9 Tips for Outsourcing Content

download 9 Tips for Outsourcing Content

of 46

  • date post

    17-Sep-2014
  • Category

    Marketing

  • view

    418
  • download

    4

Embed Size (px)

description

Outsourcing content is nothing new. Whether through an agency or a freelancer, with these nine simple tips, it can be easy for any small business

Transcript of 9 Tips for Outsourcing Content

9 Tips for Outsourcing Content

9 Tips for Outsourcing ContentBy E-Web Marketing

9 Tips for Outsourcing ContentBy E-Web Marketing

1Outsourcing content writing is perfect for businesses that want to begin content marketing

Outsourcing content writing is perfect for businesses that want to begin content marketing2 but dont have the time

but dont have the time3Outsourcing is not without its faults

Outsourcing is not without its faultsImage credit: Akeg via Flickr (http://www.flickr.com/photos/akeg/2230862848/) // Attribution Share-Alike License4Some writers dont have writing skills

Some writers dont have writing skillsImage credit: Boston Public Library (http://www.flickr.com/photos/boston_public_library/9785724574/) // Attribution License5Some writers dont listen to what you want

Some writers dont listen to what you wantImage credit: Studiobeerhorst via Flickr (http://www.flickr.com/photos/studiobeerhorst/6268874114/) // Attribution License6Some writers want to take you on a ride

Some writers want to take you on a rideImage credit: ccox888 via Flickr (http://www.flickr.com/photos/ccox888/4180499639/) // Attribution Share-Alike License7but some create exactly what you asked for, on time, and under budget.

but some create exactly what you asked for, on time, and under budget.Image credit: itsmeritesh via Flickr (http://www.flickr.com/photos/itsmeritesh/10470324244/) // Attribution Share-Alike License8You want this kind!

You want this kind!Image credit: itsmeritesh via Flickr (http://www.flickr.com/photos/itsmeritesh/10470324244/) // Attribution Share-Alike License

9Heres how to find them

Here is how to find themImage credit: itsmeritesh via Flickr (http://www.flickr.com/photos/itsmeritesh/10470324244/) // Attribution Share-Alike License

10#1 Reputation Matters

#1 Reputation Matters11Connect with freelancers through reputable services

Connect with freelancers through reputable servicesImage credit: Zeeweez via Flickr http://www.flickr.com/photos/zeevveez/6026052034/ - Attribution License12For example:Elance, Guru.com,

For example: http://www.guru.com/ or https://www.elance.comImage credit: Zeeweez via Flickr http://www.flickr.com/photos/zeevveez/6026052034/ - Attribution License13#2 LOOK FOR SEO EXPERIENCE

#2 LOOK FOR SEO EXPERIENCE14You can hit two birds with one stone.. Figuratively speaking!

You can hit two birds with one stone.. Figuratively speaking!Image credit: Diego Cambiaso via Flickr http://www.flickr.com/photos/djc/8601795390/sizes/l/ - Attribution- ShareAlike License15By having your writer optimise your content for targeted keywords

By having your writer optimise your content for targeted keywordsImage credit: Diego Cambiaso via Flickr http://www.flickr.com/photos/djc/8601795390/sizes/l/ - Attribution- ShareAlike License

16..and format the structure for readability

..and format the structure for readabilityImage credit: Diego Cambiaso via Flickr http://www.flickr.com/photos/djc/8601795390/sizes/l/ - Attribution- ShareAlike License

17#3 Create a brief

#3 Create a brief18Briefs minimise the costs of revisions

Briefs minimise the costs of revisionsImage credit: torbakhopper via Flickr http://www.flickr.com/photos/gazeronly/8363286374/ - Attribution License19They do this by outlining:- The contents purpose for the overall business goal

They do this by outlining:- The contents purpose for the overall business goalImage credit: torbakhopper via Flickr http://www.flickr.com/photos/gazeronly/8363286374/ - Attribution License

20They do this by outlining:- The contents purpose for the overall business goal- The message you want your content to send

They do this by outlining:- The contents purpose for the overall business goal- The message you want your content to sendImage credit: torbakhopper via Flickr http://www.flickr.com/photos/gazeronly/8363286374/ - Attribution License

21#4 Dont be cheap

#4 Dont be cheap22With content, you get what you pay for.

