98263836-Project Coton County

94
A Project Report On Study on the perception of customers regarding Cotton County In NAHAR INDUSTRIAL ENTERPRISES LIMITED Ludhiana Submitted in partial fulfillment of the requirements for the degree of MASTER IN BUSINESS ADMINISTRATION(2008-2010) affiliated to Punjab Technical University, Jalandhar. Submitted to : Submitted by:

Transcript of 98263836-Project Coton County

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A

Project Report

On

Study on the perception of customers regardingCotton County

In

NAHAR INDUSTRIAL ENTERPRISES LIMITED

Ludhiana

Submitted in partial fulfillment of the requirements for the degree of MASTER IN BUSINESS ADMINISTRATION(2008-2010) affiliatedto Punjab Technical University, Jalandhar.

Submitted to: Submitted by:

PUNJAB INSTITUTE OF MANAGEMENT & TECHNOLOGY

MANDI GOBINDGARH

ACKNOWLEDGEMENT

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Foremost of all, I expressed my gratitude to the Almighty for his blessings

and guiding my way.

I am extremely graceful to the management of Nahar Industrial Enterprises

Ltd. giving me opportunity to do my summer training in their organization. I

expressed my sincere thanks to Mr. Sachin Sahney Vice President of Sales and

Marketing, Nahar Industrial Enterprises Ltd. for his expert guidance and valuable

suggestions. He is very kind in extending all possible help for successful

completion of my project.

I feel highly elated in expressing my deep sense of indebtedness and

gratitude to my teacher and major advisor Mr.Chander & Mr.Jagjeet Singh for his

aspiring guidance, criticism during the course of this investigation and

preparation of manuscript.

This is my prerogative to express my sincere regards to my loving parents

for their deep affection and unabated inspiration that really kept me going on.

They were acting as a source of strength and perseverance during the course of

the study.

Last but not the least; I place my thanks to the respondents for their direct or

indirect help, which led me through the stair of success.

Certificate by the Guide

This is certify that the Project work titled “Study on the perception of

customers regarding Cotton County in Ludhiana” is a bonafide work of Mr.

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Paramjeet Singh Roll No. 80804317039 is carried out in partial fulfillment for the

award of MBA (Marketing) of Punjab Technical University under my guidance.

This project has not been submitted earlier for the award of any degree / diploma

of any other institution / University.

Place Name of the Guide

Date Designation of the Guide

Declaration by the student

I, Mr. Paramjeet Singh hereby declare that the project work titled “Study on

the perception of customers regarding Cotton County in Ludhiana” is the original

work done by me and submitted to the Punjab Technical University for the

fulfillment of requirements for the award of Master Of Business Administration in

Marketing is a record of original work done under the supervision of Mr. Sachin

Sahney.

Roll No. 80804317039 Student`s Signature

Date:-

TITLE

Study on the perception of customers regarding

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Cotton County in Ludhiana

NAME OF THE STUDENT

UNIVERSITY ROLL NO

NAME OF THE INSTITUTE

MAJOR SUBJECT MARKETING

INDEX

UNIT-1 COMPANY PROFILE

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CHAPTER NO. CHAPTER NAME

1 INTRODUCTION TO TEXTILE INDUSTRY

2 INTRODUCTION TO NAHAR GROUP

3 INTRODUCTION TO NAHAR INDUSTRIAL

ENTERPRISES LTD.

4 ORGANISATION CHART

5 SWOT ANALYSIS

UNIT-2 ABOUT RESEARSCH PROJECT

CHAPTER NO. CHAPTER NAME1 INTRODUCTION2 REVIEW OF LITERATURE

3 OBJECTIVES OF RESEARCH4 LIMITATIONS OF STUDY

5 RESEARCH MATHODOLOGY6 RESULT AND DISSCUSSION

7 CONCLUSION AND SUGGESTIONS8 ANNEXURE

UNIT-1

CHAPTER NO. 1

INTRODUCTIONTO

TEXTILE INDUSTRY

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Textile Industry is one of the biggest industries of the country and

contributes nearly twenty percent of the total industrial production. Now, it is

growing very fast and is also being increasingly known for its textiles exports.

After independence, the regeneration of textile industry, when the efforts were

made, as a result the India has settled its unique position in the global market.

Indian garments have now reached all the leading global markets. Viz. Europe,

North America, Nordies, Australia, Middle East and Japan etc.

Almost the Knitwears were manufactured from cotton, synthetic and

blended yarns. But now a day, the new type of yarns are being prepared and

used to develop fabrics, Which are gibing the maximum satisfaction to the

customers. The surveillance of R & D of the leading manufactures of yarn in

order to provide high quality and customers maximum satisfaction by consuming

the product.

1.1A CURRENT REPORT ON TEXTILE AND APPAREL SECTORS

1. India could emerge as hub for appeared outsourcing, but will have

undertake reforms in key areas like labor apart from entering into bilateral

trade agreements with U.S. and European Union to become more

competitive. India could be the next biggest winner after china. It could

grow exports at 15-18 % and reach 25-30 billion by 2013 if reforms are

implemented.

2. Faced with stringent and different compliance norms from global retail

majors including Wall-mart, target and GAP, Indian apparel exporters

have approached the government to lobby for standardizing these norms.

Indian firms are exploring ways to rope in the services of US based

organizations like WRAP (Worldwide Responsible Apparel production )

and SAP 8000 which are trying to create uniform compliance norms for

global retailers. WRAP executives have already made presentation to the

government and to apparel companies.

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According to a Mumbai-based supplier, “it is becoming increasingly

difficult to adhere to compliance norms set out by the global retailers. More and

more retailers are outsourcing from India and each one has its own compliance

parameters. We are trying to introduce a common comphance mechanism.” The

union textiles ministry is taking up the issue with trade and government

departments in the US and Europe.

3. VF corporation, the US based world`s largest jeans maker is opening

sourcing office in India. VF joins the growing list of global retailers setting

up based in India to explore the outsourcing opportunities. Global major

such as India. VF owns a bevy of jeans brands including Lee, Rustler

Britannia, Chie, wrangler and Gitano. VF has licensed Lee and Wrangler

jeans brands in India to Arvind brands.

4. according to World Trade Organization`s official, there will be no reprive

for a decades old international textile quota system that`s due to wind up

at the end of this year, despite pressure by US and other textile industries

for an extension. ”It is a deal that`s already been done. It can`t be

undone.” Said Chedu osakwe, director of the WTO`s textile division, in a

speech to trade policy specialists in washington.as the deadline

approaches, textile industries in both rich and poor countries have

become increansingly fearful about the impact of Chinese and Indian

competition. A US industry study last year predicted that china could seize

up to three quarters of the US market. With the closure of more than 1300

US textile plants and related job losses estimated at 650000. Turkey,

Mexico and a dozen Sub-Saharan African countries backed the so-called.

African nations said the quotes should stay in place until 2010 pending

climination of unfair trade practices by china and others.

In 1994 Uruguay round world trade agreement gave rich countries 10 year

to phase out all textile quotas, as a part of a finely balanced deal that required at

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all WTO members to make concessions in different areas. The US and Canada

have already formally noticed the WTO of their plains to eliminate all remaining

import quotes by the end of the 2004. Some smaller non-Asian producers will

continue to benefit from preferential trade arrangements such as the Caribbean

Basin Initiative and the African growth and Opportunity Act in the US and the

European Union`s “everything but arms” arrangements that gives duty free

access to last developed countries.

1.2 FIBRE

Textile fibres are long fine hair like substances. Textile are those fibers,

which are capable of being spun into yarn and made in to fabric.

