A Better Concept PR
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We are your Boutique Agency for all your Company’s Public Relations | Marketing
Social Media | Internet Marketing Advertising | Business Development
NEEDS
Welcome to A Better Concept Incorporated, your one-stop shop for all your advertising, marketing, public relations, social media, business and image development needs. It should never be necessary to break the bank in order to achieve your company objective. Let us design a total public relations and marketing program to give you the advantage over the competition while generating maximum exposure for your company, products, services or product launch. A Better Concept Incorporated, a full service boutique public relations & marketing agency, was formed out of the frustration of working in the world of advertising and marketing for over 25 years and seeing the perils befalling many businesses. The problems facing many small to medium size businesses is time. In too many instances the primary decision maker is too busy working in the business instead of focusing on running the business. This usually creates an environment of failing to plan for success, but even worse they fail to plan for failure, or as we prefer to call it challenges. At A Better Concept, we believe that challenges are opportunities waiting to be uncovered and implemented. It is our goal to take your business to the next level of success, using comprehensive analysis in conjunction with careful targeted recommendations to elevate your business to a level that yields the expected return on investment.
A Better Concept Inc Turning Your Business Model into...
a better business concept
Services
Direct Action Delivering Results ABCON is quickly becoming the go to firm in the region. With savvy public relations strategy and eye catching design concepts, we deliver your brand to your ideal target demographics in award winning style.
Services Media Relations Public Relations Marketing Advertising Product Launches Press Conferences Newsletters Ribbon Cuttings Special Events
Industries Served Corporate Entertainment Fashion Dining Health/Beauty Legal
A Better Concept Inc Turning Your Business Model into...
a better business concept
Client: Black Doll Affair, Inc.
Do
ll te
sts
hav
e re
veal
ed t
hat
bla
ck c
hild
ren
pre
fer
wh
ite
do
lls a
nd
vie
w b
lack
do
lls
as u
gly
and
bad
. T
he
Bla
ck D
oll
Aff
air
is a
so
cial
clu
b o
f b
lack
wo
men
cal
led
Th
e B
lack
Do
lls.
To
re
vers
e d
oll t
ests
res
ult
s an
d r
emin
d b
lack
gir
ls o
f th
eir
inn
er a
nd
oute
r b
eauty
, th
ese
role
m
od
els
engag
e in
ph
ilan
thro
pic
aff
airs
, d
on
ate
toy
bla
ck d
olls
to
lit
tle
girl
s, h
ave
self
-est
eem
b
uild
ing
pla
y d
ates
wit
h t
een
s an
d h
ost
fun
eve
nts
(B
lack
Do
ll A
ffai
rs)
that
up
lift
the
bla
ck
wo
man
an
d in
crea
ses
her
pri
de
in h
ue.
Th
ese
are
the
"Aff
airs
" o
f T
he
Bla
ck D
olls
!
A Better Concept Inc Turning Your Business Model into...
a better business concept
Client: South Beach Furs, Inc.
Ch
rist
ma
s o
n L
as
Ola
s w
ith
Zo
la K
elle
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inte
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on
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n t
he
Bo
ule
va
rd |
Fa
shio
n E
dit
ori
al
Ph
oto
S
ho
ot
for
the
ho
lid
ay
iss
ue—
Ven
ue
Ma
ga
zin
e N
ov
/Dec
20
11
A Better Concept Inc Turning Your Business Model into...
a better business concept
Client: Sistrunk Historical Festival Gala
Sis
tru
nk
His
tori
cal
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tiv
al
Ga
la 2
00
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nch
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Fe
atu
rin
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he
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dle
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cho
ol
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zz B
an
d |
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est
of
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all
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mer
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d F
orm
er D
all
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wb
oy
Mic
ha
el I
rvin
.
A Better Concept Inc Turning Your Business Model into...
a better business concept
Client: Irie Spice Inc.
