Bhagwan Mahavir College of Business Administration 1

PREFACE

BBA program is one of the most reputed professional courses in the

field of Management. There is a study project as an integral part of BBA

in the Fifth Semester. As a complementary to that every one has to

submit a report on the work conducted in the industry.

This report is thus prepared for the study project done at Radio City

91.1 FM. The organization shall make all possible efforts to have a

secure and safe domain. The data/information is very important and

most critical to the business requirements; therefore proper measures

should be adopted so that the information is well secured and protected.

Bhagwan Mahavir College of Business Administration 2

CHAPTER – I

INDUSTRY

PROFILE

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ABOUT RADIO

Radio broadcasting is an audio (sound) broadcasting service, broadcast through the

air as radio waves (a form of electromagnetic radiation) from a transmitter to a

receiving antenna. Stations can be linked in radio networks to broadcast common

programming, either in syndication or simulcast or both. Audio broadcasting also can

be done via cable FM, local wire networks, satellite and the Internet.

Radio is the wireless transmission of signals, by modulation of electromagnetic

waves with frequencies below those of light.

Bhagwan Mahavir College of Business Administration 4

DISCOVERY AND DEVELOPMENT

The theoretical basis of the propagation of electromagnetic waves was first described in

1873 by James Clerk Maxwell in his paper to the Royal Society A dynamical theory of the

electromagnetic field, which followed his work between 1861 and 1865. In 1878 David E.

Hughes was the first to transmit and receive radio waves when he noticed that his induction

balance caused noise in the receiver of his homemade telephone. It was Heinrich Rudolf

Hertz who, between 1886 and 1888, first validated Maxwell's theory through experiment,

demonstrating that radio radiation had all the properties of waves (now called Hertzian

waves), and discovering that the electromagnetic equations could be reformulated into a

partial differential equation called the wave equation.

William Henry Ward was issued {{US patent|126356}} on April 30, 1872. Mahlon Loomis was

issued {{US patent|129971}} on July 30, 1872. Landell de Moura, a Brazilian priest and

scientist, conducted experiments after 1893 (but at least by 1894). He did not publicize his

achievement until 1900. Claims have been made that Nathan Stubblefield invented radio

before either Tesla or Marconi, but his device seems to have worked by induction

transmission rather than radio transmission.

20TH CENTURY

Developments in the early 20th century (1900-1959):

. Aircraft used commercial AM radio stations for navigation.

This continued through the early 1960s when VOR systems

finally became widespread (though AM stations are still

marked on U.S. aviation charts).

. In the early 1930s, single sideband and frequency

modulation were invented by amateur radio operators. By the

end of the decade, they were established commercial

modes.

Bhagwan Mahavir College of Business Administration 5

. Radio was used to transmit pictures visible as television as early as the 1920s. Standard

analog transmissions started in North America and Europe in the 1940s.

. In 1954, Regency introduced a pocket transistor radio, the TR-1, powered by a "standard

22.5V Battery".

Developments in the latter half of the 20th century (1960-1999):

In 1960, Sony introduced their first transistorized radio, small enough to fit in a vest

pocket, and able to be powered by a small battery. It was durable, because there were no

tubes to burn out. Over the next twenty years, transistors displaced tubes almost completely

except for very high power, or very high frequency, uses.

In 1963 color television was commercially transmitted, and the first (radio)

communication satellite, TELSTAR, was launched.

In the late 1960s, the U.S. long-distance telephone network began to convert to a digital

network, employing digital radios for many of its links.

In the 1970s, LORAN became the premier radio navigation system. Soon, the U.S. Navy

experimented with satellite navigation, culminating in the invention and launch of the GPS

constellation in 1987.

In the early 1990s, amateur radio experimenters began to use personal computers with

audio cards to process radio signals. In 1994, the U.S. Army

and DARPA launched an aggressive, successful project to

construct a software radio that could become a different radio

on the fly by changing software.

Digital transmissions began to be applied to broadcasting

in the late 1990s.

Bhagwan Mahavir College of Business Administration 6

21 ST CENTURY

A) INTERNET RADIO

Internet radio consists of sending radio-style audio programming over streaming Internet

connections: no radio transmitters need be involved at any point in the process.

B) DIGITAL AUDIO BROADCASTING

Digital audio broadcasting (DAB): appears to be set to grow in importance relative to FM

radio for airborne broadcasts in several countries.

C) LEGAL ISSUES WITH RADIO

When radio was first introduced in the 1930‘s many predicted the end of records. Radio

was a free medium for the public to hear music for which they

would normally pay. While some companies saw radio as a

new avenue for promotion, other feared it would cut in to

profits from record sales and live performances. Many

companies had their major stars sign agreements that they

would not appear on radio.

Radio ownership grew from 2 out of 5 homes in 1931 to 4 out of 5 homes in 1938.

Meanwhile record sales fell from $75 million in 1929 to $26 million in 1938 (with a low point

of $5 million in 1933). Although it should be noted that the economics of the situation were

also affected by the fact this took place during the Great Depression. The copyright owners

of these songs were concerned that they would see no gain from the popularity of radio and

the ‗free‘ music it provided. The copyright holder for a song had control over all public

performances ‗for profit.‘

D) AUDIO

AM broadcast radio sends music and voice in the Medium Frequency (MF—0.300 MHz to 3

MHz) radio spectrum. AM radio uses amplitude modulation, in which the amplitude of the

transmitted signal is made proportional to the sound amplitude captured (transuded) by the

microphone while the transmitted frequency remains unchanged. FM broadcast radio sends

music and voice with higher fidelity than AM radio. In frequency modulation, amplitude

variation at the microphone causes the transmitter frequency to fluctuate.

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USES OF RADIO

Many of radio's early uses were maritime, for sending telegraphic messages using

Morse code between ships and land. One of the earliest users included the

Japanese Navy scouting the Russian fleet during the Battle of Tsushima in 1901.

One of the most memorable uses of marine telegraphy was during the sinking of the

RMS Titanic in 1912, including communications

between operators on the sinking ship and nearby

vessels, and communications to shore stations listing

the survivors.

Radio was used to pass on orders and

communications between armies and navies on both

sides in World War I; Germany used radio

communications for diplomatic messages once its submarine cables were cut by the

British. The United States passed on President Woodrow Wilson's Fourteen Points

to Germany via radio during the war.

Broadcasting began to become feasible in the 1920s, with the widespread

introduction of radio receivers, particularly in Europe and the United States. Besides

broadcasting, point-to-point broadcasting, including telephone messages and relays

of radio programs, became widespread in the 1920s and 1930s.

Another use of radio in the pre-war years was the development of detecting and

locating aircraft and ships by the use of radar (Radio Detecting And Ranging).

Today, radio takes many forms, including wireless networks, mobile communications

of all types, as well as radio broadcasting. Read more about radio's history. Before

the advent of television, commercial radio broadcasts included not only news and

music, but dramas, comedies, variety shows, and many other forms of

entertainment. Radio was unique among dramatic presentation that it used only

sound.

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THERE ARE AROUND 338 RADIO FM CHANNELS IN INDIA.

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CHARACTERISTICS OF FM RADIO INDUSTRY IN INDIA

• Business model is mainly advertising driven

• Impacted by the global recession, growth in the last two quarters of 2008 was

slow because of slowdown in the advertising industry

• A cost effective medium for advertisers as it has more penetration and reach

compared to the traditional print and television

• Controlled by few business groups having sizable stake in different media

properties

• Mainly an act of diversification from existing media players as an risk

mitigation exercise with slowdown experienced in traditional media outlets

such as print.

• Regulated and recently privatized

• Phase II licensing made the business viable

• Has huge infrastructure setup costs

• Oligopolic and witnesses price wars

• Overall growth rate is impressive

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HISTORY OF RADIO IN INDIA

Broadcasting began in India with the formation of a private radio service in Madras

(presently Chennai) in 1924. In the very same year, British colonial government approved a

license to a private company, the Indian Broadcasting Company, to inaugurate Radio

stations in Bombay and Kolkata. The company almost went bankrupt in 1930 but the colonial

government took away the two transmitters and the Department of Labour and Industries

started operating them as the Indian State Broadcasting Corporation. In 1936, this very

Corporation was renamed All India Radio (AIR) and was controlled by the Department of

Communications. When India became independent in 1947, AIR was made a separate

Department under the Ministry of Information and Broadcasting.

Government of India controls the radio broadcasting in India that works under the Directorate

General of All India Radio. It was established in 1936 and since 1957 All India Radio was

renamed as Akashvani. Akashvani is a government-owned, semi -commercial operation of

the Ministry of Information and Broadcasting. There were only six radio stations in India at

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the time of independence. All India Radio`s network had expanded by the mid-1990s to

around 146 AM stations along with a National Channel, the Integrated North-East Service

that aimed at reaching out to the tribal groups in northeast India and handles the External

Services. There are five regional headquarters for All India Radio, namely in the North Zone

in New Delhi; the East Zone in Kolkata; the North-East Zone in Guwahati, Assam; the West

Zone in Mumbai; and the South Zone in Chennai.

The government-owned network of Indian radio provides both national and local programs in

Hindi, English, and sixteen regional languages. Commercial Radio services in India started

in 1967 by Vividh Bharati Service with its headquarters at Mumbai. Vividh Bharati earned its

revenues from extensive advertisements and had been broadcasting from thirty-one AM and

FM stations during the mid-1990s. India has a wide-ranging network of medium wave and

short-wave stations. In 1994 there had been almost eighty-five FM stations and seventy-

three short wave stations that connected the entire country. The broadcasting equipment

used in India is mainly indigenous and reaches special audiences, such as farmers needing

agro climatic, plant protection, and other agriculture-related information. The number of radio

receivers increased almost five times between 1970 and 1994. Initially it was around 14

million that rose to nearly 65 million. Most radios are also produced within India.

The foreign broadcast service is a function of the External Services Division of All India

Radio. In 1994 seventy hours of news, features, and entertainment programs were

broadcast daily in twenty-five languages using thirty-two shortwave transmitters. The primary

target audiences are the listeners in neighboring countries and the large overseas Indian

community.

