one president of a major American corporation tell me he was just delighted. He bought a whole group of sponsorships, so that he'd be guaranteed a place.

DT: What do you think corporate sponsors get when

ing comes from good market ing. People think InterAd is an advertising course and it's not It's acourse in marketing. It's a course in understanding a market place and under standing the people in a mar ket place, trying to get a prod uct positioned so that they want to buy it.

DT: What would you like to see change in InterAd?

FJC: In the InterAd pro gram itself, I think there are some adjunct seminars that could be added to it. I'd like to see some more explanation of the media choices and media buys. I'd like to see a stronger emphasis on what the posi tioning statement is all about, because I think positioning is a large part of the battle.

DT: Are you aware of any criticism of InterAd by other faculty members?

FJC: Yes, I can recall some criticisms about InterAd. Nobody has talked to me about it. I don't know why that is.

DT: In the past, some faculty members have referred toInterAdas "the school play". Do you care to comment?

FJC: I can't imagine any body working that hard, that many hours for that many weeks just for fun. I suspect some of the criticism you may hear has something to do with jealousy. Because InterAd is a laboratory course, I think we will always be different and as long as it's different people will always have something to

FJC: Direction. And I think that they get it very inex pensively. They get to peek, they get to look at the culture, they get to look at some ideas.

DT: What would you rather have the teams place more emphasis on, their pre sentation, or the marketing books?

FJC: The marketing books, always. I mean we have an obligation to our clients and it's as simple as that Our obligation is to develop a mar keting plan that will work.

DT: In the future, will we see InterAd projects involving foreign companies introduc ing products to the US mar ket?

FJC: I think we ought to look at that possibility. The thing that gets in the way is how to get in touch with a foreign sponsor and develop the relationship.

DT: When did you first meet Professor Stunner Wyman?

FJC: Sumner and I had been friends for ten years. We met here in Arizona. My com pany retained him as a con sultant, to help us with our business, because you need somebody who can bring you objectivity. So Sumner was my objectivity. He was very good at it

DT: What was his great est contribution to InterAd?

FJC: His love. Hisloveof his students. I mean he was devoted to them.

Das Tor April 16,1992:

We'll Get 'Em Next YearBy John Free bo 11

Me VictimThundcrbird's own

Third Rugby Football Club recently made a journey to Duke University for the MBA Tournament. While not victo rious in all matches, the club has earned the respect of those other business schools which up until recently had limited ex posu re to our type of school.

The team flew to Wash ington DC on Thursday, April 2 and travelled to Durham, North Carolina the following day. It was not long after this that the first casualty of the trip appeared - one man's un mentionables and a few other necessary articles of clothing were stolen, proving to this author that the world is in deed a very twisted place. One thing is for sure, fashion in Scoobytown will never be the same. After a restful night at Motel Scooby, the players started their first day of com petition on Saturday.

The first game matched us up against the newly named

to inflict a little pain on the school responsible for the cases that have challenged the sensibilities of all Thunderbird students. The next game against the New Yawkersfrom

we tried our best)awhollopingfrom the Stanford boys.

The next day was much better, as the team had relaxed withafew beverages the night before, and had discussed

blood-thirsty T'birds. These victories thrust Thunderbird into a second-division final game against Dartmouth's Tuck. Once again the dice rolled in the other team's fa vor when one Third try was called out ofbounds. The game was lost in overtime. Brian F i r e c r o t c h Tagueyourclothesoff enter tained both the Thunderbird and Dartmouth teams with his nude Chariots of Fire imita tion.

All in all. the Thunderbird team achieved status in the tournament, showing the MBA schools that we are not to be ignored. Only., {„.,. »:_„,. J:4

Cap& GownBy fay WrightA second Cap and Gown

fitting will be held on Wednes day. April 22 between II am and 1 pmintheASLC room by the Post Office. This is yoer last chance for a fitting, so please make a point of being there!!!

Any graduating student who wishes to carry their country's flag for the gradua tion ceremony, please contact Javier Ortiz or any other mem ber of the graduation commit tee. Time is growing short, so please contact us soon!!

Columbia also proved to be disappointing. While victory was imminent for Thunderbird, the controver sial calls made by the referee

of fw),o.

Harvard Business School. While the game was lost in overtime, the Thirds were sure

put our hopes in the circular water filing cabinet. The final game of the day was (though

strategy with our leaders - namely Raul Jokaplenti. Astrosmurf, Foxinthechickenkoopal, and Nicholas Lookatmebum. Indi ana University vvas defeatedby the T'birds, then Cornell's Johnson School had the mis- fortuneto play against the now

-..- » avc lusuffer through the ignorance of our opponents with ques tions such as, "Don't you guys have to learn a language or something?" Next spring, they should be a little more wary of that team from that one inter national school in that one city in that one state. Next year belongs to Thunderbird.

Get 'em Brian!!

International Employment GazetteBy JeffWhitney

Some of you may be familiar with the International Employ ment Gazette - if so, move on to the next article. If not. the following may help you land a job in the land of your choice.

The EG is a biweekly newspaper published in Greenville. SC. Why Greenville? Who knows. It is a listing of at least 400 posi tions open to all comers, al though Americans seem to be the nationality of preference in most descriptions. The jobs are arranged first by region - Middle East. Europe, Asia, North America, Africa, Latin America/Caribbean, Other/ Non-Specified and Australia/ New Zealand. Within these areas, ten further divisions at tempt to address all possible general occupational fields: Agriculture, Business, Trans portation, Computer Technol ogy, Construction & Trades. Education (all levels), Science & Technology, Uberal Arts & Social Sciences, Public & So cial Service, and Communica tion & the Arts.

In each of the editions I've seen, the spread of jobs among the various regions and fields follows about the same

trend. The regions are listed above in order of usual num bers of jobs posted (in the pa per, the regions are listed al phabetically). Business, a catch-all phrase for a wide va riety of jobs, is usually the big gest field in each region, al though in the Middle East the two largest fields tend to be Construction and Science, while in Australia/New Zealand Education is often the most sought-after.

Regarding what these employers are lookingfor, more often than not specialized ex perience, languages, and a col lege degree are generally the key requirements, in that or der. OurMIM will get you the latter two and sometimes part of the Experience; keep in mind, however, that no matter how tough that FORAD course was, you probably won't be able to convince the company itisequivalentto...l0-15yeors' experience in int 'I finance in a US Co at senior level for a re cent European HQ Financial Controller position, for ex ample. But don't despair-there are jobs ranging from "Teach English in Japan for 1 yr to employees at major corps/govt

ministries: degree plus expe rience in mgmt, finance, or PR/advertising..." to ""Finan cial Mgr - to build & run own sales & distrib operations in Czechiaged 28-35. knowledge of cost acctg and MRP a must, knowledge of local lang help ful..."

What are the benefits of using IEG? First, thereto/ com pensation levels are impres sive. The average Third can reasonably expect about USS35-60Kp/usexpat benefits for most of the business jobs for which he/she would be qualified, and end up living overseas to boot. Second, in addition to the 400+ jobs listed (most of which include a phone number which they encourage you to use), IEG keeps on record all previous listings still open as well as companies whoexpect to have openings in the future. As a result, IEG estimates their ac tive openings pool at any one time has 3,000 jobs - about two orders of magnitude above Career Services. Youcand/ve /nfo i/us poo/any time, evenif you are not an IEG subscriber, by utilizing the International Placement Network (IPN) ap

plication found on page 2 of the IEG. For USS45, your mailed or phoned-in (on an 800 number) form returns you all the jobs in their databanks which match the specifica tions you select for the kind of work you want to do. Of course, the more open you are, the more jobs will be listed on your IPN report mailed to you. Think of it as computer dating, but you'll be getting matched with jobs for money instead of with honeys.

