A Case Study in Museum Audience Building Presentations/1970s-Living-Room... A Case Study in Museum...

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Transcript of A Case Study in Museum Audience Building Presentations/1970s-Living-Room... A Case Study in Museum...

  • 2015 Local History and Historic Preservation Conference, Middleton, WI

    Jarrod Roll, Director

    Monroe County Local History Room & Museum

    Sparta, Wisconsin

    A Case Study

    in Museum

    Audience

    Building

  • Pick the Top TV Show Of the 1970s

  • Pick the Top TV Show Of the 1970s

    “All In The

    Family” was the

    Number 1 Rated

    TV Program for 5

    Seasons

  • Top Grossing Film

    Of the 1970s

  • Top Grossing Film

    Of the 1970s

    “Star Wars”

    (1977)

  • Top Song Of the 1970s

  • Top Song Of the 1970s

    "You Light Up

    My Life“

    by Debby Boone

    Spent 10 Weeks

    at No. 1

  • 2015 Local History and Historic Preservation Conference, Middleton, WI

    Jarrod Roll, Director

    Monroe County Local History Room & Museum

    Sparta, Wisconsin

    A Case Study

    in Museum

    Audience

    Building

  • • Examine how to target an audience using a

    themed exhibit your Historical Society can do.

    A Case Study

    in Museum

    Audience

    Building

    • Consider who our audience is and how to reach

    them.

    • Reflect on how visitors connect to history.

  • Why Build Your Audience?

    Audiences are central

    to a museum’s purpose

    and sustainability.

  • How to Build Your Audience?

    Pick a group of people to whom

    you would like to be relevant,

    and work with them to deliver

    programs/exhibits that facilitate

    a personal , meaningful

    connection.

  • Monroe County Local History Room & Museum

    200 West Main St., Sparta, Wisconsin

  • Sparta

  • Monroe County

    Museum

    Research

    Library

  • Monroe County Local History Room & Museum

    200 West Main St., Sparta

    • Established in 1976 as a Co. Dept.

    • 1 Full-time employee; 1 part-time

    • 20 volunteers; half regulars

    • 7800+ audience (museum, library, & off-site)

    • ~2200 students annually

    • Pop. Of Monroe County ~45,000

  • Monroe County Local History Room & Museum

    200 West Main St., Sparta

    • Two main audiences: Under 12 years old and over 50.

    • How to reach the 30s-40s?

  • Why 30s-40s Don’t Come To Our Museum

    • Don’t know about us.

    • Don’t think there is something

    for them.

    • Not open when they can go.

    • Family life is too busy

  • The Outcome…

    • Increased visitation for season

    • New partnerships formed

    • Majority first-time visitors (target

    group)

    • LHR’s value to county reinforced

  • The Lowdown…

    What the 1970s Christmas

    display taught us about

    audience building and

    creating history exhibits…

  • The Lowdown…

    Know who your

    audience is…and who

    you want it to be.

  • The Lowdown…

    Be open at times that

    your audience is likely

    to come.

  • The Lowdown…

    Go to conferences for

    inspiration.

  • The Lowdown…

    Step out of your

    comfort zone.

  • The Lowdown…

    Nostalgia is a powerful

    tool. Use it to facilitate

    a connection to

    history…and your

    museum.

  • The Lowdown…

    Make it multisensory.

  • The Lowdown…

    Invite visitors to

    memorialize their

    experience.

  • The Lowdown…

    Shamelessly

    self- promote.

  • The Lowdown…

    Out of the ordinary things

    get more media attention.

  • The Lowdown…

    Publicize your successes.

  • The Lowdown…

    Museum activities—exhibits,

    programs—connect you to

    your community and create

    new partnerships.

  • The Lowdown…

    Your museum can do this.

  • Questions?

    Comments?

    Examples?

  • 2015 Local History and Historic Preservation Conference, Middleton, WI

    Jarrod Roll, Director

    Monroe County Local History Room & Museum

    Sparta, Wisconsin

    A Case Study

    in Museum

    Audience

    Building