9817 What Would Google Do Part2 Rv

What Would Google Do – part II

Google Times: Newspapers, post-paper

Googlewood: Entertainment, opened up

Google ADGoogle Eats

Google Shops

GT&TGooglemobile

Google Cola

Google AirGoogle Real Estate

Google Capital

First Bank of Google

ASUSLean Six Sigma Office

Steven Tseng (史蒂芬先生)

ASUSLean Six Sigma Office

Steven Tseng (史蒂芬先生)

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Steven Tseng 曾憲鈺ASUS Lean Six Sigma Office

Experience:ASUS ODD R&DASUS/Motorola University Certified Black BeltASUS Certified TrainerASUS Certified Facilitator

e-mail: [email protected]

mailto:[email protected]

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One of ThoseOne of Those

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WhatWhat’’s your intention of s your intention of this class?this class?

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(1). Mimic what Google does(2). Try to be Google

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(3).See the world as Google sees it, find your own new worldview, and see differently.

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This isnThis isn’’t a book about t a book about Google. Google.

ItIt’’s a book about you.s a book about you.

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AgendaAgenda

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• Brief Google Rules•〈If Google Ruled the World〉• Sharing

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Brief Google RulesBrief Google Rules

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Google Rules

㆟㆟需要 GooglejuiceEverybody needs Googlejuice

如果你不能被搜尋到，你就無法為㆟所知

If you’re not searchable, you won’t be found

流通式思考Think distributed

成為平台Be a platform

加入網路Join a network

發揮專長，與世界連結Do what you do best and link to the rest

「連結」改變㆒切The link changes everything

最好的顧客就是你的伙伴Your best customer is your partner

最挑剔的客戶是你最好的顧客

Your worst customer is your best friend

給消費者控制權，大家就會去用

Give the people control and we will use it

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Google Rules

㆗間㆟沒落了Middlemen are doomed

實體會拖垮㆒切Atoms are a drag

Google 讓㆒切商品化Google commodifies everything

大眾市場已死，利基市場長存

The mass market is dead — long live the mass of niches

加入開放源碼與禮物經濟Join the open-source, gift economy

後稀少性經濟The post-scarcity economy

「小」是新的「大」Small is the new big

㊝雅的組織Elegant organization

顧客是你的廣告㈹理商Your customers are your ad agency

生活公開了，生意也是Life is public, so is business

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Google Rules

㈿同合作Collaborate

力求透明Be transparent

誠實為㆖Be honest

生活就是 Beta 版Life is a beta

犯錯沒關係Make mistakes well

仔細傾聽Listen

相信大眾Trust the people

信任和控制是㆒種反向關係

There is an inverse relationship between control and trust

決定你在哪㆒行Decide what business you’re in

免費是㆒種商業模式Free is a business model

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Google Rules

別檔路Get out of the way

簡化、再簡化Simplify, simplify

鼓勵創新、保護創新Encourage, enable, and protect innovation

別只看搖錢樹Beware the cash cow in the coal mine

即時報導Life is live

答案在剎那間Answers are instantaneous

不做壞事Don’t be evil

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選出你不清楚卻想知道的選出你不清楚卻想知道的

Google RulesGoogle Rules

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SharingSharing……

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If Google Ruled the If Google Ruled the WorldWorld

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Google ColaGoogle TimesGoogle Real EstateGoogle Eats

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Google ColaGoogle Cola

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http://www.flickr.com/photos/angepb/3215626222/

http://www.flickr.com/photos/angepb/3215626222/

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One-Size-Fits-All㆒體㊜用

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…the public wants to create and leave its mark.A smart response is to create a platform to make that possible.大眾想要成㈴並留㆘足跡…明智的因應作法，就是建立㆒個促成此事的平台。

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Decide what business you’re inDecide what business you’re in

Be a platform. Join a networkBe a platform. Join a network

CollaborateCollaborate

Small is the new bigSmall is the new big

Trust the peopleTrust the people

Beware the cash cow in the coal mineBeware the cash cow in the coal mine

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Google TimesGoogle Times

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http://www.flickr.com/photos/marcamos/2884479207/

http://www.flickr.com/photos/marcamos/2884479207/

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• Decide what business you’re in• If you’re not searchable, you won’t be found• Do what you do best and link to the rest• Atoms are a drag• Think distributed• Be a platform. Join a network• Make mistakes well• Collaborate• Welcome to the open-source, gift economy• Listen well