And now for the bad news (it all sounded too good to be true, didn't it?)... The IEG subscription is USS35 - not bad so far. But that's only for 6 issues, or 12 weeks. Thejobs listed are real jobs open now, not next semester or next year or for internships, so the IEG really isn't suitable for anyone except those with graduation imminent- (My dear mom gave me a starter subscription in Januaryjlhaven'thadtheheart

to tell her it's a little prema ture, as I won't be paroled un til August 93.) Finally, al though Thunderbird is listed inside the EG as one of the institutions with a subscrip tion, on the last three visits I made to Career Services the issues posted were over two months old. Advice: at the beginning of the semester you will graduate.get together with several people, pool resources, and get a subscription. Forthe price of two medium pep- peroni pizzas (three regular at participating locations), you just might find a job you really are looking forward to doing, instead of settling for because it beats taking orders for pizza (at participating locations).

EG subscription hotline: 1-800-882-9188. Note: Au thor is not affiliated with IEG in any way. He's struggling to find a job (and pay the IEG subscription fees) Uke every true blue T*bird.

April 16,1992Das Tor Pages

A manager for the 1990's and beyond ADMISSIONS

By Robert WShatz Peter F Drucker has just

come out with a new book, Managing for the Future - The J990sa/7dSeyoncf(TTDutton. March 1992). Chapter 40, The Emerging Theory of Manufac turing, is noteworthy. His first point is that time is the new unit of measurement.

The costs for a given period of time must be as sumed to be fixed; there are no variable costs. Even mate rial costs are more fixed than variable, since defective out put uses as much material as good output does. The only thing hat is both variable and controllable is how much time a given process takes. And benefit is whatever re duces that time.

His second point is that the plant of tomorrow will be a flotilla rather than a battle ship.

Though overall com mand and control will still exist, each module will have its own command and con trol. And each, like the ships in a flotilla, will be uioneu- verable, both in terms of its position in the entire process and its relationship to other modules. This organization will give each module the ben efits of standardization and, at the same time, give the pro cess greater flexibility.

Mr Drucker*s third point is that the new manufacturing system is not controlled. Its parts are independent yet co ordinated.

When Honda decided six or seven years ago to make anew, upscale car for the US market, the most heated stra tegic debate was not about design, performance, or price. It was about whether tod i s- tribute the Acura through Hondo's well-established dealer network or to create a

new market segment by build ing separate Acura dealerships at high cost and risk. This was a marketing issue, of course. But the deci sion was made by a team of design, engineering, manu facturing and marketing people. And what tilted the balance toward the separate dealer network was a manufacturingconsideration: the design for which indepen dent distribution and ser vice made most sense was the designated that best uti lized Hondo's manufacturing capabilities.

His fourth point is the implication for managers of the future.

In the new mnnufac- turing business, manufactur ing is the integrator that tieseverythingtogether. Itcre- ates the economic value that pays for everything and every body. Thus the greatest im pact of the man ufacturing sys- tenis concept will not be on the production process... Its greatest impact will he on so cial and human concerns- on career ladders, for instance, or more important, on the transformation of functional managers into the same pro duction and the same cast. And surely, the manufactur- ingbusinessesoftomormwwill not be run by financial execu tives, marketers, or lawyers inexperienced in manufactur ing, assomany US companies are today.

Are you a manager for the 1990s and beyond? Then check this book out (of the library)... or pick up your own copy!

Editor's note: Mr Shatz is the Director of Flex Hold ings, Inc and the President of the Los Angeles Chapter of the Thunderbiid Alumni Associa tion.

Students...By Bret Baldwin

The faculty has chal lenged the students to a softball game. Bring it on! The game will be held on Wednes day, April 22 at 4 pm at the softball field.

The student team mem bers will be selected from all current 11 teams. The compo sition of the faculty team has been shrouded in secrecy and is yet to be announced. Rumor has it that at least six of the faculty team members starred

as college players, foregoing lucrative professional con tracts to teach at Thunderbird.

"The real money is in teaching", said one anony mous marketing professor.

All students and faculty are encouraged to come out and support their favorite team.

Noteto all softball teams. The games re-scheduled for April 25 have been cancelled duetotheRugby Tournament.

Bv Susan Rathbum,ASLC Academic Affairs

ChairYou will sec an older,

more experienced group ofstudents enter

Thunderbird in the Fall. Last week the Admissions Commit tee decided which candidates will be extended offers, out of the unprecedented 1400 ap-

gi ven a chance at Thunderbird. Those days are gone. Dean of Admissions, Brian Bates, in structed the Admissions Com mittee not to select candidates who would probably do well and therefore should be given a chance, but to chose those candidates that Thunderbird could not live without! The result is that all applicants--- - -r ...Jim 13 ujcu «ui applicants

plications we were inundated chosen have work experience with for the Fall semester with almost no exception. The

applicants selected have ap proximately four years prior work experience, have higher grades and GMAT scores than in the past, and have very strong international experi ence.

Deciding who to admit was not an easy task with so many qualified candidates. The Admissions Committee spent days reviewing files and then met for a 5-hour marathon meeting. In addition to myself, three other students served on the committee: Camilla Sammartino, Jean-

alone!Typically, the job of the

Admissions Committee is to reviewtheapplicationsofcan- didates whose undergraduate grades or GMAT scores are slightly below the desired level. Prior to sending appli cations to the Committee, the Admissions Staff makes offers tothemost well-qualified can didates and declines admis- siontotheobvious rejects. The Admissions Committee re views those applications that fall in between the obvious accept or reject group. In the past, the Admissions Commit tee selected those candidates who it be! i eved deserved to be

Pierrc Kabanda and Andre Cardoso dc Navarro.

Attention All Summer Students

Who doesn't want to get the most value out of his/her money?

* Are you disappointed in the courses offered at Thunderbird this summer?

* Did you plan to take some courses which are not being offered?

Yes, then do something.....today!! Fillouta form, available in the post of

fice, with the courses you would like to see offered here in the summer. If there is enough interest for a specific course, there is a good chance that YOU can take the course this summer!

Don't wait till it is too late, fill out the form today and put it in the special mail box in the post office!____

World Bank

Advisor To Speak

By fill Vukelja If you are interested, or

at least curious, about the Latin American economy and poli tics, you should know that right after our/ongEasterbreak the Thunderbird campus will be honored with the visit of the distinguished Venezuelan economist, Dr Felipe Pazos.

Dr Pazos was involved in the Bretton Woods confer ence in 1944 and founded the National Bank of Cuba. Also, he has been adviser to the In ter-American Development Bank, the World Bank, the Central Bank of Venezuela as well as advising several gov ernments in Latin America.

On Tuesday, April 21 at 1:10 pm in the AT & T audito rium, Dr Pazos will be talking to the students about the Eco nomic Structure of and Re cent Economic Problems ofth e Andean Countries. On Wednesday, April 22 at 1:10 in Lecture room 53. he will be discussing the Failures and Accomplishments of j\mi-In- '• flationary Policies of the Andean Countries.

Professor Duarte has rec ommended that his RBE Latin America students attend these two interesting speeches. Of course, everybody is encour aged to come.

This event is been spon sored by the Andean Group Club and the Central Bank of Venezuela.

Dr. Guthry to discuss

theIndustrialMarketingSeminar

By John WeinerThe Marketing Club has

arranged an information ses sion with Prof Dennis Guthry on the Industrial Marketing Seminar that he will be teach ing this Fall. If you are debat ing whether to take this or InterAd, this is your opportu nity to find out which is best for you. The session will be held on April 23 at 7 pm in room 55.

THE THUNDERBIRD RIN6"THE ONE RECOGNIZED RROUND THE UJORLD"

MVSTIQUEHfiPPENS!!!(UIHEN YOU UIERR YOUR

THUNDERBIRD RIME)

RLTfl SCHOOL RIN6S (682) 339-4896

Attention Foreign Students! Part-time International Sales Jobs

Gain sales experience with a U.S. company whiteyou're attending Thundefttrd..^nd make some money

too! Several openings offered by T-BIrd graduate.Hours: flexible (Your education is your first priority!) Salary: hourly wage + expenses + hig£ commission Length: short term (while you attend school) or long term

(continuing after you graduate) Needs: any language, any nationality with corporate safes

experience and good contacts in your native country Duties: Sell corporate training programs mat are offered on-

site in any country in the world Start any time

For more information, contact Mr. Mark Mutter with English International at 264-3749 (Phoenix). Please leave your name and telephone number with the secretary.

