04/19/23 1

RTV 420Collecting Media for Site

• The Project Work

• Production Review

Interactive Media

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Interactive Media work Writing scripts Producing Video Shooting still images Producing audio Creating web page mockup Merging Media Pitching Practical, job-oriented work Theoretical analysis

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Starting work

Review chapter 3 Write these scripts this week:

One or more audio explanations One :20 promotional video One :30 radio commercial One :30 TV commercial

See course outline Today: treatment and wireframe Wed-Thurs: content planning Wed-Thurs: Adobe Audition

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The ‘Client’

Your company, or a merged Journalism / RTV / Film / PR / Communication department

What is the Target Audience? What should this look like online? How will it be promoted and

marketed across the region?

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Last Year

BUT -- while Fox leans Conservative and CNN leans Liberal ...

Objective Journalism is neither Hidden agendas? Moderator of public debate Citizen Journalism in Digital Media... POSITIONING - BRANDING

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Production Overview /Review

What, that we will go through quickly, do you not know? Reading links

What skills do you need to learn this week and next week? Training sessions Evaluation of skills FCP stations

It all starts with a good idea and script

Audio Production Three things you mix

Sources, copyright (more later) Production terms:

Establish, hold under, cross fade, segue, music bed, voice over, straight voice, jingle, stinger, cold ending (etc.)

Types of productions Promo, commercial, PSA Voice / VO / donut Narration / dialogue

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Audio Production

ProTools or Audition (Audacity) Stereo or multitrack recording Live mix or mixdown Timing / length issues Setting levels: VU or ppm

Foreground or background Voice over vocals or SFX

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VIDEO PRODUCTION

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Cameras

Consumer, Prosumer, Pro Manual vs. automatic controls Tape, memory card (P2 vs. SD) Cloud storage Here it is: “Photography is the art

of capturing and controlling light.”

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Lenses

Camera body vs. lens Zoom or fixed (prime) -- critical focus Optical vs. Digital zoom Diaphragm / aperture -- f-stops / t-stops /

number means what? Manual vs. autofocus

Sharp focus, Selective focus, follow focus, rack focus, soft focus, swimming focus

Depth of field is affected by focal length, aperture, and the distance of objects from the camera.

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Camera mounts

Tripod and pedestal Friction head / Fluid Head

Crane vs. jib Dolly / track SteadiCam vs. Handheld

Image stabilization Robotics, follow me, Segue,

‘copter, cable mount, etc.

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Shot Composition

Rule of Thirds Point of View Angle

High angle, low angle, high level, low level, bird’s eye view, canted / Dutch angle

Cut off lines, look space, lead room, head room, eye line

Terms: WS, OTS, 2/S, etc.

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Transitions

What is a shot? Fade / cut / Diss / Wipe / DVE Changing shots in a continuous shot Multi cam shoots vs. film style Real time to Filmic time Invisible / seamless edits Sequences Master Shot / cover shot Jump cuts / pop cuts

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Camera movements

Pan, tilt, truck, dolly, arc, zoom, boom/pedestal

DVE Crane, tracking, feather, 360 shot,

follow, swish pan, snap zoom

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Technical vs. aesthetics What kind of camera? What kind

of lighting? What kind of lens? Consumer vs. Prosumer vs.

professional cameras (reading online)

How the story is told? ‘Language’ of visual storytelling -- Hollywood style, home movies style, new media style, NPPA / news style

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Foundation Review regarding content creation

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Review concepts of visual storytelling:

Stages of production, roles of crew positions, differences in producers and directors by types of production, sequences, rule of thirds, continuity, jump cuts, pacing, motivated pans and zooms, creativity in visual storytelling.

Editing

Kulechev effect

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How do we create visual content? B-roll with nat sound, interviews, Voice

overs, dramatic scenes. How do we 'create' b-roll when then is no

event to shoot? ("The Ken Burns Effect") What are the standard techniques for

shooting b-roll, interviews, and dramatic scenes?

Visual storytelling--does what you have: drive the story? Build characters? keep the audience connected? accomplish the communication goal?

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Review interviewing

Interviews: remember camera point of view (objective, subjective, presentational)

Formats -- scripted, semi-scripted, ad-lib. Information, personality, opinion Types of questions -- primary & follow-

up; open-ended and closed-ended. Principles of Interviewing -- see outline

Q&A in production vs. interviewing for sound bites

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Talking Heads

Why is this a dominant content item in many visual production?

How do we keep it from becoming negative, static, boring?

What production issues are there vs. quality of content issues? How do we shoot interviews?

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Review audio basics News story style: narrator with

actualities (sound bites) and some 'wild sound' (nat sound).

Production basics: still a lead (intro/open), a beginning / middle / end structure, inverted pyramid style?

Still conversational writing -- simple sentences (SV, SVO), active voice, present tense verbs, contractions, sentence fragments.

For radio--how do you 'draw mental pictures'? more expressive language and voice

style.

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Audio segments

Documentary style: adds musical elements, longer segments, greater variety of voices heard, transitions. Also takes on different documentary forms.

Terms applied: music bed, establish, hold under, fade, cross fade, stinger, jingle, voice over, mixing

Narration vs. dialogue PSA / promo / commercial copy types --

straight copy, hard sell, soft sell, spokesperson, humorous

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Audio production

Mixer / Stereo recording / multi-track Pots / slide faders EQ Pan pot Effects: phase, reverb, double-tracking... Production Effects - Lasers, stingers,

sweepers, swooshes, stagers ... Sources of music & sfx Music / Voice / SFX

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Review copyright

What can and what can we NOT put into our production?

What is 'fair use'? 'public domain'? 'creative commons'?

How challenging are copyright issues? (Harry Fox Agency, Tony Orlando example / see show credits)

Performance licensing (ASCAP, SESAC, BMI)

Blanket license vs. needle drop

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Review copyright

Digital Millennium Copyright Act SoundScan Synchronization license Master use license Criminal and civil issue

cease and desist vs. settlement vs. court ruling

How do you assert copyright?

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Bottom line

If you don’t own it or it’s not public domain, you can’t put it into a production

“Royalty Free Loops” www.royaltyfreemusic.com

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