1.3 HISTORY OF TEXTILE FIBRsE

In 1964 Roubourt Hook of England expressed the idea of producing man

made fibers. In 1984, a French chardonnet made first fiber i.e. Nitro Silk on large.

In 1910, viscose process was invented which brought a great valuation in the

manufacture of man made synthetic fibers. Now India is also so many man made

fibers.

1.4 CLASSIFICATION OF FIBERS

NATURAL SYNTHETIC / MAN MADE BLENDED

Cotton Rayon / Viscose Natural + Synthetic

Wool Polyester

Flex / Jute Nylon / Polyamide

The fiber used in knitwear can be basically of three types:-

1.5 NATURAL FIBERS:-

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They include all that are formed through some process of nature. They

may be divided into:-

(a) Vegetable Fibers :-

These are obtained from different parts of some plants . They contain

cellulose in their composition. The important fibers are as follow:-

Cotton :- Obtained from seeds of cotton.

Best Fibers :- Such as Flex Ramie and Jute.

Leaf Fibers :- Such as Sisal, Kanile .

(B) Animal fibers :-

These are obtained from some animals are also called natural protein

fibers. For instance:-

Silk :- Obtained from silk worm

Wool :- Obtained from sheep

Special Hair Fiber :- Obtained from animals like Camel and Mohair.

Pashan:- Obtained from Kashmiri goat.

Alpace Fibers, Vicune fibers, Llama Fibers(South American animals)

Fur Fibers:- obtained from rabbit hair (European countries)

(c) Mineral Fibers :-

Minerals such as Asbestos found in the nature in the form of fibers. It

does not born. It has little importance in the textile industry. Both cotton

and wool are found in India in sufficient quantities. In facts India exports

cotton every year. However, good quality raw wool, scoured wool and

Mohair are imported especially from Australia, Canada and Africa .

1.6 SYNTHETIC FIBRES :-

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Viscose, Polyester, Nylon and Aerylic are synthetic fibres. Though, India

has large number of manufacturing units. Still India have to import fibre,

yarn, because of better ,superior quality as they are cheaper abroad vis-à-

vis domestic products.

1.7 BLENDED :-

It is mixture of cotton and synthetic.

Delhi, kanpur, kolkata ,and Bhilwaa, were concertrating on the knitwear

production in India. The current major Knitwear centers are Ludhiana,

Noida,Tirupur and Daman. Tirupur is a small township in Tamil Nadu. It

has emerged as single largest exports and manufacturing centre of

apparels. It is considered as “the Baniyan city” of India. In the year 1985, it

reavealed the low self esteem beginning of Rs. 19 crores but in 1994

Tirupure exports of Rs. 1332 crores. The Asian Tiger Japan, Hong Kong,

Taiwan and South korea started moving into nineteen areas enabling

Tirupure to capitalize an opportunities of restarting into international

market.

MISSION AND VISION

Stepping ahead

INTO THE REALM OF NEW CHALLENGES

Challenges, across, graphics, across a multitude of mindsets,

Responses, that must stride beyond frontiers, across the Earth making it a single

world of humans, of nature-a hostile oneness. Nahar thrives in it with continues

innovation, weaving the challenges and responses. That`s the edge that drives

Nahar`s business growth.

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“At Nahar, excellence is always an ongoing journey, never destination.”

Chapter No. 2

INTRODUCTION TO NAHAR GROUP

‘Nahar’ literary meaning ‘LION’ is the second largest spinning company in

India with 37,000 spindles. Nahar group has 11 yarn manufacturing units at

different locations for the purpose of manufacturing wide range of yarns.the blend

of stste of art technology backed by dedicated and skilled work force churn out of

the best of products from our manufacturing units which cater to needs of our

wide range of high profile customers with diverse applications.

The flagship company of Nahar Group - Oswal Woolen mills ltd. was

established in 1947 for spinning worsted yarns and knitted garments. Today it is

giant textile group of Northern India, producing all types, fabrics and branded

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garments in addition to sugar and vegetable oils. The thrust of the group is in the

textile field aiming mainly at exports.

The Nahar group came into existence in 1949 as small worsted – spinning

unit with the assets of 800 spindles. Nahar group established in 1949 surges

ahead to establish itself as a reputed Industrial Conglomerate with a wide

ranging portfolio from:-

1. Spinning.

2. Knitting.

3. Fabrics.

4. Hosiery Garments.

5. Soaps.

6. Vegetable.

From that time till today the company has grown into new horizons under

the magic of Jawaharlal Oswal. Now his sons kamal Oswal and Dinesh Oswal

are continuing the tradition. Together they spearhead over all business direction

of Nahar group.

While their beginning were small but the vision was big. The burning

desire to evolve, grow and one-day position itself as a responsible and reputed

corporate entity playing out of its role in improving the people quality of life

through their products and services remained a driving force. Today as the Nahar

step into a new millennium those nascent days of 800 spindles start up become a

distant memory as the Nahar group surges ahead to establish itself as a reputed

industrial conglomerate with a wide range portfolio:-

1. Cotton yarns.

2. Woolen yarns.

3. Knitted fabrics.

4. Knitwears.

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5. Sweaters.

6. Griege fabrics.

7. Finished and processed fabrics.

8. Hosiery garments.

9. Steels.

10.Soaps.

11.Sugar.

12. Infrastructure development.

The group has spinning capacity of 0.6 millions spindles with turnover of

2500 crores inclusive of export turnover of 1000 crores. The production facilities

have been awarded ISO 9002/IS 14002 Certification and Okotex Certification.

The Nahar Groups turbo charged journey into the highway tomorrow

however was severely tested during the early nineties with the advent of

liberalization opening the flood gated of globalization. Of the enduring belief that

“when the going get tough, the tough gets going” the group pulled back to

refocus, restructure and religion its corporate blue prints to establish a new and

appropriate equation withy the new market forces.

At the first group aggressive and market savvy forays have zoomed

the export Sensex, contributing significant portion of present turnover of the

group. Focusing on the second market driven brand extension relating to their

high profile and top rated ‘COTTON COUNTY’ line have met with responding

success.

However beyond their professional portfolios, the human face of the

group that has always been deeply entrenched in social upliftment at every level.

Its most concert reflection are there for all to see – JAWAHAR LAL OSWAL

PUBLIC CHARITABLE TRUST which runs free dispensaries in remote areas to

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fulfill the medical need of the underprivileged. MOHAN DAI OSWAL MEMORIAL

HOSPITAL, promoted by Oswal Woollen Mills ltd. run as charitable institution

catering to a vast cross section of society .

In Nahar, like other good manufacturers, quality control begins right at the

cotton purchasing stage and cotton mixing is as manufacturing carefully done.

For a major reason for defective yarn is the improper mixing of cotton stringent

quality control then enable Nahar to sell its yarn even in competitative markets

Japan and north America and global brands like GAP, REEBOK, KISFUI AND

PIERRE CARDIN.

NAMES AND LOCATION OF GROUP COMPANIES

1. Oswal woolen mills

It is located in Ludhiana. The CMD of Oswal is Mr. J.L. Oswal. It was established

in 1949. the company is manufacturing all types of blended worsted yarns, lambs

wool yarn, knitting yarns, weaving yarns, blankets, lohis, shawls etc. it also has

the facility of wool combing. The company is proud to have highly popular

branded products of knitwear – MONTE CARLO and CANTERBURY. The main

operations of the company are at Ludhiana.

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2. Nahar Spinning Mills Ltd.

