A Comparative Study on Buying Behaviour of Consumer for Indegineous & International Products

8/12/2019 A Comparative Study on Buying Behaviour of Consumer for Indegineous & International Products

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A COMPARATIVE STUDY

ON BUYING BEHAVIOUR OF

CONSUMER

FOR

INDIGENOUS PRODUCT V/SINTERNATIONAL PRODUCT


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CHAPTER

(I)

Introd!t"onBuying Behavior is the decision processes and acts of people

involved in buying and using products As a consumer we are allunique and this uniqueness is reflected in the consumption patternand process purchase. The study of consumer behavior provides uswith reasons why consumers differ from one another in buyingusing products and services. We receive stimuli from theenvironment and the specifics of the marketing strategies of


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different products and services, and responds to these stimuli interms of either buying or not buying product. In between the stageof receiving the stimuli and responding to it, the consumer goes

through the process of making his decision

.

St#$%& o' t% Con&%r B*"n$ Pro!%&&+

i! tages to the "onsumer Buying #ecision $rocess %&orcomple! decisions'. Actual purchasing is only one stage of the

process. (ot all decision processes lead to a purchase. Allconsumer decisions do not always include all ) stages, determinedby the degree of comple!ity...discussed ne!t.

T% , &t#$%& +-

Flow chart

Pro.% r%!o$n"t"on


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In'or#t"on &%#r!

E0##t"on o' #t%rn#t"0%&

S%%!t"on o' #n #t%rn#t"0%

Pr!#&%

Po&t 1r!#&% %0##t"on

This study paper deals with comparison between importedgood and indigenous goods. *ere I had tried to find thema+ority of demand between imported and indigenousgoods.

Prod!t 1ro'"% 2"nd"$%no& #nd "1ort%d3Indian market is one of the fast booming market in the world. Itattract most of the Indian and international company towardsthem. #ue to the globaliation most of international brandedcompany inter in the Indian market and increase the competition

between them. There are different international competitor whichare present in the Indian market like -ee, "otton "ountry,"antabile, c #onald, #ominos, /lle etc. These company try toattract most of Indian customer. ost of the Indian people preferimported garment because they think imported company provided


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better look and they charge lower prices but in the case of foodand cosmetic they prefer indigenous food and cosmetic.

Food #nd Gro!%r*0

In a country where there is a grocery shops at every streetcorner and a vegetable and fruits vender near each bus stop. *owcan organied retail of food become feasible. A successfulretailers seem to have +ust one option, offer attractive price to theconsumer. A successful retailer wining edge will therefore comefrom souring how best it can leverage its scale to drivemerchandise costs down increase stack turn and get better creditterms from its vendors. There are obvious and hidden areas where

costs are pruned and the benefit of this lower costs of retailing canbe passed on to customers as lower prices which is turn shouldfuel demand. The food supply chain in India is fuel in efficienciesa results of inadequate infrastructure, too man middlemen,complicate, lows and an indifferent attitude. There is little doubtthat food retailing has immense potential. #uring the course of thisresearches /IT1 spoke to several players, national andinternational in the food retail business.

There are different types of food retail store are available inindia market. They serve different types of indigenous andinternational food to their customer. #ifferent types of indigenousfood retail store are 0

&ood Baaar

*aldi2am

Bikaner

And the international retail stores are 0

c #onald3s #ominos

Barista

$ia hut

(escafe


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These are main player in the food market. These food retail storeshave captured most of the Indian market but still more Indiancustomers like to eat indigenous food. They want to have local

food, that3s a main reason that most of the food retail storeemphasie on local market and they serve according to their taste.&or e!ample c #onald3s franchisees say they think the newcoffee drinks will be particularly helpful in drawing youngconsumer who will prefer them to drip coffee. India3s largest publicly traded retailer, $antaloon 2etail -td.will make its formal entry into the gourmet food business with its1ourmet food Baaar targeting those Indian with a global palate

