9 Steps To Increase Your Digital Presence IQ

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    01-Nov-2014
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Learn what it takes to build, manage, and deliver an awesome digital presence. Digital marketing is changing. You can't just broadcast your message. You can't just scream louder than your competitor. You have to be smart about it. You have to tell a story that can reach your customer wherever they are, on whatever device. With a consistent story that connects emotionally to your audience you'll be able to rise above the digital marketing noise and really get their attention because you'll have an awesome digital presence. A blog post with a slide-by-slide explanation coming soon!

Transcript of 9 Steps To Increase Your Digital Presence IQ

  • 1. Brought to you by Limelight NetworksIncrease Your Digital Presence IQ
  • 2. When we think about all thisdigital stuff
  • 3. Or
  • 4. But theres no need.Digital Presence is easy. Actually.
  • 5. There are 9 steps.Each one helps increase your DigitalPresence IQ
  • 6. Step 1.
  • 7. Step 1 (really this time):My Digital Presence is
  • 8. Step 2:I Dont Feel So Well
  • 9. Digital. Presence. Deficiency.
  • 10. Kidding
  • 11. 1. Static content2. Lack of rich media3. No mobile4. Global unavailability5. Slow6. No engagement7. Lack of analysis8. Fragmented story
  • 12. Step 3:Once Upon a Time
  • 13. Why are stories so important?
  • 14. Ideas in the abstract are hard tocommunicate
  • 15. I can tell you an idea, such as:The world is a very dangerous place.If you walk alone, nave, someone willtake advantage of you.You could die.
  • 16. Stories need a narrative
  • 17. Emotion
  • 18. Characters
  • 19. Not about you.Not about your product.Its about your customer.
  • 20. Stories are emotional.
  • 21. This little boy cried when he had to saygoodbye to his best friend.vs.
  • 22. Stories evoke emotions.Emotions release endorphins.Therefore stories releaseendorphins.(see that Algrebra did come inhandy)
  • 23. Engagement
  • 24. BFFConfidanteFriendAcquaintanceAwarenessRelationship Intimacy Pyramid
  • 25. Step 4:Who Am I?
  • 26. Sell. Influence. Inform. Facilitate.
  • 27. Step 5:Take stock.
  • 28. DigitalPresenceMaturityContentContentManagementDistributionand DiscoveryEngagementandExperienceBusinessIntelligenceContentCreationContentDistributionData
  • 29. Step 6:Rinse and Repeat.
  • 30. Workflow
  • 31. CreateManageDeliverEngageMonetize/ConvertOptimize
  • 32. Step 7:One size does not fit all.
  • 33. 1. Website/Content2. Rich Media/Video3. Mobile4. Delivery and Performance5. Social Engagement6. Optimization
  • 34. 1. Efficiency2. Scalability3. Accessibility4. No more IT bottlenecks5. No more IT bottlenecks6. No more IT bottlenecks
  • 35. Step 8:Excuse me? Can I post on Twitter?
  • 36. DigitalPresenceReadinessPeopleProcessPlatform
  • 37. Step 9:Dont Be Boring.
  • 38. Video
  • 39. More than 1 billion unique usersvisit YouTube each monthOver 4 billion hours of video arewatched each month on YouTube72 hours of video are uploaded toYouTube every minute
  • 40. Yeah. Video is pretty popular.
  • 41. 52% of consumers say that watching product videos makes them moreconfident in their online purchase decisionsInternet Retailer, 2012shoppers who viewed video were 174% more likely to purchase thanviewers who did notRetail Touchpoints Channel InnovationAwards, 2012Online video now accounts for 50% of all mobile traffic and up to 69% oftraffic on certain networks.Bytemobile Mobile Analytics Report, 2012
  • 42. BFF
  • 43. Step 1. Know your Digital PresenceStep 2. Understand the signs of DPDStep 3. Tell storiesStep 4. Identify your purposeStep 5. Continuing assessmentStep 6. Build a workflowStep 7. Pick the Right ToolsStep 8. Its Not Just About TechnologyStep 9. Video kicks A@#
  • 44. Get the booktoday.eBook or print.Free.http://dpm4dummies.limelight.com
  • 45. Jason ThibeaultSr. Director, MarketingStrategy LimelightNetworksE: jt@llnw.comT: @_jasonthibeault602-850-4871
  • 46. Thanks. Questions?