A comprehensive checklist for determining the perceived value of your promotional products

A Comprehensive Checklist For Determining the Perceived Value

Of Your Promotional Products

To gauge the effects of including a promotional product in your marketing campaign, one of the first things you

consider is its perceived price. So I’ve put together a checklist of questions to help you determine the right gift at the right price for the right audience at the right time.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

Start out by examining your brand presence and your goals.

1) What is your current brand presence? Is it positive? Does it need a little bit of repair? Or is it non existent?‑

2) What are your goals?Are you trying to create brand awareness?

Are you launching a new product or new company?Are you looking for new business?Are you trying to maintain a presence in the

marketplace?Are you just trying to support existing relationships?

Dave Burnett www.AnOpportunityKnocks.com

Throughout this PowerPoint I have included random logoed products. Try to guesstimate their perceived value. Then call us at AOK for their actual cost.

Then consider your target market and specific information about them.

3) Who is your target market? Who, what, and where are your new customers?Are you targeting existing customers?How are your products received in different markets?Does the recipient’s gender affect your choice of promotional product and its perceived value?

4) What are the demographics associated with the recipients? Are you addressing recipients of a particular age and social status?Does that affect the type of gifts that they would want to receive? Does the perceived value of your promotional gift reflect their current station in life?


How well do your promotional items match the industry, the occasion, and the recipient?

5) What industry do the recipients belong to? Does your promotional item mesh with their industry?

6) What is the venue where you intend to distribute the product? Is it a trade show? Is it a conference covering several days? Is it a simple meeting, or some other venue?

7) What is the role of the recipients? Are they decision makers? Are they decision influencers?


Is the way you distribute your promoitems in sync with the recipients’ perception

or attitude about your brand? 9) How are the items to be presented?

Is the item going to be specially gift-wrapped and individually presented? Is the item going to be passed out in bulk at a trade show?Can it be passed out in a simple box?

10) What is the general attitude of the recipients toward your brand? Are they positive or are they negative? Are they indifferent to you and your company?

11) What are the recipients’ perceptions of you in the marketplace? Do they trust your brand? Are they suspicious or are they cautious? Dave Burnett www.AnOpportunityKnocks.com

A relevant promotional product should enhance your relationship with the recipients.

12) What is the likelihood of the recipient doing business with you? Is it high? Is it low? Is it just a maintenance thing?

14) What relevance does your promotional product have to the recipients? Is the product that you’re giving to them relevant to them? Is the perceived value something that they will appreciate?

14) Do you have a previous relationship with the recipients? Is it a positive relationship? is it a negative relationship?


Promotional items should respond to market perceptions of your brand.

15) Do the recipients have any preformed notions about you or your company? Again, are they positive, negative, or non-existent?Will this be their first impression of you or of your brand? Do you have to introduce yourself from scratch?

16) What kind of online brand presence do you have? Do they have a lot of exposure to you and your brand?Do they have a lot of exposure to your competition? How would you describe their primary competition?

17) How loyal are they to your brand?How long have they been associated with your brand?Dave Burnett www.AnOpportunityKnocks.com

Another matter to consider with promotional items is whether or not there are

any legal or ethical issues.

18) Are there any ethical issues associated with the giving of your gifts?Is there a high value associated with the gifts?Do the individuals receiving these gifts see them as supplemental income?Do they expect a gift to do business with you?

19) Are there any legal issues associated with them accepting a gift? Do they have any internal policies governing reciprocity?If they receive a gift, must they reciprocate?


Be aware of any industry rules about receiving valuable promotional items.

20) Are there are specific rules in your industry about the actual value of your gifts?Are you aware of any rules in their industry governing what they can receive?What is their company policy about receiving gifts?

21) Is there any possibility that a low-cost item might be confused as something of a much higher value?Could this confusion impact you negatively?


Get your name out there with amazing promotional products

from AnOpportunityKnocks.com, the number one promotional products

resource on the Internet.

Sixty-four categories and almost 200 subcategories of industry-leading products, including (but not limited to): Apparel, Awards, Business Cases, Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness , Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

A comprehensive checklist for determining the perceived value of your promotional products

Design

Transcript of A comprehensive checklist for determining the perceived value of your promotional products