Mission Possible: How to Create a Comprehensive Social Media Recruitment Marketing Strategy
A Comprehensive Digital Marketing Strategy
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Transcript of A Comprehensive Digital Marketing Strategy
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A Comprehensive Digital
Marketing Strategy Based on an article by Corte Swearingen
Faculty of Entrepreneurship of University of Tehran
Mahdi Taghizadeh
http://mahdi.ws
@mahdi
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8 Building Blocks
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Marketing Foundation
• Personas
• Positioning
• Messaging
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Search Engine Optimization
• Link Building
• Page Optimization
• Site Architecture
• Technical Roadblocks
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Mobile Marketing
• Understanding audience & Opportunity
• Managing & Measuring Campaigns
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Advertising
• Display Advertising
• Search Advertising
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Social Media Marketing
• Campaign Strategy
• Social Content Development
See “Cyberspace & Social
Media In Business” Slides
Available on Slideshare:
http://slidesha.re/1AbB4GO
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Email Marketing
• Segmentation Strategy
• Content Personalization
• Publication Schedule
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Website Optimization
• Split & Multivariate Testing
• Usability Testing
• Exit & In-Page Surveys
• Web Analytics
• Click Analysis & Heat Mapping
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Content Strategy
• Benefits Oriented Copy
• Corporate Blog
• Creation of Linkable Assets
• Promotional Strategy
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Put them all
together!
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Reference http://www.corteswearingen.net/2013/06/07
/a-comprehensive-digital-marketing-
strategy/
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Thank you!
Il faut être absolument moderne.
J. N. Arthur Rimbaud
(1854 – 1891)
Mahdi Taghizadeh
http://mahdi.ws
@mahdi