and a wallet to match. $antaloon will open the first 4,566 sq. ftstore in select city walk mall, an upscale new shopping mall insouth #elhi very soon. $antaloon is going to enter this in categorywith store in (ew #elhi, Banglore and umbai. 7We believe infood. Also there is the customer that is ready for more lifestyleshopping, more branded item, and more international cuisine8 said#amoder all, who heads the company3s ventures into new

businesses. The company operate in various formats including

department stores and hypermarkets and runs a supermarket chaincalled &ood Baaar that sells discount food items from potato topasta. A resent report by consultant /rnst and 9oung says &oodand 1rocery constitute almost 54: or ;


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1odre+ Agrovet -td also recently relaunched some of thestores in its (ature3s Basket supermarket chain to stoke a rang ofimported food products include wine, organic pasta, wasabi,hagen#a ice cream etc.

1ourmet food Baaar plans to stock Indian as well asimported food products in the store. 7There will be live bakers,lots of cheese, sandwiches, there will be a salad bar and manyimported foreign brands will be there all said.8

The future 1roup, $antaloon3s parent, also recently took astake in sula wines, a domestic wine company and now stocksula wine at some of its &ood Baaar store. o if we summarise whole thing we can say Indian

retail market is most booming industries in the country. ost ofthe Indian company are interested in food industry. But accordingto our survey most of the Indian people are like indigenous food.Indian food has become too much popular in the >nited ?ingdomover the past decade and a large number of Britons now prefer toeat out at Asian restaurants, according to a study.

ales of not only Indian but also other Asian dishes like "hineseand Thai have increased @) per cent between =66< and =66).verall the fast food industry has increased its sales by @ per cent

between


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often than their married counterparts,D EThe 1uardianE quoted thegovernment study of British eating habits as saying.

*owever, it has played down reports that Britain is not only

becoming a nation of scoffers but also getting dangerouslydependent on food from abroad.

According to the study, Britain now imports 46 per cent of thecountryEs food, significantly more than


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country, say, "hina, could not e!port more than a certain numberof pieces to the > in a year G even if Americans preferred to buy"hinese stuff for cost or quality reasons. That gave the opportunityfor less competitive players from other counties to sell their wares

in the >.

Duotas afforded the comfort of assured business to manufacturersand to those who held a quota, and this imparted a sense ofstability,D says 2ahul ehta, managing director of "reativeuterwear -td, part of the ;55GmillionGturnover "reative group ofcompanies, among the biggest Indian garment e!porters.

*e addsH D/ven inefficient manufacturers got quotas, whichassured them business, and flab crept in,D he adds. ften quotaswere obtained merely for the premium, and someone else did themanufacturing.

The Indian te!tile industry clearly has many advantages. India isone of the biggest cotton producers in the world, it has a hugemarket, which creates the opportunity to e!ploit economies ofscale, it has cheap skilled labour, and it has plenty of design skills.

till, the countryEs garment industry suffers from many structuralweaknesses, unlike "hinaEs.

Till recently Indian law decreed that garment manufacturingshould remain a smallGscale activity. The resultH even today F6 percent of the countryEs garment makers operate from tiny outfits withless than =6 machines per unit. A =66@ survey by the"onfederation of Indian Industry, Introspecting Competitivenessof the Textile Sector, reveals that only =6 per cent of themanufacturers in the 2s=F,666 cr. garment sector %with sevenmillion workers' constitute the organied sector. "urrently, 5 percent of the readymade garment e!ports, according to "AI, are tothe quota countries.


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In the postGquota regime, competition from "hina, *ong ?ong,and other lowGcost countries with huge capacities, will forceIndian manufacturers to compete on productivity, quality and cost,which require not +ust skill but scale and technology. To survive

the competitive onslaught, sie will be a key determinant. Theindustry will have to transform its unorganied, smallGscalecharacter to become large, organied and capable of highGcostinvestments in modern, highGspeed equipment.