The early history of Indian radio broadcasting in independent India set the parameters for the

succeeding role of television in the nation. At Independence, the Congress government

under Jawaharlal Nehru followed three major goals: firstly, to achieve political integration;

secondly, to attain economic development; and finally, to achieve social modernisation.

Indian broadcast media was expected to play an important role in all three areas. In those

days radio was considered as an integral medium of communication, primarily due to the

absence of any motion medium. All the national affairs and social changes were informed

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through the waves of broadcast media and within no time, popularity of radio spread

nationwide. Indian radio proved to be a prime medium of social integration.

Indian Radio took birth and was promoted by the government at its best for the

objective of political nation building. National integration and the development of a "national

consciousness" happened to be the primary objective of All India Radio. Broadcasting was

organized as the solitary reason of the chief planner of this process of political integration -

the State. The mission of broadcasting helped to overcome the urgent crisis of political

volatility that followed Independence and cultivated the long-term progression of political

modernization and nation building that was the prevailing ideology of the newly formed

nation.

Indian radio also took up the task of aiding in the development of economic scenario. The

Indian Constitution was adopted in 1950 and authorized a strong role for the Indian State in

the economic development of the country. The use of broadcasting was further considered

to be a development process that was naturally a consequence to this state-led

developmental philosophy. Indian radio was specially designed programme to contribute to

the process of social modernisation, which was an important pre-requisite of economic

development. The dominant development philosophy of the time scrutinized the problems of

development as the basic ones in the developing countries. These internal causes included

Bhagwan Mahavir College of Business Administration 13

traditional value systems; lack of entrepreneurial ability, lack of innovation and lack of a

national consciousness and experts could suggest only communication solutions to bring

upon. The main problem was that the old ideas were influencing the young minds thus

hindering the process of social change and modernization. The role of broadcasting provided

an inlet for the flow of modern ideas.

It was due to the same reason of static thoughts prevailing in the society; that

television came into existence in 1959. Television broadcasts started from Delhi in

September 1959, again associated with the All India Radio`s services. Programs were

broadcast twice a week for an hour a day on welfare topics related to community health,

citizens duties and rights, and traffic and road sense. In 1961 the television medium were

expanded to include a school educational television project, however the importance of radio

did not decline. When television was taking birth, radio happened to be a matured medium in

India. Various entertainment programmes were added in the curriculum of Indian Radio that

included melodious songs and interview panels. A limited number of old U.S. and British

shows were also telecast sometimes in radio. The oldest radio station of India, All India

Radio or Akashvani is one of the largest radio networks in the world.

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RADIO INDUSTRY EXISTING IN INDIA

Radio industry globally is a well established and a mature medium of communication and

used by advertisers affectively in brand building and sales promotion. The medium also

provides entertainment and information to its consumers and hence acts as an important

business medium of communication and entertainment.

In India the private radio industry is experiencing rapid growth. Though the industry was

privatized in late 1990s, the business model was not viable until the phase II of licensing

came into force. The phase II fostered competition and brought in new players into the

industry. The new and the old players largely belong to established business groups who in

turn are part of larger media houses. These players also control a large chunk of radio

business in the country.

As part of the overall growth experienced in the Indian economy during last decade, the

media and the advertising industry have experienced good growths. While the share of radio

industry is far below the international standards, the industry is experiencing good growth.

Because the model of the industry is advertisement driven, the radio industry largely mirrors

the contours of the advertising industry.

While there are several promising factors that support the growth of the Indian radio industry,

there are quite a few factors that might actually delay or dampen the growth. The

competition for listeners and advertisers that ushers in price war without any strong

differentiating factor among players is not good for the long term health of the industry. The

undifferentiated content issue should be addressed immediately and even though the

players might be ready now, the regulator has to address the concern. The phase III

licensing will surely enable the industry to move forward and resolve some long standing

issues but it is still some time away and the new and existing players should adopt wait,

watch and prepare policy until it is announced to make new moves.

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DEVELOPMENT OF RADIO IN INDIA

The birth of Radio broadcasting in India has started on an experimental basis in the year

1921 when Times of India in collaboration with Post and Telegraph Department broadcasts a

musical programme . Sir George Lloyd put forward this request to those concerned

companies. In 1927 private radio clubs proliferated. In the year 1930 radio broadcasting

started operating under the Indian Broadcasting Company. However, the company went into

liquidation after a span of three years and the Government took the charge of broadcasting

at their own expense. On March 1935 a separate office of the Controller of Broadcasting was

created .The landmark in the history of broadcasting is the change of the name of the Indian

Broadcasting to All India Radio (AIR) in the year 1936. In the same year Delhi station was

formed.

From 1936 onwards the development of radio broadcasting was sluggish but steadfast. Nine

AIR stations opened up in different places like Delhi, Calcutta, Bombay, Madras, Lucknow

and Tiruchi. From 1957 onwards AIR was popularly known as Akashvani.

Eminent personalities had lent their voices for radio broadcasting. On 12th November, 1947,

the voice of Gandhiji was broadcasted in AIR.

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Keeping in view the motto, "Bahujan Hitaya; Bahujan Sukhaya" i.e. the benefit and

happiness of large sections of the people, AIR aims to provide information, education and

entertainment. It has defined its objectives in the following:

1. Preserve the country`s unity and the democratic values as shrined in the Constitution;

2. Present a reasonable and equilibrated flow of data of national, regional, local and

international concern including contrastive views. Citation of any opinion or ideology of its

own should be avoided. Integrity of the whole nation should be respected. Variety in

broadcasting should be incorporated.

3. Develop programmes which can arouse, communicate, elucidate, train, entertain and

improve to satisfy all the audiences through out the nation.

4. Formulate different programmes for broadcasting, keeping in mind all sections of people

of the nation.

5. Prepare developmental and reference programmes on various fields like Agriculture,

Education, Health and Family Welfare , Science and Technology.

6. Prepare programmes for rustic, illiterate and poor population including the youths , social

and cultural minorities, the tribes and of those occupying the borders backward or distant

areas.

7. Encourage consolidation and harmony of the nation.

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AIR today has a network of 223 broadcasting centres with 143 medium frequency(MW), 54

high frequency (SW) and 161 FM transmitters. It encompasses an area of 91.42% serving

99.13% of the people in India. AIR covers 24 Languages and 146 dialects in home services.

Over the years the radio broadcasting has expanded its

service both in terms of reach and content suitable to the

requirements of the nation. A three- tire system has been

introduced. The national Channel was formed on 18th May,

1988 . It is located in New Delhi and it suffices national

broadcasting. Hourly news bulletins , alternatively in Hindi

and English are broadcasted from the national Channel.

Major stations look after the regional broadcasts. Local radio

stations are formed in different areas and they are now more

than eighty in number.

AIR`s services and programmes too have expanded in leaps and bounds. Till date these

include News Services , Cultural Programmes, Extension education services, External

services for foreign countries.

NSD produces news and comments both for Indian and foriegn audiences .It produces 112

bulletins in 17 languages emanating from Delhi and is transmitted to other stations.45

Regional News Units brings forth as many as 187 regional and 65 external news bulletins.

The External News bulletins, are being brought out in 25 languages. Spotlight` in English

and `Samayiki` in Hindi are the daily broadcasts covering current and local news.

Programme on current affairs is disseminated every Sunday.

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It incorporates comments of experts, teachers politicians on national and international

matters. Besides it broadcasts "Charcha ka Vishai Hai", programme in Hind ,on every

Wednesday;There are composite news programmes called "Samachar Prabhat" and

"Morning News" in Hindi and English respectively. They are of duration of 15 minutes each

incorporating a news bulletin, a commentary, and reviewing of daily press . An mid day news

of one hour is broadcasted from 2 p.m. News is also available on the Internet. The News

Services Division has its own website for updating News round the clock.

In External services, it covers 27 languages; 17 national and 10 foreign

languages. Moreover programmes for rural folks, army personnel , sports , musical

programmes are broadcasted to meet the thirst of its target audiences.

Although there are ample scope to transmit radio programmes of varied content and

presentations, radio is considered solely to be a medium for developmental broadcasting.

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PRIVATIZATION OF FM RADIO IN INDIA

Internationally, FM radio broadcasting is the preferred mode of radio transmission due to its

high quality stereophonic sound.

In March 2000, the Government invited private sector into FM radio broadcasting by opening

up the frequencies in the FM band (87.5-108 MHz). In this Phase I Policy of FM radio

privatization, private operators were invited to bid for a 10-year license to set-up and operate

FM radio stations. The original plan was to set-up 108 FM radio frequencies across 40 cities.

101 bids were received, aggregating to a license fee of approximately Rs.4.25 billion.

[Source: FICCI Ernst & Young Report, 2004]. The unusually high license fee structure and

year-on-year annual escalations of 15% hampered the FM radio growth.

The Government's Tenth Plan stipulates that private operations are to be encouraged to

provide FM radio services in metros and small cities. They recently announced Phase II of

the privatization of FM radio, which is an initiative in line with the roadmap laid out in the

Tenth Plan. A total of 338 channels in 91 cities across the country would be made available

for bidding by Indian private companies.

Bhagwan Mahavir College of Business Administration 20

GOVERNMENT POLICIES FOR INDIAN RADIO INDUSTRY

In India, All India Radio - the public service broadcaster, had monopoly on Radio Broadcast,

till a couple of years back. In May 2000, the Government of India opened the Sector for

participation by the private FM broadcasters and offered 108 frequencies in 40 cities for

open tender bidding. At present, 21 private FM stations are on the air in 12 cities.

Now The Government of India, Ministry of Information & Broadcasting has formulated a

policy on expansion of FM radio broadcasting services through private agencies. This is also

known as Phase - II of expansion of FM radio broadcasting.

The salient features of policy for expansion of FM radio broadcasting services through

private agencies (Phase - II) are: -

Process Of Granting Permission:

The entities that plan to operate FM Stations in India will have to bid for the license. The

permission shall be granted on the basis of One-Time Entry Fees (OTEF) quoted by the

bidders (Closed Tender System).