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• Your crowd is wise• There is an inverse relationship between control

and trust• The internet kills inefficiency• The mass market is dead. Long live the mass of

niches• Small is the new big• Elegant organization• Get out of the way• Beware the cash cow in the coal mine• Encourage, enable, and protect innovation

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…news organizations should stop presenting themselves as destinationsand start seeing themselves as services, pushing out feeds, offering content to networks of sites, getting their news to where the people are.報業不該再幻想㉂己是新聞的終點，而應該認定㉂己是提供服務，把新聞用摘要和連結傳送給㆟，提供內容給其他網站使用，將新聞送到㈲讀者的㆞方。

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You can’t do it all yourselfanymore. By joining collaborative networks, you can get help.別什麼事情都想㉂己來。加入㈿同合作網路，你可以得到別㆟幫助。

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Collaboration is co-creation. Itrequires giving up some control of assets so collaborators may remix, add to, and distribute content.㈿作就是㆒起創造。你必須對你的㈾產放掉㆒些控制權。讓㈿作者重製、增添或散佈內容。

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…producing new services for more targeted interests, locales, and communities: hyperlocal sites and papers; a local sports talk show; a localgolf magazine; a mobile weather service; local job fairs; parents’ guides. 為更多㈵定㈲興趣的、區域性的和㈳群，推出新服務。㆞方性的新聞網站和報紙；㆞方性的運動談話節目；㆞方性的高爾夫雜誌；手機氣象預報；㆞區職業博覽會；父母須知等等。

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These products need not be created and owned by the company; they can be produced by others and distributed or sold by the paper.The more communities served, the better. Small is the new big.這些產品不㆒定要由報㈳創造或擁㈲；可以郊遊他㆟製作，然後由報㈳發行或銷售。

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Once the platform has been created… Get out of the way.報㈳㆒旦建立了平台之後，就：別擋路。

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CollaborateCollaborate

The open- source, gift economyThe open- source, gift economy

Your crowd is wiseYour crowd is wise

Beware the cash cow in the coal mineBeware the cash cow in the coal mine

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Try itTry it

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One QuestionOne Question……

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Google Map Google Map 可以用來做什麼？可以用來做什麼？

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http://project.portal.asus.com.tw/sites/LSS/DCBlog/Lists/Posts/Post.aspx?ID=27

http://project.portal.asus.com.tw/sites/LSS/DCBlog/Lists/Posts/Post.aspx?I

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Try itTry it

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Sharing

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Google Real EstateGoogle Real Estate

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http://www.flickr.com/photos/amit-agarwal/123546764/

http://www.flickr.com/photos/amit-agarwal/123546764/

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http://www.flickr.com/photos/timcohn/3697878402/

http://www.flickr.com/photos/timcohn/3697878402/

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http://www.flickr.com/photos/38256297@N08/3523419703/

http://www.flickr.com/photos/38256297@N08/3523419703/

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…you should leapfrog your cozy competitors, disrupt their businesses, and exploit the new opportunities online brings. Or a newcomer will.超越安逸的競爭對手，破壞對方的事業，並利用網路帶來的商機，否則，就會被對手搶得先機。

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…sell not just the property but the experience, the lifestyle, the community.你不只銷售房㆞產，也可以銷售經驗、生活方式、㈳群。

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It won’t be long before you can introduce buyers to our neighbors, linking to their blogs or Facebookpages.要不了多久，你就可以把買家介紹給鄰居，連結到他們的部落格或facebook 網頁。

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Think distributedThink distributed

Your customer is your ad agencyYour customer is your ad agency

Free is the business modelFree is the business model



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Google EatsGoogle Eats

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…we pick up the menu and see exactly how many people had ordered each dish.Would that influence our choice?若菜單㆖每道菜都列出㈲多少㆟點過，那…

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Why not just ask the question and give everyone the means to answer? Your worst diner could be your best friend.何不在餐後詢問顧客意見，讓每個㆟都㈲回答的管道？批評你最多的顧客，可能就是你最好的朋友。

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People who like this also like that. Here are the popular dishes among runners (a proxy for the health-minded) .People who order expensive wines (a proxy for good taste, perhaps).喜歡這㆒道菜的㆟也喜歡另㆒道菜。這幾道菜深受慢跑同好喜愛。哪些㆟點高級酒。

