A History of BP Branding and Logo Development By Mrs. Clayton, 3 rd hour.
A branding history of CP Air
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Canadian Airlines Branding History
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1942Canadian Pacific purchases a group of bush
plane operators from western Canada. Canadian Pacific Airlines (CP) is born.
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1950sCP undergoes a logo change. The goose icon becomes more stylized but the handwritten, informal wordmark remains.
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1963CP pursues long-term brand franchise by looking
towards the future of supersonic transport.
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Late 1960sAnother update to their identity. The recognizable
“multimark” is introduced across an endorsed identity structure for all CP subsidiaries.
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Late 1960sAnother update to their identity. The recognizable
“multimark” is introduced across an endorsed identity structure for all CP subsidiaries.
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Late 1960sCP continues with its desire to be looked up on as a truly world class airline and continued to look at the SST era as a lucrative passenger market.
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Late 1960sShort range air travel was also of great
interest to aircraft manufacturers as this De Havilland proposal to CP shows.
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1971As the 1970s approached, there was a common assumption that airliners could travel 25 times the speed of sound and fly in low earth orbits. San Fransisco to Tokyo would only take 27 minutes.
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Mid-1980sCP acquires Eastern Provincial Airways and Nordair.
+ +
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Mid-1980sCP acquires Eastern Provincial Airways and Nordair.
+ +
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Mid-1980sCP acquires Eastern Provincial Airways and Nordair.
1985Rebranded as Canadian Pacific Air Lines.
“Multimark” becomes “motionmark.”
+ +
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Mid-1980sCP acquires Eastern Provincial Airways and Nordair.
1985Rebranded as Canadian Pacific Air Lines.
“Multimark” becomes “motionmark.”
+ +
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1987Calgary-based PWA buys CP Air.
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1987Calgary-based PWA buys CP Air.
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1987Calgary-based PWA buys CP Air.
+
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1987Calgary-based PWA buys CP Air.
+
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1987Calgary-based PWA buys CP Air.
+
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1989Canadian Airlines buys Edmonton’s Wardair.
+
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1989Canadian Airlines buys Edmonton’s Wardair.
+
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1989Canadian Airlines buys Edmonton’s Wardair.
+
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1989Canadian Airlines buys Edmonton’s Wardair.
+
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1999Canadian Airlines rebrands itself to target the business class traveller. They enlist the help of the world’s largest
branding agency, Landor, from San Francisco.
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Branding through Collectibles
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1999–2001To defend itself from a hostile takeover by the Onyx Group, Air Canada offers to purchase
their long-time rival, Canadian Airlines.
During the two-year integration, the Canadian Airlines identity would be “co-branded” with Air Canada’s until the legalities of merging the
two operations were complete.
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January 2000 – Airport signage audit of:YYC, YVR, YYZ, YUL, LGA, ORD, LHR
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January 2000 – Airport signage audit of:YYC, YVR, YYZ, YUL, LGA, ORD, LHR
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January 2000 – Airport signage audit of:YYC, YVR, YYZ, YUL, LGA, ORD, LHR
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January 2000 – Airport signage audit of:YYC, YVR, YYZ, YUL, LGA, ORD, LHR
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January 2000 – Airport signage audit of:YYC, YVR, YYZ, YUL, LGA, ORD, LHR
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January 2000 – Airport signage audit of:YYC, YVR, YYZ, YUL, LGA, ORD, LHR
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Today
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The end (of an era)