The garment industry being a small scale industry, notsurprisingly, when IndiaEs overall quota was distributed amonge!porters, the allotments were skewed in favour of small units.

>ntil the late


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1arments have been removed from the list of industriesreserved for the smallGscale sector

achinery import duty has been reduced to a nominal 5 percent

/!cise duty has been reduced sharply A te!tile upgradation fund scheme %T>&' has been

introduced to provide a reimbursement of 5 per cent intereston loans or finance charged by the lending agency on a

bankable pro+ect of technology upgradation. The central value added ta! %"/(KAT' network has been

e!tended to all players in the handloom, powerloom andorganied sectors.

The smallGscale industry e!cise duty e!emption up to 2s< cr.has been removed.

In the meanwhile, another issue that requires resolution is the stateof poor infrastructure in India. verseas buyers and domesticsuppliers all have their own horror tales of delayed shipments dueto the deplorable congestion at Indian ports, the sordid conditionof roads from the manufacturing centers to the shipment pointsleading to consignments stranded in brokenGdown vehicles, trafficchokeGup at the numerous octroi collection centres L none ofwhich seem as acute in countries with whom India will compete

post quotas.

India also has an advantage of being the third largest cottonproducer, which lends itself to lower freight cost and shorter leadtimes. ince the country also produces a variety of cottons, it

provides greater fle!ibility, to meet varied requirements and

arbitrage opportunities.

The perGunit cost in India is currently higher than in "hina butIndia has the ability to counter the "hinese cost dragon throughH


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Amalgamation of manufacturing units and high technologyequipment to ensure economies of scale and lower unit

prices. arkGups of =6 per cent to =5 per cent of the &B prices,

arising out of the odious Epremium costE to acquire quotasfrom those who had them, which disappears with theabolition of quotas.

2eforms to reduce the Ehidden costsE G import licence, inlandfreight movement, octroi malpractices, etc.

-abour cost, as a percentage of manufacturing cost in India isalready lower than in "hina and all India needs is to achieve

higher manpower productivity. That, of course, is easier said thandone.

a+or Indian companies are already e!panding their capacities inorder to avail of economies of scale. 1okaldas /!ports, IndiaEs topgarments e!porter, has added eight factories in the past two years Glarger and more modern in terms of technology and infrastructure.1okaldas now has 4< factories with a workforce of @


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keen on having a second source of supply. o it is more like "hinaand India in most cases. Also, > buyers are dominant in "hina,so /> buyers are keener on being dominant in the Indiansubcontinent.D. Anyway India, with its closer pro!imity to /urope,

has traditionally en+oyed a larger e!port share to the /> countries.

The world market share

In spite of the "hinese dominance, India has a fair opportunity tograb a substantial stake in the pro+ected garment market share.According to $*# "hamber of "ommerce and Industry%$*#""I', postG&A, IndiaEs market share in the > is e!pectedto go up to , the

market share increase is e!pected to be 56 per cent G from thecurrent ) per cent to C per cent.

In the more competitive and e!perienced world fashion markets,buyers well understand the need for geographical deGrisking G theA2 breakout in "hina early this year affected the apparelindustry severely, sending buyers to build linkages with India,*ong ?ong and others. Besides, there have been incidents ofterrorist attacks, hurricanes and earthquakes, which can disrupt

supply management and hence the EneedE for better geographicaldiversification.