Das Tor April 16,1992

Just What The DoctorOrdered

By Bart BerkelTone: "I have a couple of

arguments.." (12:03 am) (Then goes comatose).

Shelby: "I'm listening" (12:10 am)

Keith: "What?" "Bjlshj" (thinlydisguised in a cough, 12:10 am)

Jennifer: "The realm of this course is not.., Shelby and I are thinking. I guess." (12:12 am)

Bart:"Givemesomesh_t, it was my idea too."

EK: "We are giving you sht - we're just looking this way (towards John, 12:15am).

John: "I was sitting on the can thinking if you guys respected me as much as Erich's/Morten's/Jay's team respected him, you wouldn't argue with me on this..."(12:20 am)

Whole team: "Bjlshj" (definitely not disguised in a cough, 12:20 am)

Just afew random quotes, jotted down about two weeks ago, at the end of a long but still effective late night meet ing of a team, currently par ticipating in one of the projects in WB5570. Most people on this campus know this course as InierAd, the Advanced In ternational Marketing and Advertising Workshop.

.-Looking at those late

night meeting notes, it's hard to imagine that the seven peopleinvolved, are currently designing a marketing and advertising strategy for Dr Pep per in Costa Rica.

These people seem to have fun, while delivering a

of life. The Tico's are open to North American influences and (important for us right now) they like Dr Pepper! The conclusion may be that mar keting Dr Pepper to Costa Ricans is not a big problem.

professional performance on a corporate sponsored project. Fun is indeed one of the main characteristics, both of our team and of Costa Kica and its people, the Tico's.

The people of this Swit zerland of Latin America are well-known for their outgo ing, active.and fun-loving way

because they like it and it's a fun and different product in a fun-loving market. But sur prisingly, we run into a few problems... Looking at team Dr Pepper's backgrou nd, t hat "s not strange at all.

First of all, who would ever think of making John Allan Account Executive? The

guy has a college degree in horticulture! Then the Mar keting Director. Bart Berkel: the only asset on his resume is his Dutch nationality. Our Research Director, Jennifer Redditt. speaks Russian, which might come in handy in Costa Rica.

Then our&eative Direc tors: Keith Meyer starred in a commercial for a German car (Fahrvergnuegen) and EK Vanderminden knows Swed ish and has a Dalmatian dog. Shelby Clark, our Media Di rector, has basic knowledge of Spanish, but worked for a bank.

Finally, or Sales Promo tion Director is Tone Letting and shp is from Ncr.vay.

But fortunately,Team Dr Pepper has been put on the right track by InterAd profes sor Frank Callahan and the Plansboard, Kceci Townsend and Pam Lecheler. Working with a fun product for a fun- loving country. Team Dr Pep per and its eminent crew are molding a plan to introduce this unique beverage success fully. We're pretty sure that within the next few years, Costa Ricans will be just as addicted to Dr Pepper as we are right now!

Alternative Internships

ByD Codyand FPayam The semester is quickly

coming to an end and we are still working on establishing an institutionalized alterna tive internship program for T'birds. After talking with the Dean of Students, Steve Beaver, and the Assistant Di rector of Internships, Ilhan Akbil. we are hopeful that such a program will soon be a reality. If you are interested inalternative internships, the followingarethegoals forthis semester.

1) Non-Profit Internship Coordinator: a paid staff mem ber within the Internship Of fice responsible for adminis tering the non-profit intern ships.

2) Non-Profit Manage ment/Administration Course: such a course should be of fered every semester.

3) Alumni Network of Non-Profit Professionals: a database of T'bird alums cur rently working in the non profit sector to expand intern ship opportunities and pro vide career guidance to cur rent students.

There will be a meeting Thursday, April 23 at 4 pm, on the patio, in the Pub to discuss progress made on these goals. Everyone inter ested is encouraged to attend.

Dry Cleaning Specialsil^^^So vj Any ^'Y c!'a";"s"""^W Ord"

' T-Bird SpecialsMention this ad for discount*

Pearl Cleaners97*6864

;§59thAVE&GBEENWAY

Industrial Marketing Group To

KWCOfiNEB- fflSWAY PROMENADE

Present this ad at Planned Parentrood for SlO off the cost of your first exam or your annual check-up. Ourcxher confi dential services include contraceptives, pregnancy testing, pap smears, AIDS testing, and counseling. Testing and treatment for sexually transmitted dis eases is available to men and women, as wdL

Saving 310 on your next exam ts a gieac wuy

to get CD knowthecaring medical professionals of PlannedParenthood. Calf for an appointment socol

Off Your NextExom

II

IPIanned Parenthood"8822 N. 43rd Avenue

934-3244

By Jeffrey NorthLast month eight mem

bers of Dr Dennis Guthery's Industrial Marketing Work shop class travelled to Boston on assignment. Armed with brief cases and Thunderbird Corporate Consultingbusiness cards, the team went on a mis sion to aid a company in tran sition. SeaBeam Instrument Inc had commissioned the team to create a global busi ness plan.

SeaBeam is a designer and manufacturer of undersea mapping systems using sonar technology originally devel oped for military use only. From the company's inception in 1962 until 1985,SeaBeam's bathymetric mapping systems were considered sensitive to national security, and thus the US Government restricted ex ports. Foreign competitors in Norway, Germany and Japan entered the business before SeaBeam was able to get the restrictions lifted. Now the company must find ways to become competitive in inter national commercial and gov-

Bostoneminent markets, and shift from being a government con tractor to direct their efforts globally.

TheThunderbird Corpo rate Consulting team includes Unni Barstad and Stephan Kleive (Norway), Raman Kapoor and Ashwinn Himat (India), Koenraad Imbo (Bel gium), Francois Wolf (France) and Jeff North and Bill Perry (USA). Dr Guthery selected the members of the team for their complementary skills and experience in technical, financial, marketing and orga nization areas.

The visit to Boston be gan on Wednesday March 18, and lasted through Sunday, when the team flew back to Phoenix SeaBeam is located in Westwood, Massachusetts, a suburb of Boston along Route 128, America's technology highway. The group met with SeaBeam's CEO, Robert Carlson. Marketing Director Steve Withrow and Director of International Marketing, Bill Lawton (Thunderbird '89).

Then the team spb't into groups of finance, marketing and tech nical types to interview man agers and technologists in all of the departments of the com pany.

There was also some down time, when the team re grouped to chow on local deli cacies (clam chowder, lobster), and brief each other on what they had learned. On Satur day there was a field trip to Gloucester, an old fishing com munity where SeaBeam has a test facility, and where the lob ster comes right off the boat

There were other ben efits, too. One member was able to stay with his long-suf fering wife, who has been liv ing in Boston throughout her husband's year-long Thunder Tour. Another member of the team came back to Phoenix with a job. Not a bad testa ment to the value of Thunderbird's applied learn ing at the 5000 level.

April! 6,1992Das Tor

DOS Word Perfect

Computers...To Waive or European Meet YOU at theNot to Waive1

LOTUS 1-2-3 By Debro Hyman For someone who does

not have a computer back ground or has worked on a specialized internal system, it would be a good idea to enroll inWB3313.

This course teaches ba sic computer technology and the Disk Operating System (DOS). It also introduces the student to popular software packages including WordPerfect, Lotus, DBase and Harvard Graphics applications utilizing a menu driven sys tem. You will also develop some Basic programming skills as an introduction to computer logic. In the end, you should walk away from the course feeling extremely comfortable about '.vorking on a computer.

Towaive WB3313, a stu dent must prove they have had a basic introduction to com puter technology and the evo lution of computers. One must be able to utilize DOS and a spreadsheet application, and have taken a computer lan guage course in the last five years. Glendale Community College (GCC) teaches a lotus course each semester on the Thunderbird campus. The course costs S64 including the

text and may serve as the spreadsheet criteria to wards a waiver.

Some students have com pleted the computer course at GCC and were allotted a waiver forWB3313. The course costs approximately S85 GCC (435- 3000) is located on the corner of Olive & 59th Ave,

If you have used DOS before and know a language, all you would need to do is enroll in the GCC lotus course (of course you must pass) and that would be one more baby out of your way.

