A Brief Review of Technological Opportunities forAgency Resource Management

Marcia deChadenedesOutreach and Partnerships CoordinatorCalifornia Coastal National MonumentBureau of Land ManagementNovember 2010

Gateway flier

Connecting Communities Through Technology

Connecting Communities Through Technology

Connecting Communities Through Technology

Network Goal / Vision

Write Network Initiative Goal

Network Objectives

List objectives

Your TitleManaging by Network

Network Goal / Vision

Write Network Initiative Goal

Network Objectives

List objectives

Your TitleManaging by Network

Network Goal / Vision

Write Network Initiative Goal

Network Objectives

List objectives

Your TitleManaging by Network

Network Goal / Vision

Write Network Initiative Goal

Network Objectives

List objectives

Stage of Network Development

With the Monterey Bay Sustainable Tourism Group as the focused study:

Visioning Conceptual Research and Development Implementation Planning

The group has progressed through these stages of their development and are poised to commence engaging the public in a National Heritage Area nomination process, the first of several initiatives they intend to accomplish.

Active – anticipated in 1 month time with meetings with county supervisors, city councils, and representative congressionals

How does the California Coastal National Monument intend to proceed?

Take less leadership, more participant role, share the podium, sometimes stay neutral in decision-making. Continue to act as a catalyst and support.

Network GeographyCommunities of Place, Identify and Interest

The pilot study network operates:

Geographically – the California Monterey Bay Region – Santa Cruz, San Benito, and Monterey Counties

Virtually – online in Google Groups, and through email

Participants self identify and actively engage other organizational representatives based on their common interests.

The group is a regular item on community interest calendars and agendas.

Benefits of the Network

The mission of the network is to facilitate a mechanism for representatives of Monterey Bay communities, governmental agencies, and other interested organizations to collaboratively manage the promotion and preservation of our natural and cultural heritage.

Without this network initiative no organization would exist to accomplish what might only be possible today. Local and international communities of advocacy for natural and cultural heritage benefit.

Evaluating Network Potential and PerformanceEvaluation Criteria Comments

1 Advance strategic priorities of the agency

Addresses the CCNM RMP, agency interest in stewardship and engaging youth

2 Leverages funding Funding becomes more available, with egalitarian use, like a potluck meal

3 Demonstrates big-picture thinking

Systems and knowledge can be adapted to unique programs, the objectives for the goals of the group

4 Demonstrates entrepreneurship

Engages gov groups in opportunities ordinarily not available, faster, more sleek processes through nonfederal efforts

5 Management of formal agreements and contracts

Opportunities exist with new partners to create MOUs and AA but not necessary at this point.

6 Demonstrates effective external and internal communication

An expectation of the challenge to fostering gateway relationships.

7 Demonstrates accountability On-line publishing evidences commitment

8 Potential as a network management model

Transferability potential, also could serve as a chapter for a network, a greater whole.

Lessons LearnedWhen Networking with Technology

Technology, including social media, can optimize organizational mechanisms and enhance public access.

TRAINING and CONSISTENCY in QUALITY PERFORMANCE are necessary, up front and in self-guided opportunities.

There are security risks that should be considered, define participation responsibilities.

Use of the media can impact employee or participant productivity – define parameters.

The organization’s reputation has new expectations & vulnerabilities - anticipate communication needs.

Identify objectives and establish strategies at the management level, inform the implementation interface.

Define measurements and accomplishments, but be adaptable. Create matrix for tracking in action.

Dedicate the appropriate resources with the right timing. Build in review and adaptation.

Decide who the gatekeepers are and why. Establish protocol.

Decide who can participate and why. Encourage feedback.

Set parameters to the media use – significance to strategies and building coalition.

Take care of proprietary interests, especially with publications, avoid conflicts of interest by gaining permissions from the right management level.

More than half of all cell phone users between the ages of 50 and 64 use cell phones to send and receive text messages.

6 of 10 over the age of 65 have cell phones, half of those use them to take photos.

95% between the ages of 19 and 29 text.

In 2007 11% of Americans used their phones to access the Internet. In 2009 – 38%

Other Useful Trend Data for Technology Choices

Google Alerts (http://www.google.com/alerts)

Google Blog Search (http://www.blogsearch.google.com/)

Twitter Search (http://www.search.twitter.com)

SiteVolume (http://www.sitevolume.com)

SocialMention (http://www.socialmention.com)

Socialcast (http://www.socialcast.com)

Mashable(http://www.mashable.com)

Marketplace Research