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Special Topics in Social Media Services

1

992SMS07TMIXJ1A

Sat. 6,7,8 (13:10-16:00) D502

Min-Yuh DayAssistant Professor

Dept. of Information Management, Tamkang Universityhttp://mail.im.tku.edu.tw/~myday/

2011-04-16

Business Models and Issues of

Social Media Service

http://mail.im.tku.edu.tw/~myday/http://mail.im.tku.edu.tw/~myday/cindex.htmhttp://www.im.tku.edu.tw/en_index.htmlhttp://english.tku.edu.tw/index.asphttp://www.tku.edu.tw/http://www.im.tku.edu.tw/http://mail.im.tku.edu.tw/~myday/http://mail.im.tku.edu.tw/~myday/http://mail.im.tku.edu.tw/~myday/http://www.im.tku.edu.tw/http://www.tku.edu.tw/http://english.tku.edu.tw/index.asphttp://www.im.tku.edu.tw/en_index.htmlhttp://mail.im.tku.edu.tw/~myday/cindex.htmhttp://mail.im.tku.edu.tw/~myday/http://mail.im.tku.edu.tw/~myday/http://mail.im.tku.edu.tw/~myday/

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Subject/Topics

1 100/02/19 Course Orientation for Social Media Services

2 100/02/26 Web 2.0, Social Network and Social Media

3 100/03/05 Theories of Media and Information

4 100/03/12 Theories of Social Media Servicesand Information Systems

5 100/03/19 Paper Reading and Discussion

6 100/03/26 Behavior Research on Social Media Services

7 100/04/02 Research Methods in Social Media Services *8 100/04/09

9 100/04/16 Business Models and Issues of Social Medial Service *

(Invited Speaker)

10 100/04/23 ()2

Syllabus

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Subject/Topics

11 100/04/30 Paper Reading and Discussion

12 100/05/07 Strategy of Social Media Service

13 100/05/14 Paper Reading and Discussion

14 100/05/21 Social Media Marketing15 100/05/28 Paper Reading and Discussion

16 100/06/04 Social Network Analysis, Link Mining,

Text Mining, Web Mining,

and Opinion Mining in Social Media17 100/06/11 Project Presentation and Discussion

18 100/06/18 ()

3

Syllabus

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Model

a simplified description and representation of

a complex entity or process. (WordNet 2.0)

4Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Business

the activity of providing goods and services

involving financial, commercial and industrial

aspects. (WordNet 2.0)

5Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Business model

A business model is a conceptual toolcontaining a set ofobjects, concepts and their

relationships with the objective to express the

business logic of a specific firm. Therefore we must consider which concepts

and relationships allow a simplified

description and representation ofwhat valueis provided to customers, how this is done and

with which financial consequences.

66Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Occurrences of the Term "Business Model"

in Scholarly Reviewed Journals

77Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Business Model Concept Hierarchy

88Source: (Ostenwalder, Pigneur and Tucci, 2005)

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EVOLUTION OF THE BUSINESS MODEL

CONCEPT

99Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Business Model vs.

Business Process Model

Business Model

a view of the firm's logic for creating and

commercializing value

Business process model

how a business case is implemented in processes

10Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Business model vs.

Strategy

Business models

a system that shows how the pieces of a business

fit together.

an abstraction of a firm's strategy

Strategy

includes competition

11Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Implementing Business Models

1212Source: (Ostenwalder, Pigneur and Tucci, 2005)

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The Business Model's Place in the Firm

1313Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Nine Business Model Building Blocks

1414Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Domains Addressed in Business Models

1515Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Domains Addressed in Business Models

(cont.)

1616Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Planning, Changing and

Implementing Business Models

17Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Business Strategy and

Information Systems Alignment

18Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Business and IT/IS Alignment

19Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Infrastructure Alignment

20Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Application Portfolio Management

21Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Business Models and Goals for

Requirements Engineering

22Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Business Model and

Balanced Scorecard

23Source: (Ostenwalder, Pigneur and Tucci, 2005)

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The 4C Typology of

Internet Business Models

24Source: (Wirtz, Schilke and Ullrich, 2010)

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The Web 2.0 - 4 factors model

25Source: (Wirtz, Schilke and Ullrich, 2010)

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Activities for embracing the Web 2.0

in existing Internet businesses

26Source: (Wirtz, Schilke and Ullrich, 2010)

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Relevance of the Web 2.0 factors for

individual business model types

27

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References Alexander Ostenwalder, Yves Pigneur and Christopher L. Tucci,

Clarifying Business Models: Origins, Present, and Future ofthe Concept, Communications of the Association for

Information Systems (CAIS), Vol. 15, No. 1, May 2005, pp. 1-25.

Bernd W. Wirtz, Oliver Schilke and Sebastian Ullrich, Strategic

Development of Business Models: Implications of the Web 2.0for Creating Value on the Internet, Long Range Planning,

Volume 43, Issues 2-3, April-June 2010, pp. 272-290.