Another option is the CLEP exam which is offered every six months. If you pass, you are allotted a waiver for the course. ForS40 and alitde studying time, a person with a background in computers has a good shot at passing. Any one can take the CLEP exam.

This semester a four day Basic programming language course was offered in Febru-

BASICary. The course was free save for a S6 instruction booklet. The first class consisted of a lecture. The second class was split; 1.5 hours of lecture and 1.5 hours of on-line time. For the third class, students were givenaproblem forwhichthey were to design a Basic Pro gram. The final class consisted of a review, question and an swer session and an exam. After the exam, students were asked to turn in proof of knowl edge of their DOS and spread sheet capabilities, in order for a waiver to be granted. The best type of proof would be a formal grade, but depending on your particular circum stance other documents are acceptable.

This course was the brain child of Dr Essam Mahmoud. The course was recommended to anyone who had covered all the requirements except the programminglanguage. Many experienced as well as first- time programmers used this shcrt course togain the needed waiver.

I thought it was well- taught and very useful. Since it was a condensed course, approximately 10.5 hours to tal, most people did need to spend extra time either on the

computer or checking out the on-reserve computer textbook to obtain amore in-depth back ground. Dr Mahmoud made himself available to students who needed extra help out side of class time. He even went so far as to stay until 12 am one night to aid students with their independent projects. This course was a wonderful accommodation of the needs of students, ft would be a great service to the stu dents if this class was to be placed permanently in the pro gram.

Special iho/iJcstoLauren Thorpe who donated her time and Basic Programming knowledge as attaching assis tant.

receptions to be held

Receptions will be held i n three major Eu ropean cities May 25,26,and27in conjunc tion with the Thunderbird European Reunion, which will be held the following week end. They are designed to acquaint business people and prospective students with Thundcrbird. Individual invi tations are being sent, and ads will be placed in each city's prominent newspaper.

Theevcnts are scheduled in Brussels on Monday, May 25 at the Hotel Metropole, in Bad Homberg near Frankfurt Tuesday, May 26, at the Cafe im Kurpark, and in London at the Royal Aeronautical Soci ety on Wednesday May 27.

Arrangeinenfs are being coordinated through John Cook, Thunderbird class of 1979. The European alumni Reunion will be held May 28- 31.in Brussels._________

Das Tor isaccepting

applicationsDos Tor is now seeking

applications for staff positions.Editor-Salaried PositionAssociate Editor-Sala

ried PositionLayout Editor-Salaried

PositionCopy Editor-Salaried

PositionBusiness Manager- Sala

ried Position. Mayl-0ct30Subscriptions Manager-

Commissioned PositionPlease submit a resume

and cover letter to the Dos- Tor Mailbox (third mailbox on the left) in the Post Office.Certificate Of Business

SpanishThe Exams for the Cer

tificate in Business Spanish from the Chamber of Com merce and Industry of Madrid, Spain will be administered on Friday May 8 and Saturday May 9. For more information, please contact Dr Jorge J Valdivieso at the Department Modem Languagesx7259. The oral exam will be administered at the Department of Modern Languages, Friday May 8 star ing at 1:10 pm. The written exam will be held in class room 25 on Saturday May 9 at 10 am.

SALON"!"We Don't Just Cut Hair...

We Create A Style For You" 59th AVE & GREENWAY Next door to /?OVS Pizza.

I1SCMN i*m»v£ «NFCORNEA*GflEFNWArPiA?Aj

978-0678TUES -SAT. 9AM 6PM • THURS. 9AM 8PM

Student Discount$2.00 OFF haircut (reg $14)

matrix

ByAldenMcCall The Pub has had some

legal difficulties of late that will result in amandatory clos ing from Tuesday, April 21 through the following Mon day, April 27. With the Easter closing included, the Pub will be closed from April 17 through April 27.

What happened? On the last night of the fall semester, students, drinking in the park ing lot of the Pub at 1:20 am, were caught by the Glendale Police Dept. Because the Pub doses at 1 am, the Pub was cited in violation of Arizona LJquorLawandJayGangi.Pub manager, was personally charged with a criminal mis- dcmcuHGr.

Most students are not aware of the conditions under which the Pub license was granted. First, it is a public tavern, not a private dub. In order to facilitate campus events at the Pavilion (Africa Night, Asia Night, etc), the entire perimeter of the cam pus has been designated as the Pub. Yes, that does mean from59th Avc to Crocii»vay, to tbo

south boundary, to the west boundary.

What this also means is that everytime a Glendale Po lice squad car comes onto the campus in answer to a noise complaint or for any other rea-

Pony Express MailPak

5930 W. Greenway Rd. Ste 10 Glendale, AZ 85306 642)843-1008

Domestic & International Faxftj (602)547-1678

Fax with us and save!

Hoff UPS Ground

son, it is technically driving into a public tavern. Events at which liquor is served, even at the Pavilion, are within the boundaries of the Pub. Many of the noise complaints re sponded to by Glendale Police are generated right here on campus by students. If the noise is too loud, please call the Campus Security and have them turn the music down. (In order to alleviate future difficulties, the perimeter will be changed, please see Dean Bates artide, same issue.)

During the period of the closing, there will be two events on campus that will undoubtedly suffer due to the closing of the Pub. The first is Thundershow on Friday, April 24, and Europe Night is Satur day, April 25. It is imperative that the liquor laws continue to be observed. This is a likely time for the Liquor Control Board to spot check for viola tions. Therefore, do not take liquor into these events. If you get caught, there won't be much of a defense, and you and no one else will be re- spozuiMo for thepottmtial Jossof the Pub license.

London $290*

Frankfurt Amsterdam Paris Madrid

$351*$365* $389* $364*

'Foesae cacti woyfroro fteow based on a rondtnp patihae- Taes not in cluded ksnaons. nay apply, fats subject to chanje Many offier doom- tore amiable.

Cotmdfr120E.Uiw*sity,Sle£

Temp«,A2 8S281

966-3544

a 4Portofino

Ristprante(Fine Italian Cuisine}

In appreciation for your patronage, receive a free cappacino with dinner when you mention this ad

6020 West Bell Road Glendale, AZ 85308 (602)938-1902

Pages Das Tor April 16,1992

We escaped to Telluride

ByKristin StenbergThe weekend of April 2,

while most Thirds stayed in town for the Thunderprom, 9 students sans formal attire cruised to Telluride, Colorado for an eventful 3-day skifest weekend and Breakfast Clubesque bonding session. The nine hour bus ride was hellatious, but even Dr Vor Der Landwehr would agree, the trip turned out to have a positive NPV.

The weather was perfect sunny and dear - op timal forsJuing in t-shirts and shorts. With very small liftlines.agood base and a fes tive weekend agenda lined up for the season's last weekend, Tel luride was a perfect vacation getaway.

The town of Telluride, nestled at the foot of the moun tain, emits an aura of small town innocence mixed with bohemian charm. Pastel shaded houses lie side by side with unfinished wooden shacks. Main Street sports a number of giftshops, several delectable dining establish ments catering to the sprouts and granola crowd, a tepee, several trampolines (privately owned, but accessible to late- night covert gymnasts), and a herd of golden retrievers. Tow- headed toddlers wearing de signer sunglasses and Patagonia bunny suits are also in abundance.

In general, people seemed to have a long atten tion span and high tolerance level. Stores and restaurants will play an entire soundtrack instead of music mixes, and dogs are welcome inside many establishments. If you don't

like Neil Young, Telluride is not the place for you.

The famous Group of Nine started the ski tour on an optimistic note. Group leader Hugh Dad Barron soon con vinced Sarah The Late Night Tumbler Moore and John Lucas to start out on the tricki est run of the mountain. While Hugh and Sarah cut graceful

tracks in the snow, John expe rienced his first brush with death, which earned him the nickname The Nutcracker.

Liz Shake your Body Down Carr and Tricia The Curvebreaker Jacobs brought John back to life with several group massage sessions. For tunately, John was able to re deem himself by becoming town Foosball champion later in the weekend.