Ma
cy’s
Ad
ver
tori
al
in M
iam
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era
ld |
Co
con
ut
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ve
Art
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rov
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am
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emo
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G
A Better Concept Inc Turning Your Business Model into...
a better business concept
Almarie Chalmers-Life Coach
Beres Hammond Concert - 2010, 2011, 2012 & 2014
Black Doll Affair Movement –Social Entrepreneur
Cazeau Linton Barnes - Attorneys at Law
Chef Carmen Foy - Food Safety Chef
DonChristopher Music - Reggae Artist
Irie Spice Inc - Personal Chef and Catering Services
Ginger Root Fresh Organic Market - Organic Farmer’s Market
Island Fusion Gourmet Sauces, Dips and Marinades - Sauce Manufacturer
Jerk Machine Inc - Restaurant
LA Tans & Aesthetics - Health & Beauty Salon and Tanning
Miss Untied Nations Pageant - Beauty Pageant
Reggae Runnins - On HOT105fm Saturday 10pm to 1am
SafeSpace Foundation - Non-profit Organization (Domestic Violence Shelter)
Sea B Marrah - Reggae Artist
Sistrunk Historical Festival Gala - Non-Profit Organization
South Beach Furs - Fashion Designer and Apparel Manufacturer South Florida
Minority Supplier Development Council - (SFMSDC) formerly FRMBC - Non-
Profit Organization (Business Development)
The Legendary Cables - I-Conic Reggae Band
Travel To Do Good - Cause Related Marketing Firm
WIFF - Women’s International Film Arts Festival - Non-Profit
Organization
WMWFF—Wilton Manors Wine & Food Festival 2013 , 2014
Clients
A Better Concept Inc Turning Your Business Model into...
a better business concept
Jerk Machine 13th Anniversary and voter registration drive [June 2002] Planned and coordinated the 2007 Sistrunk Historical Festival Gala with Guest Speaker Former
Dallas Cowboy Michael Irvin (Weekend prior to his induction into the Hall of Fame) [February 2007]
Black Doll Affair launch South Florida coverage, South Florida Times, Westside Gazette and South
Florida Sun-Sentinel [Dec 2008] Black Doll Affair—Interview on South Florida Today with Trina Robinson for the launch of the
Black Doll Affair South Florida Chapter, [December 2008] FRMBC-Florida Regional Minority Business Council Expo - NBC6’s South Florida Today with Trina
Robinson, response was tremendous, calls were coming in prior to interview completion [March 2009]
Secured NBC6’s Amara Sohn for Facilitator of FRMBC Expo Luncheon [March 2009] SafeSpace Foundation—Rotary Club Multi-Purpose Room Naming and Dedication Ceremony
Covered in South Florida Times [2010] Booked interview with NBC6’s Sharon Lawson for Beres Hammond’s 2010 concert at the Hard
Rock Live [July 20, 2010] Blog coverage of Jerk Machine’s 21 Anniversary- Sun-Sentinel SUP by John Tanasychuk [Dec 2010] Secured NBC 6’s anchor Sharon Lawson to MC the 2011 Beres Hammond Concert at the Hard
Rock Live [July 23, 2011] Black Doll Display—African American Library and Cultural Center [Dec—Feb 2008, 2009 and 2011] Chef Carmen Foy on Miami Live Labor Day Weekend speaking about Food Safety and Handling
[Sept 2011]
Projects
A Better Concept Inc Turning Your Business Model into...
a better business concept
Projects
The Angelique Terrelonge Collection of Marabou Furs [South Beach Furs]– Fashion Editorial Ven-ue Magazine [Nov/Dec 2011]
South Beach Fur at Zola Keller for Christmas on Las Olas [ Dec 2011] South Beach Furs – The Tiny Jewel Box Blog by Jewel Figueras [Oct 2011] Chef Irie Spice – Cover Photo Shoot Venue Magazine [Sept/Oct 2011] Chef Irie Spice – Grace Jamaican Jerk Festival [Nov 2010 and 2011 ] Chief Irie at Macy’s [2010 and 2011] Island Fusion Gourmet Sauces—Chef Dea promoting her sauces on NBC6 Live Miami [Sept 2011] Island Fusion—Feed the Nation [Fall 2011] Chef Irie Spice/Island Fusion—Tiny Jewel Box Blog by Jewel Figueras [Fall 2011] Chef Irie Spice Coconut Grove Arts Festival [Feb 2010 and 2011] WIFF - Interviews on Coast 97.3fm, HOT105fm on Reggae Runnins - Tanto Irie and TJMS - Rodney
Baltimore Community Service Announcement, NBC6 Miami Live, Comcast Newsmakers, [March 2011]
Ginger Root Fresh Market Opening at the Yellow Green Farmer’s Market [Jan 2012] Black Doll Affair— Atlanta. GA. Interviews and blogs, Frank and Wanda Show, Examiner.com,
Rollingout.com [May 2012] Chef Irie Spice—Venue Magazine photo/video shoot for Venue Online [June 2012] Miss United Nations Pageant—Interviews CNN-Espanol Noti Mujer, Telemundo Acesso, Focus
on South Florida, [July 2012 2014] Chef Irie Spice—Grace Jamaican Jerk Festival NY [July 2012 2014]
A Better Concept Inc Turning Your Business Model into...