&or most buyers "hina may be the first choice for many, but Indiacomes a close second. ? $anthaki, director, "lothinganufacturing Association of India, says, DWhether these


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countries will oblige "hina in the postGquota regime is a mootquestion.D

India fails to satisfy the requirement of the fall N autumnGwinter

season, when the demand for cotton fabric dips. The wool outputfrom the country is of low quality as the shearing and breeding ofsheep3s and goats is not scientific. Though 2eliance Industries isthe worldEs biggest polyester maker, synthetics account for +ust


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COSMETIC-

There are different indigenous and international brands arepresent in Indian market. Indian brands areG

*industan >ni -iver

hehna *usain

Ayur

And international brands are 0

1A2(I/2

/--/Indian people are spending most of the money on the Indian cosmetic

brand. In India there are many beauty parlor of women and men and they

charge a very high prices. But most of the Indian people think internationalbrand are most costly and most of the international brand are shutted toIndian people that3s a main reason mostly Indian people prefer Indiancosmetic product.Indian market is one of the fast booming market in the world. It attract mostof the Indian and international company towards them. #ue to theglobaliation most of international branded company enter in the Indianmarket and increase the competition between them. There are differentinternational competitors which are present in the Indian market like -ee,

"otton "ountry, "antabile, c #onald, #ominos, /lle etc. Thesecompanies try to attract most of Indian customer. ost of the Indian people

prefer imported garment and cosmetics because they think that importedcompany provided better look and they charge lower prices.

T*1%& o' Con&%r B*"n$ B%#0"or

T% 'or t*1% o' !on&%r .*"n$ .%#0"or #r%+

Rot"n% R%&1on&%/Pro$r#%d B%#0"orGGBuying lowinvolvement frequently purchased low cost itemsM need verylittle search and decision effortM purchased almost


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automatically. /!amples include soft drinks, snack foods,milk etc.

L""t%d D%!"&"on M#4"n$GGBuying product occasionally.When you need to obtain information about unfamiliar brand

in a familiar product category, perhaps. 2equires a moderateamount of time for information gathering. /!amples include"lothesGGknow product class but not the brand.

E5t%n&"0% D%!"&"on M#4"n$N"omple! high involvement,unfamiliar, e!pensive andNor infrequently bought products.*igh degree of economicNperformanceNpsychological risk./!amples include cars, homes, computers, education. penda lot of time seeking information and deciding.

Information from the companies M friends and relatives,store personnel etc. 1o through all si! stages of the buying

process. I1&% .*"n$, no conscious planning.

The purchase of the same product does notalways elicit the same Buying Behavior. $roduct can shiftfrom one category to the ne!t. &ore!ampleH1oing out for dinner for one person may be e!tensivedecision making %for someone that does not go out often atall', but limited decision making for someone else. The reasonfor the dinner, whether it is an anniversary celebration, or ameal with a couple of friends will also determine the e!tent ofthe decision making.

F#!tor& E''%!t"n$ t% Con&%r B*"n$ D%!"&"on Pro!%&&

A consumer, making a purchase decision will be affected by thefollowing three factorsH


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Ctr% #nd S.-!tr%--

"ulture refers to the set of values, ideas, and attitudes thatare accepted by a homogenous group of people andtransmitted to the ne!t generation.

"ulture also determines what is acceptable with productadvertising. "ulture determines what people wear, eat, resideand travel. "ultural values in the > are good health,education, individualism and freedom. In American culturetime scarcity is a growing problem that is change in meals.

Big impact on international marketing.

"ulture can be divided into subculturesH

o geographic regionso *uman characteristics such as age and ethnic

background.

West "oast, teenage and Asian American.

"ulture affects what people buy, how they buy and whenthey buy.

>nderstanding "onsumer Buying Behavior offers consumersgreater satisfaction %>tility'. We must assume that the companyhas adopted the arketing "oncept and are consumer oriented.

So!"# F#!tor&"onsumer wants, learning, motives etc. are influenced by opinionleaders, personEs family, reference groups, social class and culture.

Ro%& #nd F#"* In'%n!%&--


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2ole...things you should do based on the e!pectations of youfrom your position within a group. $eople have many roles.*usband, father, employer, employee. Individuals role arecontinuing to change therefore marketers must continue to

update information. &amily is the most basic group a personbelongs to. arketers must understandH

o that many family decisions are made by the family unito consumer behavior starts in the family unito family roles and preferences are the model for

childrenEs future family %can re+ectNalterNetc'o family buying decisions are a mi!ture of family

interactions and individual decision makingo &amily acts an interpreter of social and cultural values

for the individual.