Although Dan The Man in the Hathaway shirt Conway forgot his Brooks Brothers ski hat, the trip was stillasuccess-BjornTAePotfi- flnder Sellaeg, armed with leiderhosen, a big stick, and a variety of hair and skin prod ucts, provided the group with a European perspective, while Felipe The Midnight Rambler Pazos practiced merengue moves on the locals.

Sarah and Kristin A/as- sage Queen Stenberg were kicked off a local trampoline

by a zealous eight-year-old private investigator, but they were to win the town over later on playing original piano jazz waltzes in a local Irish pub. Inthemeantime.Lizand Tricia caught up on their Dr Seuss reading in a coffeeshop, while Felipe took to wander ing the streets seeking a reli gious experience and assert

ing his rug ged indi vidualism by disappear ing until sunrise each morning.

Jennifer Amazon Woman Ralph met up with the group on Fri day night to celebrate a delicious dinner in honor of her and Felipe's birthdays.

While Felipe insisted that the group sing Venezuelan birth day ballads, Bjom consumed an entire bowl of jalapeno pep pers. Under the influence the Jalapenos, Bjom decided that his Porsche was just not fitting for the student image. Perhaps a Lamborghini?

All in all. many rev elations were made over the weekend. While all of us seri ously considered taking leaves of absence from Thunderbird in order to make the Telluride lifestyle our own, there just wasn't enough room in the Tepee to house nine comfort ably. So on Sunday, sated from our breakfast of steaming rice milk and tofu, and filled with the warm and fuzzy memories of the weekend, we boarded the bus back to Glen- dale. Energized by the snow, wind, sun and mountains, we retreated back to our desert habitat to finish off the semes ter.

Thunderbird Golf Tournament

The Thunderbird Golf Toumamentis coming! April 26, Sun at 1 pm at Hillcrest Golf Course. This course was the site of this year's Arizona Senior Open last week and is in pro tour condition. This is a great opportunity to play a great course at a reasonable price. Anyone interested in playing should contact Rich Kennedy at 547-0581 or look for sign-ups in the post office. The cost is S45 which includes golf, cart and prizes! Prizes will be awarded to all skill levels so everyone can win. Faculty and staff are especially invited so ask your favorite teacher to come along, hi addition, the Golf dub has arranged for a discount at Hillcrest for all Thunderbirds; 527 for 18 holes Mon-Fri including cart Private lessons are available for S15 (lessons are 1/2 hour to 45 minutes). Contact Dave at Hillcrest at 975-1000. Also anyone interested in purchasing equipment should contact Luis Miranda at 938-1921.

Jokin 1 Joe's Top Ten

By Joe HostlerTop Ten gifts I would give to Thunderbird as my class gift:

10) My five!20 page loan re-payment coupon books. I find themfull of interest and I'm sure the Alumni Office would as well.

9) My hardbound copy of Betty Crocker's All American Cookbook along with my leftover half gallon of Mazola cooking oil to the cafeteria.

8) A chair for the Library.

7) My BB gun to security.

6) My Brut soap on a rope for Dr Herberger's new office shower.

5) My official copy of War andPeace to any student who has to wait in line for registration next semester.

4) The last of my extra-strength tylenol for anyone taking accounting.

3) The last of my NO-DOZE for anyone attending an ASLC meeting.

2) My 1977 copy of BASIC For the IBM PC to anyone now taking introduction to computers.

and the #1 gift is:l) My application form to bartender school for any recent

graduate.

Lisa & Lynette, formerly of Hair Jam, Have Joined

10% Student Discount

tUTTIN

15410 N. 67th Ave. 486-0212

INN(A Full Service Hair Salon)

Relocating Internationally

S&MMoving Systems 363 7 £.MiimAvt. Phoenix. AZ B504O Jipan 0031-It.1473 U.K. 0800-891497 Sontrertana 046-05- 73OO U.S.A. 800528-4561

602437-8008

Richard RainertAccount Manager /international Division

UNITED UNFTED

UNITED.tfen&nes

torn

A HELICOPTES PHOT

IVXUXOV ACiDEHT

Helicopter Might Training

NEW SCHWEIZEH 300C

Blvd -

April 16,1992Das Tor

Food For Thought

By Shana Price Looking for a great inex

pensive ethnic restaurant dose to campus?

May I suggest Hong's Vietnamese Family Restau rant, located at 4349 West Bell Road.

The food is great, and you can walk away for around S8 including appetizer, main dish, and drink. My favorites are Egg Rolls, Hot Ginger Chicken, BBQPork Fried Rice, and my steady. Deluxe Bun ChaGio. The latter is a bowl of rice noodles and lettuce, topped with beef, chicken, shrimp, and chopped egg rolls, covered with a wonderful light sauce. To top off your culi nary experience, the Vietnamese coffee is a must, Its real ly more of a dessert than a drink, kind of like the Viet namese version of an iced cafe mocha, but even better!

Other menu items in clude Chopsuey, Chowmein, Cashew Chicken, and Moogoo Gaipain. You can order a Viet namese family si vie dinner for parties between two and five persons. For impressing that out of town recruiter, try the Vietnamese Treasure, a whole BBQ Boneless Stuffed Chicken, which takes 18 hours to prepare and must be or dered one day in advance.

Hong's is definitely, to quote owner Phat Pham: "a family restaurant." On any given evening you can watch a little Cosby, listen to their daughter practice her violin, or just relax and talk with the wonderful owners.

Phat Pham will tell you about the good 'ole days back in Vietnam where he was a college student too. He knows how tough it is and is more than happy to give a Third 10% off their already low priced menu. He'll tell you that he's doing you a favor, and when you finally gradu ate, assuming you stick around Glendale, he hopes you'll re turn the favor by paying full price.

Ignore the ambiance, in dulge thegrubL.and knowthat what you are getting is a qual ity meal — home-style.

•prices and menu sub ject to change. Orders to go: 439-5025.

Oracle and Latin America

Das Tor Deadline

for articles

Das Tor"s deadline for the April 23 issue is Monday, April 19 at noon.

Happy Holiday!

On Monday. April 13, Mr Scott Johnson. Applica tions Manager for Latin America with Oracle Corpora tion spoke on campus to stu dents as a part of the Business- to-Businessspeakerseries. Mr Johnson graduated from Thunderbird in 1988. His edu cational background is in Busi ness and Computer Science. Mr Johnson is also a CPA and has worked for Arthur Ander- son Consulting.

Oracle corporation is a twelve year old company which has grown to be the largest independent database

company in the world. The company sells software solu tions including manufactur ing, accounting, tool and rela tional database packages. Oracle has offices in ninety countries and is the third larg est software company in the world.

The Latin American/Car ibbean division consists of eight fully owned subsidiar ies. Oracle is currently the only software company mak ing substantial investments in Latin America, In Latin America, the company pro

vides sales, training, techni cal support and consulting to its customers. Orade has cus tomers in five countries; Ar gentina. Brazil. Puerto Rico, Columbia and Mexico,

Mr Johnson discussed the products that Orade pro vides and current issues relat ing to software, specifically tailored to the Latin American market. Issues included stan dardization of products world wide, product introduction strategies, and the flexibility of Oracle's products in adapt ing to each client's needs.

Life doesn't suddenly become , easy when you get out of college. k There are the challenges of

starting a career, getting settled in a new apartment and doing it all within your budget.

So to help you out, we put together the AT&T Moving Ahead Program.

When you sign up* we'll send you a f5 AT&T Long Distance Certificate worth 35 minutes of AT&T long distance calling? * And every time you move and choose AT&T or switch from another long distance company, you'll get even more savings benefits.

Since you'll probably be traveling more, you'll also get an AT&T Calling Card sent to you, free. It helps make

calling from payphones easier and you don't have to re~ place it when you move.

You'll also have the opportunity to saw on AT&T long distance calls with the AT&T Reach Out* America

CallmgPkai.Even our MoiingAbead newsletter can help. Be

sides being full of tips on things like managing your money and job hunting, it includes chances to save

on the latest clothes, your favorite CDs and more. Just call 1800662-2610,

Ext. 3835 to join the AT&T Moiing Ahead Prognm.