a better business concept
A La Carte Items Billable hour $ 95.00 Press Releases – Research, write and distribute as applicable to my media list & FREE wire services $ 499.00 Paid wire services are available for additional cost (cost varies by wire provider)
Instant Single Media Look Up and research - state your desired target media. $ 200.00
do the research, compile the contact information and PDF it to you
Booking appearances on local broadcast media $ 675.00 Research and write press release, disseminate to local or national media, follow up call and emails (pitch) to appropriate editor/producer, interview schedule and preparation
Booking additional interview with local radio station $ 325.00 Includes interview prep and other final arrangements
Booking ½ hour local talk radio interview with live stream $ 800.00 Includes, press release, prepping, booking and final arrangements
Booking paid speaking engagements $ 500.00 Includes research, follow up calls and final booking arrangements
Reviewing speech for speaking engagement with suggested revisions $ 155.00
Graphic design work $ 75.00/hr
Logo Design $ 599.00 Includes initial consultation and needs analysis; 3 different design drafts for final selection; 3 revisions are allowed after final selection is made. Additional changes/designs will incur hourly charges. Files are prepared for print, web and broadcast. File formats: psd, eps, jpg and png
Media Relations – 10 hours of targeted monthly media research and development $ 950.00
Targeted Publicity Phone Calls $ 275.00/day 3 day campaign follow up to press release $ 700.00
Social Media creation - training and manual with initial press release. $ 649.00
(FB, Twitter, IG, YouTube Channel with baseline video, Blog, Merchant Circle, Yelp, Flickr and Google+)
Rates
A Better Concept Inc Turning Your Business Model into...
a better business concept
Customized Video creation $ 999.00
60 minutes filming of raw footage
• 1 digital HD video camera | 1 video camera stand
• 1 location for video shoot | Travel to location for video shoot
• Set up and direction of video shoot | Assistance of script writing for video production
• Ingest of video into computer for editing
• Selection of video clips for editing | Editing of video into a cohesive story
• Color correction of video
• Selection of music for production
Creation of graphics such as lower 3rd
• Rendering of video for final output to desired medium [i.e. DVD, youtube, etc.] 30 min finished product with (2 - 30 sec spots or 1-60 sec spot) (Additional charges incurred if hiring makeup artist and talent for video shoot)
Blogging monthly $ 349.00
3 short blogs 250 to 400 words max
Press Kit – (EPK (Includes PDF & Flipbook links embedment code) plus 6 hard copies
of your Press Kit) $ 849.00
Monthly Retainer for all of the above with a guaranteed minimum of 2 press
releases per month (does not include custom video) $3499.00
Also Includes:
posting all events, press releases on social media
1 full length blog per month
3 Billable hours of graphic design
Weekly updates for all Social Media will be an additional $ 500.00/Mth
We will customize a package to meet your publicity needs and budget
Event planning for custom projects are planned and billed out in accordance with event and client needs in
conjunction with project budget.
Rates
A Better Concept Inc Turning Your Business Model into...
a better business concept
Gallery
Miami - Brickell Rotary Room Naming Dedication
Safespace Walk-a-thon—Chris Riley [Miami Heat]
Miss Florida –USA 2009 Black Doll Affair Florida Launch
Miss Florida –USA 2009 Black Doll Affair Florida Launch
Safespace Walk-a-thon 2011]
HEAT Golf Tournament Alonzo Mourning
Beres Hammond in Concert Hard Rock Live July 2010
Black Doll Affair on NBC 6 with Trina Robinson 2011
Island Fusion at Feed the Nation 2011
Public Relations | Marketing Social Media | Internet Marketing
Business Development
6919 W. Broward Blvd | Suite # 298 | Plantation, FL. 33317
954.380.4ABC | 954.566.2712 | 866.566.0288 Fax
[email protected] | www.abetterconcept.com