Mr. Dinesh Oswal is the MD of the this company. It is located at Ludhiana.

The company manufacturers all type of cotton, acrylic yarns, blended yarns and

knitted fibers. It is established in 1988, the company is now an ISO 9002

certification holder company. It is engaged in manufacturing of all types of cotton,

acrylic and blended yarn as well as knitted fabrics and garments . it has 5 plants,

a range of products, over 60% of which is aimed at export markets – USA, UK,

RFANCE NETHERLAND, SINGAPORE, EGYPT and RUSSIA.

3. Nahar Exports Ltd.

Mr. Dinesh Kumar is the MD of this company. It is located in Ludhiana. As ISO

9002 company Nahar exports has 5 plants with a spindlage capacity of 145000

spindles. The company manufacturing a wide range of premium specialty and

value added yarns manned by a dedicated workforce of 5000 exporting to

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enthusiastic customers in the competitive exports market by Europe, Hong Kong,

Singapore, Mauritius, South East Asian Countries.

4. Nahar Industrial Enterprises Ltd.

Mr. Kamal Oswal is the MD of this company. It is located in Ludhiana.

It is established in 1983 under the name of Oswal fats and oil limited. It went

under a total change over to become Nahar Industrial Enterprises Ltd. a decade

latter in 1994. After a series of mergers (Nahar fabrics in 1997, with Oswal cotton

mills in 2001, and with Nahar International and Nahar Sugar and Allied Industries

in 2005), NIEL is now an integrated textile unit. It has own yarn production,

weaving, and processing units, along with fabric manufacturing and retailing

outlets for marketing branded products units. Besides, it also has interests in

sugar and steel. The company was incorporated in sept. 1983. it had two

divisions under its umbrella, namely, oil and soap division and Textile division. Oil

and Soap division manufactured edible oils, toilet soaps, fatty acids, satiric acid,

glycerin, oxygen gas, sovent extracted rice brane oil and vanaspati.

Three units of NAHAR FABRICS LIMITED., OSWAL COTTON MILLS

LIMITED (OCML) and NIEL were amalmgamated w.e.f 1st April, 2001 as

NAHAR INDUSTRIAL ENTERPRISES LIMITED.

A) Nahar International Ltd.

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This company is merged into Nahar Industrial Enterprises Ltd. which is

now as integrated textile unit.it is incorporated in june 1970, it came under the

management of OWM Group in 1980 and given present name in 1994 – NAHAR

INTERNATIONAL LIMITED.

EXPORTS

Nahar`s export Market is in :-

1. USA

2. United Kingdom

3. Germany

4. Japan

5. Australia

6. New Zealand

7. Holland

8. Thailand

9. Hong Kong

10. Singapore

11. Taiwan

12. South Korea

13. Malaysia

14. Mauritius

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15. Dubai

16. Bahrain

17. South Africa

18. Canada

19. Egypt

20. Bangladesh

21. Russia

DETAIL OF TOP EXECUTIVES

1. Mr. J.L. Oswal - (Chairman-cum managing director)

2. Mr. Dinesh Oswal - Managing Director

3. Mr. Kamal Oswal - Director

4. Mr. Dinesh Gogna - Director

5. Mr. Sardari Lal Sehga - Executive Director

6. Mr. Komal Jain - director

7. Dr. Om Parkash sahni - Director

8. Mr. Gursharan Singh Dhiman - Director

9. Mr. Amarjeet Singh - Director

10.Mr. Kanwar Sain Maini - Director

11.Mr. Suresh Kumar Singla - Director

12.Dr(Mrs.)H.K.BAL - Director

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FEATURES OF NAHAR GROUP

1. Total number of units 11.

2. Number of Spindlage are 370000.

3. Product portfolio spinning : Spinning, knitting, fabrics processing, hosiery

garments, knitwear, soap, edible oils, sugar, steel, infrastructure

development and information technology.

4. Expert Market : U.S.A., United Kingdom, Germany, Russia, Japan,

Australia, New Zealand, Holland, Thailand, Hong Kong, Singapore,

Taiwan, South Africa, Canada, Egypt, Israel and Bangladesh.

5. Group turnover is Rs. 2500 crore.

6. No strike/accident situation and near zero staff turnover.

7. Important brand names are “COTTON COUNTY” , “MONTE CARLO” and

“CANTERBURRY”

8. Beyond their professional portfolio lies the human group that has always

been deeply enriched in social upliftment at every level like

Jawahar Lal Oswal public charitable trust

Mohan Dai Oswal Memorial Hospital

9.Nahar Group blazes a heads constantly revisiting itself to stay ahead.

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Chapter no. 3

NAHAR INDUSTRIAL ENTERPRISES LIMITED

Mr. Kamal Oswal is the MD of this company. It is located in Ludhiana.

It is established in 1983 under the name of Oswal fats and oil limited. It went

under a total change over to become Nahar Industrial Enterprises Ltd. a decade

latter in 1994. After a series of mergers (Nahar fabrics in 1997, with Oswal cotton

mills in 2001, and with Nahar International and Nahar Sugar and Allied Industries

in 2005), NIEL is now an integrated textile unit. It has own yarn production,

weaving, and processing units, along with fabric manufacturing and retailing

outlets for marketing branded products units. Besides, it also has interests in

sugar and steel. The company was incorporated in sept. 1983. it had two

divisions under its umbrella, namely, oil and soap division and Textile division. Oil

and Soap division manufactured edible oils, toilet soaps, fatty acids, satiric acid,

glycerin, oxygen gas, sovent extracted rice brane oil and vanaspati.

At present it has five divisions as follows:-

1. NIEL (UNIT : OSWAL FATS & OILS)

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Village Jalaldiwal, near Raikot, Distt. Ludhiana.

2. NIEL (UNIT : NAHAR FABRICS)

Village Jalalpur, Chandigarh-Ambala Road, Lalru,Distt. Patiala.

3. NIEL ( 100% EOU – SPINNING UNIT)

Village Jalalpur, Lalru, Diatt. Patiala.

4. NIEL (UNIT : SAMBHAV SPINNING MILLS )

Industrial Focal Point, Phase – viii, Mundian kallan, Distt. Ludhiana.

5. NIEL ( GARMENTS UNIT)

Focal Point , Ludhiana.

Quality policy:-

Quality policy is vital for any organization to make quality products, to

make continues improvements, to achieve satisfaction. In garment unit due to

consideration is given to products from production point to final consumption

point. Quality of the processed fabric and finished garment is inspected and

control to achieve the following objectives:-

1. Minimise rejection

2. Maximising the customer satisfaction by reducing complaints and returns.

3. To introduce new style, design acceptable in market.

4. To implement and maintain a quality management system as per ISO 9002.

5. To train employee for improving knowledge and skills.

6. To encourage employee participation for innovative development.

AWARDS

1ST Gold Trophy in Global Exports in 1989.

1st Silver Trophy in Hosiery in 1990.

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Export award consecutively for 5 years (1989-1990 to 1993-1994) for

export of woolen hosiery garments.

International award of excellent performance in exports in 1993.

Silver Trophy for 2nd highest export performance in 1998-1999.

ISO 9002 received in 2001.

Last but not least group companies have been awarded ISO-9002

certification by the bureau of Indian standards. As on the date 2nd largest

spinning group of the country.

ACHIEVEMENTS OF NAHAR

The group has also achieved excellence in exports which has also been

recognized by the export council as well as the Govt. of India by bestowing

several exports rewards and trophies.

1. In 1980

Incorporated as a private limited company.

