A Business Model for FIspace
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Future Internet Business Collaboration Networks in Agri-Food, Transport & Logistics Short introduction Wageningen, 28 May 2014 Sjaak Wolfert Project Coordinator LEI Wageningen UR
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This is my introduction into FIspace that was used for the presentation of Jaap van der Pol, a student from the Free University of Amsterdam that did his MSc thesis research on a Business Model for FIspace, the B2B collaboration platform for Agri-Food, Transport & Losgistics. I included the main concluding slides from him in this presentation.
Transcript of A Business Model for FIspace
Future Internet Business Collaboration Networks in Agri-Food, Transport & Logistics
Short introductionWageningen, 28 May 2014
Sjaak WolfertProject CoordinatorLEI Wageningen UR
Outline
• Future Internet Public Private Partnership (FI-PPP)
• FIspace– B2B platform with App store & B2B collaboration core
FI-WARE serving usage areas
3
FI-PPP Programme Architecture
90 M€ 80 M€ 130 M€
FInish
SmartAgriFood2
Location-basedservices
Internet of Tings Wireless Sensor Networks
Consultants
Forwarder
Production Plants
Carriers
PortsCustoms
BanksInsurances
Authorities
ConsumersFuture Internet Features
Social Media
Motivation and Impact
Agri-Food, Transport and Logistics:• EU turnover: 1,500 billion €• Efficiency: 148-220 billion € savings• Sustainability: 26.5% of CO2 emissions
FIspace will facilitate:■ … seamless cross-organizational
collaboration (information exchange, communication, coordination of activities)
■ …unprecedented transparency, visibility and control of processes (using Internet-connected sensors and IoT devices)
■ …rapid, easy, low cost development and deployment of customized solutions (apps and services)
■ …agile formation of business networks and ecosystems (social networks and app/service markets)
Privacy & Security
Internet of ServicesCloud Computing
Linked Open Data, Big Data
FIspace platform High Level Architecture
I2NDIoTIoCIoSS&T
GENERIC ENABLERS
Base Technologies
Validation
1. Crop Protection Information Sharing
2. Greenhouse Management & Control
3. Fish Distribution & (Re-)Planning
4. Fresh Fruit and Vegetables QA
5. Flowers & Plants SC Chain Monitoring
6. Meat Information Provenance
7. Import & Export of Consumer Goods
8. Tailored Information for Consumers
Trials:
T270: Security, Privacy, Trust Framework: SPT (KOC)
T250: System & Data Integration (ATOS)
T240: B2B Collaboration Core (IBM)
T230: App Store (IBM)
T220: User Front-End (ATOS)T2
60: O
pera
ting
Env
ironm
ent
(IBM
)T280: Soft
ware D
evelopment Toolkit:
SDK (ATO
S)
FIspace = the Facebook for B2B
FIspace approach: Software Mass Customisation
FIspaceApp Store
My FIspace (BCM)
DevelopApps
Pre-configureUser Systems
Customize &Use Systems
FIspace Platform
Single AppConfiguration
App developer Business Architect User (farmer, transporter, ...)
Example: Spraying Scenario
Scenario: get expert advice for spraying to handle disease on tomatoes
State AuthorityFranz Farmer Ed Expert
Spraying (follow advice)
Create Advice
Approval
Request Advice
Colla
bora
tive
Busi
ness
Pro
cess
Back
-End
Sys
tem
s Farm / GH Management
Systems
Sensor Network in the Greenhouse
Agronomist Expert System
Regulations & Approval System
1
2
3
FIspace App‘Weather
Information’
FIspace App‘Spraying Expert
Advice’
FIspace App‘Spraying
Certification’
product type, etc.
sensor data (access details)
suggested chemical
advice details
certificationdetails
8
T270: Security, Privacy, Trust Framework: SPT (KOC)
T250: System & Data Integration (ATOS)
T240: B2B Collaboration Core (IBM)
T230: App Store (IBM)
T220: User Front-End (ATOS)
T260
: Ope
ratin
g E
nviro
nmen
t(IB
M)T280: Soft
ware D
evelopment Toolkit:
SDK (ATO
S)
FIspace ecosystem developmentIn
dust
ries
(con
verg
ing)
Farming & Manufacturing Transport & Logistics
(Producers, Farmers, Manufacturers, Suppliers, ..)
Wholesale & Retail Health Sector
(Forwarder, Carriers, 3PL / 4PL, Ports, …) (Warehouses, Supermarkets, Stores, …) (Banks, Insurances, Authorities, ..´)
ICT Industry (going to the Cloud)
Cloud Operators & Infrastructure Providers
Business Configurators
I2NDIoTIoCIoSS&T
(+ follow up)
GENERIC ENABLERS
DEVELOPMENT TOOLKIT
Base Technologies
Validation
App & Service Providers
PlatformsHow to get started? Who will pay?
Q1: Platforms
Q2:Third party applications
Q3:Users
Concluding slides Jaap van der Pol
• The next slides contain the main conclusions of the thesis research of Jaap van der Pol, a MSc student from the Free University of Amsterdam
What is a viable business model for the electronic business platform FIspace?
Jaap van der PolVU Amsterdam
Business model criteria
• Efficiency
• Uniqueness
• Appropriateness
• Profit boosters
• FIspace aims to make businesses collaborate more efficient
• More than half of the interviewees see FIspace as unique.
• Consensus about some business model building blocks.
• First mover advantage, reputational effects
• Proof of added value is lacking.
• A few stakeholders do not see why FIspace is unique.
• Lack of consensus for other business model building blocks
• Threat of other platforms
+ -
Platform challenges
• User acquisition
• Scaling up
• Balancing interests
• FIspace has a lot of stakeholders. Phase 3 brings even more.
• Stakeholders are willing to spread the platform via their networks. Marquee users.
• Stakeholders at all sides of the market are involved
• Some stakeholders are not convinced of FIspace’s added value. There is no commercial drive behind it.
• Stakeholders that are not convinced will not spread the platform
• There has to be a viable business model for every individual stakeholder at all sides of the market
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• Make FIspace more tangible– Calculate added value for apps and trials– Finish first version– Proof of principle– Decide on revenue streams– Find evangelists to take it beyond the
development phase
My advice for FIspace
