A Better Life: old age, new thoughts Philly Hare and Ilona Haslewood, JRF Programme Managers.
A Better Life: old age, new thoughts
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A Better Life: old age, new thoughts Philly Hare and Ilona Haslewood, JRF Programme Managers
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A Better Life: old age, new thoughts. Philly Hare and Ilona Haslewood, JRF Programme Managers. ‘A Better Life’ : Some key early messages. This is about all of us One size won’t fit all Let's hear the real experts. A Better Life: old age, new thoughts. Conveying our messages in a new way. - PowerPoint PPT Presentation
Transcript of A Better Life: old age, new thoughts
A Better Life:old age, new thoughts
Philly Hare and Ilona Haslewood, JRF Programme Managers
‘A Better Life’ : Some key early messages
• This is about all of us
• One size won’t fit all
• Let's hear the real experts
A Better Life: old age, new thoughts
Conveying our messages in a new way
• Glimpses of people’s lived experiences mostly through their own images and words
• Artistic approach - aims to engage hearts as well as minds
• Wanting to reach older people and the wider public – not just our usual policy and practice audiences
A Better Life: old age, new thoughts
What are the changes we’d like to see?
• Less focus on older age as a problem
• More focus on:– growing old as a central and valued experience of life– the rewards of older age and the contributions of older people
• More recognition that society has always had to adapt to demographic and social change
• Commitment to older people being part of this process.
A Better Life: old age, new thoughts
A Better Life: old age, new thoughts
A Better Life: old age, new thoughts
A Better Life: old age, new thoughts
A Better Life: old age, new thoughts
A Better Life: old age, new thoughts
A Better Life - contacts at JRF
Philly HareProgramme [email protected] Ilona HaslewoodProgramme Manager [email protected]
Emma StoneDirector of Policy and [email protected]
A Better Life: old age, new thoughts
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