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ELIGIBILITY

General Criteria

Only Companies registered in India under the Companies Act, 1956 can bid for license for

operating Private FM Channels. However, subsidiary Company of any Applicant Company or

Company under the same management shall not be allowed to participate in the tender

process for the license. Further Companies associated with or controlled by any religious or

political body or advertising agency will also not be allowed to tender for the license. The

existing Private FM Station operators (existing licensees), who exercise their option to be

considered for Phase 2, including those licensees who are eligible for automatic migration

for channels already operational by them, shall be eligible to be considered for the pre-

qualification round for fresh tendering under Phase 2, subject to their fulfilling the prescribed

eligibility criteria.

Financial Criteria

Minimum Net Worth required for one channel per center in all regions:

D category Centers: Rs. 5,000,000.

C category Centers: Rs. 10,000,000

B category Centers: Rs. 20,000,000

A or A+ category …

Bhagwan Mahavir College of Business Administration 22

INDUSTRY SIZE

The radio industry revenues for fiscal 2005 are estimated at Rs. 3.22 billion, and are

expected to grow by 14.3% to Rs. 3.68 billion . The state broadcaster - All India Radio

("AIR") - contributed 55% of the industry revenues in 2004, which has decreased from 100%

in 2001.

The share of Indian radio in the overall advertising pie at ~3% is much lower than various

developed and developing economies worldwide.

Globally, the share of radio in the advertising pie is around 5% in countries where the

medium is still in a growth phase and around 10-12% of the advertising pie when the

medium reaches a mature phase.

KEY PLAYERS

Suryan FM

Red FM

Go FM

Visakha

Aamar FM

Power FM

Red FM

Big FM

Radio Mirchi

MY FM & many more.

Bhagwan Mahavir College of Business Administration 23

CHAPTER – II

COMPANY

PROFILE

Bhagwan Mahavir College of Business Administration 24

ABOUT RADIO CITY 91.1 FM

Radio City is a FM radio station in India. It broadcasts on 91.1 (earlier 91.0 in most cities)

megahertz from Mumbai (where it was started in 2004), Bangalore (started first in 2001),

Lucknow and New Delhi. It plays Hindi songs, English and regional songs. It was launched

in Hyderabad in March, 2006 , in Chennai on July 7th 2006 and in Vishakapatnam October

2007. Radio City recently forayed into New Media in May 2008 with the launch of a new

mega music portal - PlanetRadiocity.com that offers music related news, videos, songs, and

other music-related features.

RadioCity has launched Fun Ka Antenna - Online Radio Station which plays hits across

genres including International, Bollywood, Indipop and Sufi among others.

Radio City Bangalore is India's first private FM radio station and was started on July 3,

2001. It launched with presenters such as Rohit Barker, Darius Sunawala, Jonzie Kurian and

Suresh Venkat.

Over the years, the station had been steadily losing popularity with the launch of newer

stations in Bangalore. The station has been criticized for multiple format changes and

presenter lineup.

The Radio station currently plays a mix of Hindi and Kannada music.

Recently as of July,2006 it has announced plans to invest Rs. 700 to 800 million in the

current fiscal year to set up 16 FM (Frequency Modulation) stations across India.

Bhagwan Mahavir College of Business Administration 25

The Chief Executive Officer is Ms.Apurva Purohit. She was also the Director of Association

of Radio Operators in India in the year 2009.

Surat tunes to Radio City 91.1FM's 'Whatte Fun' ( An article)

Media News

Surat, August 23, 2007

After swaying Vadodara and Ahmedabad with its ‗fun ki nayi bhasha‘, Radio City 91.1FM,

India‘s Leading Radio Network has now invaded Surat airwaves with its new vibrant

language of fun! Infusing a refreshing wave of ‗Whatte Fun‘, the FM station unfolded a fresh

and lively radio listening experience for the people of Surat! Through this launch, Radio City

91.1 FM - the pioneer of private FM in India marks its tenth station in the country.

Known for its innovations in programming, Radio City 91.1FM is regaling listeners in Surat

with a host of programs structured to meet their music preferences along with an interesting

music mix reflecting the true sound of the city. The music will be in sync with the station‘s

vibes – an invigorating new music format of adult contemporary music. Adult contemporary

is a music format which not limited to a specific genre of music, is a mélange of selected

tracks across different genres comprising of songs which have been hits over the last two

decades; it is music that lasts over a period of time.

Warm, fun and reminiscent of life experienced by the target audience, SEC AB 20-40 years,

the music has been hand-picked and

customized for the listeners who have very

specific and well defined music preferences.

Radio City 91.1FM will cater to the tastes of

discerning music enthusiasts cutting across

young, urban adults which will ultimately give

advertisers a great value for their money

spent.

Speaking on the occasion, Ms. Apurva Purohit, CEO Radio City 91.1FM says, ―We are

thrilled to be a part of the lives of the people of Surat. It is an extremely important market for

Bhagwan Mahavir College of Business Administration 26

us and we eagerly look forward to engage with our listeners here. Combining our musical

expertise, innovations and creativity, Radio City brings to Surat compelling content and a

music mix strategically planned to uplift the mood of its listeners. We are certain that our

music expertise, innovative programming line-up, and our brand promise of ‗Whatte Fun‘ will

enthuse music enthusiasts of Surat, uniquely positioning Radio City to capture and sustain

the biggest share of ear delivering an unmatched radio experience.‖

Innovation is key to listener stickiness and Radio City is known for pioneering innovative

content across genres. Playing truly popular music in the language of the people, with fun

contests, events, humour and gossip delivered by a hugely popular team of Radio Jockeys,

Radio City Surat will jumpstart Surat mornings with the lively, fun-filled energetic Radio City

Breakfast Show. Helping young homemakers in Surat add that extra ‗spice‘ to their persona,

City Spice will skillfully address relevant issues coupled with advice and interesting contests

each day while Hum Tum will give them a platform to speak their mind, express their

opinions, desires and aspirations. Radio City Joyride will see Surat unwind with some great

music and entertaining updates on the day while Yaadein with its soothing music will take

listeners in Surat into another place and time! Radio City‘s award winning Love Guru (winner

of the RJ of the Year - Hindi at The Indian Excellence in Radio Award 2007) and private FM

radio‘s best relationships‘ confidante comes to Surat! Radio City Surat will regale listeners

with the best in the world of English Music with The World Chart Show – a top 20 countdown

of the best English chartbusters! In addition, the FM station will also feature other popular

Radio City properties like Babbar Sher and Kya Baat Kar Raha Hai making it an absolute fun

experience for the Radio City listeners of Surat.

Marking its presence in the city, Radio City has lined up an exciting line-up of fun, interactive

activities for the people of Surat to ensure that the 91.1 frequency created an impact in the

minds of the listeners. Infusing fun, Radio City will be on the move with the people of Surat–

grooving with them wherever they are – be it on the street, in colleges, parks, malls or

multiplexes! From SPB College to City Plus, from Bhulka Bhavan to Majura Gate Circle,

listeners can get to meet Radio City RJs and may also get a chance to go on-air. To know

more on how they join in with the ‗Whatte Fun‘ gang, listeners just have to tune into Radio

City 91.1FM!

Bhagwan Mahavir College of Business Administration 27

THE INFRASTRUCTURE

Radio city 91.1 FM is not just a big brand, but a big station as well. With an investment of

Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the

proposed network will be the largest ever. The overall manpower strength will stand at more

than 1000 employees nationwide.

Radio city 91.1 FM will bring to you 24x7 unique entertainment from

a highly advanced and state-of-the-art radio broadcast technology via transmitters with

web based remote management capability, hot swappable power supply and power

amplifier with controller card redundancy. The transmitters have the capability of back up

play time of four hours of music or pre-programmed content in case of any link failure.

The highlight of Radio city 91.1 FM will be a web-based Media Monitoring Center (MMC)

at Mumbai to monitor all the 21 stations live and provide round-the-clock hands on

solutions and technical support.

Bhagwan Mahavir College of Business Administration 28

THE BRAND – IT’S POSITIONING AND UNIQUE CONTENT

Radio City 91.1FM is India's first and leading FM radio brand. Promoted by Music

Broadcast Private Limited (MBPL), Radio City started its operations in India in July, 2001 in

Bangalore.

MBPL is owned by IVF Holdings Pvt. Ltd (IVF), one of India‘s earliest private equity firms

(established in 1999). IVF has a multi-sector portfolio and has invested in companies like

Biocon, DQ Entertainment, Shringar Films, Meru Cabs, Mahindra Hinoday and DM

Healthcare. It regularly partners with entrepreneurs and management teams to build

valuable, enduring and socially responsible businesses that create value for all stakeholders.

Radio City is present in 20 Cities across India in Mumbai, Delhi, Bangalore, Chennai,

Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur,

Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon. Using state-of-the-art

digital stereo FM, innovative programming, vivacious radio jockeys and experienced

professionals, Radio City broadcasts the best quality of music and entertainment.

In addition to broadcasting, MBPL has taken many initiatives to augment revenues by

creating new avenues to reach the consumer. In August 2008, it launched

PlanetRadiocity.com (www.planetradiocity.com), India's first Music Portal. The website is a

treasure trove of information, entertainment and interactivity to all those who are connected

with music: casual and serious enthusiasts, trade and musicians – including experts and

amateurs, alike.

In March 2010, MBPL raised the bar with the launch of its live internet radio, Fun Ka

Antenna. It is a one-of-its-kind online radio station with music across all genres - film, non-

film, sufi, ghazals, lounge, current, retro - in both Hindi and International music.

Along with terrestrial radio and internet, MBPL has added Radio City Connect to its basket of

offerings. Radio City Connect is the Non Traditional Revenue (NTR) arm of Radio City 91.1

FM and provides complete ‗one-window‘ local advertising solutions. Combining Radio,

Activation, Events, Online and Mobile, Radio City Connect has successfully delivered a wide

variety of on-ground activities ranging from Mobile Road Shows, Multi-City Mall Activities,

Bhagwan Mahavir College of Business Administration 29

RWA Activities, School/ College Promotions and Rock Shows offering its clients innovative,

efficient and cost effective advertising solutions.

MAIN TARGETS OF RADIO CITY

THE ETHNIC TIES: It is the human nature that we desire to be associated with people

whom we are attached to and hence ethnic ties play a more important role, if the station is

able to satisfy your sense of identity , you are definitely going to be loyal to it.