2. In 1984

Recognized as an export house by Govt. of India.

Raised funds through maiden public issue to finance modernlization

and expansion.

3. In 1988

Recognized as a trading house by Govt. of India.

4. In 1989

First gold trophy in global exports.

5. In 1990

First silver trophy in global exports.

6. In 1993

International award for excellence performance in exports.

7. In 1995-96

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Turnover crossed the Rs. 200 crores mark.

8. In 1996

Receives ISO 9002 certification.

9. Also NIEL, GARMENTS UNIT is the recipient of State Level safety Award.

Due to its excellent export performance the company continues to enjoy

the status of “GOLDEN TRADIND HOUSE”. The export performance has also

enabled the company to win two trophies for year in non quota category and the

second one “SILVER TROPHY” for highest export of cotton yarn in non quota

category.

MAJOR COMPITITORS

1. MADURA GARMENTS

2. ARVIND MILLS

ARROW

ALLEN SOLLY

PETER ENGLAND

ELEMENTS

3. INDIGO NATION

4. VAN HAUSEN

5. LOCAL COMPANIES

DUKE

OCTAVE

VARDMAN (WOOLEN)

6. RAYMONDS

PARX

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JOHAN PLAYER

Chapter No.4

ORGANISATION CHART

Chairman Mr. jawahar Lal Oswal

Vice-Chairman Mr. Kamal Oswal

PersonnelMgr.Mr.H.N. Singhal

Corp. Finance Controller Mr. B.B.Gupta

Mkt.Manager

FinanceManager

PersonnelManager

Product & Dev. Mgr.

Communication Manager

Senior Marketing Manager Mr.P.Riana

Store Manager

ProductionManager

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FUNCTIONING OF DEPARTMENTS

An organization is a collection of various departments / units. These

departments are known as different departments like Marketing departments,

Financial departments, H R departments, etc. The success of any organization

depends upon functioning of these departments. If all departments works

smoothly, the organization will go smoothly and efficiently.

Quality policy:-

Quality policy is vital for any organization to make quality products, to

make continues improvements, to achieve satisfaction. In garment unit due to

consideration is given to products from production point to final consumption

point. Quality of the processed fabric and finished garment is inspected and

control to achieve the following objectives:-

1. Minimise rejection

2. Maximising the customer satisfaction by reducing complaints and returns.

3. To introduce new style, design acceptable in market.

4. To implement and maintain a quality management system as per ISO 9002.

5. To train employee for improving knowledge and skills.

6. To encourage employee participation for innovative development.

Finance department

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Mr. B.B.Gupta is the head of the department. Finance is the backbone of

every industry as entrepreneur cannot establish an industry without a sound

financial position. At Nahar Garment Unit there is a well computerized finance

department. There is well qualified staff consisting of executive officers and

clerks. Basically finance comes from three sources – Shareholders, Financial

Institutions, and Banks etc.

Functions :-

1. Financial Planning and Control

2. Financial Auditing.

3. Financial Requirements.

4. Capital Budgeting.

5. Cash Management.

6. Receivable Management.

7. Tax Administration.

Objectives of the department :-

1. Optimum utilizations of resources.

2. Check on the outflows and increment in inflows of cash and funds.

3. Providing the vision and a cushion for the future.

4. To fulfill the various legal and judicial obligations.

5. To maintain efficient Book Keeping System.

6. To inform the company about its financial position and performance.

7. To assist top management in decision making regarding short term as well

as long term involvement in funds.

Funds are utilized for the following purpose ;-

1. Acquiring fixed assets for oprations of the company.

2. For fixed investment in equities.

3. For promotion of sales and credit of the customers.

4. Building up sufficient staff, which include raw material, work progress and

finished goods.

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5. Advance to suppliers against supply and any deposits with the

government.

Production Department :-

Production department of garment unit is considered with production of Trousers,

shirts, and Jackets under the name of COTTON COUNTY. Mr. Abhijeet is the

head of the department. Production takes place in batches and the type of

machines used in production are Single needle machines, Bar Tech. machines,

Feed of machines, button holes machines, Button attach machines, Button

hamming machines, Flat Bed Flat Lock machines, Eye Lid Button machines,

Fusing machines, Pressing board and Bar code reader. The employees are

tailors, checkers, and pressman.

Objectives of the Department :-

1. To procure high quality raw material and other requirements as per the

standards.

2. To obtain the requirements for the most reasonable prices available.

3. to maintain healthy relations with vendors for timely and emergency

procurement of material.

Personnel Department :-

The human resource department is headed by corporate manager Mr.

H.N.Singhal who looks after the personnel functions of the whole group. Aim

of the department is to do manpower planning. Personal department is

concerned with the management of human resources. Records maintain are

as follows :-

1. Daily Attendance Register.

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2. Employees salary / wages record.

3. Leave with wages record.

4. Time records.

5. Wage Analysis Sheet.

Functions :-

1. HR Development

Training and Developmant

Appraisal of employees.

2. Personnel Management

Recruitment

Selection

Orientation

3. Industrial Relations

Attendance in Payment System.

Grievance Handling

Welfare Activities

Objectives ;-

1. Better service to employees and motivating them to achieve organizational goal.

2. To find out the weaknesses and strength of employees for further development.

IT department :-

Mr. Walia is the head of the IT Department. It renders very useful function

at Nahar, which is making use of computers to carry on its all type of business

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oprations in its entire unit. IT department is well equipped and IT professionals

performs the following functions :-

1. Handling computer operation problems of user departments.

2. Facilitating smooth running of the computer system.

3. Opening new codes for various transactions.

4. Providing computer training to employees.

5. On line processing.

Stores department :-

Stores executive heads store departments. The basic functions of stores are;-

1. To receive the material and issue the material other than raw material.

2. Store all type of raw material that is all consumable items.

Inventory is on of the basis of – ABC and VED analysis. In ABC analysis all

items are divided into three categories. A category includes most costly and

essential is 15 days, B is 20 days, C is 30 days.

Procedure for material handling in stores ;-

1. Tentative requirements by user departments is given to purchase department

through stores for procurement, planning.

2. Then once the material is reached to factory premises, the gate entry is

matched with purchase order.

3. Material is then weighted on Weight Bridge.

4. After weighting the document is sent to stores with material.

5. Material Inspection Note is sent to the user department for making inspection

by them.

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6. User department does inspection by physical inspection.

7. At least material is issued as and when needed by departments through

material requisition slips.

Marketing Department;-

Mr. Sachin Sahney is the head of marketing department. Marketing

department is concerned with accessing consumer needs and developing

marketing strategy to satisfy the consumer needs in a best ways. Marketing

department at Nahar Garment Unit performs its functions as follows:-

1. Market Survey.

2. Developing Marketing Strategy.

3. Providing feed back to production planning department with ready to wear

fashion trends, styles, shades, design and fabric.

4. Appointment of commission agents in all states of India on commission basis

to book orders for them and assure them payments.

5. Handling enquiry, orders through letters, faxes, phone calls, visiting dealers.

6. Advertising and publicity is undertaker to promote sales of company.

Objectives:-

1. To procure as much orders as possible.

2. To provide maximum customer satisfaction.

3. To maintain cordial relations with customers for long term association.

4. To inform the organization regarding the various policies followed by

competitors.

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Product Development Department:-

Mr. Trun Kabra is the head of department. Product Development Department

is concerned with development of garment products. Product Development

Department is engaged in development of garments with respect to shades,

styles, design, and colors etc. it also includes garment accessories like tags,

buttons, labels, zippers, packing etc. Product Development is a continues

process and is done on the basis of market survey, feedback from vendors

changing fresh trends and market survey.

