A brief introduction to Playgroup
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Creativity through play
A brief introduction to Playgroup
September 2009
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We believe in creativity through play.
We deliver creative solutions to problems – from strategy throughto implementation.
About Playgroup
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Play removes boundaries – it frees us from inhibition, allowing us to be less self-conscious, more open-minded…
Why Play?
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Play enables us to change our perspective – to try out new behaviours and thoughts…
Why Play?
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And ultimately, it allows us to think in new ways – to deliver ingenious creative solutions.
Why Play?
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Application
What have we achieved
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UnileverGlobal internal communications and environment brandingOver 500 projects completed during a 7 year relationship – working through
Foods and Home & Personal Care divisions, Corporate Communications and
many business functions and including bringing the ‘vitality’ mission to life through
environment branding at Unilever’s Blackfriars and Leatherhead HQs.
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Mercedes-Benz Driving AcademyBrand articulation and launchBrand conception and execution for a new Mercedes-Benz
Driving Academy aimed at youngsters, including launch materials
and a website with a strong social media component.
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Innovative new technology formats, providing content on demand, navigation, engaging in two way communication with audiences via different devices.
BBC Future Media & TechnologyImmersive online experiencesWebsites, microsites and online games that adopt innovative
new technology solutions and provide engaging two-way
communication with audiences via different devices.
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BT BusinessCulture change / internal communicationsHighly effective internal communications campaigns designed to
support above-the-line activity and change the attitudes and behaviours
of BT Business sales and customer service employees.
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WWFOnline public mobilisation campaign to influence G8 Campaign conception and execution to highlight Climate Change as a
key issue to be addressed at the July G8 summit. Public participation
via the 'Face the G8' mini-site and game; including personalised
political poster creation, Flickr integration and video content.
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Title ResearchRebrand and brand articulationTitle Research are a specialist probate research company, Playgroup
were instrumental in redefining their brand and articulating it through
the full range of communications channels, both offline and online.
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Our clients