GENDER:Especially with the community radio growing at a fast pace in India, it is necessary

that the stations cater to the needs on the basis of gender issues, women talking to women

is a growing trend in the industry. Talking about gender related issues and gender bonding

have become a good part of life.

DEMAND FOR PUBLIC SERVICES:the demand to be update with the news and the events

that might effect you is a growingf concern among people. as you cannot carry a television

service its good if you have an in car fm stereo and get to know the traffic updates and the

weather updates.

LOCAL FLAVOUR:the local lingo goes with the general public, the youngsters when they

are involved in the process of choosing a person or need ot talk about the local issues these

channels play an important part.

Bhagwan Mahavir College of Business Administration 30

POLITICS: politics have a major role to play on the minds of people hence the content that

is aired on the medium of radio is supervised by government rules.

LISTENERS OF DISPERSION ACROSS SEC’S AGE AND GROUPS

% SPLIT OF LISTENERS

STATION SEC

A

SEC

B

SEC

C

SEC

D

15-

19

YRS

20-

24

YRS

25-

34

YRS

35-

44

YRS

45+

%

POPULATION

14 21 38 27 12 15 29 22 23

RADIO

MIRCHI

23 21 26 33 21 17 21 15 20

RADIO CITY 22 21 24 30 22 21 26 14 17

MY 21 22 31 26 20 22 22 14 22

BIG 30 22 27 18 7 20 21 16 26

FM 1 22 20 22 41 4 8 20 21 47

FM2 30 15 15 19 8 9 28 28 27

The lead players. Radio City and Radio Mirchi have similar listenership profiles - a skew

towards younger age groups and SEC A and D. GO has a distinct skew towards SEC A

due to its programming content. Broadly, most of the stations have identical programming

currently and are thus attracting audiences that are very similar. This suggests a call-for-

action for stronger brand positioning exercises by the stations - and ensuring that they do not

sound just like next competitor.

Bhagwan Mahavir College of Business Administration 31

THE NETWORK OF RADIO CITY 91.1FM ACROSS

INDIA

North region:- Delhi

Lucknow

Jaipur

West region;- Ahmedabad

Ahmednagar

Mumbai

Akola

Nanded

Pune

Sangli

Surat

Vadodara

Jaipur

South region :- Vishakhapatnam

Bangalore

Chennai

Coimbatore

Hyderabad

Solapur

Central region: Aurangabad

Jalgaun

Nagpur

Bhagwan Mahavir College of Business Administration 32

VISION, MISSION, GOALS & VALUES OF RADIO CITY 91.1 FM

VISION –

MAKE LIFE MORE ENTERTAINING.

MISSION –

TO BE THE MOST PROFITABLE MULTI – PLATFORM MEDIA COMPANY BY

PROVIDING OUTSTANDING AND RELEVANT CONTENT

TO SEC AB 25-34.

GOALS –

BE NO.1 RADIO STATION AND ENTERTAIN LISTENERS ALL AROUND.

VALUES –

BUILDING BEST IN CLASS CONSUMER EXPERIENCE FOR LISTENERS AND

ADVERTISERS.

THOUGH LEADERSHIP AND INNOVATION.

PEOPLE ORIENTATION.

PROCESS DIVINE CULTURE.

Bhagwan Mahavir College of Business Administration 33

COMPANY INFORMATION

Name of the Organization: - RADIO CITY 91.1 FM

Name of the chairman:- Star group of companies

Regional cluster head:- Mr. Rajiv Patel (Programming Dept)

Ms.Deepa Dave (Sales Dept)

Promoted by: - Music Broadcast Private Ltd. (MPBL)

Major Competitors:- Radio Mirchi – 98.3, My FM – 94.3

Big FM – 92.7 & Vividh Bharti – 101.1

Address of the 7th Floor, 712 – 716, D- Block,

Organization:- ITC Tower,Majura Gate,

Ring road, Surat – 395002,

Website:- www.radiocity.in

Bhagwan Mahavir College of Business Administration 34

SWOT ANALYSIS

STRENGTHS

o Largest operating network

o Widely recognized

o Operate in diverse markets

o Strong advertisement sales capability

o High quality studio and transmission equipments

o Presence in major cities

o High listenership (For every age group)

o Good experience in events

o Best combination of innovative content and interesting initiatives.

WEAKNESSES

o Meager penetration in Indian markets

o Distractions from advertisements to listeners

o Long waiting queues to connect with RJ‘s.

o RJ‘s have no long lasting careers.

o No subscription revenues in Radio

o Lack of differentiation between different FM Radio stations.

o High music royalties.

o Capital intensive business

Bhagwan Mahavir College of Business Administration 35

OPPORTUNITIES

o Satellite Radio/DAB ( Digital Audio Broadcasting)

o Internet Radio

o Through regulatory changes

o International market

o Generating their new shows on air.

o Benefit from the growth in the live entertainment industry and FM Radio

industry

THREATS

o Economic downturn

o Intense competition in radio business - Private radio stations – My FM, Radio

Mirchi, Big FM, Red FM and New entrants – Star India, Adlabs, Meow

o Retaining talented RJ‘s

o Loss of listenership in radio business

o Slow rollout of infrastucture.

Bhagwan Mahavir College of Business Administration 36

FUTURE PLANS AND EXPANSION

The company expands their business in accordance to the phase of licensing ,so they are

waiing for their IIIrd phase of licensing from the Ministry of Information and broadcasting.

Radio City is eager to launch its more stations in other big cities like

Agra

Bhopal,

Chandigarh,

Kanpur,

Dehradun,

Gwalior,

Jabalpur,

Indore,

Kota,

Patna,

Ujjain,

Surendranagar and Valsad .

Bhagwan Mahavir College of Business Administration 37

REASONS FOR SELECTING RADIO CITY FOR SUMMER PROJECT

WORK.

o We are having keen interest in getting training on service sector.

o To get knowledge for the radio industry.

o RADIO CITY 91.1 is developing and growing at a rapid speed.

o RADIO CITY 91.1 posses a very reputable brand image in India and is

made of very good standing management team. For sharpening

knowledge and skills, it is the best place to shape trainee theoretical

knowledge in to practice.

o To acquire complete picture how ratio station works.

o To acquire management skills.

Bhagwan Mahavir College of Business Administration 38

CHAPTER – III

HUMAN

RESOURCE

MANAGEMENT

Bhagwan Mahavir College of Business Administration 39

ABOUT HRM

Human resource management (HRM) is the strategic and coherent approach to the

management of an organization's most valued assets - the people working there who

individually and collectively contribute to the achievement of the objectives of the business. [1]

The terms "human resource management" and "human resources" (HR) have largely

replaced the term "personnel management" as a description of the processes involved in

managing people in organizations.[1] In simple words, HRM means employing people,

developing their capacities, utilizing, maintaining and compensating their services in tune

with the job and organizational requirement..

The cluster head of regional office in Gujarat of RADIO CITY 91.1 FM is Ms. Sagourika ..

He has divided the whole radio station in various departments. These departments includes

HR department, Finance, Programming, Sales, Marketing, Technical, Activation (Non

Traditional Revenue), General Management. These departments are further controlled by

various heads and executives.

Bhagwan Mahavir College of Business Administration 40

HUMAN RESOURCE MANAGEMENT PURPOSE AND ROLE

In simple terms, an organization's human resource management strategy should

maximize return on investment in the organization's human capital and minimize

financial risk. Human Resources seeks to achieve this by aligning the supply of

skilled and qualified individuals and the capabilities of the current workforce, with the

organization's ongoing and future business plans and requirements to maximise

return on investment and secure future survival and success. In ensuring such

objectives are achieved, the human resource function purpose in this context is to

implement the organisation's human resource requirements effectively but also

pragmatically, taking account of legal, ethical and as far as is practical in a manner

that retains the support and respect of the workforce.

Bhagwan Mahavir College of Business Administration 41

COMPANY HR

The main office of HR Department is basically in Mumbai(Bombay). But here it is managed

by Ms.Sagourika. He takes into consideration various areas under HR department i.e.,

Recruitment, selection, and onboarding (resourcing) -

Organizational design and development

Business transformation and change management

Performance, conduct and behavior management

Industrial and employee relations

Human resources (workforce) analysis and workforce personnel data management

Compensation, rewards, and benefits management

Training and development (learning management)

Implementation of such plans, processes or standards may be directly managed by the HR

function itself, or the function may indirectly supervise the implementation of such activities

by managers, other business functions or via third-party external partner organizations.

Bhagwan Mahavir College of Business Administration 42

ROLES AND FUNCTIONS OF HR MANAGER

Monitoring and evaluating the quality of the station and meeting all requirements and

regulations with regards to programming.

Motivating and managing sales staff to meet all sales quotas or budget requirements

for income.

Handling all complaints, questions, or request for information about the station.

Hiring and training of new employees, interns and other personnel at the radio

station.

Networking with other businesses, organizations and agencies to prompt the radio

station and increase the market for advertising.

Developing budget plans, employee schedules and overseeing the daily operation of

the station.

JOB DESCRIPTION

Creating and implementing Concepts.

Developing creative content for the clients as per their requirements.

Create properties Ad spots and content based on the brand and the product.

Skills: Fair Understanding of the medium, Articulate, Fine Presentation Skills, on

ground Innovations, Concept Implementation.

Bhagwan Mahavir College of Business Administration 43

HUMAN RESOURCES PLANNING

Human Resource Planning is the process by which an organization ensures that it has the

right number and kind of people ,at the right places, at the right time, capable of effectively

and efficiently completing those tasks that will help the organization achieve its overall

objectives.

HRP is important for planning the investment in the development and utilization of human

resources.Any investment in the HR activities is considered an investment for the future

growth and development of the organization.

From the company,the first decision to be taken is that how much manpower will be required

in various departments and in various branches.. HR department is further divided into

technical, programming, producers, radio jockies and copy writers. According to the

vacancies in the above mentioned departments planning is done of how much manpower is

to be recruited and selected and then they are further placed and provided with the training.

There are a total 12 employees working for the surat branch level office.

Bhagwan Mahavir College of Business Administration 44

RECRUITMENT AND SELECTION

Recruitment is the process of finding and attracting capable applicants for employment. The

process begins when new recruits are sought ends when their applications are submitted.

