9 - Synectics

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Copyright: Peer Technical ServicesPvt. Ltd. www.peertechnical.net

Prof. Tase and Vijay Tases

Training Workshop on

Creativity and Innovation

for Survival and Growth

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Copyright: Peer Technical ServicesPvt. Ltd. www.peertechnical.net

CREATIVITY TECHNIQUES

Brainstorming Checklist Attribute listing

Serendipity Synectics Morphology Forced relationships

Fission technique Fusion technique

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Copyright: Peer Technical ServicesPvt. Ltd.

SYNECTICSWilliam Gordon And George Prince

Synecticos = fitting together diverse elements

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To identify promising approach or view-point,possibly leading to novel solutions to vexingproblems

Not necessarily aiming at finding fully fledeged

solutions To see unfamiliar in familiar way

To see familiar in unfamiliar way


SYNECTICS

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SYNECTICS

Use of analogies

Direct analogy

Personal analogy

Fantasy analogy

Symbolic analogy (book-title)


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SYNECTICSWILLIAM GORDON AND GEORGE PRINCE

Direct analogy

Direct comparison of phenomenon under

discussion with some other phenomenonthat is similar enough

Generating fruitful insights

New angle of perception


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Attempt at peculiar king of empathising

Retain individual human sensibility

Simultaneous transposition into newsituation

To report what one feels, sees, hears,thinks, experiences, etc.


PERSONAL ANALOGY

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Imagine constraintfree solution (As in our wish-fulfilling day-dreams)

Irrespective of known scientific principles


FANTASY ANALOGY

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- Short, provocative phrase

- Capture essence of word or concept under

discussion

- Aesthetically satisfying or paradoxical

- To stimulate further exploration


SYMBOLIC ANALOGY(BOOK TITLE)

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How to estimate petroleum reservesthousands of meters underground?

Pau: To make reservoir tell the truth

To have the oil say, how crowded it is in thereservoir rock

Not to worry whether stated goal is realistic or not


PROBLEM:

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Evocative question from leader An aspect of pau from some other field

Crowded situation from biology

- Flies on cow-dung- Virus culture- Womb with triplets


DIRECT ANALOGY:

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Imagine yourself as a virus in the virus-culture

How do you feel?

I am curled like a cork-screw

It is nice and warm here but I feel itchy


PERSONAL ANALOGY:

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Fantasize without reservation

How as a virus, you would conquer the world?


FANTASY ANALOGY:

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Poetic, compelling, two or three word title

Capturing essence of key word virus culture and

contain a paradox

Warm hate

Indifferent destruction

Compulsive indifference


SYMBOLIC ANALOGY: BOOKTITLE

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Pick up particularly intriguing book title(compulsive indifference)

Search for direct analogy in nature Queen bee

Cat

Exploration of behaviour of one or more


DIRECT ANALOGY:

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Potentially useful approach to originalproblem

Think how present idea, analogy, situationcould suggest solution

Idea of striking angry cat to make it calm


FORCE FIT

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Pump down a coolant that freezes the core

sample, so that sample does not undergochanges in composition as it is brought upthousands of meters.


Eureka!

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To identify promising approach or view-point,possibly leading to novel solutions to vexingproblems

Not necessarily aiming at finding fully-fledegedsolutions

To see unfamiliar in familiar way

To see familiar in unfamiliar way

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SYNECTICS

9 - Synectics

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