A B2B guide to using LinkedIn.

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How to link-up on LinkedIn. A B2B guide.

Transcript of A B2B guide to using LinkedIn.

Page 1: A B2B guide to using LinkedIn.

How to

link-up on LinkedIn.

A B2B guide.

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Your business has to

connectwith all the right people.

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LinkedIn is the way to

stay in the loop.

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It is the most popular social networking site

for the business community.

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So

LinkedInfor B2B: why knot?

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Sorry, not sorry

for that pun.

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Stand by for the eight facts you need to know about the

ties you can make with LinkedIn.

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1.

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60% of the UK’s

students and workersare on LinkedIn.

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So you’re connecting with large numbers of professionals (and potential professionals) at businesses all over the country.

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2.

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LinkedIn is home to

over a third of the world’s

professionals.

That’s over 450 million people.

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Wowsers.

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3.

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LinkedIn directs traffic to your website more effectively than any other social media platform.

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Yes, really.

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4.

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Half of all users are likely

to buy from a company they

engage with on LinkedIn.

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HALF

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HALF

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5.

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LinkedIn is the number-onesocial media platform for B2B

product launches.

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NUMEROUNO, BABY.

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6.

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Almost half of all

LinkedIn members are

in upper-managementpositions.

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You’re the boss

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You’re the boss

(probably).

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7.

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25 millionLinkedIn profiles areviewed every day.

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That’s a lot of eyesthat could be looking your way.

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8.

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LinkedIn is used in

over 200 countries.

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LinkedIn is used in

over 200 countries.

Making it easy tocreate a global presence.

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Start tying connections into your network:

check out our free LinkedIn fact sheet.

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What?

You needmore?

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LinkedIn is a

free platform…

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(And we all like FREE.)

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It’s ideal for building

a strong reputation for your brand.

(as well as avoiding a ropey image).

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And spot-on for

establishing lucrative connections with

other businesses.

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It’s fantastic for

driving traffic to your company websitefrom relevant professionals.

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Move on, non-professional time-wasters.

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Move on, non-professional time-wasters.

Nothing to see here.

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It’s an easy way for people

to recommend youto prospective clients and customers.

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Rope in thosenew prospects.

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Plus simple additions to your profile generate lots of leads.

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Leads thatyou canturn into ties…

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It’s the place to B2B.

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Start creating a tightly knit network:

discover everything you need to know.

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So let’s get cracking on forging the links that matter to your business.

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Have a profile that

ropes people in. 1.

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Skills can increase trafficby 1,300%.

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Skills can increase trafficby 1,300%.

And photos can get you 14 times more views.

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I know, right?

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Stay ahead of industry trends to make your

business stand-out as a

thought leader.

2.

Join groups, post updates and share interesting links.

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Work your presence on

LinkedIn to encourage recommendationsand grow reach.

3.

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So, ready to linkup with LinkedIn?

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Swing into action to boost your business:

find out all the facts (and vital stats)

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Send your knotty B2B social media questions our way.