The result is a pool of applicants from which new employees are selected.

In simple terms, recruitment is understood as the process of searching for and obtaining for

jobs, from among whom the right people can be selected.

Thought, theoretically, recruitment process is said to end with the receipt of applicants, in

practice the activity extends to the screening of applicants so as to eliminate those who are

not qualified for job.

Recruitment process is a centralized process where:-

Requirement Float where HR send resumes to local networks. Programming department of

the local network will do recruitment then regional office recruits and after then the offers are

send to the applicants.

Bhagwan Mahavir College of Business Administration 45

Selection is the process of differentiating between applicants in order to identify and hire

those with a greater likelihood of success in a job.

Recruitment and section are the two crucial steps in the HR process and are often used

interchangeably. Recruitment refers to the process of identifying and encouraging

prospective employees to apply for jobs, Selection is concerned with picking the right

candidates from a pool of applicants.

After human resource planning is done then further recruitment and selection of the people

is taken into consideration. Here the people are recruited by referral i.e. the people are

contacted by first sending mails to all those staff members who are working with RADIO

CITY 91.1 FM inquiring them about the people who are under their reference. According to

these references taken by them the people are then called for the selection process. Other

way recruitments are also done by doing advertisements in newspapers or through

consultants. For recruiting best employees Campus Recruitment is also done. So that proper

employees are to be recruited. After the recruitment process is successfully completed the

recruited people are then called for the selection process. Those candidates who are found

capable for the job according to their experience and qualification and if they are neeting the

company‘s requirements and expectations they are then selected by going through personal

interviews and some mental and medical tests .

Bhagwan Mahavir College of Business Administration 46

TRAINING AND DEVELOPMENT

After the recruitment and selection process of the employees are done successfully then the

selected employees are then given proper training regarding how the job is to be performed.

On the job training is given in RADIO CITY 91.1 FM for 15 days by the seniors and for RJ

selection and recruitment for surat , the training is given in Mumbai (headquarters).The

employee is trained regarding the office environment, rules to be followed and so on.

Induction training is given so that the new employees make themselves comfortable with the

new job environment and with his co-workers. This training is given to the employees so that

they make themselves adjustable with the new job and the work which is allocated to them.

Under this training process the employees get experience about their work and their working

environment. Due to effective training procedure, employees get highly developed with their

skills and knowledge and in return to which they give better results to the Radio city 91.1

FM.

Bhagwan Mahavir College of Business Administration 47

PERFORMANCE APPRAISAL

A performance appraisal, employee appraisal, performance review, or (career) development

discussion is a method by which the job performance of an employee is evaluated (generally

in terms of quality, quantity, cost, and time) typically by the corresponding manager or

supervisor. A performance appraisal is a part of guiding and managing career development.

It is the process of obtaining, analyzing, and recording information about the relative worth of

an employee to the organization. Performance appraisal is an analysis of an employee's

recent successes and failures, personal strengths and weaknesses, and suitability for

promotion or further training. It is also the judgement of an employee's performance in a job

based on considerations other than productivity alone.

The most popular methods used in Radio city 91.1 FM for performance appraisal process

includes the following:

Management by objectives

360-degree appraisal

Behavioral observation scale

Bhagwan Mahavir College of Business Administration 48

PROMOTION AND TRANSFER

A promotion is the advancement of an employee's rank or position in an organizational

hierarchy system. Promotion may be an employee's reward for good performance i.e.

positive appraisal. So before Radio city 91.1 FM company promotes an employee to a

particular position it ensures that the person is able to handle the added responsibilities by

screening the employee with interviews and tests and giving them training or on-the-job

experience which is carried out in Mumbai.

A transfer is a lateral move to a position in the same classified pay range (classified position)

or to a position with comparable duties and responsibilities (non-classified positions).In

Radio city 91.1 FM, the transfer is done only if there is a need of an employee in other

branch, some personal grievances or any other external factor,etc.

COUNSELLING

After the placement of the new employees is done in the training process his

working review is judged and his skills regarding the jobs are noticed. Appraisal shits are to

be filled by the employees and points and given to them according to their work. Based on

these appraisal forms the head decides about the increment in bonus and salary.

Bhagwan Mahavir College of Business Administration 49

WAGES, SALARIES AND COMPENSATION

Wages represents hourly rates of pay, and salary refers to the monthly rate of pay,

irrespective of the number of hours put in by an employee. Wages and salaries are subject

to annual increments. They differ from employee to employee, and depend upon the nature

of job, seniority, and merit.

Compensation is given to the employees according to their work, according to the

department in which they are working and also the government rules are taken into

consideration. Company spends a particular amount on their employees and the office

including all the expenses like employee salary, office electricity bills, office telephone bills

,etc which is called CTC (Cost To Company).. Rewards are also given in the form of

compensation by IRS (Indian Readership Survey) which includes awards like monthly Star

Achievement,What a champ (based on versatility).Darshak Lakdawala, who is our trainer

working with the sales department in the company have received awards for What a champ

in April and May 2009 and then yearly 6 CEO awards are also given which are based on

Sales,

Marketing

Programming

Music (Sound)

IT(Technical)

Best station

to P1(Metro cities) and P2(Mili‘metro cities), Among which Surat‘s Radio city 91.1 FM got 2 awards in 2007 after the opening of company for Music, Programming and IT. In 2008, it received an award for programming.

Bhagwan Mahavir College of Business Administration 50

EMPLOYEE WELFARE

Employee Welfare includes anything that is done for the comfort and improvement of

employees and is provided over and above the wages. Welfare helps in keeping the morale

and motivation of the employees high so as to retain the employees for longer duration.The

welfare measures need not be in monetary terms only but in any kind/forms. Employee

welfare includes monitoring of working conditions, creation of industrial harmony through

infrastructure for health, industrial relations and insurance against disease, accident and

unemployment for the workers and their families.

The Radio city 91.1 FM statutory welfare schemes includes the following provisions:

1. Drinking Water

2. Facilities for sitting

3. First aid appliances

4. Latrines and Urinals

5. Canteen facilitiesSpittoonsLighting

6. Washing places

7. Changing rooms

8. Rest room

Bhagwan Mahavir College of Business Administration 51

HR AUDIT AND HRIS

An HR Audit is a tool for evaluating the personnel activities of an organization. The audit

may include one division or an entire company. It gives feedback about the HR functions to

operating managers and HR specialists. It also provides feedback about how well manages

are meeting their HR duties. In short, the Audit is an overall quality control check on HR

activities in a division or company and an evaluation of how these activities support the

organization‘s strategy.

Special department handles Audit. Here in HR Audit general

observation of the employees is made. It is observed that the

employees are not harassed and they are able to perform their

job properly. They also check that whether the work is performed

according to government rules.

The Human Resource Information System (HRIS) is a software or online solution for the

data entry, data tracking, and data information needs of the Human Resources, payroll,

management, and accounting functions within a business. Normally packaged as a data

base, hundreds of companies sell some form of HRIS and every HRIS has different

capabilities. Pick your HRIS carefully based on the capabilities you need in your company.

The HRIS that most effectively serves service sector companies like

radio,television,pharmacy,etc tracks:

attendance and PTO use,

pay raises and history,

pay grades and positions held,

performance development plans,

training received,

disciplinary action received,

personal employee information, and occasionally,

management and key employee succession plans,

high potential employee identification, and

applicant tracking, interviewing, and selection.

Bhagwan Mahavir College of Business Administration 52

NEW TRENDS IN HRM

To know the business environment an organization operates in, three major trends must be

considered :

1. Demographics: the characteristics of a population/workforce, for example, age,

gender or social class. This type of trend may have an effect in relation to pension

offerings, insurance packages etc.

2. Diversity: the variation within the population/workplace. Changes in society now

mean that a larger proportion of organizations are made up of "baby-boomers" or

older employees in comparison to thirty years ago. Advocates of "workplace

diversity" simply advocate an employee base that is a mirror reflection of the make-

up of society insofar as race, gender, sexual orientation, etc.

3. Skills and qualifications: As industries move from manual to more managerial

professions so does the need for more highly skilled graduates. If the market is "tight"

(i.e., not enough staff for the jobs), employers must compete for employees by

offering financial rewards, community investment, etc.

Bhagwan Mahavir College of Business Administration 53

CHAPTER – IV

OPERATIONAL

MANAGEMENT

Bhagwan Mahavir College of Business Administration 54

In Radio industries the operation channels is too long and is technically difficult.. in

80s to 90s the radio department doesn‘t has much technology. Big Disk and

Cassetes where used to play any songs. And their main forecast was on the various

schemes on Agricultural activites and other government programmes. And they also

use to telecast the quality and detailed news.

But now the era has changed now other than Radio new different FM station has

introduced in the modern life. Now the working in radio and Fm has became more

easy due to the use of various technology. In modern times from metropolitician city

like Mumbai, New Delhi to Small town like Kheda can enjoy FM facalities.

Below is the the chart showing how the songs and jingles comes upto different ears.

FLOWCHART

Bhagwan Mahavir College of Business Administration 55

How exactly radio is operated?

Operating rooms where radio broadcasting is done – On-air room(left) & server room(right)

Bhagwan Mahavir College of Business Administration 56

CHAPTER- V

PROGRAMMING

MANAGEMENT

Bhagwan Mahavir College of Business Administration 57

A practical handbook for programming head is managed , this guide focuses on achieving

specific objectives in today's modern, competitive environment. Radio Programming is

designed to convey underlying principles to assist the programmer in accomplishing specific

objectives, without mandating exact implementation methods. Instead, it empowers station

management and the Pure Data to implement strategies that will work for the particular

format and market niche. Radio Programming will be helpful for neophytes in programming,

experienced programmers seeking further growth, air talent seeking to develop skills, and

general managers trying to understand programming and effectively manage program

directors without stifling creativity. It will also help general managers hire effective

programmers.

This is very important deparment of FM industries. This is called as Backbone of FM station.

Every Station has one programming head. His duty is watch out the productivity of FM

station. He has to take care of each and every words spoken by RJ‖s.. Well other than

this his main function is to manage the Working cycle of the FM . He also take care about

the demand of listeners.

This department is headed by Mr. Pranav Jani. And it consists 7 employees including RJ‘s,

Producers, Engineers and Music Scheduler.