And get a little extra help after school.

Th»e are fioenroSmem tees "Sssoc or* m AT&T aw-jct-di*. coaffl fbu ma* gel more or«s *x

i the canstwt* u S

Pages Das Tor April 16,1992

Things to bedone • t •

By Richard MurdickNow that you are here in

the Valley of the Sun, what's there to do?

Arizona has a rich his tory to explore. The first fann ers weretheHohokams, whose name is derived from the Pim a Indian word O'othom, mean ing Those who are gone. By 300 AD, the Hohokam were growing com, beans, squash, cotton and tobacco along the Santa Cruz, Gila and Salt Riv ers.

Hohokam society reached its peak between 1150 and 1450. Massive buildings of adobe and over seven hun dred miles of canals were built. By 1450, for unknown reasons, it ended.

In the 1600's Spanish explorers found only scattered settlements in the former Hohokam Territory, naming the inhabitants Papagos and Pimas. These probable dece dents of the Hohokam call themselves Tohono O'odham and AJdmel O'othom respec tively in their own languages.

The first full-scale ar-cheological expedition IntoArizona was lead by a man named Frank Gushing and fi nanced by Boston socialite Mary Hemenway. The two searched for evidence of pre historic ancestors of living In dian groups in the Southwest In 1887 and 1888, the expedi tion made extensive discover ies in Phoenix and Coolidge.

The Pueblo Grande Museu, 4619 E Washington in Phoenix, is a combined mu seum-excavation site telling the story of the Hohokams. The museum is open from 9 am - 4:45 pm Monday through Saturday and from 1-4:45 pm on Sundays. Several programs are offered through the mu seum including petroglyph hikes and site tours. On May 2 and 3, a special overnight van tour will be conducted. Call 495-0902 or 495-0901 for more information.

The Casa Gronde Ru ins, located one mile north of

Japanese Wedding

KimonoThis 100% silk Kimono

is hand embroidered and in excellent condition. Am relo cating abroad and do not have the room to transport it.

Asking $300 O.B.O. 931-5358

Coolidge on State Highways 87 and 287 almost halfway between Phoenix and Tucson, is one of the most impressive remnants of Hohokam society. The museum will celebrate its centennial on June 22. Mu seum hours run from 7 am - 6 pm. Call (502) 723-3172 for more information.

The Department of Anthropology at ASU also maintains a Hohokam mu seum. Drive east on Univer sity {from Mill Avenue). Turn right at the first light (Forrest Avenue). This road will take you to the museum's rear en trance and visitors' parking. It is open from 8 am - 5 pm Monday through Friday. Call (602) 965-6213 for more infor mation.

Canal building re sumed in the valley during the 1800's. Refurbished Hohokam canals were often used. This practice gave Phoenix its namesake. Like the mythical bird of ancient Greece and Egypt which periodically rose from its own ashes. Phoenix rose from those of Hohokamcivilization.

In the early 1900's Roosevelt Dam was built to provide water and electricity to the Valley, thus giving rise to The Salt River Project. The SRP History Center, 1521 Project Drive in Tempe, ac quaints visitors to the history and role of SRP in the Valley's development A special sec tion is devoted to Hohokam. Take East VanBurentoProject Drive, just east of Phoenix Municipal Stadium. The Mu seum is located in the lobby of SRP's main administration building and open from 9 am - 4 pm Monday through Friday. Call (602) 236-2208 for more information.

U.S./Mexico Conference set for Thunderbird Campus

By Steve Beauclair Mexican, US and Cana

dian business executives will convene on the Thunderbird campus next Friday, April 24 to discuss Strategic Planning forthe '90s in the North Ameri can Free Trade market. Spon sored by the Mexico Club and the administration, the US/ Mexico conference is the sec ond installment in the ThunderbirdStatesman Series designed to promote the de velopment of strong cultural and economic ties between the US and other countries around the world.

Featured speakers: Ms Anne Alonzo. an en

vironmental attorney for the Ststc Department, is the first US Environmental Attache. From the US Embassy in Mexico Gty, Ms Alonzo serves as a liaison between the Envi ronmental Protection Agency and SEDUE (Mexico's EPA). Ms Alonzo will comment on the recently passed Border Plan and other bilateral efforts to clean up the environment.

One of Mexico's top econom ists, Dr Jonathan Heath represents the new breed of highly educated tecnicos cur rently guiding the develop ment of Mexico's economy. After his doctoral studies at the University of Pennsylva nia, Dr Heath designed a macroeconomic model of the Mexican economy with Wharton Econometrics Fore casting Associates. Dr Heath is the CEO and Chief Econo mist for Macro Asesoria Economica, SA. Economic Forecast Company.

A native of New Zealand and former official with the International Monetary Fund, Dr Frances Hammond pres ently is writing a report on

kepergian * viagem * voyage

relse «travel • viaje * resa • rejse cestovani « podro: • niatkustus

« vojSfc^ rei§€^ travel

AUTO SERVICEMinutes from the School"

A* far 5

G000/IT4Hltodk Service

6G27W.BtflRo*J 843-5501

how NAFTA will benefit the US auto industry. Dr Hammond. the Director of Trade and Industry Analysis for General Motors, earned her doctorate from UCLA.

Mr Fermin Cuza, a former customs broker, knows how to move goods from Mexico to the US. Mr Cuza directs the import/export operations of Mattel. Inc in Los Angeles. He will comment on the maquila industry in Mexico.

From Toronto. Ontario, Mr Sal Badali plans to present an interesting comparison of the Canadian and Mexican markets. Founder of the Canada/Mexico Institute, Mr. Badali is also the Senior Inter- national Trade Officer for KPMG.

Finally, Mr Lorenzo

Lazo. Senior Associate with Aleman Velasco & Asotiados, an international marketing and economic forecasting com pany in Mexico City, will sur vey the latest Mexican trends in advertising through the ra dio, TV. billboard and news paper media.

Registration:Students interested in

attending the conference may register for the various work ing sessions today and tomor row at the External Affairs of fice for a fee of $50. Bemain- ing proceeds from the confer ence will benefit the Mexican Scholarship Fund, established by the Mexico dub to attract more Mexican students to Thunderbird.

HeavyMetal Easter

By Donald Staley Check this out Dudes! A

most excellent church to at tend on Easter. David's Cave, The Real Bock Church, Sun day morning 10:30 am. 1932 W. Aster, Glendale. They play Rock *n Roll worship music, and don't care what you look like. No hair cuts required for Easterthis year. They ain't had hair cuts in years! Speakers amplifiers, guitars, drums, tower lights and more speak ers and amps. The pastor plays lead in an awesome Heavy Metal band. The acoustical tile

onthe walls ain't for decor. Rs to absorb sound!

Yes it's true. Here in Glendale a most excellent Heavy Metal Church believes in a living active God. A God they say can change lives. If you don't have a place to cel ebrate the resurrection this Easter, come on an' celebrate the resurrection at David's Cave. The pastors Metal band. Innocent Blood, will perform at 3 pm Easter Sunday.

Free Shuttle Available

— T>o ufto knew l>w t*our /;& itchy is eF&kJ k, ii,* I

, April /<?*X±J

us <tlso <3$ 3?* Kr

f

April 16,1992 Das Tor

ASLC Budget Spring '92

ili SOC 14.303.

•rtxii i*» Carter :at*rt«*t

'*- UiPCMECS: TCTiX, CXHMOI'HJtB. .....

CATtS r»3*; SJWiLOCATSS fWtt». ......

From the Balcony By Marc de Cciic

Despite everything, Saddam refuses to abandon his dreams.

This Week In Sports

.LS IJPDATE Ending 4/12/92

Soccw

Scrs frotr. 2ra^l ipaois.l 7*a m Lcs Croc;s Lot»s

Tt*

Rest 01 ta? Wort-1 15-30

T»aa M«is»rs?«* MiUDell Haashm Tigers Tl» JoniW EatOtUy Lan<fcmanc3 n» Wa?« Tt» Simpsont XTZ S«Uy Tarts Parians

Isasi' Six-man (A L«

«19114267c j10312

Sia-mar. (B L?;!!•H!'.16

•y 8 6 5 5 4 43 2 i I1

1

L. o"i

2-> £.