With content, you get what you pay for.Image credit: Thomas Rousing via Flickr http://www.flickr.com/photos/thomasrousing/11776526823/- Attribution License

23And quality trumps quantity

And quality trumps quantityImage credit: MartialArtsNomad.com via Flickr http://www.flickr.com/photos/thomasrousing/11776526823/- Attribution License24It is better to get one piece of content that converts well

It is better to get one piece of content that converts well25Than 5 pages of content that dont convert at all

Than 5 pages of content that dont convert at allImage Credit: .reid. via Flickr http://www.flickr.com/photos/sarahreido/3120877348/ - Attribution License26#5 Communicate with your writers

#5 Communicate with your writers27Give the writer channels to ask questions that may not be covered by the brief.E.g. Skype

Give the writer a channel to ask questions that may not be covered in the brief. E.g. SkypeImage Credit: psd via Flickr http://www.flickr.com/photos/psd/7064969/ - Attribution License

28#6 Stay local

#6 Stay local29Look for writers based in your country

Look for writers based in your countryImage Credit: opensourceway via Flickr - http://www.flickr.com/photos/opensourceway/7153889541/ - Attribution-ShareAlike License30Or have a experience in writing in your preferred language.

Or have a experience in writing in your preferred language.Image Credit: opensourceway via Flickr - http://www.flickr.com/photos/opensourceway/7153889541/ - Attribution-ShareAlike License

31This helps reduce any spelling and grammar issues..

This helps reduce spelling and grammar issues..Image Credit: w00kie via Flickr - http://www.flickr.com/photos/w00kie/332614490/ - Attribution License

32And the writer will be more aware of local regulations/legalities

And the writer will be more aware of local regulations/legalitiesImage Credit: w00kie via Flickr - http://www.flickr.com/photos/w00kie/332614490/ - Attribution License33#7 Ask students

#7 Ask students

34Seek out uni graduates who exhibit a passion for your industry and writing

Seek out uni graduates who exhibit a passion for your industry and writingImage Credit: winkyintheuk via Flickr - http://www.flickr.com/photos/winkyintheuk/11093793/ - Attribution License

35Theyll earn extra income and a portfolio of work

Theyll earn extra income and a portfolio of workImage Credit: winkyintheuk via Flickr - http://www.flickr.com/photos/winkyintheuk/11093793/ - Attribution License

36And youll get a stronger online presence

And youll get a stronger online presenceImage credit: Jhong Dizon | Photography via Flickr - http://www.flickr.com/photos/japokskee/4391428993/ - Attribution License37#8 Ask employees

#8 - Ask employees38Who else knows your business better than your employees?

Who else knows your business better than your employees?Image Credit:Seattle Municipal Archives via Flickr - http://www.flickr.com/photos/seattlemunicipalarchives/3974145507/ - Attribution License39#9 Create a style guide

#9 Create a style guide

40Style guides create consistency in a brands tone, voice, and grammar

Style guides create consistency in a brands tone, voice, and grammarImage Credit:pj_vanf via Flickr - http://www.flickr.com/photos/vanf/5384708065/ - Attribution License41So to recap

So to recap

42Thank you! (Now get creating!)

Thank you! (Now get creating!)

43

FOR MORE DIGITAL MARKETING TIPSVISIT: EWEBMARKETING.COM.AU/BLOGTWITTER: @EWEBERSFB: EWEBMARKETING44

Image Credits:

Akeg via Flickr http://www.flickr.com/photos/akeg/2230862848/ - Attribution Share-Alike License

Boston Public Library http://www.flickr.com/photos/boston_public_library/9785724574/ - Attribution License

Studiobeerhorst via Flickr http://www.flickr.com/photos/studiobeerhorst/6268874114/ - Attribution License

ccox888 via Flickr http://www.flickr.com/photos/ccox888/4180499639/ - Attribution Share-Alike License

itsmeritesh via Flickr http://www.flickr.com/photos/itsmeritesh/10470324244/ - Attribution Share-Alike License

Zeeweez via Flickr http://www.flickr.com/photos/zeevveez/6026052034/ - Attribution License

Diego Cambiaso via Flickr http://www.flickr.com/photos/djc/8601795390/sizes/l/ - Attribution- ShareAlike License

torbakhopper via Flickr http://www.flickr.com/photos/gazeronly/8363286374/ - Attribution License

Thomas Rousing via Flickr http://www.flickr.com/photos/thomasrousing/11776526823/- Attribution License

45

Image Credits

MartialArtsNomad.com via Flickr http://www.flickr.com/photos/thomasrousing/11776526823/- Attribution License

psd via Flickr http://www.flickr.com/photos/psd/7064969/ - Attribution License

opensourceway via Flickr - http://www.flickr.com/photos/opensourceway/7153889541/ - Attribution-ShareAlike License

w00kie via Flickr - http://www.flickr.com/photos/w00kie/332614490/ - Attribution License

winkyintheuk via Flickr - http://www.flickr.com/photos/winkyintheuk/11093793/ - Attribution License

Jhong Dizon | Photography via Flickr - http://www.flickr.com/photos/japokskee/4391428993/ - Attribution License

Seattle Municipal Archives via Flickr - http://www.flickr.com/photos/seattlemunicipalarchives/3974145507/ - Attribution License

pj_vanf via Flickr - http://www.flickr.com/photos/vanf/5384708065/ - Attribution License46