A complete guide to On-page SEO for an Ecommerce website

BY:

Creative Dreamrz

The first question is why an ecommerce website requires SEO?❖On average 40% of the traffic comes to the ecommerce website from

search engine.❖25% of the online orders originates with organic search engine

results.So you can see that it is almost impossible for an ecommerce website to ignore search engine optimization. For an ecommerce website, doing optimization is bit complex but it is something to be paid attention of.

Keyword ResearchAs you know that keywords really matters for optimizing a site, start with finding the keywords that users search for and implement the best on your site.

❖Believe it or not, but Amazon is the first choice of search engine optimization consultants to find the keyword suggestions for any ecommerce website.

➢ All you need is to type in the keywords in the search bar and note down the long tail keywords from the suggestions.

➢ To start optimizing the category page, select the most important keywords related. You can head over to Amazon and get ideas related to category.

Let's start with the on-page factors, and the very first is ‘keyword research’.

➢ Also you can search for the top competitors for the particular

category and find the keywords that are mostly used by people to find items on internet and add them to list.

❖After Amazon the next choice is Wikipedia➢ Just search for the keyword related to your product and

category of you site and scan the resultant article. Make a list of the related words to the product and category as well.

➢ Not only article also have a look at the content box. It is where the articles are differentiated according to their categories and is the best for finding category related keywords.

❖Google Keyword Planner➢ Check Keyword Competition ➢ Average Monthly Searches

Site Structure❖From the SEO point of view it is very important to have a clear

architecture of the website.❖For example, if your website has millions of pages, they must well

organised and arranged so that customers as well as search engine can easily crawl all the products of the site.

❖Keep the things clear and in the reach of the users.❖Keep the architecture of the website simple such that it is easy to

add in new category and products.❖As per golden rule of SEO, keep each page just three clicks or

even less from your homepage.❖Appropriate use of breadcrumbs is important for any ecommerce

website.

On-Page FactorsOnce you have finished with keyword research and site structure, let's move on to on-page factors of the website. Start with optimizing your homepage and then follow to category and product pages.

❖Title Tag➢ In title tag you probably be using the primary keywords of the

page but along with that don’t forget to add some related terms that people usually search for.

➢ Add the ‘modifiers’ to the title like cheap, deals, offer, discount, guarantee, online, free delivery, best, review, low price, sale etc. By using these keywords you will definitely find more clicks than usual.

❖Description Tag➢ Description tag may not directly affect the ranking of the

website but still it is an important on-page factor. ➢ Write the short description about page including the keywords

as well as the magnet words.

❖Page Content/ Product Description➢ For an effective SEO campaign, optimizing category as well as

product page is very complex task. For the search engine as well as for customers, to understand what the page is all about, proper and detailed content about the page is necessary.

➢ Add the keywords to the content of the page by sprinkling it over the page content. Make sure to use keyword 3-5 times. Along with this include the LSI(Latent Semantic Indexing Keywords) to the description.

❖URL optimization

➢ Ranking, keywords and Url length are somewhere correlated. Usually short URLs rank better than long URLs. Since for the ecommerce website it is possible to have bit longer URLs because of the fact that you’re likely to include category and product into it like https://domain.com/category/subcategory/product.html

➢ For the SEO friendly URL, you can also include keywords into it. Separate the keywords with dashes “-” in the URL.

THANKSGet your website designed from best ecommerce web design company in Mohali Chandigarh.