Objectives:-

1. To produce quality products.

2. To fulfill the orders of the customers with in the stated time.

3. To maximize customization.

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Chapter No. 5

SWOT ANALYSIS

The SWOT analysis is a systematic identification of internal strength and

weaknesses of the business and environmental opportunities and threats being

faced by the business and provide information that is helpful in matching the firm

resources and capabilities to the competitive environment in which it operates. It

is necessary for the organization to analyse its weakness that can be removed by

undertaking the project and what opportunities can be exploited and strength can

be strengthen more. As such, it is instrumental in strategy formulation and

selection. It is dynamic and useful framework for choosing a strategy. The

following diagram shows how a SWOT analysis fits into an environmental scan:-

SWOT Analysis Framework

Environmental scan

Internal External Analysis Analysis

Strength Weaknesses Opportunity Threats

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SWOT Matrix

Strengths:- Nahar`s strengths are:-

1. Resources and Capabilities.

2. They have the strong Brand names.

3. Good Reputation among customers.

4. Latest machines due to which good quality is produced.

5. Strict quality checks at different level of production to assure the quality

products.

Weaknesses:- The absence of certain strength may be viewed as weakness.

Nahar`s weaknesses are:-

1. Fully fashioned unit of company has targeted mainly highest income

groups with the products like Monte Carlo.

2. Lack of commercial schemes / promotional schemes.

Opportunity:- The external environment analysis may reveal certain new

opportunities for profit and growth. Nahar`s opportunities are:-

1. Arrival of new technology.

2. New Markets.

3. Globalization.

Threats:- The changes in the external environment also may present threats to

the firm. Nahar`s threats are:-

1. Shift in consumers tastes away from the firm`s products.

2. Emergence of the substitute product.

3. Threat from competitors like Vardhman and Arvind Mills.

4. MNC`s because of their large financial base, better technology is threat to

domestic textile sector.

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UNIT – 2

TITLE

Study on the perception of customers regarding Cotton County in

Ludhiana

Chapter no. 1

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INTRODUCTION

Cotton County ready to wear Brand

Cotton County is gearing up to revolutionize the retailing industry in India.

Cotton County is ready to wear Brand of Indian Apparel Maker Nahar retail ltd.

India. Cotton County is having 600 retail stores to which it wants to double it upto

1000 in over next two year. Cotton County has three production plants and 3000

workers. Mr. Jawahar Lal Oswal is the MD of the Nahar Retail Ltd. India private

ltd. COTTON COUNTY offers complete range in menswear and also for ladies

and kids.

PRODUCT PRODUCED

TROUSERS

SHIRTS

DENIMS

CARGOS

T-SHIRTS

JACKETS

PULLOVERS

ITS PRODUCTS

PRODUCTS RANGE SIZE

TROUSERS 799 – 3099 28 – 42

SHIRTS 799 – 2599 38 – 44

DENIMS 1299 – 1799 28 – 44

T-SHIRTS 399 – 1799 Free size

JACKETS 1599 – 10099 Free Size

MISSION AND VISION

Mission

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We aim to meet the aspirations of our customers through our offerings of

contemporary fashion and international quality at affordable prices. We look at

every Indian as our customer and will operate on a Pan-India basis in Metro, Tier

I, Tier II and Tier III cities and towns. We will create a leadership position in this

field by growing faster than competition. We will achieve our goals of customer

satisfaction through product excellence and our growth objective through

employee motivation and prudent financial policies for investor satisfaction.

Vision

To be pro-active in assessing customer needs and to deliver quality

products.

To grow as a leader ahead of the competition through internal

performance achievements.

To stand by our commitments to our Vendors, Franchisees and

Employees.

Chapter no. 2

Review Literature

In this chapter an attempt has been made to present in brief a review of

the selected, which have direct or indirect relevance to the subject. It gives an

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overview of the findings of the academic researchers who have followed the path

which study intends to trends. So it is necessary and important to review the

literature of that particulars field related topic.

The dynamics of the textile industry are changing. Mumbai-based

Raymond made the transition from a ‘complete man’ to a ‘complete brand’ by

launching its kidswear brand Zapp! in 2006. Ahmedabad-based Arvind Mills

loves garments more these days than the ‘Ruf n Tuf’ world of denim. Reason:

realisations and earnings have been hit due to oversupply in the denim market.

No wonder it is stitching garments double quick. It plans to fetch 30 per cent of

revenues from the segment by the end of FY2009. Bangalore-based Madura

Garments, owned by Mumbai-based Aditya Birla Nuvo, is unveiling new clothing

lines too. It is now eyeing a kidswear foray and is also betting big on the mass

segment.

What’s new in the sector is that textile majors are now stitching

together alliances with global players. For instance, Raymond entered into a JV

in November 2006 with Grotto of Italy. Arvind Brands of Arvind Mills formed a JV

with US-based VF Corporation (Lee and Wrangler brands) last September.

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The textile giants are also busy recasting operations. While Raymond

transferred the company’s denim business to Raymond UCO Denim, the new JV

company for the denim business, Arvind moved businesses under Arvind

Fashions to VF Arvind Brands and demerged the garment business division of

Arvind Brands. That’s a lot of action.

The economic times in 2008 – This article tells about the Textile

Industry is not only among the top export earners but is also an area where the

country is at least on the halfway mark vis-a-vis the coveted 5% share we are

aiming at in global exports. We already have over 3% share in global exports and

we must aim at trebling it by 2020. It is towards this end that we set a target of

$50 billion of exports by 2010. However, we are not even half way through.

Textile exports in 2008-09 are expected to be $22-23 billion, almost at the same

level as in the previous year.

Business India (Reconstructing initiatives) – this article tells about the

regrouping of the Nahar Group of companies and its growth oriented strategy.

The article tells about the Nahar Empire which consists of Nahar Exports, Nahar

Spinning Mills, Oswal Woolen Mills and Nahar Industrial Enterprises Ltd. with a

large number of textile companies investing in the business and expending their

facilities, the exposures of the companies to variations in raw material production

is highlighted.

The Hindu Business Line June 2006 – The article views the Raymonds

venture into the ready to wear segment. The company forayed into the kids wear

segment with the Zapp Brand. The different brand Park Avenue, Park and

Manzoni has created the different segments. The company positioned its brand

Manzoni in competition with Huge Boss but analyst feel that it is too early to

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compare Manzoni with brands such as Huge Boss. Zapp brand is targeting the

kids and it is segments as only kid`s life style brand.

The Hindu Business Line – Ready Made Garments : Picking up the

threads. The article by Nath Balakris Hnan throws light on trend in the ready

made garment industry. The growing craze in the consumer about ready to wear

segment. The customers are more intended towards blended ready to wear

garments. The consumers realize the convenience of ready made garments, so

the Indian consumers go for ready to wear garments in a big way.

In 2007-08, retail boom had buoyed entrepreneurs, and a lot of them had

diversified into the apparel industry. Now, they feel technology-enabled textile is

the right area to venture into In A bid to beat the marginal slowdown in textile

exports from the state as well as boost the domestic market in textiles, the

Southern Gujarat Chamber of Commerce & Industry (SGCCI) has organised an

international trade fair in Surat.

