9 things we learned about eCommerce and SaaS

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Transcript of 9 things we learned about eCommerce and SaaS

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9 things we learned about eCommerce and SaaS June 2016NearMe Services

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#1ECOMMERCE IS NOT AN INDUSTRY SECTOR

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SMBs PASSION IS IN THEIR PRODUCTS

SMBs have limited understanding about the rules of online commerce, digital marketing and technology

Running eCommerce is often considered the necessary evil, that takes too much time from the real businessIm in fashion business, not in eCommerceONLINE IS A CHANNEL, NOT A TRADE

#2BRICKNMORTAR BEATS ONLINE IN IN-STORE MARKETING

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ONLINE IS JUST GETTING STARTED WITHIN-STORE MARKETING*Source: UK Brands we love survey, RapidCampaign 2015

yet 50% of consumers only make a purchase online when an offer or promotion is involved*

Online stores are too often static & boringSMBs can learn and adapt in-store merchandising and promotion tactics from bricknmortar who have done it for 20-30 years

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#3ONE PITCH DOES NOT FIT ALL

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WE IDENTIFIED THREE DIFFERENT WAYS SMB MERCHANTS BUY

Richard: eCommerce expertI want measurable results and efficient execution Hannah: Marketing specialistIm looking for new, innovative ways to boost my marketing campaignsCharlotte: Business ownerI want easy ways to secure sales and run tactical promotionsYou need tailored messages and paths to purchase for each buyer persona

#4ONLINE MERCHANTS ARE NOT TECH SAVVY

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Have no in-house tech competenceWant ready made solutionsNeed only a few featuresNot capable of running any IT projectsHave only basic understanding of technology

Have in-house tech competenceExpect customizable solutionsInterested in rich featuresReady to plan and execute integrationsUnderstand platform capabilities

90% OF SMBs10% OF SMBs90 / 10 RULE90% of eCommerce merchants would rather buyready-made solutions requiring least amount of effortthan a do-it-yourself tool with great technical features

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#5TIME IS MORE VALUABLE THAN MONEY

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TIME HAS BECOME MORE VALUABLE THAN MONEY69 + 60 mins200 + 10 minsMerchants count time and effort into the total cost of service. IS MORE EXPENSIVE THAN

#6ECOMMERCE IS FLOODED WITH TOOLS AND TECHNOLOGY VENDORS

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TOO MUCH OF A GOOD THING WILL MAKE YOU SICKSMB merchant needs to master 6-10 IT-systemsJUST to take orders and ship the productsIn addition there are hundreds of productivity tools in the marketE.g. Magento:1,853 marketing extensions available

MERCHANTS ARE BOMBARDED BY TECH VENDORS AND THEY HATE ITEvery week merchants receive calls from a dozen technology vendors proposing conversion improvement, customer engagement and sales promotion tools and solutions

MERCHANTS DONT HAVE RESOURCES TO EVALUATE AND USE NEW TOOLSThey follow what their peers do and may listen to 1-2 trusted partners for recommendations

Many eCommerce merchants simply give up and dont take advantage of the latest technology

#7PET TRENDS DRIVE DEMAND

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EVERYONE LOVES PET TRENDSIndustry has always 3-4 pet trends that create the natural demandExperts talk about themPartners recommend and supportPeers are implementing => SNOW BALL EFFECT

Current eCommerce pet trends arePersonalized recommendationsMarketing automation & email marketingMobile paymentOnline customer service including chat

WHICH ONES? EASY TO SAY-WHEN? ALMOST IMPOSSIBLEIndustry has quite unanimous view on the future trends

but the order and timing are very difficult to estimate

How do you hit the right window of opportunity? Are you on or off trend?

#8HOW TO BE 10X BETTER THAN COMPETITION

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HOW TO BE 10X BETTER THAN COMPETITIONCUSTOMER VALUE =BUSINESS RESULTSTIME + RESOURCES + COSTYou dont want to be 90% cheaper!

Is your product REALLY 10x better than competition?

Result / effort ratioOnline retailer wants results of your solution; if you do now ant to compete on pricing. Many businesses can find radical improvement below the lineKumpi helpompaa: 10 x paremmat tulokset vai aika ja vaiva 10sosaMonessa saas busineksessa voit saada kertaluokan parannuksiaKuinka helppoa on saada tuloksi vs voitko tehd businessmallin jossa aika ja vaiva onResult / effort ratioOnline retailer wants results of your solution; if you do now qant to compete on pricing. Many businesses can find radical improvement below the lineKumpi helpompaa: 10 x paremmat tulokset vai aika ja vaiva 10sosaMonessa saas busineksessa voit saada kertaluokan parannuksiaKuinka helppoa on saada tuloksi vs voitko tehd businessmallin jossa aika ja vaiva on

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IF NOTThink how to deliver the same results with 1/10th of the customers time and resources!

Result / effort ratioOnline retailer wants results of your solution; if you do now ant to compete on pricing. Many businesses can find radical improvement below the lineKumpi helpompaa: 10 x paremmat tulokset vai aika ja vaiva 10sosaMonessa saas busineksessa voit saada kertaluokan parannuksiaKuinka helppoa on saada tuloksi vs voitko tehd businessmallin jossa aika ja vaiva onResult / effort ratioOnline retailer wants results of your solution; if you do now qant to compete on pricing. Many businesses can find radical improvement below the lineKumpi helpompaa: 10 x paremmat tulokset vai aika ja vaiva 10sosaMonessa saas busineksessa voit saada kertaluokan parannuksiaKuinka helppoa on saada tuloksi vs voitko tehd businessmallin jossa aika ja vaiva on

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#9SAASNEEDS RETHINGKING

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SAAS REVISITEDSoftware toolSubscription basedDo-it-YourselfFeature drivenCustomizableIT-integration

Ready made sales boostersOn demandPay per performanceExtremely easyNo IT, no integration

SOFTWARE-as-a-serviceSALES-as-a-serviceSAAS 1.0SAAS 2.0

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EVOLUTION OF RAPIDCAMPAIGNPromotion tool for online retailers

Marketplace of ready made sales boosters

Software-as-a-serviceSales-as-a-service

SAAS 1.0SAAS 2.0

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WE HOPE YOU FOUNDOUR LEARNINGS USEFUL

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