Creating a Seamless and Relevant Digital Marketing Campaign

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Our Panelists

Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey

Drew Neisser is CEO & Founder of Renegade the NYC-based social media and marketing agency that helps inspired clients cut through the nonsense to deliver genuine business growth. A frequent speaker at industry events, Drew’s been a featured expert on ABC’s Nightline and CNBC. In addition to blogging for SocialMediaToday, you can find Drew’s articles on FastCompany.com, MediaPost and TheDrewBlog. Also at Renegade, Drew hatched numerous award-winning campaigns for a long-list of blue chip clients. His ideas for HSBC, Panasonic and IBM were all recognized by BRANDWEEK as Guerrilla Marketers of the Year. Among these is the legendary HSBC BankCab program, a restored Checker, that has been delighting HSBC customers since 2003 with free rides (and now informative tweets). @DrewNeisser

Kristine Vick is the Digital Marketing Principal at SAS and is energetic, innovative, results focused digital marketing practitioner. She strives to share great analytical stories and customer successes. Kristine helps others see the big picture while taking care of details and thinking of creative ways to enhance the customer experience. @kristinevick

Chad Pollitt, a decorated Veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. Named a Top 20 CMO Influencer and Top 5 Content Marketing Thought Leader, Chad also authored "The Content Promotion Manifesto." He is a regular contributor to industry media outlets, including The Guardian, Huffington Post, LinkedIn and many others. @ChadPollitt

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Research Methodology (Relevant)

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Digital Marketing Campaign Process (Seamless)

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Social Inspired Marketing Campaigns

Competitor is Excel. Leaders lead. Insight

Own event success.Idea

Inspire

Study Event CRM Social EventsIntegrate

Fielded global study (including 750 customers)Involve

Celebrate event success.

@DrewNeisser

#SMTLive@DrewNeisser

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For More InspirationPre-order by 12/1• CMObook.com• 64 inspiring interviews

Contact• dneisser@renegade.com• 646-838-9001

@DrewNeisser

Copyr igh t © 2015, SAS Ins t i tute Inc . A l l r i gh ts r es erved.

FINDING THE SWEET SPOT & KEEPING IT F.R.E.S.H IN DIGITAL

@KRISTINEVICK @SASANALYTICS

Copyr igh t © 2015, SAS Ins t i tute Inc . A l l r i gh ts r es erved.

F.R.E.S.H.Focused – Strategic, coordinated social campaigns with measurable results

Relevant – Timely, audience-appropriate communication

Engaging – Creating meaningful customer connections

Scalable – Enabling global social business through education & empowerment

Helpful – Valuable customer-focused content and support

Copyr igh t © 2015, SAS Ins t i tute Inc . A l l r i gh ts r es erved.

CASE STUDY DATA SCIENTIST PRIMER PAGE

Copyr igh t © 2015, SAS Ins t i tute Inc . A l l r i gh ts r es erved.

CASE STUDY

DATA SCIENTIST SEO CAMPAIGN

@SASsoftware

Catchy punch line. Reference topic. Link to primer page. #dull

Copyr igh t © 2015, SAS Ins t i tute Inc . A l l r i gh ts r es erved.

CASE STUDY

DATA SCIENTIST SEO CAMPAIGN

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Our Panelists

Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey

Drew Neisser is CEO & Founder of Renegade the NYC-based social media and marketing agency that helps inspired clients cut through the nonsense to deliver genuine business growth. A frequent speaker at industry events, Drew’s been a featured expert on ABC’s Nightline and CNBC. In addition to blogging for SocialMediaToday, you can find Drew’s articles on FastCompany.com, MediaPost and TheDrewBlog. Also at Renegade, Drew hatched numerous award-winning campaigns for a long-list of blue chip clients. His ideas for HSBC, Panasonic and IBM were all recognized by BRANDWEEK as Guerrilla Marketers of the Year. Among these is the legendary HSBC BankCab program, a restored Checker, that has been delighting HSBC customers since 2003 with free rides (and now informative tweets). @DrewNeisser

Kristine Vick is the Digital Marketing Principal at SAS and is energetic, innovative, results focused digital marketing practitioner. She strives to share great analytical stories and customer successes. Kristine helps others see the big picture while taking care of details and thinking of creative ways to enhance the customer experience. @kristinevick

Chad Pollitt, a decorated Veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. Named a Top 20 CMO Influencer and Top 5 Content Marketing Thought Leader, Chad also authored "The Content Promotion Manifesto." He is a regular contributor to industry media outlets, including The Guardian, Huffington Post, LinkedIn and many others. @ChadPollitt

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Upcoming Webinar

October 6th On the Front Lines of Employee Advocacy: How

Brands are Measuring Effectiveness

Featuring:Nolan Carleton, AT&T

Kevin Hunt, General MillsDenise Holt, GratZeez Inc.