Bhagwan Mahavir College of Business Administration 58

The members of programming department from to top to bottom is as follow :-

Bhagwan Mahavir College of Business Administration 59

DAILY SHOW SCHEDULE:-

Show Name RJ’s name and timings

SEHER

Bhajans, Prarthana sangeet & Devotional

music.

WHATTE FUN MORNING

7 am to 11 am – Morning bells &

Thought for the day .

In consult with Astro Expert RJ predicts the

day for 12 zodiac signs. Along with the

music.

8 am to 9 am - Invite callers for b'day or

anniversary wish to their dear once and

each day will have new Music innovations

related contests.

9 am to 10 am -Mainly focus on current talk

of the town topics & traffic report of surat by

the listeners…along with the songs.

10 am to 11 am – Publicity…..along with

new hits.

Syndicated

Mon – Sun

6 AM - 7 AM

RJ Shubham

Mon - Sat

7 AM - 11 AM

Bhagwan Mahavir College of Business Administration 60

GOSSIP KA TADKA

11 am to 1 pm - Gossip around talk of the

town topics, bollywood/ Tellywood, Day

special…..along with the music

1 pm to 3 pm - "In this entire hour will take

an expert and gossip around the

subject"…..along with the soft music.

KAL BHI AAJ BHI

Full music time of evergreen bollywood

songs

JOY RIDE

Talk on latest events across the city. Traffic

meter of the city……along with hit songs.

LUV GURU

Discussion on listener‘s

problem(personally)….with luv tips along

with romantic songs.

RJ Bhakti

Mon – Sat

11 AM - 3 PM

RJ Fahad(Syndicated)

Mon - Sat

3PM – 5Pm

RJ Sheraz

Mon - Sat

5 PM – 9PM

RJ Luv Guru

Mon – Fri

9PM – 11PM

Bhagwan Mahavir College of Business Administration 61

NAACH 91.1

Music non stop….

MUSIC

Evergreen music without any breaks or RJ‘s

talk

WHATTE FUN WEEKEND

Music full – on

GEETMALA

Bollywood rewind non-stop

MERI KAHANI

A personality‘s interview along with the

music

Syndicated

Sat 9PM – 11PM

Syndicated

Mon – Sun

11PM – 1 AM

Syndicated (Sun)

7AM – 11AM

Syndicated (Sun)

11AM – 2PM

Syndicated (Sun)

2PM – 3PM

Bhagwan Mahavir College of Business Administration 62

CITY BUZZ

A talk on City‘s current & weekly issues

along with the music

PARDE KE PICHE

GREAT INDIAN COUNTDOWN

The countdown of favourite hot listed songs.

DIL VIL PYAR VYAR

The soft music non-stop

RJ Shakir

Sunday

3PM – 5PM

Syndicated (Sun) 5PM – 7PM

Syndicated

Sun

7PM – 9PM

Syndicated (Sun)

9PM – 11PM

Bhagwan Mahavir College of Business Administration 63

CHAPTER – VI

FINANCIAL

MANAGEMENT

Bhagwan Mahavir College of Business Administration 64

ABOUT FINANCE

“FINANCE is an arm or a leg‖. You either use it or lose it, appears simple, but is

quite meaningful. It brings home the significance of money or finance. In any

business, the roll of money has hardly altered. A growing concern may need

substantial amount of money and yet it may not be in a position to commence

business due to lack of required funds. A firm‘s success and to say the least, its

several depends upon how efficiently it is able to generate funds, as and when

needed. Finance holds the key of all activities.

Bhagwan Mahavir College of Business Administration 65

SOURCE OF INCOME ACTIVITIES

The main source of income in Radio City91.1FM is through the Advertisements of

retail outlets,existing company , some events in the city, inauguration of a company,

or sponsorships and etc.

The advertisement income in the company is Rs t50 per 10 sec and in an hour their‘s

a compulsory 12 minutes on air advertisements , this is the major part of income in

the company apart fom the sponsorships.

APPLICATION OF EXPENDITURE ACTIVITIES

There are various forms of expenses in Radio City91.1FM decreases the profit of the

company. The various types of income are as follow:- the major part is through Song

Royalties, salaries (to RJ‘s,administrative staff, peon, clerks etc) , rent, electricity

charges, insurances, refreshments, events expenses, mics expenses, etc..

Bhagwan Mahavir College of Business Administration 66

PROFIT & LOSS ACCOUNT*

Debit Credit

PARTICULARS AMOUNT PARTICULARS AMOUNT

To Salaries

To Rent

To Electricity

To Misc Expenses

To Refreshments

To Advertisement

To Stationery

To Song Royalties

To Insurance

To Events Expense

To Depreciation

To P&L A/c(profit)

-

-

-

-

-

-

-

-

-

-

-

-

-

_________

By Income from

Advertisements

By Sponsorships

By P&L A/c(loss)

-

-

-

_________

Bhagwan Mahavir College of Business Administration 67

BALANCE SHEET*

LIABILITIES AMOUNT ASSETS AMOUNT

CAPITAL

P&L A/C BAL

CREDITORS

LOANS

O/S EXPENSES

PREPAID INCOMES

-

-

-

-

-

-

_____________

CONSOLE

EQUIPMENT

SPEAKERS

FURNITURE

GOODWILL

LOOSE TOOLS

DEBTORS

BANK BALANCE

CASH BALANCE

PRELIMINARY EX

PREPAID EXPENSES

ACCRUED INCOMES

-

-

-

-

-

-

-

-

-

-

-

-

_____________

** Note: Figures not disclosed by company.

Bhagwan Mahavir College of Business Administration 68

The Balance Sheet and the Profit and Loss Statement are essential, but they are only the starting

point for successful financial management. Apply Ratio Analysis to Financial Statements to analyze

the success, failure, and progress of your business.

Ratio Analysis enables the business owner/manager to spot trends in a business and to compare its

performance and condition with the average performance of similar businesses in the same industry.

To do this compare your ratios with the average of businesses similar to yours and compare your own

ratios for several successive years, watching especially for any unfavorable trends that may be

starting. Ratio analysis may provide the all-important early warning indications that allow you to solve

your business problems before your business is destroyed by them.

BALANCE SHEET RATIO ANALYSIS

Important Balance Sheet Ratios measure liquidity and solvency (a business's ability to pay its bills as

they come due) and leverage (the extent to which the business is dependent on creditors' funding).

They include the following ratios:

Liquidity Ratios

These ratios indicate the ease of turning assets into cash. They include the Current Ratio, Quick

Ratio, and Working Capital.

Current Ratios. The Current Ratio is one of the best known measures of financial strength. It is

figured as shown below:

Total Current Assets

Current Ratio = ____________________

Total Current Liabilities

The main question this ratio addresses is: "Does your business have enough current assets to meet

the payment schedule of its current debts with a margin of safety for possible losses in current assets,

such as inventory shrinkage or collectable accounts?" A generally acceptable current ratio is 2 to 1.

But whether or not a specific ratio is satisfactory depends on the nature of the business and the

Bhagwan Mahavir College of Business Administration 69

characteristics of its current assets and liabilities. The minimum acceptable current ratio is obviously

1:1, but that relationship is usually playing it too close for comfort.

If you decide your business's current ratio is too low, you may be able to raise it by:

Paying some debts.

Increasing your current assets from loans or other borrowings with a maturity of more than one year.

Converting non-current assets into current assets.

Increasing your current assets from new equity contributions.

Putting profits back into the business.

Quick Ratios. The Quick Ratio is sometimes called the "acid-test" ratio and is one of the best

measures of liquidity. It is figured as shown below:

Cash + Government Securities + Receivables

Quick Ratio = _________________________________________

Total Current Liabilities

The Quick Ratio is a much more exacting measure than the Current Ratio. By excluding inventories, it

concentrates on the really liquid assets, with value that is fairly certain. It helps answer the question:

"If all sales revenues should disappear, could my business meet its current obligations with the readily

convertible `quick' funds on hand?"

An acid-test of 1:1 is considered satisfactory unless the majority of your "quick assets" are in accounts

receivable, and the pattern of accounts receivable collection lags behind the schedule for paying

current liabilities.

Working Capital. Working Capital is more a measure of cash flow than a ratio. The result of this

calculation must be a positive number. It is calculated as shown below:

Working Capital = Total Current Assets - Total Current Liabilities

Bankers look at Net Working Capital over time to determine a company's ability to weather financial

crises. Loans are often tied to minimum working capital requirements.

A general observation about these three Liquidity Ratios is that the higher they are the better,

especially if you are relying to any significant extent on creditor money to finance assets.

Leverage Ratio

This Debt/Worth or Leverage Ratio indicates the extent to which the business is reliant on debt

financing (creditor money versus owner's equity):

Bhagwan Mahavir College of Business Administration 70

Total Liabilities

Debt/Worth Ratio = _______________

Net Worth

Generally, the higher this ratio, the more risky a creditor will perceive its exposure in your business,

making it correspondingly harder to obtain credit.

INCOME STATEMENT RATIO ANALYSIS

The following important State of Income Ratios measure profitability:

Gross Margin Ratio

This ratio is the percentage of sales dollars left after subtracting the cost of goods sold from net sales.

It measures the percentage of sales dollars remaining (after obtaining or manufacturing the goods

sold) available to pay the overhead expenses of the company.