The &amily life cycleH families go through stagesM each stagecreates different consumer demandsH

R%'%r%n!% Gro1&--

Individual identifies with the group to the e!tent that hetakes on many of the values, attitudes or behaviors of thegroup members.

&amilies, friends, sororities, civic and professionalorganiations. Any group that has a positive or negativeinfluence on a person3s attitude and behavior.

Membership groups %belong to'Affinity marketing is focused on the desires of consumers

that belong to reference groups. arketers get the groups toapprove the product and communicate that approval to itsmembers. "redit "ards etc.OO

Aspiration groups %want to belong to'Disassociate groups %do not want to belong to'


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*onda, tries to disassociate from the DbikerD group. Thedegree to which a reference group will affect a purchasedecision depends on an individuals susceptibility toreference group influence and the strength of hisNher

involvement with the group.

So!"# C#&&

An open group of individuals who have similar social rank.> is not a classless society. > criteriaM occupation,education, income, wealth, race, ethnic groups and

possessions.

ocial class influences many aspects of our lives. i.eM uppermiddle class Americans prefer lu!ury cars ercedes.

o >pperGupper class, .@:, inherited wealth, aristocraticnames.

o -owerGupper class, pperGmiddle class,


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gathering.tores pro+ect definite class images.

&amily, reference groups and social classes are all social

influences on consumer behavior. All operate within a largerculture.

P%r&on# F#!tor >nique to a particular person. #emographic&actors, e!, 2ace, Age etc. Who in the family is responsiblefor the decision makingP 9oung people purchase things fordifferent reasons than older people.

P&*!oo$"!# '#!tor&

$sychological factors includeH

Mot"0%&-

-A motive is an internal energiing force that orients a personEs

activities toward satisfying a need or achieving a goal. Actionsare effected by a set of motives, not +ust one. If marketers canidentify motives then they can better develop a marketing mi!6

MASLO7 "%r#r!* o' n%%d&88

o $hysiologicalo afetyo -ove and Belonging

o /steemo elf Actualiation

(eed to determine what level of the hierarchy the consumersare at to determine what motivates their purchases. The

product was not selling well, and was almost terminated.


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>pon e!tensive research it was determined that the productdid sell well in innerGcity convenience stores. It wasdetermined that the consumers for the product were actuallydrug addicts who couldnEt digest a regular meal. They would

purchase (utriment as a substitute for a meal. Theirmotivation to purchase was completely different to themotivation that BG had originally thought. Theseconsumers were at thePhysiologicallevel of the hierarchy.BG therefore had to redesign its to better meet theneeds of this target market.otives often operate at a subconscious level therefore aredifficult to measure.

A.""t* #nd 9no:%d$%--

(eed to understand individual3s capacity to learn. -earning,changes in a personEs behavior caused by information ande!perience. Therefore to change consumersE behavior aboutyour product, need to give them new information reH

product...free sample etc.

When making buying decisions, buyers must processinformation.

nowle!geis the familiarity with the product and e!pertise.Ine!perience buyers often use prices as an indicator ofquality more than those who have knowledge of a product.

(onGalcoholic Beer e!ampleH consumers chose the moste!pensive si!Gpack, because they assume that the greater

price indicates greater quality.

"earningis the process through which a relatively permanentchange in behavior results from the consequences of past

behavior.


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Att"td%&--

?nowledge and positive and negative feelings about anob+ect or activityGmaybe tangible or intangible, living or non

living.....#rive perceptions

Individual learns attitudes through e!perience and interactionwith other people. "onsumer attitudes toward a firm and its

products greatly influence the success or failure of the firmEsmarketing strategy.

