Companies must ask themselves where their corporate cultures end.

Corporate culture can be of how things are in that company; can be their standard operating procedure; how they work; deal with matters in the company.

Sometimes corporate cultures are the ones who separate companies from markets; it is the one who build the wall.

Corporate cultures are good and it guides the company somehow, however, there should be control in implementing it.

If their cultures end before the community begins, they will have no market.

Corporate cultures are those involved employees and markets; will these cultures help the company with their relationship with the people they are working around.

Companies should know to what extent their cultures reach and where it is heading to.

A good corporate culture involves addressing on how they, with the help of these cultures, will make a connection with the markets and/or if these cultures will likely lead to establishing relationship with customers.

Human communities are based on discourse – on human speech about human concerns.

Human communities – purpose is to bring together people from different place and to experience having conversation with real individuals.

Human tone - tone that is naturally be understood by other people in the community and is innately present in each person.

Human concerns - are those opinions and experiences of people; interests, needs, and feelings to everything.

The community of discourse is the market.

Markets are composed of different people from the different places of the world.

Markets or communities cater the need of humans to socialize, speak-up, and express themselves. It give humans the power over businesses.

With our differences, we make the community exciting and fun.

Companies that do not belong to a community of discourse will die.

Companies need to understand that in order for them to jive in the market; they need to step down and build the effort to mingle in our very own community.

To mingle are to talk to markets with a sense of human voice; to connect with us in an informal way, leave the formalities and stiffness aside; and to make it appoint that markets are the most important thing in their business.

Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.

Security involves the company exhibiting a sort of counterattack to its competitors; winning the competition is what matters so to speak.

Companies need to know that providing security first with those groups around them is advisable because it is like you are giving importance to the welfare of customers and employees.

As with networked markets, people are also talking to each other directly inside the company - and not just about rules and regulations, boardroom directives, bottom lines.

Networked markets can exchange information about everything; they engaged or rather we have exchanged ourselves with numerous and varied opinions, news, and storylines.

Example of topics covered in networked markets ranges from comments about product just purchased; opinions about fashion; latest news with regards to technology, music, or food to unusual talks.

Comments, suggestions, remarks about a company’s product or services.