Comparison of your business ratios to those of similar businesses will reveal the relative strengths or

weaknesses in your business. The Gross Margin Ratio is calculated as follows:

Gross Profit

Gross Margin Ratio = _______________

Net Sales

(Gross Profit = Net Sales - Cost of Goods Sold)

Net Profit Margin Ratio

This ratio is the percentage of sales dollars left after subtracting the Cost of Goods sold and all

expenses, except income taxes. It provides a good opportunity to compare your company's "return on

sales" with the performance of other companies in your industry. It is calculated before income tax

because tax rates and tax liabilities vary from company to company for a wide variety of reasons,

making comparisons after taxes much more difficult. The Net Profit Margin Ratio is calculated as

follows:

Bhagwan Mahavir College of Business Administration 71

Net Profit Before Tax

Net Profit Margin Ratio = _____________________

Net Sales

Inventory Turnover Ratio

This ratio reveals how well inventory is being managed. It is important because the more times

inventory can be turned in a given operating cycle, the greater the profit. The Inventory Turnover

Ratio is calculated as follows:

Net Sales

Inventory Turnover Ratio = ___________________________

Average Inventory at Cost

Accounts Receivable Turnover Ratio

This ratio indicates how well accounts receivable are being collected. If receivables are not collected

reasonably in accordance with their terms, management should rethink its collection policy. If

receivables are excessively slow in being converted to cash, liquidity could be severely impaired. The

Accounts Receivable Turnover Ratio is calculated as follows:

Net Credit Sales/Year

__________________ = Daily Credit Sales

365 Days/Year

Accounts Receivable

Accounts Receivable Turnover (in days) = _________________________

Daily Credit Sales

Return on Assets Ratio

This measures how efficiently profits are being generated from the assets employed in the business

when compared with the ratios of firms in a similar business. A low ratio in comparison with industry

averages indicates an inefficient use of business assets. The Return on Assets Ratio is calculated as

follows:

Net Profit Before Tax

Return on Assets = ________________________

Total Assets

Bhagwan Mahavir College of Business Administration 72

CHAPTER – VII

MARKETING

MANAGEMENT

Bhagwan Mahavir College of Business Administration 73

MARKETING STRATEGY

Marketing Department is headed by Ms. Sheetal Verma. This department plays a vital role

for the existence of the FM station. RADIO CITY 91.1 has different high level of marking

strategy. Their scopes are high and wide. It takes Care of each and every listener within the

area. The main scope of earning of FM station is from Show sponsorship, and spikes.

RADIO CITY has very wide and keen sales team. And one of the specialty of Radio City is

they have a potential customers. The Sales not only sell but it delivers the customer

A Proper satisfaction, A proper Gratification and A proper appropriate result.

That‘s their main motive when they sell their product.

Main function of the marketing manager is how to sell product in the competitive market.

For that he implies various unique marketing strategy. He Co ordinates with the sales team

and motivates then to increases sales. Before that the marketing manager creates the

platform so that the sales team can sell its product in easy way. Marketing Manager Deals

with the Listeners Satisfaction and the Sales Department deals with the customer

Satisfaction.

Bhagwan Mahavir College of Business Administration 74

The P’s of Marketing Management in Service Sector are as

follows :-

i. Product

For listeners – music,information and entertainment

For corporate and retailers – airtime

ii. Price

Advertisement rate.

iii. Place

21 cities (Bangalore,Surat,Lucknow,Chennai,etc..)

iv. Promotion

Contest, lucky draw,games,hoardings,etc

v. Process

vi. Physical guidance

vii. People

Bhagwan Mahavir College of Business Administration 75

MARKETING PLAN

This marketing plan is designed for the Brand Radio City 91.1 FM. Substantial opportunities

exist to tap into the market of Global News and International market. The advantage of this

opportunities influence the behavior of target market in such a way that will increase the

sales of Radio City even more. The market profile is refined by doing loads of research from

internet to know the actual market share, attitudes and behaviors towards the music and

benefits provided by them. The results were combined with demographic, geographical and

psychographic information. But the major area that has highest concentration is

demographic. The market is divided amongst children, youngsters, young adults and even

aged people like to listens today‘s music. All of these are taken care very well and

represents high potential for future market growth. As Radio City has the top class wide

network, with great support from their advertisers and distributers, they do not face a high

threat from their competitors.

DUTIES OF MARKETING MANAGER.

1) To identify the demand of the listeners of the city.

2) Create Proper awareness.

3) Proper segmentation of the market.

4) Create 6 ‗ sence visibility.

5) To frame different marketing policy.

6) To look over the listeners Satisfaction.

7) To research and innovate new idea.

Bhagwan Mahavir College of Business Administration 76

SALES STRATEGY

One of the main part of the Marketing Department is Sales department. This department is

headed by Mr. Darshak Lakdawala. Their main duty is to concentrate on the selling of the

product and acquiring customer satisfaction.Sales head with his team use to first plan the

segments where there is more demand of radio. Firstly, they use spread awareness and

benefits of radio and shows how it is useful to their customers in different ways.

The members in Sales department are as follow :-

Basically the sales department is divided into three parts.

1) Corporate

2) Retailers

3) NTR.

Corporate:-.

This include the customer which work at corporate level. Which has high turnover ratio and

high budget for the promotion. And the main characteristics of corporate sector is that the

decision power is on hand of Head office, that is not to be done by branch level.

For ex. ICICI bank, Hero Honda etc.

Bhagwan Mahavir College of Business Administration 77

Retailers:-

Retailer are the customer which have less turnover ratio and has limited budget for the

promotion. And the decision is taken by the branch level.

For ex. Asopalav, Bawree or any other garments shop.

NTR:-

Its full form is Non Traditional Revenue. The main function of this department is to managed

onground activities of Radio City and has to bring out maximum sponsors for the event by

properly presenting the event to the clients.

Bhagwan Mahavir College of Business Administration 78

Details of some on ground Activity held in Surat. In fw months ;-

Farhan Ahktar & Dipika Padukone Visited Surat For Promoting Their Movie Kartik

Calling Karting. Radio City‘s Rj Taking Interview

An Activity Done By Radio City To Create Awareness For Saving Energy & Fuel.

Bhagwan Mahavir College of Business Administration 79

A Huge Trade Fair Conducted In Surat, Which Was Promoted By Radio City.

A Sapling Was Planted By Rj‘s Of Radio City Near Pal On Environment Day For

Clean N Green Surat.

Bhagwan Mahavir College of Business Administration 80

Upcoming events:

An Event Named Surat Idol Will Be Conducted In The Month July Has A Tie Up

With Radio City.

Barter system is done in cases of tie ups and some concerned recent tie ups

were with Trade fair and are looking forward with Sugar n Spice.

Bhagwan Mahavir College of Business Administration 81

TARGET

Radio City has targeted 25- 44 years of age group people, the target segment of the

organization are college students, teenagers house wives, business executive and old

people who amount to the top of the spectrum.

DIFFERENTIATION

The search for competitive advantage

• Regulatory policies (Phase II licensing norms) do not allow for content differentiation

and permit only non-news content

• Non-differentiated (homogenous) content (bollywood music - Hindi movie music)

across all stations

• 70% of the content is bollywood music.

• Companies innovate within a limited bandwidth to compete and gain competitive

advantage

• Stations try and differentiate with jokes, chat, humor, RJ mentions, etc. in the

remaining 30%

• Stations unwilling to experiment with the format for fear of alienating revenue

(advertisers)

• Few stations have experimented with format and content

• Meow FM‘s target audience is women

• Hit 95 FM plays songs in English language

• Chennai Live‘s format is interactive talk shows

• Differentiation is not the priority for the stations, breaking even is.

According to stations, branding is the key differentiating element

Bhagwan Mahavir College of Business Administration 82

SEGMENTATION

Consumer buying behavior refer to the how the consumer buys the product by taking his/her

taste, choice, pattern and preference in consideration.

By producing any product a strong research should be made on consumer behavior.

For understanding the consumer buying behavior , we had taken a survey in different

segments with a few population. So that we can get knowledge how the customer react with

the radio industries.

Segments:-

1) Automobiles Dealers.

2) Automobiles Accessories.

3) Real Estate.

4) Health Care.

5) Life Style.

6) Educational Institutes

7) Garments.

8) Electronics.

Bhagwan Mahavir College of Business Administration 83

After, taking approval from the Sales head of Radio City we had made the Questionnaire for

each segment and collected necessary information.

Note:-Questionnaire and their details are attached in the Annexure.

CUSTOMER’S DATABASE

Customer’s List of Radio City :-

HSBI (Real Estate)

Take Animation (Institute of Animation)

Maruti Residency (Real Estate)

Vaasu Pujya (Real Estate)

Vaasu Residency (Real Estate)

Blue Drop (Beauty Spa & Skin Care)

Sunshune Industrial Park (Real Estate)

Krishna Park (Real Estate)

Honey Industrial Park (Real Estate)

Bhagwan Mahavir College of Business Administration 84

BUSINESS ENVIRONMENT

Marketing Environment refers to the environment which effect the business of the company.

Basically there are two types of environment:-

Internal

Internal environment refers to the environment which effect the Radio City internally i.e

within the organization . They are as under.

1) Employees:-

Employees are the main factor which effect the business and marketing strategy of

the firm. The employees should be honest and loyal to the firm. And they should be

motivated when necessary.

2) Decision policy:-

Decision policy should be clear and flexible. And decision should be implemented by

taking consideration of all the employees. And decision should not be autocratic.

Bhagwan Mahavir College of Business Administration 85

3) Salary, incentives and commission.:-

Salary should be decided by considering the skills , education and capability of the

employees . Proper incentive and commission policy should be made from which

each and every employees can take its advantages. And can increase the sales at

maximum level.

Hence, these are some of the internal factors which effect the business.

External

External Factors refers to the factor which effect the businesss environment externally i.e

outside the business. Some of them are as under.

1) Listeners:-

listeners are the main factor which effect the . Special care is to be taken in

forecasting the demand, taste and preferences of the listeners. Because if the

population is not listening the FM there is no use to continue the business.

2) Government Policy:-

Government policy of taxation effect the price of the product. And the company

should be regular in paying the tax to the government. BIG FM has taken all the

liaisons required by the FM Station.

3) Price:-

Price of the FCT are decided as per the demand of the radio. If its demand will

high and vice versa if low.

Hence, these are some of the external factors which effect the business.