*onda D9ou meet the nicest people on a *ondaD, dispel theunsavory image of a motorbike rider, late


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o &riendlinesso Adaptabilityo Ambitiousnesso #ogmatismo Authoritarianismo Introversiono /!troversiono Aggressivenesso "ompetitiveness.

Traits affect the way people behave. arketers try to matchthe store image to the perceived image of their customers.

There is a weak association between personality and BuyingBehaviorM this may be due to unreliable measures. (ike ads."onsumers buy products that are consistent with their selfconcept.

L"'%&t*%&--

2ecent > trends in lifestyles are a shift towardspersonal independence and individualism and apreference for a healthy, natural lifestyle.

-ifestyles are the consistent patterns people follow intheir lives.

The marketer must be aware of these factors in order todevelop an appropriate for its target market.


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To know about customer acceptance of the

product.

To analye the customer e!pectation from

the manufacturer.

Why consumer prefers imported goods

instead of indigenous goods.

.

CHAPTE

R (II)

RESEARCH METHODOLOGY


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R%&%#r! d%&"$n+ itis considered as a DblueprintD for research, dealingwith at least four problemsH which questions to study, which data arerelevant, what data to collect, and how to analye the results. The best

design depends on the research question as well as the orientation of theresearcher. /very design has its positive and negative sides.

To1"! o' t% &td*H To study buying behavior of consumerfor indigenous and imported products.

G%o$r#1"!# #r%# o' t% &td*H #urgapur, Qall3s, supermarket, general store.R

D#t# &or!%HPr"#r* d#t#G $rimary data are those, which are collectedafresh and for the first time and this happen to be originalin character secondary data

M%tod o' d#t# !o%!t"onHG urvey through uestionnaire

S%!ond#r* D#t#H econdary data are those data whichhave already been collected by someone else and whichhave already been used as per required.

M%tod o' d#t# !o%!t"onHG

Books, magaines, newspapers

Internet

SAMPLING PLAN


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S#1% T%!n"


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D#t# An#*&"& > Int%r1r%t#t"on

DATA ANALYSIS

Table (o < HG $lace where $eople prefer to go for shopping

C#t%$or* No6 o' R%&1ond%nt P%r!%nt#$% o' R%&1ond%nt

S1%r M#r4%t ?@ 6M# ?,6

Tr#d"t"on# So1 ? @

%-So11"n$ ?@


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0

2

4

6

8

10

12

No. of Respondent

Super Market

Mall

Traditional Shop

e-Shopping

F"nd"n$&+ -At a present time mostly customer like to go to thetraditional shop %46:' and customer second preference is a supermarket %@@.@:' and third preference mall %


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0

2

4

6

8

10

12

No. of Respondent

During eekendMonthl!

1" # 20 da!s

Rarel!

No6 o' 0"&"t

F"nd"n$&+ - "ustomers behavior went to for the shopping in themall, eGshopping, super market and traditional shop. only 46:customer go on a monthly basis and =).): customer visits marketafter


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No ? 6

!es

no

F"nd"n$&+- 5).): customers said that we are a brandconscious and only [email protected]: customers not like a brandmeans that he is not depend on branded product

T#.% No +- S#t"&'"%d :"t t% .r#nd #0#"#.% "n

#r4%t

C#t%$or* No6 o' R%&1ond%nt P%r!%nt#$% o' R%&1ond%ntY%& 6

No ,6


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!es

no

F"nd"n$&+- In the market C@.@: customers said that brandedproduct easy available in the market and ).: customer said thatnot easy available in present market.

Table (o 5 HG &avors in liberaliation for easy availability ofimported goodsC#t%$or* No6 o' R%&1ond%nt P%r!%nt#$% o' R%&1ond%ntY%& ?, 6

No ? ,6


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4$.00%

44.00%

4".00%

46.00%

4&.00%

48.00%

4'.00%

"0.00%

"1.00%

"2.00%

"$.00%

"4.00%

(er)entage of Respondent

F"nd"n$&+- 5@.@: customers said that they favor the easyavailability of imported goods and 4@.: protest liberaliation of

foreign product.

