A brief introduction to social media Event uploads/… · ANSWERS to social media quiz… Q.1 What...
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A brief introduction to social media 25-26 November 2011 CIPS branch conference Trudy Salandiak
Transcript of A brief introduction to social media Event uploads/… · ANSWERS to social media quiz… Q.1 What...
A brief introduction to social media
25-26 November 2011 CIPS branch conference
Trudy Salandiak
Social Networking CIPS branch conference 2011 25-26 November
What is it and why does it matter?
Social Networking CIPS branch conference 2011 25-26 November
Social media moves fast
How are you communicating with your branch members?- Letters?- Emails?- Phone?- Social networks like LinkedIn?
Social Networking CIPS branch conference 2011 25-26 November
We NEED you to be our ambassadors in the digital space• To increase awareness of CIPS and the profession• Build loyalty to the CIPS brand• Internal communications amongst your branch members• Collaborate with members and other professionals• Network• Share thought leadership and insights into the profession for CIPS, for members for business• Retain membership and encourage others to become part of the CIPS team• Be part of non-official CIPS groups who may need help in moderating their discussions• Raise awareness amongst CIPS staff if there is a danger to the CIPS brand on the internet
CIPS has nine ‘official’ social network feeds, please join themTwitter: CIPSNews, CIPSCEO,CIPSeventsFacebook: Group and fan pageLinkedIn: CIPS official opinion panel and Fellows’ groupYoutube: CIPSmarketingQuora: CIPS group in its infancy…New for 2012 – CIPS community on the CIPS website end January
Social Networking CIPS branch conference 2011 25-26 November
Social Networking CIPS branch conference 2011 25-26 November
LinkedIn proposed structure, but all the others social media groups remain the same…
Want to set up a group or need further guidance?
Many groups have been set up by non-members, so let us help you support your institute. More guidance is on its way to you, but in the meantime if you’d like help, please…
Contact: Trudy Salandiak, PR ManagerEmma Scott, Representation Manager01780 756777, or find us on the official CIPS social networks…
Social Networking CIPS branch conference 2011 25-26 November
ANSWERS to social media quiz…Q.1 What are the reasons businesses and organisations use social media?
a. brand awarenessb. generating new businessc. gathering knowledge and insightsd. securing future talente. all of the above
Q.2 What are the main features of the following?
Social Networking CIPS branch conference 2011 25-26 November
Facebook: connect all over the world, friends family and business in a friendly fun way; photos, videos, comments, games, like groups, easy to use, 50 plus are biggest usersTwitter: short news, photos, videos, follow others through hashtags, instant connections, clean and easy to use, direct connections with celebrities, industry leaders, your friendsLinkedIn: Professional networking, support company branding with blogs and commentary, discussions groups, advertising and promotions tabs, re-connect with colleagues, clean and simple to use, get recommendations from partners and colleagues, moderate and manage discussions and member group, add sub-groups for particular interestsQuora: Questions and answers from users, upload films, pictures, like a cache o discussions on the web, in control of the people who use it.
Social Networking CIPS branch conference 2011 25-26 November
Q.3 At last count Facebook had over this many active users?
a. 10 million b. 80 million c. 200 million d. 400 million e. 600 million
Q.4 In 2010, how many languages was Facebook available in?More than 50
Q.5 If Facebook was a country, it would be the 4th largest in the world. True or False?
Social Networking CIPS branch conference 2011 25-26 November
Q.6 Which of these are all real Twitter applications?
a. Twhirl, Tweetylicious, Twitterpost b. Phweet, Twhirl, Tweetdeck c. Tweetylicious, Tweetdeck, Tweet-r
Q.7 You are writing a message on Twitter. What is the maximum number of characters you can use?
a. 120 b. 140 c. 160 d. 180
Social Networking CIPS branch conference 2011 25-26 November
Q.8 What are the top three reasons to use LinkedIn?Improves your personal visibility amongst your chosen networks- Create impact with your profile- Get a new job- Keep your contacts book fresh (people rather let people know of changes to their email address)- Get background info on new contacts- Find people to do business with and bond with existing contacts- get advice and knowledge for continuing professional development- act as an ambassador for your organisation/profession- promote products and events (but only in the right places otherwise you lose credibility
Q.9 Can you create an organisation’s profile, not your own organisation’s ie. are there restrictions?No restrictions, that’s why there are so many non-CIPS-owned groups!
Social Networking CIPS branch conference 2011 25-26 November
Q.9 You want to create your own social network-a website for doing this is? a. Vimeo b. Scribd c. Tumblr d. Ning
Q.10 ‘Tiny url ‘does what?a. offers small website pages b. is a website for small messagesc. shortens web addresses ie. urls
Social Networking CIPS branch conference 2011 25-26 November
Q.11 What is the most popular day for tweets? a. Friday b. Saturday c. Sunday d. Monday e. Tuesday
Q.12 What is YouTube’s slogan? a. Broadcast Yourself b. Just Video It c. Think Different d. Anytime Video e. iVideo
Social Networking CIPS branch conference 2011 25-26 November
Q.13 How many ‘official’ social media accounts does CIPS own? Name them?a. Noneb. Onec. Nined. 12e. 50
Social Networking CIPS branch conference 2011 25-26 November
Q.14 LinkedIn – CIPS Official Opinion panel is used fora. Complaints about CIPSb. Discussions about procurement issues of the dayc. Job listsd. Advertising promotionse. None on thesef. All of these
Social Networking CIPS branch conference 2011 25-26 November
Q.15 Which groups are the biggest users of CIPS Facebook group?a. Students from Africab. Students from Asiac. Students from Britaind. Chief Procurement Officers of multi-national corporationse. Procurement managers from SMEs
Q.16 How many followers does CIPSNews have on Twitter?a. 200b. 400c. 800
Social Networking CIPS branch conference 2011 25-26 November
THE END
Thanks for participating in the quiz on the day and don’t forget to join the networks and keep in touch
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