The SGCCI also wants to promote Surat as a textile hub (not just fabric,

but also fibres). SGCCI president Chetan Shah said: “Though the textile sector

has not been badly affected by the slowdown, we want to boost exports from

Surat. The idea is not to increase the volume of business in a short time, but to

promote Surat to the direct manufacturers.” He added: “The manufacturers in

the UK and other foreign countries are not aware that the fabric reaching them is

made in Surat. They usually buy it either from Mumbai or Bangalore. The idea is

to invite them to buy it from Surat so that we can avoid the agents.”

Chapter No. 3

Objectives:-

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1. To study the features which influence the customers while purchasing ready to

wear garments.

2. To study the satisfaction level of the customers regarding the brand.

3. To study the scope of COTTON COUNTY as a future brand.

Chapter No. 4

Limitations of the study

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In spite of all the care and efforts has come some basic limitations, which can not

be avoided, and the constraints under which the researcher has to work caused

these limitations. The present study may have the following limitations :-

1. The study is unable to escape the usual limitation due to constraints of

Time, Money, and others sources, where as a wider geographical

coverage would have made the study more representative.

2. Some of sampling and non-sampling errors may have crept into the

study.

3. Every efforts was made to extract the correct information from the

respondents, but the ignorance on their part could have played its role.

4. The study was limited to 100 respondents only.

5. The accuracy of result was limited to the reliability of method of

investigation, sampling techniques and analysis of data.

6. Despite the best efforts to include all-important variables, the chance of

some variables not appearing in the study could not be ruled out.

Chapter No. 5

RESEARCH METHODOLOGY

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It describes the data collection method, the sampling plan, the tools of

investigation, planning and testing of questionnaire and the limitations of the

study. The study requires the data to be collected from two different sources i.e.

the primary source and the secondary source. The primary data is collected by

the means of consumers survey designed to know the consumer preferences in

regards to the selected ready to wear brand and the secondary data through the

various journals and newspapers.

Research methodology is the specification of method of acquiring the

information needed to structure or solve the problem at hand. It is not concerned

to decision of the fact, but also building up to data knowledge and to discover the

news facts involved through the process of dynamic change in the society.

1.1 Research Methodology For Consumer Survey

(A) Research Design

Present study enquired and brought forward the results concerning the set

objectives specified before which relates to description of the state of affairs as a

result it clearly stated that it was a DESCRIPTIVE STUDY, which includes fact

finding enquiries of different kinds.

(b) Research Instrument

The research instrument used for the study was a questionnaire, which was used

to unearth the effects and preferences of various consumers regarding the

selected study to wear brand. This technique was followed in order to obtain

better responses since certain questions required some explanation and had to

be translated in required language as would be felt suitable in that situation.

Besides this technique also facilitates an earthly response in spite of the less

time available to respondent for completing the questionnaire.

(c) Sampling Design

(1) Universe:- The universe was infinite in this study. It is all the individuals

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who use ready to wear garments.

(2) Population:- The population in this study is all the individuals in Ludhiana

who use branded ready to wear garments.

(3) Sampling Unit:- The sampling unit was an individual who use Cotton

county Brand reside in Ludhiana.

(4) Sample Size:- The sample size for the study was 100 individuals of

Ludhiana city.

(5) Sampling Procedure;- Due to the time and resource constraints the

sampling procedure which was followed by convenient sampling which

does not afford any basis for estimating the probability that each item.

NEED OF RESEARCH

The purpose of research is to discover answers to questions through the

application of scientific procedures. This research study was done to know about

the perception of consumers regarding COTTON COUNTY. The needs of the

study arise because Koutons is the main rivel brand of Cotton County (Nahar

Industrial Enterprises Ltd.) and the company wants to know about the perception

of the consumers regarding Cotton County.

Chapter No. 6

RESULTS AND DISCUSSIONS

The whole analysis was divided into four parts i.e.four age groups. As

different age groups have different opinions in regards to Cotton County. And

then also a combined result of all age groups was made which brought all the

groups together and provided a common result or overall result of different age

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groups, resulting in fulfilling of all the objectives of the study. The sample

represent study consisted of 100 viewers who use Cotton County and residents

of ludhiana. The detail and analysis is detailed as per various questions asked

through questionnaire from respondents.

4.1 Profile of Respondents:-

Tab. 4.1-Profile of Respondents (N=100)

Respondents No. of Respondents Percentage

Users of Cotton County 100 100

Those who don`t use 0 0

TOTAL 100% 100%

It is clear from the above table, the total sample size of research is 100

Respondents, and all are using Cotton County.

4.2 Profile of Respondents on the basis of age and occupation:-

Tab. 4.2- Age and Occupation of Respondents (N=100)

Status

Age

Student Serviceman Businessman Housewives Total

Below 20 10(10%) 1(1%) 4(4%) 0(0%) 16(16%)

20-30 16(16%) 13(13%) 13(13%) 1(1%) 43(43%)

30-40 0(0%) 9(9%) 12(12%) 2(2%) 23(23%)

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Above 40 0(0%) 5(5%) 11(11%) 2(2%) 18(18%)

Total 26(26%) 28(28%) 41(41%) 5(5%) 100(100%)

Fig. 4.2- Age and Occupation of Respondents (N=100)

Out of 100 Respondents majority of them i.e. 41% were businessman, followed

by 28% serviceman. There were 26% respondents are students, followed by 5%

housewives.

4.3 Some other Brands known to the Respondents:-

Tab.4.3 Table showing about other brands which are known to

the Respondents(N=100)

BRANDS RESPONDENTS

Peter England 36

Koutons 24

Adidas 21

Duke 20

Lee Cooper 18

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Monte Carlo 15

Fig.4.3 Figure showing about other brands which are known to

the Respondents(N=100)

Out of 100 Respondents majority of them i.e. 36 were aware of peter England,

followed by 24 from Koutons. There were 21 Respondents who were aware of

Adidas, followed by 20 from Duke, 18 from Lee Cooper and 15 were aware of

Monte Carlo.

4.4 Profile of Respondents who were came to know about Cotton

County From different sources:-

Tab. 4.4 Table of Respondents who were came to know

about Cotton County From different sources(N=100):-

SOURCES RESPONDENTS

Newspaper 56

Electronic Media 35

Magazines 46

Friends 55

Tab. 4.4 Table of Respondents who were came to know

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about Cotton County From different sources(N=100):-

Sources

Out of 100 respondents majority of them i.e. 55 came to know through

Friends, followed by 56 from Newspapers. There were 46 respondents who

came to know through Magazines, followed by 35 through Electronic Media.

4.5 Profile of Respondents on the basis of time period for which

they are using the Brand Cotton County.

Tab. 4.5 Table on the basis of time period for which they are

using the Brand Cotton County.(N=100)

Time Period RESPONDENTS PERCENTAGE

0-4 months 27 27%

4-8 months 30 30%

8-12 months 27 27%

More than one year 16 16%

Total 100 100%

Fig. 4.5 Figure on the basis of time period for which they are

using the Brand Cotton County.(N=100)

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It is clear from the above diagram that out of 100 respondents majority of

them i.e. 30% were using Cotton County Brand from 4-8 months, followed by

27% for more 0-4 months as well as 8-12 months. There were 16% respondents

who are using it for more than one year.

4.6 Features which must be present in ideal ready to wear

Brand:-

The respondents were asked to give important attributes which must be

present in ideal ready to wear Brand.