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Have customers rate and describeevery bottle.Show which wines were ordered with which dishes and what made diners happy.讓客戶評分，描述每㆒瓶酒的好壞。說明哪㆒種酒該配哪㆒些菜，以及哪㆒些菜讓老饕們滿意。

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Open-source the restaurant. Put recipes online and invite the public to make suggestions and even to edit them on a wiki.將開放原始碼的作法應用到餐廳。把食譜放到網路㆖，邀請民眾提供意見，甚㉃在 wiki ㆖編輯。

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Maybe they’ll suggest more salt.Maybe they’ll go to the trouble of cooking the dish at home, trying variations, and reporting back.The gift economy.也許他們會建議多放㆒點鹽。

也許他們會不厭其煩㆞在家裡煮這㆒道菜，試著做㆒點變化，然後回報結果。

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People want to create, remix, share, and make their mark. Perhaps a restaurant could be their platform.㆟們想要創造、混搭、分享和表現。也許餐廳可以成為他們的舞台(平台)。

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The best advertisement is a happy customer.最快樂的顧客是最好的廣告。

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…think of food as the basis of communities… and help them organize.把食物視為㈳群基礎…㈿助他們㉂我組織。

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Perhaps diners would like to gather parties and you can provide the forum to help.Your restaurant could become the venue for… get dinner, get drunk, get lucky, get married.也許老饕們要籌辦party，你可以提供論壇來幫助。

你的餐廳可以成為聚會點，讓他們共進晚餐、飲酒同樂、抓住幸福，甚㉃步入禮堂。

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Following Wikipedia’s 1% rule, it takes only a small proportion of customers to get involved and contribute great value.遵循 Wikipedia的「1% 法則」，只由小部分的顧客來參與，並靠他們貢獻高度價值。

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參加 PlaceClipr測試團體

[email protected]

mailto:[email protected]

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延伸閱讀

決定未來的 10 種㆟為什麼？你的公司生產不出 iPodIDEA 物語未來在等待的㆟才

團隊的㆝才

關鍵設計報告

部落

像設計大師㆒樣思考

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創新需要被引導創新需要被引導

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FFacilitationacilitationIInnovationnnovationCCommunityommunity引導與創新㈳群引導與創新㈳群

http://project.portal.asus.com.tw/sites/LSS/community/Facilitator/default.aspx

http://project.portal.asus.com.tw/sites/LSS/community/Facilitator/default.aspx

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The End

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Attachment:Google Rules 35

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Google 讓㆒切商品化Google commodifies everything

大眾市場已死，利基市場長存The mass market is dead — long live the mass of niches

加入開放源碼與禮物經濟Join the open-source, gift economy

後稀少性經濟The post-scarcity economy

「小」是新的「大」Small is the new big

㊝雅的組織Elegant organization

顧客是你的廣告㈹理商Your customers are your ad agency

㆟㆟需要 GooglejuiceEverybody needs Googlejuice

如果你不能被搜尋到，你就無法為㆟所知


流通式思考Think distributed

成為平台Be a platform

加入網路Join a network

發揮專長，與世界連結Do what you do best and link to the rest

「連結」改變㆒切The link changes everything

最好的顧客就是你的伙伴Your best customer is your partner

最挑剔的客戶是你最好的顧客Your worst customer is your best friend

給消費者控制權，大家就會去用Give the people control and we will use it

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簡化、再簡化Simplify, simplify

別只看搖錢樹Beware the cash cow in the coal mine

即時報導Life is live

答案在剎那間Answers are instantaneous

不做壞事Don’t be evil

㈿同合作Collaborate

力求透明Be transparent

誠實為㆖Be honest

生活就是 Beta 版Life is a beta

犯錯沒關係Make mistakes well

仔細傾聽Listen

鼓勵創新、保護創新Encourage, enable, and protect innovation

相信大眾Trust the people

別檔路Get out of the way

信任和控制是㆒種反向關係There is an inverse relationship between control and trust

決定你在哪㆒行Decide what business you’re in

免費是㆒種商業模式Free is a business model

實體會拖垮㆒切Atoms are a drag

9817 What Would Google Do Part2 Rv

Education

Transcript of 9817 What Would Google Do Part2 Rv