Bhagwan Mahavir College of Business Administration 86

ANNEXURE

SURVEY

1. Retail Outlet’s Name : _____________________________________________

2. Owner’s Name : _________________________________________________

3. Retail Outlet’s Address : ___________________________________________

___________________________________________

___________________________________________

4. Contact no. : ___________________

5. Are you a radio listener ?

a. Yes

b. No

c. If No, Why? __________________________________________________

6. Which Radio Station you listen the most : _____________________________

7. Which RJ you like the most : ________________________________________

8. Do you Advertise ?

a. Yes

b. No

c. If No, Why ? ___________________________________________________

9. What is your Target Audience ?

a. Male

b. Female

c. Both

d. Age Group : _________

10. What class of Society you Target in your advertising Campaign?

a. Upper Class

b. Middle Class

c. Lower Class

11. Which is the medium you prefer to advertise on ?

a. Newspaper

b. Television (local cable)

c. Outdoors

d. Radio

e. BTL

f. If any Other Pls. Specify : __________________________________

Bhagwan Mahavir College of Business Administration 87

12. Approx Advertising Yearly Expenditure ?

a. 0 – 75,000

b. 75,000 – 1,50,000

c. 1,50,001 – 2,50,000

d. 2,50,001 – 5,00,000

13. When do you Advertise ?

a. Round the year

b. Seasonal

c. If Seasonal, When ? ________________________________________

14. Have you advertised on Radio ?

a. Yes, Specify the Station : ___________________________

b. No, If No, Why ? _________________________________

15. Would you like to advertise on radio medium ?

a. Yes

b. No

c. If No, Why ? _____________________________________

16. Your Feedback on Radio as a Medium ?

_____________________________________________________________________________________________

_____________________________________________________________________________________________

______________________________

Name of Surveyer Stamp & Signature of Client

_____________________ _______________________

Bhagwan Mahavir College of Business Administration 88

ANNEXURE

Name Owner's

Name/Partn

er

Favourite

Radio

station

Medium of

advertisem

ent

Advertisi

ng

Expendit

ure

Timing of

advertisem

ent

Feedback

Carnation Mr.Jagdish

Khattar

Big FM None None None Not yet

inaugurated -

Looking forward

Landmark

Honda

Mr.Sanjay

Thakkar

Radio

Mirchi

Newspaper

s,BTL(Dem

onstrations

to

corporates)

2,50,001

-

5,00,000

Round

the year

Good but not

effective as per

the product

Torque

Automoti

ve Pvt.Ltd

Mr.Kuren

Amin(Partn

er),Mr.Teja

s

K.Desai(Sal

es

Manager)

Big FM

and

Radio

Mirchi

Newspaper

s, Radio

and BTL

2,50,001

-

5,00,000

Round

the year

Acts as a

reminder and

helps to hammer

the brains of the

people

Chevrolet

(Empire

Motors

Pvt.Ltd.)

Mr.V.G.Wa

gela

Big FM None None None Very good way

of

communication

for development

of any type of

business

Bhagwan Mahavir College of Business Administration 89

Hyundai(

Nanavati

Wheels

Pvt.Ltd.)

Mr.Hitendra

Nanavati,

Mr.Manish

Seth(Asst.

Sales

Manager)

Radio

Mirchi

Newspaper

s,

Outdoors

and BTL

5,00,000

and

above

Season

al

(Occasi

ons)

Cheapest and

best

Style Spa

Furniture

Ltd.

Mr.Shashik

ant

D.Mistry(Br

anch

Manager)

Radio

Mirchi

Newspaper

s,

Television

5,00,000

and

above

Round

the year

Very cheap as

per as the

standard of the

product

SCA

Furniture

Studio(S

CA

Furniture

Pvt.Ltd.)

Mr.Hitesh

K.Mundhra

- Newspaper

,

Outdoors,R

adio and

BTL

75,000 -

1,50,000

Season

al

(4

times/m

onth)

Its very good

and effective

Tangent

Furnishin

g

(Triangle

Furniture

Mall)

Mr.Nilesh

Cheda

Radio

City and

Radio

Mirchi

Radio 5,00,000

and

above

Season

al(Diwal

i and

Anniver

sary

Sale)

Not so effective

but good

Sanskriti

(Shree

Nidhiman

Business

Pvt.Ltd)

Mr.Niraj

Agarwal

All Newspaper

s,

Radio,BTL

and

Personal

Messaging

2,50,001

-

5,00,000

Season

al

(Februa

ry and

October

)

Least effective

but can be used

as an alternative

Artlink

India

(Indian

Contemp

orary Art)

Mr.Sanat

Relia/Ms.D

eepti

Pancholi

Radio

City

Television,

BTL and

Personal

Messaging

0 -

75,000

Season

al

(Twice

in a

year)

Very good and

effective,

sometimes more

than a television

Digital

World

Mr.Rajesh,

Mr.Manoj

Patel

(Branch

All Newspaper

s and BTL

75,001 -

1,50,000

Round

the year

Average

Bhagwan Mahavir College of Business Administration 90

head)

Navin

Electroni

cs

Mr.Anil

Jetwani

Big FM Newspaper

s and

Radio

5,00,000

and

above

Season

al (Slow

season

s)

Its good

Media

House

Mr.Hitesh

Shah

- Newpapers 0 -

75,000

Season

al

(Diwali)

It is a

entertainment

package

Pushpa

Agencies

Mr.Raju

Shah

Radio

Mirchi

Newspaper

s and BTL

5,00,000

and

above

Round

the year

Its bit expensive

Omni

Electroni

cs

Mr.Kuldish

Khichadiya

/ Mr.Brijesh

Khichadiya

Radio

Mirchi

Newspaper

s and

Outdoors

0 -

75,000

Round

the year

Not so effective

Framebox

x

Mr.Pawan

Shah,

Ms.Mona

Choksi(Cen

tre Head)

Radio

Mirchi

Outdoors

and BTL

75,001 -

1,50,000

Season

al

(Vacatio

ns and

Openin

g

Season

s)

Worst,no

response as

customers want

entertainment

through radio

not educational

information

Key

Frame

Mr.Vishal

Taylor(Desi

gn Head)

Radio

Mirchi

Newspaper

s and BTL

75,001 -

1,50,000

Round

the year

Its not

worth,other

medium can be

preferred for

instant output

Futurism Mr.Hasmuk

h

Big FM Television 1,50,001

-

2,50,000

Season

al

(Depen

ds)

TV is more

captivating than

radio as

youngsters

prefer it as an

entertainment

Bhagwan Mahavir College of Business Administration 91

PT

Educatio

n

Mr.Sandee

p

Madhushan

,Ms.Namrat

a

Parma(Bra

nch head)

All Newspaper

s,

Outdoors,R

adio and

BTL

2,50,001

-

5,00,000

Season

al

(April/M

ay/

March)

Not so effective

but a good

medium

Arena

Animatio

n

Mr.Rasik

Sawaliya

Radio

City and

Radio

Mirchi

Newspaper

s,Outdoors

,Radio,BTL

and Luit

(Advertisin

g

Company)

2,50,001

-

5,00,000

Round

the year

Dint responded

according to our

expectations

Food

Factory

Mr.Mihir

Dakhori

My FM Newspaper

s and

Radio

0 -

75,000

Season

al( Low

season

s)

Average

Breadline

r

Ms.Sadhan

a Yadav(

Business

Developme

nt

Executive)

Radio

Mirchi

Radio and

BTL

1,50,001

-

2,50,000

Round

the year

Not bad

Basant

Vihar

Mr.Santosh

Nayak

Big FM BTL 0 -

75,000

Round

the year

It is not so good

as per the

business

Coffee

Culture

Mr.Gaurav

Narang

Big FM Outdoors

as well as

Radio

Barter

system

Round

the year

Provides us with

everything

specially the

jingles

Sugar N

Spice

Mr.Ravi None Newspaper

s

1,50,001

-

2,50,000

Season

al

(Occasi

ons)

Best medium

Khatri

traditiona

Mr.Naresh

Khatri

Radio

City and

Newspaper

s and

75,001 -

1,50,000

Season

al

Average

response

Bhagwan Mahavir College of Business Administration 92

l wear Radio

Mirchi

Outdoors (Weddi

ngs)

Cinderall

a

Mr.Chandra

kant Patil

Big FM Outdoors

and BTL

1,50,001

-

2,50,000

Round

the year

Good but not

effective as per

the product

Senses Mr.Ajit

Singhi

Radio

Mirchi

Newspaper

s and

Outdoors

2,50,001

-

5,00,000

Season

al( New

stock)

Good but not

effective as per

the product's

requirement

Arihant

Gems &

Jewellery

Pvt.Ltd.

Mr.Mahavir

Shah

Big FM Newspaper

s and

Outdoors

2,50,001

-

5,00,000

Season

al(

Diwali &

Marriag

es)

Very good

Stallon Mr.Burzin

Parabia(Dir

ector)

None Newspaper

s and BTL

75,001 -

1,50,000

Round

the year

Nothing special

2nd

Chance

Mr.Ashok

Patel

All None None None Its Nice

Bhagwan Mahavir College of Business Administration 93

CONCLUSION

Conclusion is very important part of the project report.

Conclusion brings the end to the project and which

describe that what we have understand from the whole

finding and analysis on survey and what can we

decide at the end.

We share the optimism of the industry for a brighter future and hence joined hands with

RADIO CITY in studying the company at a global level – something which has not been

attempted so far. This report has covered Operational and Scheduling Planning, Marketing

Strategies, Financial Structure of the company and Human Resource Planning. It has also

covered the survey part which was filled with lots of experience both Good and Bad.

Good side of the survey was that, it gave us certain practical knowledge in the

service industry and we were thankful to those retailers who had years of experience in this

industry and they shared it with us by giving their precious time to us. Bad side of the survey

was that, we as college students were not entertained by some retailers.

Over the last few months, we worked hard and received whole

hearted support from the company to put together this report. We believe that this report

brings together for the first time – all constituents of the company to take a unified view of

FM Radio as a service. RADIO CITY already rolled out in several states successfully, has

created a niche in 20 cities and will continue in creating more niches across the country. It

reaches the ears of lakhs and lakhs of peoples across the length and breadth of the country.

We are thankful to Radio City for giving us this opportunity

and to all stakeholders who contributed to this study. We sincerely hope that this report will

help the company in their vision and all other stakeholders to understand the company better

and consequently share its vision.

Bhagwan Mahavir College of Business Administration 94

BIBLIOGRAPHY

Site Reference:-

http:// /Radio.htm

http:// Two-way_radio.htm

http://www.planetradiocity.com

Books:

K Aswathappa ―Human Resource and Personnel Management‖, Fourth Edition

Kotler Philip ―Marketing Management‖, Eleventh Edition.

Production and Operational Management.

Financial Management.

Organisational Behavioural -K Aswathappa