Tab. 4.6 Table showing features which must be present in ideal

ready to wear Brand(N=100):-

FEATURES NO. OF RESPONSES

Excellent Fabric Quality 65

Fashionable Style 62

Good Fitting 71

Low Price 53

Popular Brand Name 70

Attractive Colors 35

Discount 62

Fig. 4.6 Figure showing features which must be present in ideal

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ready to wear Brand(N=100):-

It is clear from the above diagram that out of 100 respondents majority of

them i.e. 71 believe that good fitting is must in ideal ready to wear Brand,

followed by 70 for popular Brand name. there were 65 respondents who

believe that excellent fabric quality is also an important feature, followed by

62 for fashionable style as well as Discount, also there were 53 for low price

and 35 for Attractive colors.

4.7 importance of features for selecting an ideal ready to wear

Brand :-

The respondents were asked to assign importance to various attributes for

selecting an ideal ready to wear Brand. The responses were recorded on the

Likert scale. The responses were ranked from necessary to not at all important

and the weights were given as follows:-

Level of Importance Weights

Necessary 1

Very Much Important 2

Very Important 3

Some what Important 4

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Important 5

Least Important 6

Not at all Important 7

The analysis of the questions importance to attributes was done through

mean score. The results of the responses and analysis are as enlisted below:-

Tab. 4.7 Table showing features are important in ideal ready

to wear Brand(N=100) :-

Features Mean Score Ranking

Attractive Colors 3.02 1

Discount 3.59 2

Good Fitting 3.71 3

Popular Brand Name 3.81 4

Fashionable Style 3.90 5

Low Price 4.05 6

Excellent Fabric Quality 5.85 7

Fig. 4.7 figure showing features are important in ideal ready

to wear Brand(N=100) :-

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The most important attribute was attractive colors for selecting an ideal ready

to wear Brand. The mean score of this attribute comes out to be 3.02 which implies

that respondents found this as very important attribute for selecting an ideal ready

to wear Brand.

Second in the order of important was discount. The mean score for the

discount was 3.59 which lies between 3 and 4, which means that this attribute was

very important for selecting an ideal ready to wear Brand.

The third attribute in order of performance was good fitting. Its mean score is

3.71 which lies between 3 and 4, which means that this attribute was very

important for selecting an ideal ready to wear Brand.

Other attributes in order of importance were Low Price (Mean Score = 4.05),

Popular Brand Name (Mean Score=3.81), Fashionable Style (Mean Score = 3.90),

Excellent Fabric Quality (Mean Score = 5.85), and these were regarded as the

most important attributes.

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4.8 Features which are present in Cotton County Brand:-

The respondents were asked to give important attributes which are present in

Cotton County Brand.

Tab.4.8 Table showing features which are present in Cotton

County Brand(N=100):-

FEATURES NO. OF RESPONSES

Excellent Fabric Quality 59

Fashionable Style 64

Good Fitting 70

Low Price 62

Popular Brand Name 62

Attractive Colors 41

Discount 71

Fig.4.8 Figure showing features which are present in Cotton

County Brand(N=100):-

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It is clear from the above diagram that out of 100 respondents `s majority

of them i.e. 71 believe that discount is the main feature in Cotton County,

followed by 70 for good fitting, followed by 64 for fashionable style. There

were 62 respondents who believe that low piece as well as popular brand

name is also an important feature, also there were 59 for excellent fabric

quality, 41 for attractive colors.

4.9 Satisfaction level of the Respondents:-

The respondents were asked to give their satisfaction level with respect to all

the features. The responses were recorded on the Likert Scale. The

responses were ranked from highly satisfied to highly dissatisfied and the

weights were given as follows. The analysis of the questions importance to

attributes was done through mean score. The results of the responses and

analysis are as enlisted below:-

Tab.4.9.1 Table showing satisfaction level of the Respondents

for fabric quality (N=100):-

Level of Satisfaction N0. of Responses Percentage

Highly Satisfied 63 63%

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Satisfied 28 28%

Neutral 6 6%

Dissatisfied 2 2%

Highly Dissatisfied 1 1%

Fig.4.9.1 Figure showing satisfaction level of the Respondents

for fabric quality (N=100):-

It is clear from the above diagram that out of 100 respondents`s majority of

them i.e. 63% were highly satisfied from fabric quality, followed by 28% who

were satisfied. 6% were neutral, 2% were dissatisfied and there were only 1%

respondents who were highly dissatisfied from the fabric quality.

Tab.4.9.2 Table showing satisfaction level of the Respondents

for fashionable style (N=100):-

Level of Satisfaction N0. of Responses Percentage

Highly Satisfied 9 9%

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Satisfied 61 61%

Neutral 24 24%

Dissatisfied 5 5%

Highly Dissatisfied 1 1%

Fig.4.9.2 Figure showing satisfaction level of the Respondents

for fashionable style (N=100):-

It is clear from the above diagram that out of 100 respondents`s majority of

them i.e. 61% were highly satisfied from fashionable style, followed by 24%

who were neutral. 9% were highly satisfied, 5% were dissatisfied and there

were only 1% respondents who were highly dissatisfied from the fashionable

quality.

Tab.4.9.3 Table showing satisfaction level of the Respondents

for Good Fitting (N=100):-

Level of Satisfaction N0. of Responses Percentage

Highly Satisfied 16 16%

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Satisfied 26 26%

Neutral 55 55%

Dissatisfied 1 1%

Highly Dissatisfied 2 2%

Fig.4.9.3 Figure showing satisfaction level of the Respondents

for Good Fitting (N=100):-

It is clear from the above diagram that out of 100 respondents`s majority of

them i.e. 55% were neutral from good fitting, followed by 26% who were

satisfied, 16% were highly satisfied, 1% were dissatisfied and there were only

2% respondents who were highly dissatisfied from the good fitting.

Tab.4.9.4 Table showing satisfaction level of the Respondents

for Low Price (N=100):-

Level of Satisfaction N0. of Responses Percentage

Highly Satisfied 18 18%

Satisfied 39 39%

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Neutral 27 27%

Dissatisfied 16 16%

Highly Dissatisfied 0 0%

Fig.4.9.4 Figure showing satisfaction level of the Respondents

for Low Price (N=100):-

It is clear from the above diagram that out of 100 respondents`s majority

of them i.e. 39% were satisfied from Low Price, followed by 27% who were

neutral, 18% were highly satisfied, 16% were dissatisfied and no respondents

who is highly dissatisfied from the Low price.

Tab.4.9.5 Table showing satisfaction level of the Respondents

for Brand Name (N=100):-

Level of Satisfaction N0. of Responses Percentage

Highly Satisfied 21 21%

Satisfied 33 33%

Neutral 38 38%

Dissatisfied 7 7%

Highly Dissatisfied 1 1%

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Fig.4.9.5 Figure showing satisfaction level of the Respondents

for Brand Name (N=100):-

It is clear from the above diagram that out of 100 respondents`s majority of

them i.e. 38% were neutral from Brand Name, followed by 33% who were

satisfied, 21% were highly satisfied, 7% were dissatisfied and there were only

1 % respondents who were highly dissatisfied from the Brand Name.

Tab.4.9.6 Table showing satisfaction level of the Respondents

for Attractive Colors (N=100):-

Level of Satisfaction N0. of Responses Percentage

Highly Satisfied 11 11%

Satisfied 41 41%

Neutral 32 32%

Dissatisfied 15 15%

Highly Dissatisfied 1 1%

Fig.4.9.6 Figure showing satisfaction level of the Respondents

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for Attractive Colors (N=100):-

It is clear from the above diagram that out of 100 respondents`s majority of

them i.e. 41% were satisfied from Attractive Colors, followed by 32% who

were neutral, 11% were highly satisfied, 15% were dissatisfied and there

were only 1 % respondents who were highly dissatisfied from the Attractive

Colors.