Table (o HG $arameters effect buying decision

C#t%$or* No6 o' R%&1ond%nt P%r!%nt#$% o' R%&1ond%nt


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i*ported

indigenous

T*1% o' $#r%nt&

F"nd"n$&+- In the garments sector mostly like a Indigenousproduct, ut of the total customer only 46: customer prefer aInternational product because International garments product pricehigh compare to the Indian garments product.

Table (o C HG Type of food prefer

C#t%$or* No6 o' R%&1ond%nt P%r!%nt#$% o' R%&1ond%ntI1ort%d ?@

Ind"$%no& @


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0%

20%

40%

60%

80%

100%

i*ported indigenous

F"nd"n$&+- ostly customer behavior like a Indigenous food. utof the total customer C6: customers prefer the Indigenous foodand only


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Ind"$%no& @ ,,6,

0

"

10

1"

20

No. of Respondent

+*ported

+ndigenous

F"nd"n$&+- In the market )).): customer prefer a Indian cosmetic

product and only @@.4: customer like a International cosmetic

product.

Table (o


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CHAPTER (V)

Con!&"on > S$$%&t"on

Con!&"on

As the research has shown the comparison between customer

buying behavior regarding Indian and International product in

recent time. ince the consumer buying behavior is the

important factor to forecast the sales of any product in a

particular area. o company should keep close eye on the

market situation. yet, customer were price sensitive, but the

changing market trend and customer view and preference

shown that customer are now quality sensitive .They want

quality product, good services, easy availability of product and

better performance by the product.


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These days no of customer buying from malls has

been increased. Also the frequency to visit the malls has been

increased substantially. $eople are more brands conscious and

they are satisfied with the range of products available there.

We can conclude from our study that still more

inclination is towards indigenous product the preference ratio of

indigenous to imported products is ) H 4.This is because of the

relatively higher price of imported product.

S$$%&t"on&

i. "ustomer like best quality product on any price, so

company should add latest technology to their products.

ii. After sales services is the area where Indian and

International "ompany can highly satisfy the e!isting customer,

because they can make more customer through their word of

mouth. o Indian and International "ompany should provide

latest and reliable service to their customers.


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iii. "ustomer3s behavior always looks for some e!tra benefit

with purchasing. They demand for affordable price for product

and gifts with purchasing.

iv. International "ompany should make strategy to cater

every income group customers in city. >pper income group are

affordable to purchase but lower income group is not. o

International "ompany should make policies to send their

product and every home.

v. The Indian company should give more emphasis on

advertising to create market awareness and to make a brand

image in the minds of investors.

vi. The International "ompany should do more publicity

through road shows, newspaper and advertisement. As this will

create awareness about he fund and schemes that are at present

managed by the International "ompany.

vii. They should keep a close eye on competitor strategy.


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A11%nd"!%&

J%&t"onn#"r% on C&to%r &r0%*

To1"!+-B*"n$ .%#0"or& !on&%r Int%rn#t"on# > Ind"#n

1rod!t6

(ameH

AgeNse!H

$rofessionH


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@. Are you brand consciousP a' 9es b' (o

4. Are you satisfied with the variety of brand availability in themarketP a' 9es b' (o

5. Which type of brand you preferP a' (ational brand b' International brand

). Are you in favors of liberaliation for easy availability of

imported goodsP a' 9es b' (o

. Which parameterNs effect you3re buying decisionsP a' uality b' $rice c' easy availability

F. Which type of garments you preferP a' Indigenous b' Imported

C. Which type of food you preferP a' Indigenous b' Imported


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A Comparative Study on Buying Behaviour of Consumer for Indegineous & International Products

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Transcript of A Comparative Study on Buying Behaviour of Consumer for Indegineous & International Products