3 345 6̂ l

7

/<-Ui?vt>all StandiaBSTua

32V») Two-Mac,3.5444> ̂222LI00

apjei^521

L0III2333445512•?j4

I5ll121613152368c>144.7

LO

W55554332222^ «.

2110

LI1II233333344336

April 16,1992Das Tor

COMMENTARY...Das Editor

ByMory-Jeanne Coldwell A question of semantics Das Tor has been as

signed an arduous and some what lofty task We have been instructed to write and/or adopt a set of policy and ethi cal guidelines hereafter to be known as The Mission State ment. The motivating factors behind this endeavor, as ex plained to me by President Herberger on April 6, is to pro tect the school in the unlikely event of any journalistic or fi nancial irresponsibility on the part of Das Tor.

The Mission Statement, according to Dr Herberger, should contain information regardingthe legal obligations of both Thunderbird and Das Tor should any editorial or fiscal problem arise regarding the newspaper. Dr Herberger is further interested in the es tablishment of a media board, that could be called upon to intervene in any problem re garding the newspaper.

To aid us in the compila tion of a mission statement we've contacted several note worthy institutions, among them, Yale, Stanford, Colum bia, Pepperdine, ASU, and the Student Press Center in Wash ington, DC. The common themes shared by these institutions include: the acknowledgement that as a platform for debate, the news paper should be open to the students, faculty, administra tion and alumni provided the issues presented are of con cern to the student body, no matter how controversial. It is the responsibility of the stu dent journalists to: strive to produce a paper based upon professional standards of ac curacy, objectivity, and fair play. In the case of letters to the editor or commentary re garding controversial issues, determine the need for rebut tal comments and opinions and therefore provide the needed space. Refrain from publishing or distributing li- bclous material. Note:the defi nitions of libel are fairly stan dard owing to judicial prece dent.

Anotherthemethat came up often in these discussions is trust. Several of these schools mentioned the faith of the school in the newspaper as a trustworthy, viable and essential campus institution is as important as a written guideline.

While mission state ments in one guise or another areoften part of student news papers, media boards are not. They are highly controversial due to the fact that any group that has access to prior review can come within the realm of FirstAmendment violation. It is my opinion that a media board is unnecessary and could be interpreted as a sign of distrust between the ad ministration and students. An alternative suggestion is the appointment of a faculty ad visor who could be available on a consulting basis should any problem arise.

As Das Tor continues to gather information, I'd like to extend an invitation to the Thunderbird community to contrib utc id eas or comments regarding The Mission State ment or any other campus is sue. As Thunderbird's forum for discussion, £tos Tor is only as insightful and note worthy as you, the members of the Thunderbird commu nity, enable us to be via your contributions. Dos Tor will continue to present the cul tural, social and intellectual issues that are as integral to the Thunderbird campus as its diverse student body.

Pub ClosureTo the EditorFollowing ameeting with

the State of Arizona Depart ment of Liquor Licenses and Control on March 20, repre sentatives of Thunderbird and the Thunderbird Pub agreed to accept a penalty for a viola tion last December. The pen alty accepted is the closure of the Pub for seven days begin ning April 21. Because of the Easter Break, this means that the last open Pub day before April 28 is Thursday, April 16.

Arizona has very strin gent liquor laws which impact on the Pub's license. In order to more fully cooperate with the intent and spirit of these laws, we have requested that our license be restricted to the Pub, Pub Patio and the TAG, henceforward. This means that parties in which beer and wine are sold must be in the TAG. It also means that activi

ties throughout the rest of the campus will no longer be viewed as activities in a li censed facility.

Lee Stickland and I rec ognize the hardships imposed on the Thunderbird social cal endar in the next week, and solicit the cooperation of all Thunderbird students for a future which inclu des the Pub.

Sincerely,Brian Bates VP, Student

Affairs

MIM - MBA

By Morris ThorpeContin ued from

March 28Consider the following

analogy. The MBA is equiva lent to the US automakers of the 60s and 70s. The MBA makers arechurningout tons of product and have gotten fat and happy. Then tough times hit. With the automakers it was the first wave of the energy crisis that helped pave the way for the dominance of the Japanese cars, the lighter, more fuel efficient products built around the current market demands. Sounds like an MIM graduate, right?

What do the US automakers do? They come out with the Pinto, a shrunk- down version of the clunky North American machine. What are the MBA factories doing? Many are adding touchy-feely outward bound programs, but doing little to address the needs of their consumers in terms of real curriculum overhauls. Our basic curriculum was over hauled to meet the needs of today's global environment when the school was founded.

Lets look at the AACSB for a moment. The AACSB (American Assembly of Col legiate Schools of Business) requires that 75% of the teaching faculty have doc torates, and 75% teach full time (as opposed to retired executives or adjunct profes sors). The AACSB also re quires that these professors be spread out over all depart ments. These are admirable standards; possibly goals we could maintain without join ing the AACSB. The AACSB also maintains certain objec- tivestandards for such things as library and computer fa cilities.

cont. on page 12

For The Record...

To the Thunderbird Community:

An erroneous statement was made in the minutes of the February 17

ASLC meeting regarding myself, and my management of Dos Tor as its Fall Editor. I feel compelled to respond in order to correct this informa tion, so that all parties will have an accurate picture of the Das Tor Problem.

To wit.the "deficit" men tioned in the minutes is a con sistent problem — a gap be tween our budget and our re ceivables. In this case, the amount of money specified in the ASLC bSfget, pubHsHed" in the October 17.1991 issue of Das Tor, did not equal the amount of money received by Das Tor (less money was re ceived). This "deficit" in an accounts receivable item, should not have been a sur prise to anyone.

In addition, the funds spent to maintain the com puter equipment, while not budgeted in full last August, were discussed prior to their expenditure with the ASLC

and the Administration. Com puter equipment problems can not always be anticipated

Further, I would like to point out that the oversight in not paying in full its contribu tion to the Das Tor account was corrected October 14 by the Administration, address ing a "deficit" in the accounts receivable dating back to the permanent increase in staff under the Spring Editor. Rather than having incurred a further deficit, or ignoring the one I inherited, I sought to remedy this problem and re ceived cooperation and results from the school's Business "Office.- •*^-----•'..>«?**••••-

The Das Tor is not a profit-making enterprise; rather, it is produced as a ser vice to the community. Its financial goal is to break even each semester. This was dearly enunciated in the Mis sion Statement which I dis tributed to the ASLC and the Dean of Students on October 14.1991.

CW(Wendy)Bush Edttor,DasTor,Falll991

The opinions here expressed are not necessarily those of the American Graduate School of International Mangement, the student body, faculty or Das Tor.

Das TorThe Gate

•Whamr w. um\. whnmrira pu> from on. country to mother w. miut go through ig»n. Howev«r.DMTorili«n»mat.til«n«impi)rth«a.«mngo{bocd«i;itiuiili.M«»ymbol ipd «BMy of rmnmnnimiaB through tin bcm«o of

where p™riou,g.n«r«taL. lav. KW. "Oifl '"' 'W \DM Tar Btat ttorf** b» »n opretwuniar tWxtt. tdwriogfcoiu. of uW thil miy

farther prepare s» forthe inuiw«io«il conjminij mod fiinW «ugmut th> reputation of thfe — At.1 i.~b^i_v ; /;';:.,.., <; :-'-v A\, ^. ":'"\ 1, - .•. \*f •.to. folding .ditcr. 1058

Editor y ; %fjN AssociateErfiitoJfl Layout Ccfitprjj^ Copy Editor ,vH. Business Manager Subscriptions^Mgr,

Mary jeanne Caldwel! \ John North Geron

,.-i%. -i ~Charles Zouzoua Richard Murdick

Oas Tor, AGSIM, 15249 N. 59thAvneue, Clendale, AZ 85306

DasJor April 16,1992

MM-MBAcont. from page 11

DrHerberger, at his ASLC presentation, indicated that the AACSB has altered its rules for admission to their elite dub. Prior to this rule change Thunderbird was excluded because of our concentration in non-business things like International Studies and For eign Language, some of the very things that the rest of the business school community is beginning to catch up with. The business community has already heard, as have the pro spective students. Just look at our increased application pool over the past six months. Ac cording to Dean Bates, for the first time in our history Thunderbird is in the position of having to turn away quali fied applicants.