Tab.4.9.7 Table showing satisfaction level of the Respondents

for Discount (N=100):-

Level of Satisfaction N0. of Responses Percentage

Highly Satisfied 21 21%

Satisfied 36 36%

Neutral 36 36%

Dissatisfied 5 5%

Highly Dissatisfied 2 2%

Fig.4.9.7 Figure showing satisfaction level of the Respondents

for Discount (N=100):-

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It is clear from the above diagram that out of 100 respondents`s majority of

them i.e. 36% were satisfied from discount, followed by 36% who were

neutral, 21% were highly satisfied, 5% were dissatisfied and there were only

2% respondents who were highly dissatisfied from discount.

4.10 Overall Satisfaction with the ready to Wear Brand Cotton

County.

Tab.4.10 Table showing who are satisfied with Cotton County

(N=100):-

RESPONSE NO. OF PEOPLE PERCENTAGE

Satisfied 66 66%

Dissatisfied 34 34%

Fig.4.10 Figure showing who are satisfied with Cotton County

(N=100):-

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It is clear from the above diagram that out of 100 respondents`s majority of

them i.e. 66% were overall satisfied from the product Cotton Countuy,

followed by 34% who were not overall satisfied from the product Cotton

County.

4.11 If not satisfied, the behavior of the respondents would be:-

Tab. 4.11 Table showing the behavior if the respondents are

not satisfied with the product(N=100)

RESPONSE RESPONDENTS PERCENTAGE

Would shift to another Brand 70 70%

Would not shift to another Brand 30 30%

Fig. 4.11 Figure showing the behavior if the respondents are

not satisfied with the product(N=100)

.

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It is clear from the above diagram that out of 100 respondents`s majority of

them i.e. 70% would shift to another brand whereas 30% will stick to the

same product for the more time.

4.12 Amount comfortably spent by respondents on shirts and

trousers:-

Tab. 4.12.1 Table showing the amount comfortably spent by

respondents on shirts(N=100)

AMOUNT RESPONDENTS PERCENTAGE

<250 2 2%

250 - 500 34 34%

500 – 750 58 58%

750 – 1000 5 5%

>1000 1 1%

Fig. 4.12.1 Figure showing the amount comfortably spent by

respondents on shirts(N=100)

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It is clear from the above diagram that out of 100 respondents`s majority of

them i.e. 58% spent 500-750 R. on an average on shirts per month, followed

by 34% who spent 250-500, 5% spent 750-1000 Rs. On an average on shirts

per month, 1% were spending>1000 Rs. on an average on shirts per month.

Tab. 4.12.2 Table showing the amount comfortably spent by

respondents on Trousers(N=100)

AMOUNT RESPONDENTS PERCENTAGE

<250 0 0%

250 – 500 23 23%

500 – 750 47 47%

750 – 1000 28 28%

>1000 2 2%

Fig. 4.12.2 Figure showing the amount comfortably spent by

respondents on Trousers(N=100)

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It is clear from the above diagram that out of 100 respondents`s majority of them

i.e. 47% spent 500-750 R. on an average on trousers per month, followed by

28% who spent 750-1000, 23% spent 250-500 Rs. On an average on trousers

per month, 2% were spending>1000 Rs. on an average on trousers per month.

4.15 Comment on the prospects of COTTON COUNTY as a future

Brand:-

In brief the respondents feel that COTTON COUNTY is having a bright future

provided its prices are lowered. Cotton County is a premium Brand for the middle

income segment and a daily wear brand for higher income groups. Some

respondents felt that continues discount schemes can lower the image of Cotton

County among its customers as a premium brand. As a set of customers felt that

Cotton County is having a great scope to grow as a future brand.

Chapter No. 7

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CONCLUSION AND SUGGESTIONS

CONCLUSION:-

1. Majority of the respondents are overall satisfied with the Brand.

2. Respondents feel that the Brand is having the bright future but the due

consideration must be given on price.

3. Majority of the respondents become aware of the brand through

Newspapers and Friends.

4. Large extent of customers are using the product Cotton County for the

period of less than one year.

5. Popular Brand Name is the most preferred feature which consumers look

out for in the ideal ready to wear brand.

6. Discount is the most preferred feature of Cotton County among

customers.

SUGGESTIONS:-

1. Company should focus on advertisements of Brand.

2. Company should focus on retaining the old customer base.

3. Company should make the product available in market at suitable prices.

4. Brand name should be made more popular amongst the customers.

Chapter No. 8

QUESTIONARIE

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Q1. Do you use Cotton County Brand?

A1. a) Yes b) No

Q2. Name some other Brands in ready to wear segment?

A2. a)

b)

c)

d)

e)

Q3. How did you come to know about Cotton County Brand?

A3. a) Newspapers b) Electronic Media

c) Magazines d) Friends

Q4. For how long time you are using Brand Cotton County?

A4. a) 0 – 4 Months b) 4 – 8 Months

c) 8 – 12 Months d) More than one year

Q5. Please tick the features which must be present in ideal ready to wear Brand?

A5. a) Excellent Fabric Quality

b) Fashionable Style

c) Good Fitting

d) Low Price

e) Popular Brand Name

f) Attractive Colors

g) Discount

Q6. Please rank the top three features in decreasing order of preference? (with 1

representing the most important and 7 representing the least important )

A6. a) Excellent Fabric Quality

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b) Fashionable Style

c) Good Fitting

d) Low Price

e) Popular Brand Name

f) Attractive Colors

g) Discount

Q7. Please tick the features which are present in Cotton County?

A7. a) Excellent Fabric Quality

b) Fashionable Style

c) Good Fitting

d) Low Price

e) Popular Brand Name

f) Attractive Colors

g) Discount

Q8. Please give scale of your satisfaction level?

A8.

Scale

Features

Highly

Satisfied

Satisfied Neutral Dissatisfied Highly

Dissatisfied

Fabric Quality

Fashionable Style

Good Fitting

Low Price

Brand Name

Attractive Colors

Discount

Q9. Are you overall satisfied with the ready to wear brand which you are using?

A9. a) Yes b) No

Q10. If you are not satisfied, then would you like to shift over to another brand in

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future?

A10. a) Yes b) No

Q11 What amount do you comfortably spent on your shirts and trousers?

A11.

Rs.

Clothes

<250 250-500 500-750 750-1000 >1000

Shirts

Trousers

Q12. Comment on the prospects of Cotton County as a future Brand?

A12.

PERSONAL INFORMATIONNAME:-

GENDER:-

AGE:-

OCCUPATION:-

ADDRESS:-

PHONE NUMBER:-

INCOME LEVEL:- a) <10000 b)10000to15000

c) 15000 to 20000 d) >20000

BIBLOGRAPHY

http://www.bharattextile.com/

http://www.texprocil.com/

http://www.owmnahar.in/index.php

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http://www.owmnahar.in/nahar_indust.html

http://www.owmnahar.in/profile.html

http://www.owmnahar.in/management.html

http://www.owmnahar.in/people.html

http://www.owmnahar.in/products.html

http://www.owmnahar.in/fabrics.php

http://www.owmnahar.in/finan.html

http://www.owmnahar.in/niel_fan.html

http://www.owmnahar.in/nahar_saga.html

http://www.owmnahar.in/export_market.html

http://www.owmnahar.in/view_news.php

http://www.cottoncounty.in/

http://economictimes.indiatimes.com/

http://economictimes.indiatimes.com/search.cms

http://www.indianexpress.com/

http://www.business-standard.com/india/

http://www.thehindubusinessline.com/

C.V. Gupta Research Methodology