A Communication Model How Mass Communication Works!
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Transcript of A Communication Model How Mass Communication Works!
![Page 1: A Communication Model How Mass Communication Works!](https://reader031.fdocuments.net/reader031/viewer/2022020721/56649c895503460f94941988/html5/thumbnails/1.jpg)
A Communication Model
How Mass Communication Works!
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How Communication Works
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Elements of Communication
The Source (Sender) – The person that creates the message The speaker transforms ideas and thoughts into
messages and sends them to a receiver or audience.
The speaker decides what messages are to be sent and how they will be sent.
Encoding – The process of organizing the message, choosing the words and sentence structure and verbalizing the message
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Elements of Communication
The Receiver (Audience) – The receiver interprets the message in ways that are unique to that person
Decoding – Process of interpreting the messageAlthough the sender/speaker may intend a
message to carry a specific meaning, the receiver/audiences interprets the message based on their own experiences and attitudes
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Elements of Communication
Feedback – The audience’s response to the messageCan be conveyed both verbally and
non-verballyOften indicates whether a speakers
message has been understood
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Elements of Communication
The Message – The content of the communication process: thoughts and ideas put into meaningful expressionsContent can be expressed verbally and
non-verbally.Miscommunication can happen when the
audience misinterprets the speaker’s intended message or when the speaker misreads the audience feedback.
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Elements of Communication
The Channel – Medium through which the speaker sends a messageLive audience – Channel = air wavesTelephone lines, televisions, computers,
written correspondence Noise – Any interference with the message
Physical sounds, psychological noise (emotions), environmental (room temp., etc.)
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How Communication Works
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SENDERMESSAGE RECIEVER
GATEKEEPER
ENCODING DECODING
FEEDBACK
Mass Communication Model
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The Terms
SENDER: The announcer, station owner, writer, producers, artists, directors, actors, technicians: Those who produce the format, sound, and appearance of the message.
RECIEVER: The audience: Those listening or watching the transmission of the message.
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The Terms
MESSAGE: The programming – everything viewers/listeners hear/see.
ENCODING: Taking the ideas and producing a message; the form the message takes.
DECODING: How the audience interprets the message or program.
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The Terms
FEEDBACK: How the audience responds; only reaches the gatekeeper.
GATEKEEPER: Controls the flow of the messages; often the station programmer relays to senders.
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Differences
With MASS COMM. there are multiple senders involved.
There are also multiple receivers. Encoding is collaborative –
listeners/watchers give mass feedback. Feedback
Goes to the gatekeeper Delayed rather than immediate Distortedly negative
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SENDERMESSAGE
RECIEVER
GATEKEEPER
ENCODINGDECODING
FEEDBACK
Mass Communication Model