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Transcript of A B C D · PDF file Anatomy of a Tweet Name and ID of user composing the tweet 140 character...

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Where are you in the Social Media Pool?

    1

    A D C B

  • Successfully Leveraging Social Networking for Advancing Careers in

    Academic Medicine

    Chris Hurtubise Senior Director of Marketing

    The Center of Science and Industry Larry Hurtubise,

    Associate Director of the Center for Faculty Development Nationwide Children's Hospital

    #MedEd @crhurtubise @hur2buzy

  • Successfully Leveraging Social Networking for Advancing Careers in

    Academic Medicine

    Or Successfully Navigating

    Social Media in Academic Medicine

    #MedEd @crhurtubise @hur2buzy

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    @charleneli @jbernoff Groundswell winning in a world transformed by social technology, 2008 Harvard Press

    people use social technology to get the things they need from

    each other

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Practice Points

    Practice Points • Reflect on digital identity and goals • Look before you leap • Apply existing guidelines • Develop guiding principles • Engage, learn, teach, mentor • Tap into the power of community

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Reflect on digital identity and goals

    What are you Passionate about?

    Who do you want to share with?

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Profile Photo

    URL

    Personal Statement

    Cover Photo

    Anatomy of a Profile

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    8

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Which profile resonates with you? Why?

    #Case 1

    Jot down three potential handles and share with your group

    Post it to https://todaysmeet.com/ICRE17

    https://todaysmeet.com/ICRE17 https://todaysmeet.com/ICRE17

  • Anatomy of a Tweet Name and ID of user composing the tweet 140 character post

    Hashtag

    Reply Like Retweet or Quote

    Direct Message

    Link to other twitter user

    URL

    Image from Web Site

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Look before you leap

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Hashtags

    User IDs

    Content

    Tone

    #theCGEA vs

    #CGEA

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Correct Hashtags

    13

    Noon - 10:00 PM

    10:00- 6:30 AM

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Apply existing guidelines:

    Reflect and Thank

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    15

    How would you tweet abut this?

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    16

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Congratulate

    17

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Advice Needed

    You want to congratulate a colleague from your institution on a

    publication via twitter.

    o They have 14 followers and an egg

    o They have been a member since 2008

    o They primarily post about politics and sports

    o Some of their posts have bad language

    18

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Teach

    Teach

    • Connect

    • Network

    • Contribute

    Lindsay Melvin and Teresa Chan (2014) Using Twitter in Clinical Education and Practice.

    Journal of Graduate Medical Education: September 2014, Vol. 6, No. 3, pp. 581-582.

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    • Follow

    • Post, respond, tag, and ask

    • Tweet a few times per day

    • Retweet useful information

    • Connect to resources

    • Tweets with pictures

    • Remember your audience(s)

    Connect Tweeting at conferences

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Network: A Tale of two tweet chats

    Make your tweets understandable to anyone. Gain followers by participating at conferences and tweet chats.

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Contribute Curate and create socially consumable content

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Tap into the power of community

    • Who do you follow?

    • What Hashtags do you use?

    • What resources do you use?

    • What are your sources of information?

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017 What about Trolls in the pool? 24

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Help Learners Develop Guiding Principles

    LinkedIn Twitter Instagram

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Case 3 How do you help learners develop

    guiding principles? Is there a digital white coat

    ceremony?

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    What next

    • SoMe and P&T

    • Symplur and analytics

    • Hootsuite and Multiple accounts

    • LinkedIn and Instagram

    27

    Which topics are you interested in?

  • Social Media and Academic Promotion

    SoMe and Academic promotion

  • Symplur

    29

    https://www.symplur.com/healthcare-hashtags/icre2017/

    https://www.symplur.com/healthcare-hashtags/icre2017/ https://www.symplur.com/healthcare-hashtags/icre2017/ https://www.symplur.com/healthcare-hashtags/icre2017/ https://www.symplur.com/healthcare-hashtags/icre2017/

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Hootesuite

    30

    Hootesuite and other ancillary software

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    LinkedIN

    31

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Profile

    • Photo

    • Cover

    • Positions

    • Personal Statement

    32

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017 33

    LinkedIn Posts

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Instagram

    34

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Develop Your Strategy:

    LinkedIn Twitter Instagram

    Which social networks will you use?

  • #ICRESoMe @ICREConf #ICRE2017 @CIFRConf #CIFR2017

    Thank You!

    Questions?