Joining the AACSB would certainly help the AACSB itself. Besides the ad missions and annual fees (no doubt the cost of several full page ads in the national busi ness magazines whenever they publish their ratings) we have to be consider if some of the AACSB schools that are not uptofiaistandards. At a time when Thunderbird is becom ing more selective, thanks to our increased applicant pool, do we need to be included with this latter group of AACSB schools that are not very selective?

Is the AACSB going to help us get a job? No, of course not. Since some of the MBA graduates from the top "rated" schools are graduating with out offers, what is going to help us? Well, it is not our degrees that will bring us jobs in the 90s, it is our education. Having an advanced degree may help us advance in a cor poration whereeverything else is equal and the only thing separating two candidates for a promotion is a degree. But what will really help us in today's global economy is our skills as global thinkers and our ability to see into other cultures via our language and cultural studies.

Lets work to make our program here at Thunderbird the best in the world at what we do best, and let the other degrees, schools, and rating systems spend their time and money on what they do best

I do not believe we need the AACSB in the 90s. Butl believe the AACSB needs us. Furthermore, the question of the MM vs the MBA should be settled where such issues are best addressed - in the marketplace.

CLASSIFIEDSGet ready for summer

and buy a hot Brazilian bi kini!! Fun colors and enough coverage to make you feel good! so come on-be different and go Brazilian. Please call Gabi at 843-9218 to see her best in Brazilian bodywear.

Bike tune-ups. 1 speed cruiser S10. Mountain and Road bikes 515. Professional mechanic. On-campus ser vice. Bryon, 978-7614.

Looking for a roommate? I am looking for a German roommate to share my coun try Gables apartment for the spring and fell. Mark 843- 9134.

Racquet Stringing. 48 hour service or faster. For more info call Josh Bates 878- 0508.

Are you experiencing stress? Tension, headaches, back/neck pain, difficulty sleeping, irritability? let me help. I'm a professional mas sage therapist, available at the Health Center after hours, or your dorm room/apartment virtuallyanytime. Discounted student prices. A one-hour partial massage is only $15. A two hour marathon massage is only $30. Pamper yourself. Call Don Hopman today. 979- 5353. Student insurance cov ers the massage, you only pay $50 deductible.

Curry computer. Right across the street. 978-2902. Hardware, Software, complete systems, Scanning, resumes. Laser Printing, Color Printing, Mac Conversions, Faxes. We sell Lotus, WorkPerfect, and Borland.

One-on-One Hair De signs a personalized salon for one-on-one service to you! Carrying a full line of Aveda hoi, skin care and make up products, Thunderbird stu dents 10% Off. 439-2690. 177226 N 43rd Ave, ste 10.

386SX/Color Vga/Dual floppies/BOmb HD/Dos/ WP%!/Lotus only $1427. Curry computer, 15224N59th Ave #4, right acrossthe street, 978-2902

Summer Sublet available June-August Please call Liz at 978-6561.

Lost Black Vaurnet Sun glasses. Call Gabby at 978- 7421 on Saturday.

Looking for someone to share cheap air ticket to San Francisco. Leave May 1, re turn May 4 (early). Aprox S95. Call 978-5668, leave message.

Yes the Pub is open to night! come hear the HooDoo Kings play the blues. Beck's Beer on special. See ya there.

For Sale: SonyDiscmanwith AM-FM radio, formal dress hot pink raw silk (size 10), best offer, must sell! Call 978-7358

Sick of not watchingTV? Hungry? Large Color TV with rabbit ears and pots'n pans for sale. Good deal. Call 978- 6374. Now.

Coyote Cuts West (for merly Hair Jam) is now open Thurs-Sat 9-6 and evenings by appt. Student discount 20% (Shampoo/Cut - your price S8). Phone 843-0020

Furniture for Sale: king size bed, futon, tables.kitchentable and chairs, and shelv ing. Please call 978-8072

Lost: Diamond earring and gold setting lost on cam pus about 2 weeks ago. Senti mental value. Please call 978- 8072

Wanted: transportation for furniture from Phoenix to Boston, the cheapest way pos sible. Does anyone want to share their U-Haul expenses? Please call 978-8072.

For sale: 1986Suburu. GL-10. Everything electric, digital dash, sun roof, 4x4, turbo, 4dr. Navy, perfect con dition $5200 obo call Katie 978-7328

Moving to Chicago in May? I am and I'd like to lease a little space in someone's U- Haul or moving truck. Inter ested? Call 843-4418

Great-Looking VW Con vertible Cabriolet for sale. White interior and exterior. New paint job and new roof. 1987 - in good shape mechani cally. S8500 or best offer. CaU 843-4418

ICO-Francophone. There will be a meeting on Thursday, April 23,6:30 pm, in he CSC Lobby. We will discuss he databases and the continuing adsearch. Other topics to be discussed as they are introduced. Everyone welcome.

Must sell: 286 PC IBM compatible, 40 megabyte HD, 3 1/2 and 5 1/4 floppy disk drive 256 Color display with Epson 4000 printer. $750 obo. Call now: Katie 588-7160

Must sell: Toyota Camry 1983. Very good condition, very low miles. A/C sun roof, AM/FMcassettestereo. $3575 obo. Call Katie at 588-7145

Wanted: A volunteer to work a German radio show, destination Deutsch Land. Call Standard Video Interna tional at 938-6002

Wanted for a short project. LatinAmerican,Span- ish- speaking soccer enthusi ast Call Standard Video In ternational at 938-6002

One on One Hair Design ers participating in Global Re lief Sunday April 26. 10 am- 3:30 pm. Haircuts $12, aroma therapy $7, Hand facials $7. Fro appt call 439-2690

1975 Cadillac Eldorado Convertible, great condition, everything works, dark blue metallic, many new parts, low milage, t938-2718

Lost: Abracelet with lots of sentimental value near Pa vilion during Asia night. Please return to Rosemarie at 978-6537

Japanese Wedding Kimono for sale.

100 % silk, hand embroi dered - must see to appreciate. Moving abroad and must sell. S300O.B.O. 931-5368

Shimada,Coyote Cuts apologizes

formissingyourappointmnet Haveahaicutonus. 843-0020

PersonalsHappy Birthday Greek

Princess. - Love, Happy John.

I want to thank you, unanimous caller, for your honesty and initiative in re porting hit and run accident on March 23. Her insurance company has worked every thing out. Thanks a lot!.

To the Cinderella who lost her velvet Italian Satur day night by Greentree Apart ments, a possible Prince is ready to see if the shoe fits! Please respond.

Aphrodite- My trip back East caused this delay,

Rest assured I thought of you often while I was away.

Tell me you missed me, and I'll tell you the same.

Meet me tonight, your excuses have grown lame.

At the strike of 7 and with nothing to lose.

Come by the Pub patto where we can booze,

It matters not what you wear.

Just make sure that yoo are there! -Zeus

Belated Happy Birthday to Jonathon L. Hope it was great!

Phil,It has been fun - hope

fully B.C will have fun with the other fellas this weekend. He is so excited that he almost caused a riot with tank and suit.

Thanks for everything!

Zeus - My trip back east will cause yet another delay, but my vacation is long over due-what can I say. We win meet sometime soon, yes, it wiU occur before June!

The Last Word

HE HAW ft

Literal Translation: Do not spit into the well-you may need to take a drink of water later.

Meaning: Do not burn your bridges.

A Conversation With Frank T. Callahan€¦ · Das Tor Vol. 38, No. 11 American Graduate School of...

Documents

Transcript of A Conversation With Frank T. Callahan€¦ · Das Tor Vol. 38, No. 11 American Graduate School of...