99 Francsa presentation by Nathan Horowitz

based on a film by Jan Kounenbased on a novel byFrédéricBeigbeder

Everything is for sale: love, art,Planet Earth, you, me … especially me.

Man is a product like any other, with an expiration date.

I’m an advertiser. One of those people who make you dream about things

you’ll never have.

A permanently blue sky, women who are never ugly, perfect happiness

retouched by Photoshop.

Do you think I make the world a better place? Wrong. I make it worse.

I’m the one who decides what you’re going to want tomorrow.

Deforestation by soya farmers in Brazil.

Photo by Greenpeace, 2004.

I drug you with novelty.

The advantage of novelty is that nothing stays new for very long.

I spend my life manipulating you for 11,400 euros per month.

I make sure you’re always frustrated.

I’m the one who penetrates your brain….

…and ejaculates in your right hemisphere.

Your desires are no longer your own.

I impose mine on you.

French Petrochemical ProductsWelcome to the best of worlds

99 Francs