A Content Marketer's Toast to Twitter
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Transcript of A Content Marketer's Toast to Twitter
A CONTENT MARKETER’S
TOAST TO TWITTER
NOVEMBER 7, 2013 IS A BIG DAY FOR TWITTER
NOVEMBER 7, 2013 IS A BIG DAY FOR TWITTER
#TWITTERIPO
CLEARY, THE MARKET IS INTERESTED.
OPENED AT $26 PER SHARE.
CLOSED AT $44.90.
THAT’S A 73% INCREASE.
THAT’S A 73% INCREASE.
(A HUGE $%*@# POP!)
THE TWITTERSPHERE HAS CHANGED A LOT SINCE 2006…
THE 140 CHARACTER SYNOPSIS OF TWITTER’S HISTORY
06: TWITTR -→ TWITTER 07: #HASHTAGS 08: 1.3M USERS 09: 6M USERS 10: PROMO TWEETS 11: 200M USERS 12: BIRD LOGO 13: VINE, ALERTS, #TWITTERIPO
THE 140 CHARACTER SYNOPSIS OF TWITTER’S HISTORY
THE 140 CHARACTER SYNOPSIS OF TWITTER HISTORY
THE 140 CHARACTER SYNOPSIS OF TWITTER HISTORY
(BOOM)
THAT’S SOME SERIOUS GROWTH IN 140 CHARACTERS.
OVER THE YEARS, TWITTER HAS IMPACTED
THE WAY WE COMMUNICATE
WITH FRIENDS, INFLUENCERS, CUSTOMERS AND PROSPECTS.
IT’S HAD A HUGE EFFECT ON B2B MARKETING, TOO.
IT’S HAD A HUGE EFFECT ON B2B MARKETING, TOO. TAKE A LOOK.
85% OF CONTENT MARKETERS
USE TWITTER FOR DISTRIBUTION
(CONTENT MARKETING INSTITUTE, 2013)
97% OF MAJOR BRANDS
TWEETED IN 2013 (UP FROM 90% IN
2012)
(BRANDWATCH, 2013)
IN 2013, U.S. BRANDS TWEET AN
AVERAGE OF 221 TIMES PER WEEK
(BRANDWATCH, 2013)
63% OF BRANDS HAVE MULTIPLE
TWITTER ACCOUNTS
(MASHABLE, 2013)
AVERAGE CORPORATE
TWITTER ACCOUNTS FOR A LARGE COMPANY:
39.2
(ALTIMETER GROUP, 2012)
25% OF BRANDS USE TWITTER FOR
BROADCAST PURPOSES ONLY
(BRANDWATCH, 2013)
25% OF BRANDS USE TWITTER FOR
BROADCAST PURPOSES ONLY
(BRANDWATCH, 2013)
HOPEFULLY, YOUR COMPETITORS.
COMPANIES WITH MORE THAN 1,000 FOLLOWERS
GENERATE MORE THAN 800 NEW WEBSITE VISITORS
A MONTH
(HUBSPOT, 2013)
B2B MARKETERS WHO USE TWITTER
GENERATE TWICE AS MANY
LEADS
(INSIDE VIEW, 2012)
64% OF USERS ARE MORE LIKELY
TO BUY FROM BRANDS THEY
FOLLOW
(KISSMETRICS, 2011)
60% OF LARGE COMPANIES HAVE
ACQUIRED CUSTOMERS
THROUGH TWITTER
(HUBSPOT, 2013)
36% OF ALL MARKETERS HAVE
ACQUIRED A CUSTOMER
THROUGH TWITTER, WITH B2B
COMPANIES LEADING THE PACK
(HUBSPOT, 2013)
30% OF BRANDS EXPERIENCE INCREASED
CUSTOMER LOYALTY AFTER ESTABLISHING
A SOCIAL MEDIA PRESENCE
(HUBSPOT, 2013)
SO TWITTER HAS A STARRING ROLE IN MODERN MARKETING
SO TWITTER HAS A STARRING ROLE IN MODERN MARKETING AND SMART COMPANIES ARE THINKING OF (AND PAYING ATTENTION TO) INNOVATIVE WAYS TO USE IT.
SO HAPPY IPO, TWITTER
SO HAPPY IPO, TWITTER (MODERN MARKETERS ARE WATCHING)
HOW ELSE ARE MODERN MARKETERS TAKING ADVANTAGE OF NEW CHANNELS
AND TECHNOLOGIES?
CHECK OUT THE KAPOST 50: CELEBRATING THE 50 BEST BRANDS
IN CONTENT MARKETING
bit.ly/kapost50